Another DAM podcast interview with Miles Rohan

Another DAM podcast interview with Miles Rohan | Listen

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • How does a global organization use Digital Asset Management?
  • What are the biggest challenges and successes you have seen with DAM?
  • What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?

Full Transcript:

Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I am Henrik de Gyor. Today I am speaking with Miles Rohan.
Miles, how are you?
Miles Rohan: [0:10] I am well, Henrik. Thank you for having me.
Henrik: [0:12] Miles, how are you involved with Digital Asset Management?
Miles: [0:15] : I am Director of Digital Asset Management at Nickelodeon, specifically
for non-broadcast assets. I generally say things that do not move. We
do not deal with video assets. That is a whole separate can of worms.
Henrik: [0:29] How does a global organization use Digital Asset Management?
Miles: [0:32] The need for Digital Asset Management at Nickelodeon grew out
of a need to securely distribute digital assets to licensing partners, marketing
partners, as well as internally, to various departments around the world. It grew
out of that. Essentially they are organized by different properties or brands.
Different people can access them.
Henrik: [0:58] Miles, what are the biggest challenges and successes with Digital
Asset Management?
Miles: [1:02] One of the biggest challenges was user adoption. In the early days,
at least, there was a real reluctance to using it. People like having assets on the
desktop or on their server. But over the years we have overcome that. [1:14] I
think, also, security has always been a challenge. We have a lot of different use
cases for a very robust security, a very nimble security, so those are certainly
challenges.
[1:26] As far as successes, well, it was a challenge. I think user adoption was also
a success, because we went from printing physical guides and mailing them
around the world to ceasing, essentially, printing and no longer shipping guides
around the world. Everything was purely digital. I think getting people into a
mindset of sharing assets because they can be securely shared, has also been
a success.
Henrik: [1:52] Great. What advice would you like to share with DAM professionals
and people aspiring to be DAM professionals?
Miles: [1:57] I think it is important to realize that, I think, DAM is really around us
at all times now, whereas 10 years ago that may not have been the case. Now, I
think DAM is…if you are on iTunes or Netflix or Amazon, these are all examples
of DAM that I think aspiring people should be paying attention to, the because
in a lot of cases, they are doing DAM well. [2:23] I think those types of systems
will certainly influence non-consumer-facing, internal only DAM. I tell everyone,
and then I am also, obviously, metadata is key in consistency and controlled
vocabularies. Never underestimate the text view.
Henrik: [2:42] Thanks, Miles.
Miles: [2:44] Thank you.
Henrik: [2:45] For more on this and other Digital Asset Management topics, logon to AnotherDAMblog.com. Another DAM Podcast is available on Audioboo and iTunes. If you have any comments or questions, please feel free to email me at AnotherDAMblog@gmail.com. Thanks again.

Another DAM podcast interview with Jane Glicksman

Listen to Another DAM podcast interview with Jane Glicksman

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • How does an organization focused on the film industry use Digital Asset Management?
  • What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?

Full Transcript:

Henrik de Gyor: [0:02] This is Another DAM Podcast about Digital Asset
Management. I am Henrik de Gyor. Today I am speaking with Jane Glicksman.
Jane, how are you?
Jane Glicksman: [0:10] I am very well. How about yourself?
Henrik: [0:12] Great. Jane, how are you involved with Digital Asset
Management?
Jane: [0:16] I manage the day-to-day operations of our DAM, which currently
contains about 75,000 rare films, stills and portraits, film posters, drawings and
other photographs documenting the first Academy Awards ceremony in 1927 to
the present. [0:32] I developed our metadata schema and data input guidelines.
In addition to overseeing all cataloging, I train the users to troubleshoot and
assist in finding and retrieving assets, and work on the ongoing development of
the digital repository.
[0:49] Right now, actually, we are doing quite a bit of troubleshooting, because
we are trying to install some hot fixes, and there is a lot of testing and QA in
managing of day-to-day DAMs. I oversaw the initial implementation of our DAM
in 2005 and have gone through two upgrades and a complete system migration
in 2009.
Henrik: [1:11] How does an organization focused on the film industry use Digital
Asset Management?
Jane: [1:17] The Academy is an honorary membership organization dedicated to
the advancement of the Art and Science of Motion Pictures. Our DAM supports
the Academy’s mission to preserve the history of motion pictures and to educate
the public about the art and science of moviemaking and also to inspire
film makers and the public through educational programs. [1:38] Our DAM provides
the content for screenings and exhibitions, lecture series, and other programs,
the website, and internally, for publicity and marketing, and of course,
the Academy Awards show. DAM is also available to film scholars, publishers,
students, and to the general public at our public access stations in the Margaret
Herrick Library.
Henrik: [2:00] What advice would you like to share with DAM professionals and
people aspiring to become DAM professionals?
Jane: [2:05] I would say hone your project management skills. Develop your
good listening skills and understand and expect that your DAM will evolve as it
becomes more integrated into different business areas in your institution and
anticipate the needs of your users, whose interaction will most definitely evolve
as well. [2:26] You’ll find that, at least I did anyway, in addition to project management
skills and an understanding of metadata, you’ll need to successfully
enlist others to foster collaboration between teams to improve systems and to
demonstrate the value of DAM.
[2:41] Socializing and maintaining DAM and providing value is an ongoing process.
It’s incumbent upon anybody whose managing DAM to really understand
the technology of the product. You may not be an engineer or a programmer,
but I think that you really should understand how things work and how they’re
structured so that you can, first of all, choose a vendor that best suits your requirements
and also to manage the expectations of your users.
[3:09] People want everything. They want a system to do everything in the world,
and you are really there to manage their expectations and yet, provide as much
value as you can. Understanding every vendor has its limitations, every system
has its limitations, but knowing going in will at least allow you to develop something
that best suits your particular institution.
[3:35] I always hear about people talking about metadata, metadata search and
I think that’s really important, understanding your business and not trying to,
when it comes to metadata, force a schema on your business. You really have to
understand and be flexible.
[3:53] Also, be prepared to change things. If you are already using DAM, I think
you’ll find, as time goes by, that your needs change, your workflows change, and
hopefully that you’ll be flexible enough to meet those challenges, and hopefully
your vendor will be able to facilitate that.
Henrik: [4:12] Thanks, Jane.
Jane: [4:13] You’re very welcome.
Henrik: [4:15] For more on this and other Digital Asset Management topics, log
on to AnotherDAMblog.com. Another DAM Podcast is available on Audioboo,
iTunes and The Tech Podcast Network. If you have any comments of questions,
please feel free to email me at AnotherDAMblog@gmail.com. Thanks again.