Another DAM podcast interview with NYC DAM Meetup Organizers on Digital Asset Management

Listen to Another DAM Podcast interview with NYC DAM Meetup Organizers on Digital Asset Management

Full Transcript:

Henrik de Gyor:  [0:00] This is Another DAM podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with Chad Beer and Michael Hollitscher about NYC DAM, the New York Digital Asset Managers Meetup group. The world’s largest Meetup group about Digital Asset Management.

[0:18] Chad, you’re the founder of this Meetup. Tell us how it all started.

Chad Beer:  [0:23] I was working as a DAM manager in 2009. I was looking to move onto the next challenge, the next job. I needed to deepen my education about DAM. I needed to network and to get to know more people in DAM. I had gone to conferences and wasn’t finding the connections I wanted to find.

[0:47] I wasn’t connecting with people who were talking real nuts and bolts about their jobs and how they do it. I got connected to Meetup through a friend in an unrelated industry. I had gone to some other types of software Meetups and was amazed that there were no DAM Meetups.

[1:04] Out of frustration and out of wanting to get people to tell me about DAM, I thought, “I’m going to start a Meetup.” I saw Mike speak at a Henry Stewart conference. I liked his presentation. I liked how his thinking worked.

[1:18] I approached him after his talk and asked if I set up a Meetup about DAM, would he think that it’d be something that he would want to be involved in. He was very positive about the idea.

[1:27] That was the first piece of encouragement that I received that was outside of my own head. I just went online and started up the group.

[1:34] The first meeting we had was me, Mike, one other member, my boss and my boss’ boss. It was a tiny group. Mainly my bosses came because they wanted to see what the hell I was doing, using up a conference room in the evening, and also to wish me well.

[1:50] We started with a first meeting of five members. We talked about what the Meetup should be about. It was a very broad, kickoff Meetup.

[2:01] I love that Mike was there from the start, from before day one, really. Then, we just started winging it and setting up topics that we would find interesting. We were doing the presentations ourselves at first. It didn’t take long.

[2:15] As soon as we found somebody with some expertise and who was willing to talk, we started getting people who had shown up at the group to talk at the next one, and the next one, and the next one.

[2:23] It grew from there.

Henrik: Mike?

Michael Hollitscher:  [2:26] It’s funny because thinking about it, there was space for us to fit into in the beginning. We joked that going to Digital Asset Management conferences were the one or two times a year that you didn’t feel totally alone.

[2:43] You could actually network with people, really interface and compare notes with the people who are doing this job, which five years ago was something more of an obscure trade to be involved in.

[2:59] Now I think it’s become something that’s becoming more and more ubiquitous every day in terms of how to manage digital content. We were able to fill a niche that a lot of people didn’t even know was needed.

[3:14] What Chad was talking about, in terms of how we just winged it, it was a Mickey Rooney, Judy Garland “Let’s put on a show” thing. We did it a little guerilla style, hosting it at places of work that we worked at.

[3:29] The people we were involved with, seemed like it was a perfectly fine thing to do. We slowly built up our membership, trying to think of interesting topics.

[3:39] In the end, the thing that’s driven us forward and gotten us to the point of our relative popularity now is that we really wanted to talk about the things that are necessary, that were really critical to us in our daily work days.

[3:58] We wanted to make sure that people who were showing up were fully engaged and really understood the key issues that we were dealing with at the time. It’s pretty amazing to think that it’s gone on for five years at this point, that so much has changed in the landscape from a point where DAM was, like I said, at that point, emerging from a backwater to a critical part of doing business every day.

Chad:  [4:23] I had no global perspective when I started it, at all. I agree with Mike that we totally filled a niche that was not only ready to be filled, but there was an audience for it. We didn’t know this.

[4:35] I knew I was interested. I knew Mike was interested. I knew we had a common sensibility about metadata management. [laughs] So I knew we were aligned on a strategic level. That was it.

[4:46] We were very lucky, in a way. It was our timing and also our location. It’s possible for us to do this Meetup and have it as robust and ongoing as it is, because we’re in New York [City]. There’s a critical mass of not only people but professions that need DAM, so there’s a critical mass of DAM people in a small geographical area.

[5:09] We opened it up at what happened to be the right time in the practice’s maturity. If we had done it five years earlier, there wouldn’t have been enough people to talk about it or the issues wouldn’t have been codified enough to bring in an audience.

[5:25] I don’t think we would have known what the universal questions and problems were. There was a lot of luck and happenstance, timing and logistics, location.

Michael:  [5:33] Yeah and really sticking with it. It came from the fact that Chad and I both wanted some answers, or at least to have a discussion amongst our peers to figure out “How are you doing it? How are you actually getting this work done?” or “What are the hacks you have to do, not only from a technological standpoint but from a human standpoint of getting this kind of work done?”

[6:01] I think that’s the big thing. The emergent thought that has come out of the Meetups ‑‑ and Henrik, I know you’re a big proponent of this, too ‑‑ we always focus on the technology, but the longer you do this, the technology is the least interesting part of it after a while.

[6:18] It’s really, “How do you engage the human beings who have to use this technology?”

[6:24] One of the real things that we’ve brought to the table in general DAM discussion in the world is that you really have to talk about the people. You have to talk about how you enable people. The uniqueness of your organization has to really work with your end‑users and your stakeholders.

Chad:  [6:48] We did want to engage on those levels. In my mind at the time, the conferences weren’t very strong on those fronts.

[6:55] They’ve gotten a lot better. They’ve come down from preaching lofty best practices that aren’t really applicable to the day‑to‑day, and come down from vendor demos and things like that to more emphasis on use cases and more nitty‑gritty news you can use.

[7:10] That was not available much when we started this out, so we needed to talk to Mike’s point, not just about the human level of the work that we do and the hacks people do, but also nuts and bolts about how you get from point A to point B, how other professionals have done that.

[7:28] Also, not only did we want to facilitate presentations, we wanted to facilitate community and some interactions, some easy networking. The word “community” is really overused, but that’s what we were going for.

[7:43] Conferences only go so far with that, because they come at a pretty hefty cost. It costs a lot to go to a conference. We knew there were a bunch of people from small companies or independent contractors and certainly students or recent grads who were never going to go to conferences, that we’d never meet and interact with.

[8:03] The Meetup was a way to bring all those people together to missed people who also go to conferences. We felt that we were able to open doors up to a whole area of the DAM industry that couldn’t really get into the conferences, because they didn’t have the funding.

[8:18] That’s been a really valuable piece of it. Also, Mike brings up a really good point. This sticking with it was really critical. We’ve been doing it for five years.

[8:29] Mike and I have both been through job changes, and at some point or multiple points, we both hit a wall, where the demands of job or home life have been a lot to take on, and didn’t have the bandwidth to keep coming up with Meetup ideas.

[8:44] We were really glad that we had each other to bounce ideas off of and hand the baton back and forth to.

[8:49] This is where you come in, Henrik. When you joined us two years ago now, you added not only more bandwidth, but a new perspective, new contacts, a new perspective on the industry that not only helped us to keep going but helped enrich the content that we bring to the presentations every month.

[9:12] Can I ask you a question? Could you tell us about what it was like for you when you joined the Meetup, or how you decided you wanted to join the Meetup?

Henrik:  [9:19] I also had a job transition. I had a lot of time to spend in New York, thankfully. I’m a Virginia resident, so I commute to New York [City]…

[9:30] [laughter]

Henrik:  [9:32] …on a regular basis. I was thrilled to be engaged with a very thriving, literally, a community of Digital Asset Management professionals like yourselves and all the members. I only wanted to see that grow.

[9:45] As a content producer for my blog and podcasts, I know that content is king and if you produce good content, especially in person, people will come, especially if there’s networking involved before and after. We do that with the Meetups too.

[9:59] I wanted to hone that, focus on things that we hadn’t focused on and look at all the different topics that are out there. There’s plenty and there’s only more to come.

[10:09] You started this on July 20th, 2009, and we’re coming up to a milestone. We’ll be announcing our fifth anniversary at a very special place.

[10:19] I was really excited to come up with topics as often as I could, and the speakers whenever I could with your help, to get the community engaged and different parts of the community as far as who’s using it and how they’re using it, not just the technology.

[10:35] Obviously, the people, that comes first, then also the processes and information that are involved to one degree or another.

Chad:  [10:45] Probably the best thing I ever did after starting the Meetup was not trying to do it alone. I was never under the illusion that I could do it alone, or that that would be a good idea. This whole thing has been a real lesson to me in the value of collaboration. The more heads at the helm, the better.

[11:04] It helps, of course, that we are all like‑minded to a great degree. We all knew that about each other before we got involved. The Meetup is as strong as it is and still going because of everybody being involved ‑‑ not just us, all the members, too ‑‑ who also feed us some great ideas.

[11:21] Looking ahead, I would love it if there was more community involvement in at least getting ideas flowing and identifying people who could speak. I would love it to be a real soapbox for a lot of people in the DAM community.

Henrik:  [11:34] Getting more people engaged, whether it’s the organizers of the events, such as us, or the people who are hosting these events, because we’re always looking for great locations that can host 50 plus people. That’s typically how many we have on a regular basis.

[11:49] At the time of this recording, we have 680 members plus. We’ve doubled it from over a year ago, which is pretty amazing.

Chad:  [11:57] Speaking of locations, that brings up another economic issue. It’s the cost of locations. We’ve been challenged to find good locations because we have managed to keep our Meetup group vendor‑neutral.

[12:12] When we’ve been fortunate enough to get some sponsorship, mainly to fund video and the post video recording of some of the Meetups, the sponsors have been very hands‑off, just asking that we promote them with logos and credit, etc.

[12:27] Keeping some financial independence from any outside influence has been a limiting factor in that we have no budget for a lot of places that we could otherwise afford, but it’s also maintained a degree of integrity for our Meetup, and allowed us to steer our own ship.

[12:43] We can have whatever speakers we want, and we don’t have to worry about any conflict‑of‑interest from an economic perspective. I think that’s been huge.

Henrik:  [12:52] I agree.

Chad:  [12:53] I can’t believe it’s already five years.

Michael:  [12:55] We were so young once.

Henrik:  [12:58] I agree. [laughs]

Chad:  [13:01] We’ve all gone through job changes since getting involved in the Meetup. It’s funny. The Meetup evolves. We’re evolving as DAM professionals, and the industry’s evolving out from under and all around us at the same time.

Michael:  [13:12] It seemed like it was easier to do the first two years. I was in grad school. I was working a full time job, and also we were doing generally a Meetup a month at that point. I look back now, and I don’t know how I managed that.

[13:27] [laughter]

Chad:  [13:30] Same here.

Michael:  [13:31] It’s a greater challenge now. I’m challenged more in my work now. There’s more topics that we could cover. There’s probably more things to think about, but it’s not just about DAM anymore. It is about the whole content lifecycle. That’s maybe the more exciting stuff.

[13:54] Maybe where topics will evolve is more towards where DAM is an aspect of what we’re talking about. It’s really about the creative process. It’s about the process on the Web, about content determination, content access and analytics, all these sort of things where it’s like DAM is sitting at the bottom and feeding out.

[14:15] It’s really a question of how it ties into a lot of much larger issues. That’s what I’m interested in talking about. It’s just a question of how we put it all together.

Henrik:  [14:26] There’s going to be tons of that, as far as conversations and Meetups in the near future about that.

Michael:  [14:31] That’s what we have to figure out. [laughs] For those of you listening in, that’s something that us three have to sit down and figure out. What are we going to talk about?

[14:42] As Chad mentioned, that also comes from our user group too and some of the great people that we have who are de facto advisors at this point, or thought leaders who help influence our thinking, as well.

Chad:  [14:58] Not only has our work‑life situations become more complex, but the industry has gotten more complex. Our questions are more complex. When we started out, our questions about DAM were very simple.

[15:10] Now we’re thinking on a more complex level, fed by the work challenges that we’ve seen, but also the Meetups that we’ve seen other people present.

[15:23] I feel like the game’s gotten more complex. Reiterating Mike’s point, it’s no longer enough to just have one simple talk about metadata schemes, as one person did. That will be valuable, but man, there are so many more pressing issues now about file acceleration and system integrations. It’s a much more complicated world now. That makes the Meetups a little harder to plan, because you want to meet that raised bar.

Henrik:  [15:51] We raise the bar ourselves within the group by being one of the groups that video record all our panel discussions. We got sponsorship for that as we mentioned earlier, and they’re available on YouTube for free. Just search on YouTube for NYC DAM, and you’ll find them.

[16:07] NYC DAM is based in Manhattan. We meet in Manhattan, specifically. You can find the Meetup on http://meetup.com/NYCdigitalassetmanagers. We invite you to join if you have interest in Digital Asset Management.

Chad:  [16:22] Come and give us ideas. Share ideas, and share questions with us, because that’s where the next presentations come from.

Michael:  [16:28] Also, thanks for all your support. Because if nobody shows up, we can’t do it.

Henrik:  [16:33] It’s all about the numbers.

Chad:  [16:34] Exactly. That’s the community. It’s not us. We just provide a soapbox, but if nobody’s there to listen to whoever’s on it, then there’s no point.

Henrik:  [16:42] Thanks, guys.

Michael:  [16:43] Thank you.

Chad:  [16:44] Thank you.

Henrik:  [16:44] For more on Digital Asset Management, log on to anotherdamblog.com. If you have any comments or questions, please feel free to email me at anotherdamblog@gmail.com. Thanks again.

 

Another DAM podcast interview with JA Pryse on Digital Asset Management

Listen to Another DAM podcast interview with JA Pryse on Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • You were recently awarded a fellowship on Digital Asset Management. Tell us more about this.
  • What are the biggest challenges and successes with Digital Asset Management?
  • What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Full Transcript:

Henrik de Gyor:  [0:01] This is Another DAM podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with JA Pryse. JA, how are you?

JA Pryse:  [0:10] I’m good. Thank you for having me on, Henrik.

Henrik:  [0:13] JA, how are you involved with Digital Asset Management?

JA:  [0:17] I was hired by the Oklahoma Historical Society in 2010 to process the [00:23] Carmen Gee collection, which is a very large collection. By process I mean the manuscripts, audio, video, and photographs. The project contained over 91 linear feet of manuscripts, close to 350,000 images, 207 mixed audios, and a number of video and some recordings. My job was to digitize and process the collection.

[0:47] That was my first introduction into Asset Management.

Henrik de Gyor:  [0:51] You were recently awarded a fellowship on Digital Asset Management. Tell us more about this.

JA:  [0:57] Oklahoma is pretty new on the digitizing field, and we’re relatively new as far as policy and procedures go. Of course, we have a huge collection especially with the five million image Gateway to Oklahoma history newspaper project, and the OPUBCO collection that we do have.

[1:14] My proposal was surrounding long‑term Digital Asset Management. I felt the Smithsonian Institute Archives, the way that they run their program and the way that they manage their assets, is something that I definitely want to model and bring back to the Oklahoma Historical Society.

[1:32] The proposal I wrote was concerning that, and the research that I will do for two weeks while I am residing there.

Henrik:  [1:39] Is this in Washington DC?

JA:  [1:40] Yes, April 5th through the 19th this year [2014].

Henrik:  [1:44] Sounds very exciting.

JA:  [1:45] It is. I’m looking forward to it, I’ve never been to Washington DC. My mission is to develop a management plan and best practice strategies for all of our assets that we have here.

Henrik:  [1:55] Fantastic. What are the biggest challenges and successes with Digital Asset Management?

JA:  [2:00] For the Oklahoma Historical Society and for myself and my department, there is pretty much one person handling each media format. And of course, we always go through budget cuts and we’re the first one to be cut in the state since we are a state agency.

[2:18] There’s only one of me, and the ethics grant has a total of one scanner ‑‑ which is a part‑time scanner ‑‑ one part‑time indexer, one volunteer indexer and I. Also, I like to say I moonlight as an audio engineer, an archivist, but have taken a lot of classes and lot of educational steps to get into the audio engineering field and audio archiving in the oral history collection.

[2:45] Whenever we do acquire new audio collections such as the Clara Luper collection, where it was an audio tape…every one of Clara Luper’s…who’s an African‑American archivist in the region. She had a radio show. We acquired that collection. It had 19 linear feet of audio tapes and cassettes. We’re going to digitize those.

[3:07] The biggest challenge is not having more than one me to handle the newspaper project as well as the audio digitization projects that we have.

Henrik:  [3:17] What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

JA:  [3:22] I spoke to a class this morning that was doing a tour of the archives that we have here at the Oklahoma Historical Society. I was asked the same question. What I spoke to them about is becoming more familiar with all digital formats as much as possible, taking as many classes as you can.

[3:40] I mentioned earlier taking classes in audio engineering, taking online classes in video and film production, and getting familiarized with library processes. All different kinds of scanning and digitization as well as the preservation of that material that we are digitizing.

[3:57] Whenever I speak to students or aspiring archivists, I always want to say, “Keep studying. Keep studying everything that you can. Build your knowledge base.” The more that we know about the material that we’re digitizing, the more beneficial we’re going to be with managing that material. Whenever we speak with community colleges or the different universities, I always like to say, “Concentrate on the efficiency as well. Quantity, quality, and efficiency.”

[4:28] I think that we become more efficient as digital assent managers as we educate ourselves more along the different processes, which is one of the reasons why I’m looking forward to going to the Smithsonian for that fellowship. It’s primarily to learn how we can manage our material better.

Henrik:  [4:47] There’s still a lot of analog material out there to be digitized.

JA:  [4:52] Absolutely. Now that it’s become the time…the archivists before us that have worked here with the Oklahoma Historical Society for 37 years or for 40 years. That material that they have taken care of is expiring. They’ve all retired now and left it to us, which is just the natural progression/evolution of all the material.

[5:11] We’ll do our part, and then in 30 or 40 years, somebody will come in and do their part. Things keep expiring. The new advances that we see every day, I believe…If we fall behind, we fall behind.

Henrik:  [5:25] I’ve heard once it is digitized, it may be transferred into a different format eventually because to your point, before it gets expired.

JA:  [5:33] Absolutely. One of the other things I was speaking to students this morning is the importance of having a master copy, an access copy, or clones of the master copy for different uses. Online use, copy use, press release use, all different sorts of uses, but securing that master copy just in case anything ever happens to the original format such as fire, flooding, or in our parts, tornadoes. But definitely to have that master copy.

Henrik:  [6:05] Thanks, JA.

JA:  [6:06] Thank you for having me, and I enjoy your podcast quite a bit.

Henrik:  [6:10] Thank you.

Henrik:  [6:11] For more on this and other Digital Asset Management topics, log on to AnotherDAMblog.com. Another DAM podcast is available on iTunes and AudioBoo. If you have any comments or questions, please feel free to email me at AnotherDAMblog@gmail.com. Thanks again.

Another DAM Podcast interview with Jared Bajkowski on Digital Asset Management

Listen to Another DAM Podcast interview with Jared Bajkowski on Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • How does a Medical Institute use Digital Asset Management?
  • What are the biggest challenges and successes with Digital Asset Management?
  • What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?

Full Transcript:

Henrik De Gyor: [0:02] This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with Jared Bajkowski. Jared, how are you?
Jared Bajkowski: [0:10] Good. How are you?
Henrik: [0:11] Great. Jared, how are you involved with Digital Asset Management?
Jared: [0:15] I’m the Digital Assets Manager for the Howard Hughes Medical Institute. What the Medical Institute is, what we do..we are philanthropic organization. We fund by medical research across the United States. We’re a lot like the NIH.
[0:30] Being the Digital Assets Manager, I am in charge of cataloging, and keeping all of the photos that we use for our publications, all the photos, and graphics, and illustrations that we use on our websites, anything that we use internally for advertisements.
[0:49] Anything that we put out, we want to keep in our management system. What I do is, I gather it, I catalog it, I manage the metadata, I train the other users of the systems in the various departments, whether they be with the Science department or the Science Education department.
[1:10] Personally, I’m in Art Communications, that means that I’m in charge of whatever publications that we put out.
[1:15] The system that we use is a repository for all of the illustrations and all of the photos and everything that we’ve put out. What we want to do is make sure that everything is searchable, everything is findable, everything is safe.
[1:32] That’s an important thing. They’re not scattered around on this hard drive on that hard drive. I run the database and that’s primarily my day to day duties.
Henrik: [1:44] Why does a medical institute use digital asset management?
Jared: [1:46] We’re a large institute. We put out a lot of content and we have a lot of content on our website. We do have publications, we have educational materials that we put out. We have recruitment advertisements for scientists. That ends up being, it’s a lot of content.
[2:03] Now, without a digital assets management system, it’s really hard to keep track on what’s being used where, when it was made, what kind of rights permissions go along with a certain item or a certain record.
[2:18] It can get quickly overwhelming if you’re not certain about where something is or how something should be used or how something was used in the past. What we use it for is pretty much any illustration or photograph or graphic that we use gets put into the database system.
[2:32] It gets tagged with metadata, so we know what it is, who it is, where it was used, why we created it, who created it, who owns the rights. All of the information is important for tracking this kind of thing.
[2:46] I put it into the database before it’s actually published. There we have it, so we can reuse it in the future. It’s something that we can leverage.
[2:54] Someone asks us, “Oh, can I use that illustration? It’s a perfect illustration for an article I’m writing. I’m writing an article on such and such scientist, and I see you have a good portrait of him on your website. Can we use that?”
[3:06] Having a digital access management system allows us to quickly find that item, for one. And two, see who created it, and if we can even can distribute it or who owns the copyrights?
[3:21] This is all important, whenever you’re a large organization, or even a small organization, you have to keep track of this kind of thing.
[3:26] You don’t want to be distributing any materials that you don’t have the rights to. Even if you wanted, even if you could distribute it, you want to have that original high resolution scan or the original version of it to be able to distribute.
[3:42] The essence of this system is basically, it’s almost twofold. One, it’s the repository for everything that you’ve created. And two, it’s a system that you can use to distribute.
Henrik: [3:54] What are the biggest challenges and successes with digital access management?
Jared: [3:59] One of the biggest challenges I’ve found coming in to this job is, whenever you start a digital assets management system, it can be a bit overwhelming trying to track down all the different items that you know should be in there. It’s easy, if you’re starting from the ground up.
[4:16] But hardly, at least it has been my experience, with the other digital assets managers that I’ve talked to. Often, you’re not starting from the ground up.
[4:23] Often, you are coming in midstream where you either have an access management system in place already, or it’s an old system that maybe isn’t being used.
[4:37] Or maybe there is no system at all, and just now your organization is just coming to see the light of why digital access management is important, and then you’re charged with trying to gather up everything that you can.
[4:51] It’s very easy to get overwhelmed by simply the amount of material that’s there, or maybe the amount of material that’s not there and supposed to be there. It’s hard to prioritize, what do I take here, what do I take there? And it feels like it’s easy to get overwhelmed.
[5:08] That often is a challenge, to try to just prioritize what goes in first. And I think that’s how you have to do. You have to sit down and say all right, this is the most important or this department’s the most important, or everything in the past year is the most important.
[5:25] And we’ll get the previous years as we go. You have to sit down and and make a hierarchy of what needs to be in there first, and then start at the beginning. If you take it step by step, it takes a huge project and makes it much easier for you to get a handle on it.
[5:42] And that goes both hand in hand with another major issue that a lot of digital assets managers have, is getting the organization to buy-in to it.
[5:49] You have people, if they’re busy, they’re already working at their jobs and then you come along, trying to get them to use the system, trying to get them to work with you to load their assets into the system and so you can catalog them. So, that can often be a bit of a challenge.
[6:07] Because people frankly, either they’ve had bad experiences with databases before, or they don’t see the value in it. And it takes a lot of effort on your part to show them that it is in their benefit to use these systems, because it is.
[6:22] Whenever it works, it works fantastically. It’s almost like magic, someone comes to you and says “Oh, there was this illustration that I believe we used in an issue four years ago. I don’t know who made it.
[6:38] I don’t know the article that it was in, but I do remember it was an illustration of a red blood cell or what have you.” And if you have a good access management system with good metadata.
[6:51] Look at what the access management system was, or even something as small as perhaps, maybe a year or even a color, you should be able to find it for them.
[7:00] If you can produce something like that on a consistent basis, it really shows people the value of the system that you’ve created. If you can pull out with relative ease the items that people are looking for without having them search too hard for it.
[7:16] That’s the dream of the digital asset management system. I mean, that’s something that makes it worth their while. We’re bringing, it’s almost a cliche to say you’re bringing order to the chaos, but that’s what you’re doing.
[7:28] If your organization has a wealth of materials, but if you have a consistent system and a consistent database, all of those materials should be easily found and easily usable again.
Henrik: [7:40] What advice would you like to share with DAM professionals, and people aspiring to become DAM professionals?
Jared: [7:45] I would say my advice, to be fair, I’m still pretty new to the profession myself. I’ve only been doing this for about two years, and I can say what was the biggest help to me really was getting to know the community of digital assets managers.
[8:03] Going to conferences, trying to link up with people through LinkedIn or joining professional groups, or subscribing to trade journals. That’s a wealth of information, you’re drawing on information of people who have been there, and have been in your position.
[8:19] And they know, they’ve done, they’ve probably heard of or done themselves whatever project that you’re currently working on. And being able to draw on past experience is a huge, huge thing for helping you develop in your career.
[8:35] Being able to ask advice is so big, and being able to have somebody to go to is huge. Another piece of advice that I would give would be really, if you’re trying to prove that the worth of your organization who is investing in a digital assets management system.
[8:53] Really, return on investment, ROI is huge for that.
[8:57] I mean often, I know and you know, people probably listening to this podcast know, you know the value of a digital asset management system. Because that’s what we do, we live it. We know why it works, and we know why it’s a valuable thing to have.
[9:12] Management may not always know that, so if you can go and you can prove to them how a database such as this is going to save money or save time, or make people more effective workers, that kind of speaks management’s language.
[9:29] And that’s how you’re going to get them to buy in to a system such as this. And you do that, I remember, I went to a conference, and it was a presentation from a major company, a major manufacturer.
[9:45] How they got their management to buy-in to the digital assets management system is that they made a presentation, and they had groups of photographs saying here are blueprints. Here’s a picture of the product, here is the commercial that we advertise this product in.
[10:04] When they went through all these different things, of all of the photographs or illustrations or video, or documents, all of the items that go into making a single product, and it was up there all on the screen. They said, “This is what we’re keeping now.”
[10:20] Everything on that screen fell off except for one thing which was the actual photograph of the product itself. What they were saying, and what they were showing is, “This is a multi step process from the idea scribbled on the napkin to the actual item being created.”
[10:39] All of this is getting lost except for photographs of the actual item itself. This is valuable things that we should be keeping. This is legacy data. This is a narrative of how an item goes from idea to product.
[10:52] This is something that can be leveraged for future products. All of it was not being kept. By showing their management by instituting this database for every product that we make, this is the amount of stuff that we can catch, and this is value.
[11:12] This is something that we can use again. This is something that we should be keeping.
[11:16] You want to speak management’s language. You want to show them how you can save money or how you can make your organization better by having a Digital Asset’s Management System.
Henrik: [11:28] Thanks, Jared
Jared: [11:29] You’re welcome. Thank you.
Henrik: [11:31] For more on Digital Asset Management, logon to anotherdamblog.com. Another DAM Podcast is available on Audioboo and iTunes.
[11:39] If you have any comments or questions, please feel free to email me at
anotherdamblog@gmail.com. Thanks again.