Another DAM podcast interview with Jessica Berlin on Digital Asset Management

Listen to Another DAM podcast interview with Jessica Berlin on Digital Asset Management

Full Transcript:

Henrik de Gyor:  [0:01] This is Another DAM podcast about Digital Asset Management. I’m Henrik de Gyor.

[0:06] Today, I’m speaking with Jessica Berlin. Jessica, how are you?

Jessica Berlin:  [0:10] I’m good. How are you?

Henrik:  [0:11] Great. Jessica, how are you involved with Digital Asset Management?

Jessica:  [0:14] I am the National Director of Digital Asset Management for the American Cancer Society. I started with them about six years ago in their Creative Services Department. As the need for a new tool came up, there was a workgroup formed, and I became quite involved with that workgroup.

[0:32] Through that work, the development of a DAM department came to light. Fast‑forward through the application process, I became the Director of Digital Asset Management.

Henrik:  [0:43] Congratulations.

Jessica:  [0:44] Thank you.

Henrik:  [0:45] How does a national non‑profit organization use Digital Asset Management?

Jessica:  [0:49] In some ways, we use it the same way as anybody uses a DAM, but we also do a lot of things differently. We use our DAM more as a marketplace, if you will, for our assets. We want to make sure that all of our staff, our volunteers, and our external partners have access to everything they would need to use to promote the lifesaving work that the American Cancer Society does.

[1:11] For our media partners, they need to be able to access our public service announcements. For our volunteers, they need to be able to access fundraising materials and advocacy materials, as they spread the word around that. Our staff needs to be able to have materials that have the most up‑to‑date and correct messaging guidelines, cancer information, as they go out into the communities to spread that word.

[1:37] Our DAM is a way to make sure that everyone is using the most current materials. We don’t have to worry about what channel do we find this on? Is this current information? Is it outdated? Are these statistics correct? This way, we can insure that everybody’s accessing the right materials.

Henrik:  [1:52] And, I assume, in a more consistent fashion?

Jessica:  [1:55] Absolutely.

Henrik:  [1:56] What are the biggest successes and challenges with Digital Asset Management?

Jessica:  [2:00] Our biggest challenge has been making sure what we deliver matches what we’ve promised. We’ve done an excellent job communicating how our new DAM ‑‑ which will launch, hopefully, very soon ‑‑ will be heads and shoulders above the previous tool, how it will make everybody’s lives easier, how they’re no longer going to have to try to figure out where to find things and how to search for things.

[2:23] They’re very excited about it. We’ve got that tremendous buy‑in. We’ve got to make sure that what we give them matches that. We’ve run into some problems along the way. Part of that included delaying the launch of our tool, so that we could make sure that we fulfill on that promise we made to them. By far, the biggest challenge is making sure those add up.

Henrik:  [2:43] Just so I’m clear, is it a technology change, or was there something much different from DAM X to DAM Y?

Jessica:  [2:48] Completely different, apples and oranges.

Henrik:  [2:51] Ok. Beyond the technology, what changed?

Jessica:  [2:53] Internally, there have been a lot of different things that have come up within the American Cancer Society. We’ve merged a lot of programs, and we’ve merged a lot of departments and changed the structure. In that, you have redundancy of assets. You have outdated materials that have been used here, but not here. It’s almost an overhaul of the entire asset collection that we have on top of it.

Henrik:  [3:17] So, it wasn’t just the technology. It was also the information, the assets to your point?

Jessica:  [3:19] Yes. We’ve done an excellent job communicating what’s coming, getting the users ready to adopt that product, and really getting them excited about it. Unfortunately, on the other side of that, having to delay it has been a challenge for us. We have people that are so excited about, emailing us constantly, saying, “Well, what’s the ETA on that? When can we get into that? We know it’s going to be fantastic.”

[3:40] We’re really excited about how well it’s already being perceived and it hasn’t even launched yet.

Henrik:  [3:44] What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Jessica:  [3:48] I would say, my piece of advice for people trying to get into the DAM world, if you will, would be to understand what their responsibilities are. On top of the traditional pieces, you’re going to be a cat herder. Looking to a new DAM, developing a DAM, or running a DAM is not a decision of a sole person. You have to…

Henrik:  [4:09] It could be…

[4:10] [laughter]

Jessica:  [4:11] It should not be. You have to make sure you have a group of cross‑functional responsibilities involved in that. Sometimes, that can be very challenging to get those people together in a room and to make DAM a priority, when it’s not a priority in their day‑to‑day tasks.

[4:24] You also have to be a salesman, which nobody likes to be.

Henrik:  [4:28] True.

Jessica:  [laughs] [4:29] You have to really get user adoption amongst your organization. That means throwing out those various road shows, going around being a cheerleader for your product, and getting people excited about. People focus on the implementation and getting the metadata correct and the taxonomy correct and the assets reviewed. They forget about the customer service side of it.

Henrik:  [4:51] After production starts and still keeps on going after it.

Jessica:  [4:55] Exactly, the trainings, the communications, and such. Those are things that I would let people know that they’ve got to make sure they enjoy that part of it, as well.

Henrik:  [5:04] You’re basically bringing the rhetorical plate of milk…

Jessica:  [5:08] Yes, pizza, milk, chocolate, whatever it may be.

Henrik:  [laughs] [5:12] To bring all those cats together for that common goal. Excellent. Thanks, Jessica.

Jessica:  [5:18] Thank you.

Henrik:  [5:19] For more on Digital Asset Management, logon to anotherdamblog.com.

Another DAM podcast is available on iTunes and AudioBoo.

[5:26] If you have any comments or questions, please feel free to email me at anotherdamblog@gmail.com.

Thanks again.

Another DAM podcast interview with Tobias Blanke on Digital Asset Management

Listen to Another DAM podcast interview with Tobias Blanke on Digital Asset Management

Full Transcript:

Henrik de Gyor:  [0:01] This is Another DAM podcast about Digital Asset Management. I am Henrik de Gyor. Today, I am speaking with Tobias Blanke.

Tobias, how are you?

Tobias Blanke:  [0:10] I’m all right. How are you Henrik?

Henrik:  [0:12] Great. Tobias, how are you involved with Digital Asset Management?

Tobias:  [0:16] I am the current director of the MA in Digital Asset and Media Management at King’s College, London. As far as we can see, this is still the only full postgraduate qualification directly related to this field [of Digital Asset and Media Management].

[0:33] There are, of course, a lot of individual modules, but not a full MA in the course. We have been running this MA now for three years and it has become very successful. We are very pleased with it, I myself, I’m a senior lecturer in this department the MA is running, that’s about the equivalent in the US of an Associate Professor.

[0:53] My research is mainly on data infrastructures, media industries, and this kind of things. What we are particularly proud of is how we are able to translate our own research into this degree. This is how I became initially involved in digital asset management.

[1:11] What I find most fascinating by interacting with all these students who come from various industries and other nations to us to study the degree is to learn how far and wide reaching the impact of this seemingly small field has become. This is also one of the reasons why I wrote a book, which I guess you’re going to talk about today, Henrik.

Henrik:  [1:33] Of course. To clarify, MA is the Master’s?

Tobias:  [1:36] Yes, it’s a Master’s degree. It’s a post credit qualification, so after your BA. I think you have the same in the US, only that yours is two years, and we have a one year MA here in London.

Henrik:  [1:45] You recently wrote a book titled “The Ecosystem of Digital Assets: Crowds and Clouds.” Tell us more about what inspired you to write this.

Tobias:  [1:55] The title changed slightly. It’s now called “Digital Asset Ecosystems: Rethinking crowds and clouds

[2:02] This is a direct reflection of what I said earlier about the interaction I have with my students and other fellow members of the academic staff here, about the development of the field of digital asset management and digital media management.

[2:17] I think we quite soon noticed that there is, of course, already quite a lot of discussion on, I would call this now, the traditional application domains of digital media management and digital asset management, which are often about organizing digital assets in an organization… organizing them in such a way that you can retrieve them efficiently, and so on.

[2:39] But there’s also, I think, if you come from it from the perspective like myself, which is slightly more computational, and also more in relation to what we would call Internet studies and these fields, if you come from these fields to Digital Asset Management.

[2:54] Then, you notice, actually, the importance that digital content has not just in a single organization, but to bring together various organizations across the Internet, across the globe, and integrate their workflows of working together around the digital content they produce and consume together.

[3:15] That was the original intention when I wrote the book. The book has four chapters. The first one is the background and introduction chapter. The second one, which discusses these kinds of general perspectives on the evolution of digital assets, and also introduces the concepts of digital ecosystems, which is also quite hotly debated recently.

[3:39] It is one of those concepts where you don’t really exactly can define what it is about. But it basically describes how businesses and other organizations bring together their data, tools and services, but also, the people that work for them and with them into a kind of integrated environment on the Internet.

[4:01] That then led to the subtitle of this book, which was called “Crowds and Clouds”, where we basically see how ecosystems are constituted by crowds, so the people who work with an organization and around an organization. And they work with this organization using platforms or clouds to produce and consume digital assets. This was the background section, where I discuss these kinds of concepts and the evolution of Digital Asset Management.

[4:28] Then, there is further sections discussing the technologies and methodologies, that really describe the kind of evolution of this platform I was just describing, and analyze that for also its future potential.

[4:42] Then, there is something that is very important to us, if you also work in a public sector, about how open or closed the ecosystems are around these digital assets. Anyone who’s ever used, let’s say, the Apple iCloud will know what I’m talking about.

[4:57] There’s challenges of sharing certain types of content. And this is, of course, an indication of the kind of business model that Apple, for instance, wants to develop around its digital content. Then, I also have, finally, two chapters which discuss “Big Data”, which is, of course, a big topic in the field.

[5:16] Then, also the kind of wider economic and society implications. What are actually these global workflows that I mentioned earlier? And how do they link together around this digital content? And how do these crowds and clouds integrate with each other.

[5:33] I’m particularly interested, at the very end, to discuss a kind of new idea for digital asset values, which is related to so called network value, which is something that I describe as you become something else on the Internet that nobody else can do without anymore.

[5:53] The standard example for me is always Google Maps. You always wonder why Google has published this freely and openly. But, of course, we recently found out that by publishing this freely and openly, they generated a lot of network value for these maps or assets that they have, because really most all applications on the Internet now run on these maps.

[6:19] This is really to say what I tried to do. I tried to think a little bit about the assumption that digital asset management has a much wider application domain than, maybe, certain traditional ideas about it, and I wanted to write this book mainly to really practically lay down what my own research agenda for this kind of field would be.

Henrik:  [6:41] If you read the show notes, there will be a giveaway of Tobias’ new book. Take a look at anotherdampodcast.com for more information. Tobias, what are the biggest challenges and successes with Digital Asset Management?

Tobias:  [6:53] That’s, of course, a great question and a grand challenge to answer. I could talk about technologies, and also methodologies, and also business applications, but, of course, one of my primary interests in this field is the development of educational frameworks for it. I still think it’s quite a challenge for us.

[7:12] I don’t know how you feel about this in your professional practice, Henrik, but it’s quite a challenge for us to make organizations and businesses understand the kind of educational background, the skills, and so on digital asset and media managers need.

[7:30] Also, we have to learn this, because, of course, there’s a wide range in different ways of applying digital media now in the world. We find it interesting, but also really challenging to actually define exactly the kind of skills and professional qualifications that a digital asset manager needs.

[7:49] I think it lies somewhere between some kind of very lightweight computing understanding, so that you can talk to developers, at least. They then go on, of course, to deeper business knowledge around digital content. Then, of course, into the more established fields that one might immediately associate with this, which are more related to information science like metadata and those kind of questions.

[8:14] Now, the greatest success of Digital Asset Management is in a way, I think, the things I already mentioned in my last answer. The importance that people feel about the value of digital content in all kinds of digital industries. I think to say we can really see how this knowledge and understanding is now taking hold of many industries if you just look around here in London, which is, of course, a global hub for these digital industries.

[8:44] The challenges are related to making organizations and companies understand what kind of qualifications and skills are needed based on the success we already had, in a way, and making them understand how important digital content and the curation and preservation and the making use of the digital content in other forms really has become.

Henrik:  [9:06] What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Tobias:  [9:11] I think it’s a great job to get into. [laughs] My first advice would be try it. I’m not sure whether you need at an entry level necessarily professional qualification like we offer. Or, even a degree. But, I guess, you will find out soon that it helps you to advance to the more advanced levels.

[9:29] The real, to say, advantage of becoming, I think, a DAM professional, if you want to become one, is that you really sit at the heart of the operations of a digital organization in the 21st century. You really sit there where the content is produced and consumed, where the data is exchanged, and so on.

[9:51] If you are already a DAM professional, I think you should, that doesn’t mean that you have to study here, you should think hard whether it is enough what you have already learned through the practice that you’ve done, and whether you not need some kind of more education.

[10:08] I can only say that, for myself, who considers himself also to be, in a way, a DAM professional. Only through the interactions with all our students and the other people that we met from the wonderful DAM community, which is a global, great family.

[10:24] We have really learned to say how much is involved in this field, and I think it’s really important that DAM professionals keep learning that too. In my experience, highly advisable that you try and stay up‑to‑date in whatever form, with the developments in this field.

Henrik:  [10:42] There is a fair amount of education out there, or even enrichment, to your point.

Tobias:  [10:46] It’s really, Henrik, I don’t know how you feel about it. It’s a field that is evolving very fast, but you also need to stay up‑to‑date with the field, however that might work.

[10:56] You can visit the conferences. You can visit the wonderful blogs of Henrik. You can read even more academic publications like The Journal of Media Management and all these kinds of things. I think that is not to say that you have to go back to school or university, but it’s really important I think, in all digital fields that you try to constantly change your self and evolve.

Henrik:  [11:18] Great point. Of course there’s plenty of new books out there, about Digital Asset Management, including the one you’ve written.

Tobias:  [11:25] We’re also going to publish another one, which you can interview us in about half‑a‑year, about more the theory and practice of the general background of Digital Asset Management.

Henrik:  [11:33] Fantastic. Thank you so much, Tobias.

Tobias:  [11:35] It was nice meeting you, Henrik.

Henrik:  [11:36] For more information on Digital Asset Management, log onto AnotherDAMblog.com.

Another DAM podcast is available on iTunes and AudioBoo. If you have any comments or questions please feel free to email me at AnotherDAMblog@Gmail.com. Thanks again.

Book Giveaway

You see, there is a benefit to reading the transcripts found in this podcast series. We are giving away one free copy of Tobias Blanke’s new book titled Digital Asset Ecosystems: Rethinking crowds and clouds. To enter this book giveway, email the podcast host with a one paragraph summary on what this book is about (from the transcript above) by no later than August 24, 2014. A random drawing of the email submissions will award one lucky winner free book. The book will come directly from the author. You could even ask for the book to be autographed and personalized from the author himself, Tobias Blanke.

Another DAM podcast interview with NYC DAM Meetup Organizers on Digital Asset Management

Listen to Another DAM Podcast interview with NYC DAM Meetup Organizers on Digital Asset Management

Full Transcript:

Henrik de Gyor:  [0:00] This is Another DAM podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with Chad Beer and Michael Hollitscher about NYC DAM, the New York Digital Asset Managers Meetup group. The world’s largest Meetup group about Digital Asset Management.

[0:18] Chad, you’re the founder of this Meetup. Tell us how it all started.

Chad Beer:  [0:23] I was working as a DAM manager in 2009. I was looking to move onto the next challenge, the next job. I needed to deepen my education about DAM. I needed to network and to get to know more people in DAM. I had gone to conferences and wasn’t finding the connections I wanted to find.

[0:47] I wasn’t connecting with people who were talking real nuts and bolts about their jobs and how they do it. I got connected to Meetup through a friend in an unrelated industry. I had gone to some other types of software Meetups and was amazed that there were no DAM Meetups.

[1:04] Out of frustration and out of wanting to get people to tell me about DAM, I thought, “I’m going to start a Meetup.” I saw Mike speak at a Henry Stewart conference. I liked his presentation. I liked how his thinking worked.

[1:18] I approached him after his talk and asked if I set up a Meetup about DAM, would he think that it’d be something that he would want to be involved in. He was very positive about the idea.

[1:27] That was the first piece of encouragement that I received that was outside of my own head. I just went online and started up the group.

[1:34] The first meeting we had was me, Mike, one other member, my boss and my boss’ boss. It was a tiny group. Mainly my bosses came because they wanted to see what the hell I was doing, using up a conference room in the evening, and also to wish me well.

[1:50] We started with a first meeting of five members. We talked about what the Meetup should be about. It was a very broad, kickoff Meetup.

[2:01] I love that Mike was there from the start, from before day one, really. Then, we just started winging it and setting up topics that we would find interesting. We were doing the presentations ourselves at first. It didn’t take long.

[2:15] As soon as we found somebody with some expertise and who was willing to talk, we started getting people who had shown up at the group to talk at the next one, and the next one, and the next one.

[2:23] It grew from there.

Henrik: Mike?

Michael Hollitscher:  [2:26] It’s funny because thinking about it, there was space for us to fit into in the beginning. We joked that going to Digital Asset Management conferences were the one or two times a year that you didn’t feel totally alone.

[2:43] You could actually network with people, really interface and compare notes with the people who are doing this job, which five years ago was something more of an obscure trade to be involved in.

[2:59] Now I think it’s become something that’s becoming more and more ubiquitous every day in terms of how to manage digital content. We were able to fill a niche that a lot of people didn’t even know was needed.

[3:14] What Chad was talking about, in terms of how we just winged it, it was a Mickey Rooney, Judy Garland “Let’s put on a show” thing. We did it a little guerilla style, hosting it at places of work that we worked at.

[3:29] The people we were involved with, seemed like it was a perfectly fine thing to do. We slowly built up our membership, trying to think of interesting topics.

[3:39] In the end, the thing that’s driven us forward and gotten us to the point of our relative popularity now is that we really wanted to talk about the things that are necessary, that were really critical to us in our daily work days.

[3:58] We wanted to make sure that people who were showing up were fully engaged and really understood the key issues that we were dealing with at the time. It’s pretty amazing to think that it’s gone on for five years at this point, that so much has changed in the landscape from a point where DAM was, like I said, at that point, emerging from a backwater to a critical part of doing business every day.

Chad:  [4:23] I had no global perspective when I started it, at all. I agree with Mike that we totally filled a niche that was not only ready to be filled, but there was an audience for it. We didn’t know this.

[4:35] I knew I was interested. I knew Mike was interested. I knew we had a common sensibility about metadata management. [laughs] So I knew we were aligned on a strategic level. That was it.

[4:46] We were very lucky, in a way. It was our timing and also our location. It’s possible for us to do this Meetup and have it as robust and ongoing as it is, because we’re in New York [City]. There’s a critical mass of not only people but professions that need DAM, so there’s a critical mass of DAM people in a small geographical area.

[5:09] We opened it up at what happened to be the right time in the practice’s maturity. If we had done it five years earlier, there wouldn’t have been enough people to talk about it or the issues wouldn’t have been codified enough to bring in an audience.

[5:25] I don’t think we would have known what the universal questions and problems were. There was a lot of luck and happenstance, timing and logistics, location.

Michael:  [5:33] Yeah and really sticking with it. It came from the fact that Chad and I both wanted some answers, or at least to have a discussion amongst our peers to figure out “How are you doing it? How are you actually getting this work done?” or “What are the hacks you have to do, not only from a technological standpoint but from a human standpoint of getting this kind of work done?”

[6:01] I think that’s the big thing. The emergent thought that has come out of the Meetups ‑‑ and Henrik, I know you’re a big proponent of this, too ‑‑ we always focus on the technology, but the longer you do this, the technology is the least interesting part of it after a while.

[6:18] It’s really, “How do you engage the human beings who have to use this technology?”

[6:24] One of the real things that we’ve brought to the table in general DAM discussion in the world is that you really have to talk about the people. You have to talk about how you enable people. The uniqueness of your organization has to really work with your end‑users and your stakeholders.

Chad:  [6:48] We did want to engage on those levels. In my mind at the time, the conferences weren’t very strong on those fronts.

[6:55] They’ve gotten a lot better. They’ve come down from preaching lofty best practices that aren’t really applicable to the day‑to‑day, and come down from vendor demos and things like that to more emphasis on use cases and more nitty‑gritty news you can use.

[7:10] That was not available much when we started this out, so we needed to talk to Mike’s point, not just about the human level of the work that we do and the hacks people do, but also nuts and bolts about how you get from point A to point B, how other professionals have done that.

[7:28] Also, not only did we want to facilitate presentations, we wanted to facilitate community and some interactions, some easy networking. The word “community” is really overused, but that’s what we were going for.

[7:43] Conferences only go so far with that, because they come at a pretty hefty cost. It costs a lot to go to a conference. We knew there were a bunch of people from small companies or independent contractors and certainly students or recent grads who were never going to go to conferences, that we’d never meet and interact with.

[8:03] The Meetup was a way to bring all those people together to missed people who also go to conferences. We felt that we were able to open doors up to a whole area of the DAM industry that couldn’t really get into the conferences, because they didn’t have the funding.

[8:18] That’s been a really valuable piece of it. Also, Mike brings up a really good point. This sticking with it was really critical. We’ve been doing it for five years.

[8:29] Mike and I have both been through job changes, and at some point or multiple points, we both hit a wall, where the demands of job or home life have been a lot to take on, and didn’t have the bandwidth to keep coming up with Meetup ideas.

[8:44] We were really glad that we had each other to bounce ideas off of and hand the baton back and forth to.

[8:49] This is where you come in, Henrik. When you joined us two years ago now, you added not only more bandwidth, but a new perspective, new contacts, a new perspective on the industry that not only helped us to keep going but helped enrich the content that we bring to the presentations every month.

[9:12] Can I ask you a question? Could you tell us about what it was like for you when you joined the Meetup, or how you decided you wanted to join the Meetup?

Henrik:  [9:19] I also had a job transition. I had a lot of time to spend in New York, thankfully. I’m a Virginia resident, so I commute to New York [City]…

[9:30] [laughter]

Henrik:  [9:32] …on a regular basis. I was thrilled to be engaged with a very thriving, literally, a community of Digital Asset Management professionals like yourselves and all the members. I only wanted to see that grow.

[9:45] As a content producer for my blog and podcasts, I know that content is king and if you produce good content, especially in person, people will come, especially if there’s networking involved before and after. We do that with the Meetups too.

[9:59] I wanted to hone that, focus on things that we hadn’t focused on and look at all the different topics that are out there. There’s plenty and there’s only more to come.

[10:09] You started this on July 20th, 2009, and we’re coming up to a milestone. We’ll be announcing our fifth anniversary at a very special place.

[10:19] I was really excited to come up with topics as often as I could, and the speakers whenever I could with your help, to get the community engaged and different parts of the community as far as who’s using it and how they’re using it, not just the technology.

[10:35] Obviously, the people, that comes first, then also the processes and information that are involved to one degree or another.

Chad:  [10:45] Probably the best thing I ever did after starting the Meetup was not trying to do it alone. I was never under the illusion that I could do it alone, or that that would be a good idea. This whole thing has been a real lesson to me in the value of collaboration. The more heads at the helm, the better.

[11:04] It helps, of course, that we are all like‑minded to a great degree. We all knew that about each other before we got involved. The Meetup is as strong as it is and still going because of everybody being involved ‑‑ not just us, all the members, too ‑‑ who also feed us some great ideas.

[11:21] Looking ahead, I would love it if there was more community involvement in at least getting ideas flowing and identifying people who could speak. I would love it to be a real soapbox for a lot of people in the DAM community.

Henrik:  [11:34] Getting more people engaged, whether it’s the organizers of the events, such as us, or the people who are hosting these events, because we’re always looking for great locations that can host 50 plus people. That’s typically how many we have on a regular basis.

[11:49] At the time of this recording, we have 680 members plus. We’ve doubled it from over a year ago, which is pretty amazing.

Chad:  [11:57] Speaking of locations, that brings up another economic issue. It’s the cost of locations. We’ve been challenged to find good locations because we have managed to keep our Meetup group vendor‑neutral.

[12:12] When we’ve been fortunate enough to get some sponsorship, mainly to fund video and the post video recording of some of the Meetups, the sponsors have been very hands‑off, just asking that we promote them with logos and credit, etc.

[12:27] Keeping some financial independence from any outside influence has been a limiting factor in that we have no budget for a lot of places that we could otherwise afford, but it’s also maintained a degree of integrity for our Meetup, and allowed us to steer our own ship.

[12:43] We can have whatever speakers we want, and we don’t have to worry about any conflict‑of‑interest from an economic perspective. I think that’s been huge.

Henrik:  [12:52] I agree.

Chad:  [12:53] I can’t believe it’s already five years.

Michael:  [12:55] We were so young once.

Henrik:  [12:58] I agree. [laughs]

Chad:  [13:01] We’ve all gone through job changes since getting involved in the Meetup. It’s funny. The Meetup evolves. We’re evolving as DAM professionals, and the industry’s evolving out from under and all around us at the same time.

Michael:  [13:12] It seemed like it was easier to do the first two years. I was in grad school. I was working a full time job, and also we were doing generally a Meetup a month at that point. I look back now, and I don’t know how I managed that.

[13:27] [laughter]

Chad:  [13:30] Same here.

Michael:  [13:31] It’s a greater challenge now. I’m challenged more in my work now. There’s more topics that we could cover. There’s probably more things to think about, but it’s not just about DAM anymore. It is about the whole content lifecycle. That’s maybe the more exciting stuff.

[13:54] Maybe where topics will evolve is more towards where DAM is an aspect of what we’re talking about. It’s really about the creative process. It’s about the process on the Web, about content determination, content access and analytics, all these sort of things where it’s like DAM is sitting at the bottom and feeding out.

[14:15] It’s really a question of how it ties into a lot of much larger issues. That’s what I’m interested in talking about. It’s just a question of how we put it all together.

Henrik:  [14:26] There’s going to be tons of that, as far as conversations and Meetups in the near future about that.

Michael:  [14:31] That’s what we have to figure out. [laughs] For those of you listening in, that’s something that us three have to sit down and figure out. What are we going to talk about?

[14:42] As Chad mentioned, that also comes from our user group too and some of the great people that we have who are de facto advisors at this point, or thought leaders who help influence our thinking, as well.

Chad:  [14:58] Not only has our work‑life situations become more complex, but the industry has gotten more complex. Our questions are more complex. When we started out, our questions about DAM were very simple.

[15:10] Now we’re thinking on a more complex level, fed by the work challenges that we’ve seen, but also the Meetups that we’ve seen other people present.

[15:23] I feel like the game’s gotten more complex. Reiterating Mike’s point, it’s no longer enough to just have one simple talk about metadata schemes, as one person did. That will be valuable, but man, there are so many more pressing issues now about file acceleration and system integrations. It’s a much more complicated world now. That makes the Meetups a little harder to plan, because you want to meet that raised bar.

Henrik:  [15:51] We raise the bar ourselves within the group by being one of the groups that video record all our panel discussions. We got sponsorship for that as we mentioned earlier, and they’re available on YouTube for free. Just search on YouTube for NYC DAM, and you’ll find them.

[16:07] NYC DAM is based in Manhattan. We meet in Manhattan, specifically. You can find the Meetup on http://meetup.com/NYCdigitalassetmanagers. We invite you to join if you have interest in Digital Asset Management.

Chad:  [16:22] Come and give us ideas. Share ideas, and share questions with us, because that’s where the next presentations come from.

Michael:  [16:28] Also, thanks for all your support. Because if nobody shows up, we can’t do it.

Henrik:  [16:33] It’s all about the numbers.

Chad:  [16:34] Exactly. That’s the community. It’s not us. We just provide a soapbox, but if nobody’s there to listen to whoever’s on it, then there’s no point.

Henrik:  [16:42] Thanks, guys.

Michael:  [16:43] Thank you.

Chad:  [16:44] Thank you.

Henrik:  [16:44] For more on Digital Asset Management, log on to anotherdamblog.com. If you have any comments or questions, please feel free to email me at anotherdamblog@gmail.com. Thanks again.

 

Another DAM podcast interview with JA Pryse on Digital Asset Management

Listen to Another DAM podcast interview with JA Pryse on Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • You were recently awarded a fellowship on Digital Asset Management. Tell us more about this.
  • What are the biggest challenges and successes with Digital Asset Management?
  • What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Full Transcript:

Henrik de Gyor:  [0:01] This is Another DAM podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with JA Pryse. JA, how are you?

JA Pryse:  [0:10] I’m good. Thank you for having me on, Henrik.

Henrik:  [0:13] JA, how are you involved with Digital Asset Management?

JA:  [0:17] I was hired by the Oklahoma Historical Society in 2010 to process the [00:23] Carmen Gee collection, which is a very large collection. By process I mean the manuscripts, audio, video, and photographs. The project contained over 91 linear feet of manuscripts, close to 350,000 images, 207 mixed audios, and a number of video and some recordings. My job was to digitize and process the collection.

[0:47] That was my first introduction into Asset Management.

Henrik de Gyor:  [0:51] You were recently awarded a fellowship on Digital Asset Management. Tell us more about this.

JA:  [0:57] Oklahoma is pretty new on the digitizing field, and we’re relatively new as far as policy and procedures go. Of course, we have a huge collection especially with the five million image Gateway to Oklahoma history newspaper project, and the OPUBCO collection that we do have.

[1:14] My proposal was surrounding long‑term Digital Asset Management. I felt the Smithsonian Institute Archives, the way that they run their program and the way that they manage their assets, is something that I definitely want to model and bring back to the Oklahoma Historical Society.

[1:32] The proposal I wrote was concerning that, and the research that I will do for two weeks while I am residing there.

Henrik:  [1:39] Is this in Washington DC?

JA:  [1:40] Yes, April 5th through the 19th this year [2014].

Henrik:  [1:44] Sounds very exciting.

JA:  [1:45] It is. I’m looking forward to it, I’ve never been to Washington DC. My mission is to develop a management plan and best practice strategies for all of our assets that we have here.

Henrik:  [1:55] Fantastic. What are the biggest challenges and successes with Digital Asset Management?

JA:  [2:00] For the Oklahoma Historical Society and for myself and my department, there is pretty much one person handling each media format. And of course, we always go through budget cuts and we’re the first one to be cut in the state since we are a state agency.

[2:18] There’s only one of me, and the ethics grant has a total of one scanner ‑‑ which is a part‑time scanner ‑‑ one part‑time indexer, one volunteer indexer and I. Also, I like to say I moonlight as an audio engineer, an archivist, but have taken a lot of classes and lot of educational steps to get into the audio engineering field and audio archiving in the oral history collection.

[2:45] Whenever we do acquire new audio collections such as the Clara Luper collection, where it was an audio tape…every one of Clara Luper’s…who’s an African‑American archivist in the region. She had a radio show. We acquired that collection. It had 19 linear feet of audio tapes and cassettes. We’re going to digitize those.

[3:07] The biggest challenge is not having more than one me to handle the newspaper project as well as the audio digitization projects that we have.

Henrik:  [3:17] What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

JA:  [3:22] I spoke to a class this morning that was doing a tour of the archives that we have here at the Oklahoma Historical Society. I was asked the same question. What I spoke to them about is becoming more familiar with all digital formats as much as possible, taking as many classes as you can.

[3:40] I mentioned earlier taking classes in audio engineering, taking online classes in video and film production, and getting familiarized with library processes. All different kinds of scanning and digitization as well as the preservation of that material that we are digitizing.

[3:57] Whenever I speak to students or aspiring archivists, I always want to say, “Keep studying. Keep studying everything that you can. Build your knowledge base.” The more that we know about the material that we’re digitizing, the more beneficial we’re going to be with managing that material. Whenever we speak with community colleges or the different universities, I always like to say, “Concentrate on the efficiency as well. Quantity, quality, and efficiency.”

[4:28] I think that we become more efficient as digital assent managers as we educate ourselves more along the different processes, which is one of the reasons why I’m looking forward to going to the Smithsonian for that fellowship. It’s primarily to learn how we can manage our material better.

Henrik:  [4:47] There’s still a lot of analog material out there to be digitized.

JA:  [4:52] Absolutely. Now that it’s become the time…the archivists before us that have worked here with the Oklahoma Historical Society for 37 years or for 40 years. That material that they have taken care of is expiring. They’ve all retired now and left it to us, which is just the natural progression/evolution of all the material.

[5:11] We’ll do our part, and then in 30 or 40 years, somebody will come in and do their part. Things keep expiring. The new advances that we see every day, I believe…If we fall behind, we fall behind.

Henrik:  [5:25] I’ve heard once it is digitized, it may be transferred into a different format eventually because to your point, before it gets expired.

JA:  [5:33] Absolutely. One of the other things I was speaking to students this morning is the importance of having a master copy, an access copy, or clones of the master copy for different uses. Online use, copy use, press release use, all different sorts of uses, but securing that master copy just in case anything ever happens to the original format such as fire, flooding, or in our parts, tornadoes. But definitely to have that master copy.

Henrik:  [6:05] Thanks, JA.

JA:  [6:06] Thank you for having me, and I enjoy your podcast quite a bit.

Henrik:  [6:10] Thank you.

Henrik:  [6:11] For more on this and other Digital Asset Management topics, log on to AnotherDAMblog.com. Another DAM podcast is available on iTunes and AudioBoo. If you have any comments or questions, please feel free to email me at AnotherDAMblog@gmail.com. Thanks again.