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Another DAM Podcast interview with Madeline Velez on Digital Asset Management

Listen to Madeline Velez talk about Digital Asset Management

 

 

Transcript:

Henrik:  This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with Madeline Velez. Madeline, how are you?

Madeline:  I am good thank you. How are you?

Henrik:  Great. Madeline, how are you involved with Digital Asset Management?

Madeline:  My career in Digital Asset Management started over 15 years ago with the Yankee Candle Company organizing their digital merchandise assets. I then worked for Bristol-Myers Squibb with digital pharmaceutical assets and now I’m the digital assets specialist for the marketing and communications department at Shriners Hospitals for Children Headquarters in Tampa. In my new position, I played a key role in the implementation of a brand new Digital Asset Management system and I made recommendations on how the system would best fit our needs and that was HIPAA Compliant and that offered the right tools for our organization.

Henrik:  Madeline, how does a hospital focusing on innovative pediatric specialty care, world-class research and outstanding medical education use Digital Asset Management?

Madeline:  Here at Shriner’s Hospital Headquarters, we use the Digital Asset Management system to organize all of our marketing materials. That includes our historic photos and videos, our photography for print and social media, our patient videos, commercials, and our consent forms. It’s also used to share files with our designers, our internal departments and externally with our 22 locations, the Shriners temples and our vendors.

Henrik:  What are the biggest challenges and successes you’ve seen with Digital Asset Management?

Madeline:  One of the challenges in the medical field was finding a system that was HIPAA Compliant and that would safely store and protect our patient data. Another challenge is the change in processes and workflows within a department. When implementing a system, you have to help your users understand the value that the digital asset management system brings to the organization and the cost savings in the reuse of your assets. Over time, users will establish their own workflows and change can be troublesome for some. So it’s very important to offer continuous training either in groups or 1 on 1 so that they can adapt to the new workflow and become comfortable with using the new system.

Madeline:  For our successes, I would say when a user adapts to the new system and you receive positive feedback from your users on how easy it was to locate and share files and how the system helped them reduce time in locating them, and the delivery process. Successes are also streamlining the processes and brand consistency. So we no longer receive requests that are manual and the work requests become automated. That’s definitely a success. It really changes the way teams work in a very positive way.

Henrik:  And what advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Madeline:  My advice would be to keep up with the industry changes and how they benefit the organization that you work for. So continue to learn, take classes, join discussion groups and search the Internet. There’s a lot of very helpful information out there and ask a lot of questions. Even though I’d been working in this field for quite some time, I’m always learning from other DAM professionals. I can then take those learnings and apply them in my organization. So always take time to speak with your colleagues about their work and how the DAM system can help them.

Henrik:  Well, thanks, Madeline.

Madeline:  Thanks for having me on.

Henrik:  For more on this, visit anotherdampodcast.com. If you have any comments or questions, please feel free to email me at anotherdamblog@gmail.com. Thanks again.

 

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Another DAM Podcast interview with Yaochong Chen on Digital Asset Management

Listen to Yaochong Chen talk about Digital Asset Management

Transcript:

Henrik:  This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today, I’m speaking with Yaochong Chen. How are you?

Yaochong:  How are you, Henrik? Nice to meet you.

Henrik: You too. How are you involved with Digital Asset Management (DAM)?

Yaochong:  Well, I was just graduating from King’s College London’s Digital Asset and Media Management Program. In the past one year, I’ve learned a lot about some basic concepts and also some practices used and ideas about how to, if that colleague managed assets. I think this program really helped me to understand how important managing rich media is and also give me a lot of ideas to think critically about how to help more people to better do so.

Henrik:  You started a new Digital Asset Management group. Tell us more about this.

Yaochong:  Okay, well the group I’ve found that is called Digital Asset Management China Connect. I founded this group in May 2018 with two of my friends. The reason why I started this group is because I really want to bring DAM to China. Although we have a lot of Chinese students in this program, actually for them it’s very hard to find a DAM career back to China, which is because most of us [are not] really aware of what DAM is. What I’m going to do is to bring an awareness and also persuade more Chinese companies and organizations to really ponder how to organize and manage their rich media content. In the past one year, what I’ve done is get connected with a lot of DAM experts in the western world and also I’ve held some presentations and meetings with some Chinese students and also some DAM experts. What I’m going to do this year is to do some interviews with some Chinese organizations, especially rich media content intensive companies, to know their conditions about managing rich media and also to think about really implement a digital asset management system or some friends.

Yaochong:  And also maybe do some interviews with some western expert to see if they have some reflections or ideas about the future of DAM’s development in China. So, next year my plan is about to launch a website is DAM China. I hope to use this website to get connected between western experts and the Chinese rich media intensive companies to let China’s companies to now the importance of DAM and at the same time to let in western experts and then maybe vendors and the people to do so to know that China really needs their help to really make their DAM condition better.

Henrik:  What are the biggest challenges and successes you’ve seen with Digital Asset Management?

Yaochong:  I think in my view, I think challenges are at the same time the potential success. And if we see the whole DAM world, I think one of the challenges is to how to face change and unpredictable things because technology is really developing fast these years. On the one hand, technology will bring more challenges to DAM management because they will be more multiple types of rich media contents and there will be more content devices. But at the same time technology can really help DAM to manage content better. But if we have a closer look about DAM in China, I think the biggest challenge will be to think about how to nurture a Chinese organizations awareness about DAM.

Yaochong:  And there are actually three points I really want to cover. I think they are really some reflections. The first one is about society and culture. I think in China, people with more experience get more priority, which means it’s really hard for some creative and the critical young people to raise their ideas. And I can imagine if some young people go to a company and to say like, “can we implement a DAM system? It will help a lot.” Maybe some more experienced leaders, they don’t really take [this seriously]. And the second one I really want to cover is that I know their are many like Librarian Degrees in Western world, but in China there are less, which means that they don’t really take [this seriously] about how to exactly manage their rich media and digital contents. The third one I think is about Chinese people are really concentrating a lot about developing technology like many hot treads like AI, AR, VR and blockchain things so that they don’t really have the energy at the efforts to really think about rich media content and how to manage them. So I think about this challenge, if I mean we can really think about some ways to persuade them to do so then there will be a really potential success and more footprints for them in the whole world.

Henrik:  What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Yaochong:  Well, I think I want to cover two points. One is the problem solving and critical attitudes. And the other is the entrepreneurial attitudes because I mean everything is developing and DAM will also to the future as well. So it’s very important to look forward and to see about the future like to really be open and see the technologies that is going to be developed in the future and to really think about how to solve the problems that are brought by all kinds of technology. I think the entrepreneurial attitude is what I really want to give to those potential DAM management people in China because I mean, we still lack the awareness of DAM at present and it is very important for us to stand up and raise the idea and get the courage to talk about this with all kinds of organizations and really bringing this idea there.

Henrik:  Well, thank you so much for your insights on this.

Yaochong:  Thank you. Thank you too. Nice to talk to you.

Henrik:  You too. For more on this, visit anotherpodcast.com. If you have any comments or questions, please feel free to email me at anotherdamblog@gmail.com. Thanks again.

 

Listen to Another DAM Podcast on Amazon AlexaApple PodcastsAudioBoomCastBoxGoogle Podcasts,  RadioPublicRSSSpotify or TuneIn


Need a Digital Asset Management Consultant?

Another DAM Consultancy can help. Contact us today.