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Another DAM Podcast interview with Abby Covert on Digital Asset Management and Information Architecture

Listen to Another DAM Podcast interview with Abby Covert on Digital Asset Management and Information Architecture

Full Transcript:

Henrik de Gyor:  [0:02] This is Another DAM Podcast of Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with Abby Covert. Abby, how are you?

Abby Covert:  [0:09] Great. Thanks so much for having me.

Henrik:  [0:11] Abby, how are you involved with Digital Asset Management?

Abby:  [0:14] Well, I am a professional Information Architect. My involvement with Digital Asset Management, is really in helping organizations to understand the impact of language, and structure on their effectiveness towards whatever their goals might be, and that can be across many mediums, which I think is similar to the challenges that Digital Asset Managers face as well.

[0:35] They’re looking at the scaffolding that then initiates a lot of processes within an organization. So, my job is pretty similar in that regard I would say.

Henrik:  [0:44] As an Information Architect, you recently authored a book titled How to Make Sense of Any Mess. Tell us more about what we can learn from this book since many DAM professionals need to do the same.

Abby:  [0:55] My main premise in writing a book with such a broad title How to Make Sense of Any Mess, and I thought very hard on the word “Any”, was that I really felt as a practicing information architect after 10 years, that a lot of the messes that I was helping my clients to make sense of were actually really based in information and people, more than they were specific to the technologies, or the mediums that we were actually executing in.

[1:21] I would say that anybody who has been working in technology for more than 10 years, has seen some sort of current of change that all of a sudden we have mobile, all of a sudden we have social, how does that change what we do?

[1:33] What I actually found was that it doesn’t change a lot when you look at that information and people part, that it really comes down to a basic understanding of leading and facilitating people, through a process of identifying what is not making sense to their consumers or to their coworkers.

[1:51] Then working through the delicate steps that one needs to take to really adjust the mental models of themselves, and maybe the people that they’re working with, in order to reach whatever intent people are trying to get to. I guess after spending a lot of time making sense of other people’s messes, I wanted to know if I could write a book that would help people make sense of their own.

[2:14] I think so far, based on the feedback, yeah, I think that you really can. You can self‑serve this stuff which is great.

Henrik:  [2:21] What are the biggest challenges and successes you’ve seen with Digital Asset Management?

Abby:  [2:25] I definitely think that scalability is one of the biggest issues that organizations face in general. Whether that be scaling up to meet the needs of digital, or scaling up to meet the needs of a growing business, those two things have become synonymous. I don’t run into a lot of companies that are scaling up their business that doesn’t mean they need to scale up the digital side of their business.

[2:49] Also, the cross‑channel nature of things. The decision to invest or not invest in certain channels, and the impact of doing so. Taking the time to start a new social channel that just got announced, instead of taking the time away from doing something else. So I think in terms of Digital Asset Management, I think that it’s difficult to stay on the edge of that while also maintaining what you have and not letting the things that you have get unkempt.

[3:21] I would definitely say scalability, and keeping up with the wave of change would be the biggest challenges. Successes, I would say, anyone that can pay close attention to context of use, and not use metadata as a way of checking the box on like, “Yes, we’ve collected metadata,” but really thinking about how that metadata is going to apply to a use case, that might be realistic to that organization, and how they’re going to use that content at a swift pace.

[3:52] Then, also the cadence they’re going to need it at. I think that anybody who is doing that level of deep research organizationally, around the way that they’re organizing their internal assets, is probably seeing a lot more success than those who are in their cubicles alone, just applying data schema that make sense in their head. Because it’s easy to do that from the common sense place, but it turns out that common sense is pretty unreliable in a lot of cases.

Henrik:  [4:20] Good points. What advice would you like to share with DAM professionals, and people who are aspiring to be DAM professionals?

Abby:  [4:25] I am going to go and continue my thread of “Get out from your cubicle, or your office, or even from your desk and go work with other people.” I think that the idea of doing the work versus concepting your way through how the work will be done, is a dangerous place to be by yourself, especially in a field that is so dependent on making sense of the things for other people to use for their jobs.

[4:55] I feel like if you can take that soft skill part and use that, and give equal attention to that, then also your tools, I would say that that would be my number one piece of advice.

Henrik:  [5:07] Have a conversation with as many people as necessary who will be using this?

Abby:  [5:12] Yeah. Also, don’t scare them away with your language and your tools. That’s for you to figure out later. But get out a marker and some post‑it notes and a white board, or whatever you got to do to make them feel comfortable and get through the anxiety of… Digital Asset Management is like a big mouthy term, and I’m sure that there’s some marketers that are hearing it for the first time in some cases when people are working with them on it.

[5:37] Making sure that that’s not getting in the way, and just remembering that technology is a monster in many people’s minds. So, we’re all going through this transition organizationally. Most organizations are going through a transition. I would say that those that haven’t been born into digital, even those are going through lots of transitions with the increased cross‑channel nature of our businesses and our design mediums.

[5:59] But I feel like if you can educate people in a way that they understand that you’re making decisions that are going to help them along the way, and that you’re collaborating on those, and that you’re just the filter, you’re just the person that’s going to go to the tool at the end of the day, and enter it into the way that you guys agreed it’s going to be. But you’re not a dictator of the way that digital assets should be managed.

Henrik:  [6:22] Well, thanks Abby. For this, and other Digital Asset Management topics, log onto AnotherDAMblog.com. For this podcast and a 150 other podcast episodes, including transcripts of every interview, go to AnotherDAMpodcast.com. If you have any comments or questions, please feel free to to email me at anotherdamblog@Gmail.com. And Abby where can we find out more information from you?

Abby:  [6:45] At AbbytheIA.com, or you find me on Twitter @Abby _the_IA.

Henrik:  [6:49] Thanks again.

 


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Another DAM Podcast interview with Barbara Alexander on Digital Asset Management

Listen to Another DAM podcast interview with Barbara Alexander on Digital Asset Management

Full Transcript:

Henrik de Gyor:  [0:02] This is Another DAM podcast about Digital Asset Management. Hi, I’m Henrik de Gyor. Today I’m speaking with Barbara Alexander. Barbara, how are you?

Barbara Alexander:  [0:09] Good, thank you, and you?

Henrik:  [0:11] Great. Barbara, how are you involved with Digital Asset Management?

Barbara:  [0:15] The function that I handle essentially handles all digital assets for our company across all markets. We manage all product images, videos, presentations. All the assets then come in, and we tag them with metadata. The types of metadata that we embed assist our different markets and our different functional teams in sourcing the images that they need.

[0:44] For our marketing teams, they use the DAM to find and launch assets to all the different markets. When we’re rolling out a new program, we’ll supply all the print assets for ad production. All the assets for POS and displays, social media assets, and videos and other related assets roll out in their countries

Barbara:  [1:07] One of our big initiatives was to really focus on the consumer this year. We paid a lot of attention to our relationships with our retailer accounts. One of the things we do with our assets is we organize them in collections. Each collection has a single link that we can send to our retailer, or it can be embedded in a spreadsheet. They can click on it and have access to the assets without needing to log on to the DAM. This has been a big success for us.

Henrik:  [1:42] How does a global beauty manufacturer use Digital Asset Management?

Barbara:  [1:48] Primarily we use it to make sure that only approved assets are used in the marketplace, and to be sure that usage rights are complied with. We’re able to expire the assets on our platform. Our platform will send out notification to anyone who’s downloaded the asset that’s expiring to alert them to the fact beforehand. So that they can pull the asset and supply an alternative asset.

[2:17] It’s a great governing platform. It gives a worldview to the global marketing teams. It allows them to see how the markets are using the assets. If they’re really using the whole palette that’s been provided to them, or if they’re taking a few select assets. It allows the marketing team to assess their budgets and where they should spend their money.

Henrik:  [2:42] Barbara, what are the biggest challenges and successes you’ve seen in the Digital Asset Management?

Barbara:  [2:48] We’ve had a lot of successes and some realistic struggles. The successes have been with our ability to really service our markets and our retailer accounts, which are very important. We’ve been able to really focus on consumer‑facing experiences.

[3:06] The struggles really center around the internal reorganization our company has gone through, which has been quite traumatic. I’ve been doing a lot of thinking about where the DAM is located within the organization. It really matters in terms of its overall success and survival.

[3:25] The closer you are to the core of the corporate level, I think the more successful the DAM function can be within the organization. The further you are from that, the more vulnerable you are to new people coming in, or a new emphasis. That’s been very difficult. The DAM function right now is getting re‑assessed. It’s becoming more global marketing focused, we’ll have to see what happens with it. [laughs]

Henrik:  [3:51] A lot of people struggle with being more center to the core rather than being on the fringes and being possibly at irrelevance, unfortunately, because it’s not even known to the rest of the organization.

Barbara:  [4:03] That’s exactly right. We’ve had such a reorganization and shift in people, and as a result, DAM is not understood, or really factored in as a very core, relevant function of our company.

Barbara:  [4:19] We’re struggling with that right now.

Henrik:  [4:21] I understand, and I think a lot of organizations struggle with that. I’ve heard that from many organizations. That they don’t know where to put DAM. Is it IT? Is it marketing? Is it some creative function? Or is it tied to distribution or something? It’s a struggle for many organizations.

Barbara:  [4:37] Exactly.

Henrik:  [4:39] What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

“We have to think of ourselves as more than just a DAM professional. It’s more a media professional. I think that the more certification and knowledge that you can gain will only assist you.”

Barbara:  [4:44] We have to think of ourselves as more than just a DAM professional. It’s more a media professional. I think that the more certification and knowledge that you can gain will only assist you. I know the DAM Foundation has a program. I would recommend that. I also think it’s very important to attend industry functions whenever you can.

[5:10] There’s so much information to be gained by your colleagues in the industry that you really can’t source online or from a book. That face‑to‑face contact and understanding is really important. Definitely the DAM New York Meetup, the Henry Stewart DAM New York Conference, and Metadata Madness [laughs] .

Henrik:  [5:33] Which we’re attending right now.

Barbara:  [5:34] Exactly.

Henrik:  [5:36] Thank you, Barbara.

Barbara:  [5:36] Thank you, Henrik.

Henrik:  [5:38] For more on this and other Digital Asset Management topics, log on to anotherdamblog.com. If you have any comments or questions, please refer to email me at anotherdamblog@Gmail.com. For this and a 150 other podcast episodes, including transcripts of every interview, go to anotherDAMpodcast.com. Thanks again.


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Another DAM Podcast interview with Jennifer Sellar on Digital Asset Management

Listen to Another DAM Podcast interview with Jennifer Sellar

Full Transcript:

Henrik de Gyor:  [0:01] This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today, I’m speaking with Jennifer Sellar. Jennifer, how are you?

Jennifer Sellar:  [0:10] I’m good, thanks.

Henrik:  [0:11] Jennifer, how are you involved with Digital Asset Management?

Jennifer:  [0:14] I am the Senior Digital Image Archivist at the Museum of Modern Art in New York. I’ve been here almost nine years. I started out working in more traditional archives. I’m working with photography and film collections. I have an MLIS. And then, a job opened up, when I moved to New York at MoMA. They were looking for someone to organize the workflow and the digital images they were taking in the imaging studio.

[0:43] When I came in, they were originally working with the Excel Spreadsheet, some basic metadata that they were adding in, while they were shooting images. My job was initially to organize the studio, and get all of their workflow, so that it was set up, so that they weren’t using [laughs] spreadsheets. We’re able to track all their images. At the same time, the museum actually started the processing of getting a DAM System, and had chosen one using a committee through various people at the museum.

[1:13] Once that was established, I was the primary person to the front-end of the DAM at the museum. I work with all of the different departments, working with their workflow, and getting their materials into the DAM. Then, I work with a committee and various people through the museum, primarily in IT, so that the DAM is running on a daily basis.

Henrik:  [1:36] Jennifer, how does a modern art museum use Digital Asset Management?

Jennifer:  [1:41] We use it as a workflow for all of our images. Actually now, not just imaging materials, but all sort of multimedia materials in the museum. We started out, as I’ve said, in the imaging studio, because the imaging studio’s responsible for taking all the images of the artwork. Those are used for publications, retail or anything at the museum. We would use it for the website.

[2:11] Once we got that established, we started using it for all imaging. It’s been slowly growing, retail, graphics, the conservation department. All of their images are also in there and fully searchable. Everyone at the museum has some sort of access. Most users have a basic access to be able to download a JPEG from the [DAM] system.

[2:36] We actually have our rights management outsourced to two companies. One is Scala, which is in Italy, the other one is Art Resources, which is based in New York. They oversee our Rights Management, but that flows through my department and through me. They are able to use the DAM System, to be able to find what we have for their researchers. It allows them to do research, where we don’t have to do it on our end, and then they’re responsible for overseeing the rights, and getting the images out to other people.

[3:07] We also use it as a workflow to get our images to our main museum database, TMS, which is used throughout the museum world. That also allows the website to be able to get images as well. We are now recently using another new system in the museum called “The Digital Repository for Museum Collections” which we call DRMC, which is basically a system archive and preserve any original digital artwork in the museum. They actually are providing access copies of those works that are available in the DAM for users. If a curator wants to watch one of those, they’re able to watch those in our DAM System.

[3:45] We, primarily, pull a lot of our data from the TMS System automatically. We put that in place. The TMS System has rights in regards to the artwork and uses in any of those documentation.

[3:57] That’s pulled into the Asset Management System. Our resources in Scala will be able to see what the images are, if they have any issues. Again, we’re providing the image. If a person is using that, they would actually go to the artists’ estate or the artist themselves, and then get their additional permission. It’s fairly complicated.

[4:18] We’ve actually looked into some additional rights system, because you’ll hear from a lot of people with DAM Systems. One DAM doesn’t usually fit everything perfectly. Rights seems to be a big issue. We have some basic rights information, but obviously, as you get into things like video, which we just started pulling in, rights gets much more complicated than with just one artist. It becomes very complicated.

[4:45] We’re looking at different ways of putting that in through using a documentation that would be attached with the asset, versus it necessarily being searchable directly as a field in the DAM. That’s one thing when you’re working in a museum, especially in modern museums. Somewhere like The Met, someone that’s dealing with stuff that’s out of copyright, it’s a little bit easier, but we have to be very concern about how our permissions are set.

[5:08] A lot of times, people don’t realize all the rights involved, when you’re working with people. They want to go ahead and use the image [laughs] , if they have full access to it or are able to download it very easily without going through a process of someone with checks and balances. A lot of that is set through permissions.

[5:26] Primarily, there are very few people in the museum who have full access to be able to download. Those people tend to be people who are working in departments who would understand rights, so publications obviously, they understand that they can’t just take an image and automatically use it.

Henrik:  [5:42] Jennifer, what are the biggest challenges and successes you’ve seen with DAM?

Jennifer:  [5:45] For us, and this is a challenge, no matter where you are, people are producing so much content at this point. I’ve been in the studio. We’ve seen the number of growth images we do. It’s massive, the amount that we do now, compared to what we did eight years ago. Again, same thing with video and audio in the museum. Every department is producing more and more materials, honestly with less people.

[6:13] It’s very difficult to get people to buy into being able to put, to give us the information or materials in a way that will actually work in the Asset Management System. Also, a lot of times, the people we work with don’t necessarily even have the ability to do it. In the studio, we have great resources. We have Photoshop. We have Bridge.

[6:34] We have all of these ways to put in metadata, and set up metadata to automatically go into materials. There are a lot of people working in the museum who can’t even open a TIF image [laughs] on their machines. A lot of times, they’ll look at a disc from an outside photographer, and they won’t be able to even to do anything with them.

[6:53] A big goal for us is to try to figure out a good space, where those people can view enough information and have workflows that they can get that material to us in a way that it works in the DAM. It’s finding that sweet spot between that, which always very difficult.

[7:10] We have the luxury of being able to implement our DAM fairly slowly. We’ve been able to go to departments and realize when they’re ready and when they’re not [laughs] , because if not, if people just throw you materials, it doesn’t work very well with the DAM, because while you can put them in there, they’re not usable if they don’t have their correct data or organization with them. I would say that’s probably the biggest challenge for us.

[7:32] It’s being able to handle all the materials that are coming in with the amount of people working. We’ve had a lot of success. Because of that issue, we’ve been really successful of being able to integrate any systems that were available already, which I talked a little bit about TMS. We are able to pull a lot of data from that database, because it’s really rich.

[7:56] There are people who are working with that full‑time, who really know the art, the artists and all that information. It makes sense. We can do that with artwork. We have an object ID that’s unique. We’re able to pull all that information about the artwork automatically in every day. Also, we’ve been able to do a workflow, where we’ve been able to automate pulling and approving the materials.

[8:19] As we go along each step, we’ve been able to automate more and more. A curator has to proof an image, and it goes automatically to the database into the website, without them having to do a lot of work. That’s been a great success. Also, just putting the materials into the DAM System has allowed us to see overlaps in different departments, because departments tend to not necessarily always speak to each other.

[8:43] There were some departments who are taking similar images of each other, so that they could actually realize that they didn’t need to rehire a photographer to shoot something, since we already had it. They’re able also to understand a little bit more at the front end that rights are important. There used to be a lot of handshake agreements [laughs].

[9:02] They realize now if they’re going to pay an outside photographer for images that it would be great, if we can get the rights for those, and get people to sign off releases. It’s helped the museum realize that kind of thing that will help in the long run for these assets to be used more than once.

Henrik:  [9:21] Jennifer, what advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Jennifer:  [9:25] For people who are trying to go into the industry, I would say there is more and more course work raised on DAMs, but there is so much out there, if you are already working, so I wouldn’t go a more traditional library field. There are things, like the DAM meetups in New York, which are great. It’s really amazing. You can meet people. You can learn about the industry. It’s a great place for contacts, any meetups.

[9:46] I was going to the other day, there’s a meetup for that, if you need to learn about scripting, if you need to learn about taxonomy. Those are amazing groups, and they’re great resources. Now, there’s so much more material on the Web.

[9:59] I was looking at film and video. It’s not my strong suit and background, NYU has a film archiving program. They put all their syllabus online now. You can see all the course material. A lot of times, there’s links. Sometimes, there’s lectures.

[10:18] It’s really amazing from when I went to library school 15 years ago, what is out there and free. There is so many more ways to network than there were 10 years ago even. Just use every kind of person that you can go out there.

[10:32] I would also recommend getting internships. We always have interns. I’ve gotten a couple of interns actually from the DAM meet up for people who are interested. Some people were like adult returning students, and not necessarily who would have originally started out in that background. If you’re in a city or anywhere, there’s Asset Management Systems in every field. It’s a growing industry.

[10:51] For people who already work in Asset Management, for us the largest success for us is to look through the museum and see we don’t have a large staff. That’s very common, especially in non‑profits and museums. We’ve been able to collaborate and use other departments to get a lot of things done. That’s what I look at. That’s been successful here for us.

Henrik:  [11:14] Thanks, Jennifer.

Jennifer:  [11:15] Thanks.

Henrik:  [11:16] For more on this and other Digital Asset Management topics, go to anotherdamblog.com. If you have any comments or questions, please feel free to email me at AnotherDAMblog@Gmail.com. For this and 150 other podcast episodes, including transcripts of every interview, go to anotherdampodcast.com. Thanks again.

 


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Another DAM Podcast interview with Lauren Philson on Digital Asset Management

Listen to Another DAM Podcast interview with Lauren Philson on Digital Asset Management

Full Transcript:

Henrik de Gyor:  [0:02] This is Another DAM Podcast about Digital Asset Management. I am Henrik de Gyor. Today, I’m speaking with Lauren Philson.

Lauren, how are you?

Lauren Philson:  [0:11] I’m great, Henrik. Thanks for having me.

Henrik:  [0:13] Lauren, how are you involved with Digital Asset Management?

Lauren:  [0:16] I am involved, typically, with the implementation of new technology in an organization or a company. A lot of that involves analyzing current processes and systems, and then working with the staff and individuals on optimizing those. Taking the organization through vendor selection, building out specs for integration and potential tools, and working with them in terms of change management.

[0:44] I currently am with the Rockefeller Foundation, working with them to upgrade their current system. In the past, I’ve worked in production environments and had a little bit of experience with broadcast as well. Varying ranges.

Henrik:  [1:00] How does one of America’s oldest private Foundations use Digital Asset Management?

Lauren:  [1:07] The Rockefeller Foundation, as you can imagine, has a very wide reach ‑‑ global organization. We have thousands of grant recipients and external partners that we are working with around the world.

[1:19] A lot of our media traffic centralizes around the acquisition of photography, video that’s coming in, and also making that content available for the creation with our external partners in terms of publication on the work that we’re doing.

[1:35] All of the media that we receive just represents a very, very small piece of a rather large puzzle that we are working on and solving some of the world’s biggest problems. For a 100‑year‑old foundation, Rockefeller is highly innovative and is committed to innovation as part of their mission and role.

[1:54] They really value inter‑connectivity. For that reason, they’re currently placing a huge emphasis on story telling that allows us to use media ‑‑ to use words ‑‑ to provide a context. Each of those little bits of the puzzle can later add up and demonstrate what the larger strides that we are making in these initiatives.

[2:16] There’s also the component of archiving and cultural preservation. Rockefeller has a very impressive archive center in upstate New York. We are not fully connected with them. There’s been a chasm as most organizations experience with DAM and with Digital in general.

[2:36] What we’re doing is working and laying the groundwork so that digital files that are important to history and are important to cultural preservation are able to be more easily routed to those archives.

Henrik:  [2:48] What are the biggest challenges and successes you’ve seen with Digital Asset Management?

Lauren:  [2:53] In general, with both of those ‑‑ the challenges and the successes ‑‑ have usually revolved around governance and user adoption. No matter what the end goal of an organization or a company is, we do see common threads of challenges that come up. Often times, I’ve seen DAM go from being a departmental solution to an enterprise solution, literally, overnight.

[3:15] Priorities change pretty rampantly. Managing expectations and being smart about how one scales and on boards. Just, in general, having a very positive campaign around the tool. Without the users, you can have the best metadata schema, you can have the fanciest tools and integration. you can spend a ton of money on top of one system, but without your users, you’re bound to have some issues.

[3:41] It’s really remarkable once you do have all the individuals that will be involved with the system in alignment how quickly you can see a project turn around in terms of success.

Henrik:  [3:53] What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Lauren:  [3:59] Particularly for folks that are looking into Digital Asset Management and venturing into this field, my biggest piece of advice would be to tap into the community. I’ve never met a group of individuals that are more willing and helpful to share information and knowledge. The reason for that is that there is no single formula to solving the problems that come with DAM.

[4:22] It’s an ongoing and ever growing puzzle to solve for us. Tapping into that wealth of knowledge, building the network and being able to apply others’ experiences to your current situation is the most valuable tool that you can have.

Tapping into that wealth of knowledge, building the network and being able to apply others’ experiences to your current situation is the most valuable tool that you can have.

Henrik:  [4:37] Thanks, Lauren.

Lauren:  [4:38] Great!

Henrik:  [4:39] For more on this and other Digital Asset Management topics, log on to AnotherDAMblog.com. For this and 150 other podcast [episodes], go to AnotherDAMpodcast.com. If you have any comments or questions about Digital Asset Management, please feel free to email me at AnotherDAMblog@Gmail.com.

Thanks again.

[Note: Lauren Philson is one of the 55+ speakers at the Henry Stewart DAM Conference in New York City in May 2015.]


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Another DAM Podcast interview with Carla Derck on Digital Asset Management

Listen to Another DAM Podcast interview with Carla Derck on Digital Asset Management

Full Transcript:

Henrik de Gyor:  [0:02] This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with Carla Derck.

[0:09] Carla, how are you?

Carla Derck:  [0:10] I’m fine and you?

Henrik:  [0:11] Great. Carla, how are you involved with Digital Asset Management?

Carla:  [0:15] Until just recently, I didn’t realize that it was called Digital Asset Management. I’ve been involved with maintaining and cataloging our company’s photos, illustrations and artwork for probably over 15 years.

[0:32] It wasn’t until just recently, within the past may be two years, that we’ve started looking at a new solution because our current solutions, we had several of them, were no longer adequate. It wasn’t until we started looking at a new solution that I became familiar with the terms Digital Asset Management.

Henrik:  [0:52] Why does the company that develops and produces mechanical pipe joining systems use Digital Asset Management?

Carla:  [0:59] Even though we sell our products through network of distributors, we don’t sell directly to the end users or to the public. We do have a very expensive line of products, probably over 600. They’re used in a variety of markets including fire protection, HVAC, mining, oil and gas, municipal. We generate close to 200 pieces of technical and sales literature.

[1:24] We maintain an extensive website. We support a team of over 500 people. All of these make use of assets in our DAM on a daily basis. As DAM systems continue to be developed, and we’re finding that they’re more affordable to smaller companies such as mine. It’s a great tool to use, to manage and catalog and control the thousands of photos and digital assets that are generated everyday.

[1:53] It’s so much easier now to generate content than it was say 20 years ago. There is a huge increase in what we receive on a daily basis. Even as a mechanical piping solutions company, we find that the need is there for a DAM.

Henrik:  [2:11] Carla, what are the biggest challenges and successes you’ve seen with DAM?

Carla:  [2:15] Some of the biggest challenges is, first of all, convincing the company to agree that a DAM is a necessity. To demonstrate the value of it to the colleagues and to our vendors and to help them change their way of thinking and work processes, to make use of it.

[2:31] I found this is a common theme among their professionals. I don’t think we’re unusual in any way in some of the challenges that we face. Other challenges in particular are change management, getting people to think of a new way of using the solution. The DAM community has a ton of resources and information to help effect that change management and I found that extremely useful.

[2:55] Biggest success is yet to be realized, we are at the stage right now where we are starting to implement our new solutions. I have high hopes of the success of it by the end of this year. I want to be able to make all these assets accessible to colleagues.

[3:13] We have colleagues and vendors across the globe in China and Europe who have a terrible time trying to find things. A lot of it is stored on local folders and individual files, here at our headquarters. So my success will be measured on how easy it is for these colleagues in other parts of the world to locate and make use of our assets.

Henrik:  [3:34] That is a great measure. Carla, congratulations on being the first person to finish DAM Foundation’s new course on the “Introduction to Digital Asset Management.”

[3:44] What can you share about your experience with this online course?

Carla:  [3:48] I’ve been looking for an opportunity to expand my knowledge about Digital Asset Management for sometime. Particularly when we started looking for a new solution for the company, through the DAM Guru Program and other resources that I found online.

[4:04] I located the new course that the DAM Foundation was offering, and so I jumped on it immediately. It was exactly what I was looking for. I especially liked the idea that it was self paced. That I could work on the financing the lessons at my own pace, without particular deadline in place. Because I am like most people, putting in a full time job and then some things like…to be able to work at my own pace and to learn on my own time, was perfect for me.

[4:36] We didn’t have a chance to communicate with other participants in the program. One thing that I had mentioned to Elizabeth, the instructor of the course was that, it would be nice, may be in the future, to look at a possibility of a discussion board, that other participants in the course could contribute to and give us a chance to bounce ideas off of each other.

[4:57] I thought that would have been a nice idea to do. Hey, I’m looking forward to some future courses if they are available. I do intend to pursue them if they are. It was an excellent resource and it really helped me to make a good decision on the vendor that we chose for DAM solution this year.

[5:13] It reinforced everything that I had learned online beforehand. It helped me to make good decisions on what we were looking for. It was absolutely perfect timing for me. I know a lot of the other participants, may not have felt the same way. For me it provided exactly what I was doing and what I needed at the time.

Henrik:  [5:33] In full disclosure, I was involved in the creation of that course. Even though Elizabeth wrote most of the course, I was one of the editors of the material.

Carla:  [5:42] Yes, Elizabeth mentioned that to me. It was great, thank you very much. I appreciated it.

Henrik:  [5:47] Thank you for your feedback. Congratulations on being the first person to complete it.

[5:51] What advise would you like to share with DAM professionals and people aspiring to become DAM professionals?

“…Take advantage of the resources that are available through the DAM Foundation and the others [in the] DAM community. It seems that people in the field are excited and willing to share their knowledge and you can learn so much from them”

Carla:  [5:56] I would say take advantage of the resources that are available through the DAM Foundation and the others [in the] DAM community. It seems that people in the field are excited and willing to share their knowledge and you can learn so much from them, definitely take advantage of that.

[6:14] Just to those who are already professionals, please continue to share your experiences and your knowledge with everybody. My only other advice would be to stay on top of the technology because it seems that it is changing rapidly.

Henrik:  [6:28] Thanks Carla.

Carla:  [6:30] Sure. Thank you.

Henrik:  [6:32] For more on this and other Digital Assets Management topics, go to anotherdamblog.com

For this podcast and 150 other podcast episodes including transcripts of our interviews, go to anotherdampodcast.com.

[6:48] If you have any comments or questions, please feel free to email me about anything regarding Digital Asset Management at anotherdamblog@Gmail.com.

[6:56] Thanks again.


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Another DAM Podcast interview with Rubyliza Gaba on Digital Asset Management

Listen to Another DAM Podcast interview with Rubyliza Gaba on Digital Asset Management

Full Transcript:

Henrik de Gyor:  [0:02] This is Another DAM Podcast about digital asset management. I am Henrik de Gyor. Today I’m speaking with Rubyliza Gaba. Rubyliza, how are you?

Rubyliza Gaba:  [0:11] I’m good, how are you doing?

Henrik:  [0:13] Great. Rubyliza, how are you involved with digital asset management?

Rubyliza:  [0:17] I am the Digital Asset Archivist at Fossil. Aside from ingesting images and checking out metadata integrity, I also do training and troubleshoot any issues our local and global users encounter.

Henrik:  [0:31] How does an American designer and manufacturer of clothing and accessories use digital asset management?

Rubyliza:  [0:37] Our DAM is used as a centralized archival repository. It houses all of Fossil’s final product images across multiple brands and product categories. Internally, it’s used by multiple departments, both locally and internationally via our regional offices.

[0:57] Actually, Fossil’s DAM is fairly young, only being launched in early 2014. So Pre‑DAM it was a bit of a challenge to locate images after they were worked on and finalized. Images were housed in multiple locations, including internal file shares and external FTP servers. We also have an archive system where images were actually burnt onto physical CDs and DVDs for archival purposes. Of course, this process was plagued with issues such as media being mislabeled, or maybe being checked out and never returned.

[1:32] Now that the DAM is in place, our users simply search for the images that they need, and they download them in the format that they require.

Henrik:  [1:42] What are the biggest challenges and successes you’ve seen with DAM?

Rubyliza:  [1:45] I think the biggest challenge I’ve seen with the DAM system was change management. I can figure out system issues, but trying to introduce a new piece of technology to people, and convincing them that this system will actually help them was a bit tough.

[2:01] I completely understand that change is difficult sometimes. People are set in their own ways. They want to continue doing something that they’ve been doing for a while, because they know it works for them.

[2:13] When we were in the beginning stages of our implementation, we knew that user experience is the key to a successful DAM system. We wanted to make sure that our DAM would be easy for anyone to use, and in turn maybe ease any nervousness that they had for using a new system.

[2:32] What we did, my team and I, we set up meetings with our future users to discuss what they needed to be housed in the DAM, what functionality was required around that content, what pieces of metadata needed to be captured and how and when to capture it, and also the folder structure of the system.

[2:52] The final result is an interface that’s very sleek, and a search function that’s super simple to use. We found that with the proper training, users became more comfortable using our DAM.

[3:06] To us, user adoption is hugely important. We didn’t want to be to set in our own ways. We work with so many brands that are all individually unique. If something doesn’t work for a team, we’re always happy to discuss what needs to be done to provide the experience they expect from us.

[3:28] As for successes, I would have to say it’s knowing that people use our system. We’ve been getting pretty positive responses to it. Also, another success is seeing our user count grow. When we originally rolled out our DAM, it was only to a small group of users in our local offices. Now, our user number is in the thousands and span a global community.

[3:55] It’s really a great feeling to see something you’ve worked on so hard on it, just positively impact other people’s daily work processes. It’s been an amazing experience to be involved from day one, to be a part of the process and to watch our system grow into what it is today. It’s increased productivity across the board, and I really look forward to the future of our DAM.

Henrik:  [4:19] Excellent. Rubyliza, what advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Rubyliza:  [4:25] My advice is to network. That was the biggest advice given to me when I was in school. Networking is key, whether you are already a DAM professional or aspiring to be one. It’s always great to talk to others in our field. You can go to conferences, join organizations, and just meet each other face to face. We have a fantastic and supportive community out there, through my experiences.

[4:50] As for aspiring DAM professionals in school, I would get involved in volunteer work or internships. To me, you can have all the education in the world, but it’s that hands‑on training that helps. Also, it’s a good step towards building a network too. Also, work on that LinkedIn profile. LinkedIn, I think, is an amazing tool that not too many people are using, surprisingly.

“Always remember to be flexible.”

[5:15] Finally, remember when you do get the job, don’t get discouraged if you find yourself doing things that maybe aren’t always related to digital asset management. Always remember to be flexible.

Henrik:  [5:28] Great advice. Thanks, Rubyliza.

Rubyliza:  [5:30] Thank you. It was a pleasure to be a part of your podcast.

Henrik:  [5:33] For more on this and other digital asset management topics, log on to AnotherDAMblog.com. If you have any comments, questions about digital asset management, feel free to email me at anotherdamblog@gmail.com. For 150 other digital asset management podcast episodes, go to AnotherDAMpodcast.com.

Thanks again.

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