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Another DAM Podcast interview with Stacey McKeever on Digital Asset Management


Henrik de Gyor: This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today, I’m speaking with Stacey McKeever.

Stacey, how are you?

Stacey McKeever: I’m fine, Henrik. How are you?

Henrik de Gyor: Good. Stacey, how are you involved with digital asset management?

Stacey McKeever: To just give you some background, I have a masters in library and information science, so I’m an actual librarian, and the way I’m involved with digital asset management, currently I am the Manager of Digital Asset Management at Team One. I worked in some sort of digital asset management for 20 years, and I fell backwards into it from library school.

I found out I was a latent techie, and I like that side of library-ship, information, professional situations, whatever you want to call it. It’s been a natural progression from librarian into doing things like cataloging, indexing, and just making sure that people can find assets. Also, my undergrad was in social psychology, so it really ties in together.

Henrik de Gyor: Great. Stacey, how does an advertising agency use digital asset management?

Stacey McKeever: It depends on the agency. My particular agency, we use it as a delivery system for our art creatives, as well as a repository, so that people can review and take a look at assets and repurpose the collateral that we created in previous years. It’s also used in some parts of an archive, so we can go back and pull up previous assets from many years ago in order to be able to reuse them for anniversary pieces or other types of case studies, things of that nature.
Henrik de Gyor: Great. What are the biggest challenges and successes you’ve seen with digital asset management?

Stacey McKeever: The biggest challenge I see with digital asset management, in some ways its moving from its infancy into adolescence, and people still seem to think of digital asset management in the same way that they can manage their iTunes or, I think I’ve just dated myself, or Spotify or their files on their desktop or anything like that, that anybody can do it.

Really, digital asset management, part of it is a mindset because the way I see it is I have to be able to understand my user and be able to think like they think, and so there’s that point where it’s seen as it can be tacked on to the very end, as opposed to really thinking about it as the robust portion of the company that can support the workers much better, as well as, in some cases, possibly be a monetary stream that can be used to help go to their bottom line.

Some of the biggest successes I’ve seen is that it’s starting to grow and that people are starting to understand that, “Oh, wait, the assets that we have are really important, and we can use them and they can be re-purposed, and we can put them out and hold onto to them, more or less, ad infinitum.”

Another big challenge I see, I keep going back and forth, is that in some ways because we’ve been Googlized, everyone thinks that digital asset management is as simple as putting just a couple of words into a system and it’ll pull up exactly what you want, and that’s not the case. The big challenge with digital asset management is for people to understand that there is work involved when you have a digital asset system or when you are doing digital asset management. There is that human portion of it. It’s not just all technology.

Henrik de Gyor: Good points. What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Stacey McKeever: Some advice that I would like to give is that you need to have in some ways pretty thick skin. People will underestimate what you can do and what type of benefit you can bring to the situation. I like to say that as part of my training as a librarian, I have a very high tolerance pain level for searching, and so that’s one of the skills that you’re able to develop. This ability to be able to search as well as being able to conceptualize what the DAM needs and what your user base needs.

As for aspiring DAM professionals, whatever you have in your background, bring it into your DAM life. It’s part of your toolkit. It will keep you in good stead, and it’ll come up in very strange and odd ways, so don’t forget what you know, just bring it into what you’re doing to enhance what you know.

Henrik de Gyor: Great. Thanks, Stacey.

Stacey McKeever: You’re welcome. Thank you.

Henrik de Gyor: For more on this, visit For 190 other podcast episodes, visit If you have any comments or questions, please feel free to email me at Thanks again.

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Another DAM Podcast interview with Liana Cave on Digital Asset Management


Henrik de Gyor: This is Another DAM Podcast about digital asset management. I’m Henrik de Gyor. Today, I’m speaking with Liana Cave. Liana, how are you?

Liana Cave: I’m great. How are you today?

Henrik: Good. Liana, how are you involved with digital asset management?

Liana: I work for KFC global in the marketing department. I am in charge of our digital assets. I’ve been in this role for almost 2 years.

Henrik: How does the world’s largest restaurant company use digital asset management?

Liana: [01:00] That’s a great question. I can only speak to KFC and our journey. Currently, we’re in the middle of implementation. We are about a month out from Go Live. This is going to be our first global digital asset management system. This will serve as the single global resource for all of our offices. I want to give you a little bit of a scope for some people who might not know KFC outside of the US, because a lot of time that seems to be quite a big surprise is that we have over 19,000 stores, and that we are in 125 countries. Like I said, we are in the middle of implementation. I’m really excited about it. I wanted to share the name with you, because it just got approved, which is “The Bucket.”

Henrik: Liana, what are the biggest challenges and successes you’ve seen with digital asset management?

Liana: I think one of our biggest challenges has been managing the project. Luckily, we’ve had immense executive support, and a lot of the different functions are really wanting to get involved. Just the manage expectations has been a big challenge, and also to not try to do everything all at once. I really try to develop the scope in phases. I think that’s going to be what is going to lead to our success, is just taking the elephant one bite at a time, as they say.

We have had such immense support and excitement from the world. I think that often times that you’re implementing a DAM, you are faced with a challenge of the change. Right now, I have felt nothing but the outpouring of support from all of our markets excited for this, which just leads to me being excited myself.

Henrik: [02:00] What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Liana: I think the DAM journey is a different one for each individual. I’ve always joked that it’s my accidental career. You know, when I first started in this, I didn’t know what I was doing. Here I am, 15 years later, and still working digital asset management. I think that we all just got here a different way. I think each way that each person got here is just as well respected in the community that we have. I think that it’s an exciting profession to be in. I think it’s great to always connect through podcasts, through conferences, and all these different ways that I think it’s so helpful to not be isolated, because a lot of us are often the only person who are doing it in the company. I think the DAM community is a strong one. I suggest being involved in it.

Henrik: Well, thanks Liana.

Liana: Well, thank you.

Henrik: [03:00] For more on this, visit For this and 185 podcast episodes, visit If you have any comments or questions, please feel free to email me at Thanks again.