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Another DAM Podcast interview with Julia Kim on Digital Asset Management

Transcript:

Henrik de Gyor: This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with Julia Kim. How are you involved with Digital Asset Management?

Julia Kim: Sure. I’ve been working, managing digital assets at the American Folklife Center for a little over a year. I also worked in preservation previously at New York University and with a commercial company as well. At the American Folklife Center, we received not only a lot of born digital collections, but we also have a large ethnographic folkloric multiformat collections that span from 19th century Edison cylinders that have been digitized multiple times as technologies increase to stuff like application, programming interface, grabs from https://storycorps.me. That all falls under the purview here.

Henrik de Gyor: How does the largest library in the world use Digital Asset Management?

Julia Kim: Sure. Here at the library, it supports our basic core functions and mission to preserve and provide access to Congress as well as the people of America here. Digital Asset Management here really encompasses a number of different systems, so we actually use, not only some in-house, homegrown repository systems, but a lot of different collection management systems that support our ability to locate, provide intellectual controls, do things like mass folk migrations, for example, or off of older servers or older systems or even formats. Of course, serve that up. One of the big pushes this past year in order to serve at a larger public is taking a lot of collection material that was previously analog and digitizing it in bulk, so we’re talking about 20 terabyte collections, easily, and putting them online.

All this requires a lot of management and control in terms of understanding the derivative creation. Also, managing the different staff, people involved throughout this process, and that includes not only vendors, but multiple departments external to the archive here that work with the larger library initiatives. It’s just really the core of what we do. We are a library. We are an archive. Without Digital Asset Management, whatever its forms may be, we would not be able to function. It’s not periphery. It’s the core function of … without it, the library would not be our library. The archive would not be our archive, I would say.

This past year, we’ve also switched from a previously … what was a rich, multiformat collection with a lot of sound recordings, actually, quarter inch audio or different tape formats, magnet media to primarily being born digital, about 2015, we totally flipped to being 98% in coming acquisitions being born digital, and that’s because, in some ways, with the born-digital shift, there has been much more. It’s so easy to create. The collections we get are becoming more, more massive in size, so scaling up and creating more flexible Digital Asset Management systems has also been a big shift in this past year. Again, that includes not only systems but staff as well, so cross-training so that using Digital Asset Management is not only just something I do, but it’s across our staff and our archivists where it’s something that all archivists have to do here, now.

Henrik de Gyor: What are the biggest challenges and successes you’ve seen with Digital Asset Management?

Julia Kim: Some of the biggest challenges include trying to talk across these different systems, I would say. One of the pushes this year is actually creating more robust microservices for bashing actions that simultaneously update different parts of the Digital Asset Management systems that were previously isolated from one another, required more human intervention and, therefore, were more prone to human error, I would say. Another challenge is simply the fact that Digital Asset Management changes so quickly where the field was several years ago, where it is now, especially with more complex content to formats, means that you constantly have to educate yourself and to learn and understand and stay involved with the field in a way that you might not need to in other areas. One example of that is where you’re receiving DPX files, which is massive file type for movie image formats for scanned cellulite film, where it’s literally a image by image that it’s drawn together.

The standards in this are just evolving right now and being created. The standards bodies are trying to understand embedding metadata and appropriate ways to do that in creating tools, so this means there aren’t clear answers all the time for some of these things, which is also what I would say is the most exciting part of this profession and why I’ve been drawn to it.

Another success is the integration of digital forensics applications from more of the law enforcement computing fields to archival workflows in recent years. Just this morning, I was taking some old floppy discs, zip discs, for example, and I was able to migrate content off of that and read it, and I will ingest it later to our content management system, which is a great success because before  really I would say that, at least in the archival field, these tools weren’t readily available, so a lot of this, what is really foreign digital content, was locked on this folder physical media and there weren’t the protocols in place to safely retrieve and ingest that content.

Henrik de Gyor: Julia, what advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

 Julia Kim: My advice to existing DAM professionals is to stay involved in the field because it does change so quickly. Whether this means coursework or conferences or simply networking and finding people in the field that you can talk to and talk these issues out, it’s, I would say, totally necessary involvement to be able to keep up as the field changes. My advice to people aspiring to become DAM professionals is to get a little taste of what it means to become a DAM professional. At least, in my experience, it means a lot of communication as well as technical issues and the technical troubleshooting.

That can mean a lot of meetings and a lot of advocacy across different departments. Trying to explain why things like metadata, for example, matter so much, or trying to explain why automation is important, but I think I’m just basically echoing a lot of what other people say and you got to stay involved. You have to maintain. You cannot just go to work and expect bigger data to work, necessarily. Since a lot of our work is tied up with the way different other technology, different shifts in vendors, different shifts in the consumer market. You have to just stay involved in a way that you, maybe, at least in the archival world, may not need to with analog stuff, or analog collection, necessarily, I think.

Henrik de Gyor: Thanks, Julia.

Julia Kim: Thanks.

Henrik de Gyor: For more on this, visit AnotherDAMPodcast.com. If you have any comments or questions, please feel free to e-mail me at AnotherDAMBlog@gmail.com. Thanks again.


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Another DAM Podcast interview with Stacey McKeever on Digital Asset Management

Transcript:

Henrik de Gyor: This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today, I’m speaking with Stacey McKeever.

Stacey, how are you?

Stacey McKeever: I’m fine, Henrik. How are you?

Henrik de Gyor: Good. Stacey, how are you involved with digital asset management?

Stacey McKeever: To just give you some background, I have a masters in library and information science, so I’m an actual librarian, and the way I’m involved with digital asset management. Currently, I am the Manager of Digital Asset Management at Team One. I worked in some sort of digital asset management for 20 years, and I fell backwards into it from library school.

I found out I was a latent techie, and I like that side of library-ship, information, professional situations, whatever you want to call it. It’s been a natural progression from librarian into doing things like cataloging, indexing, and just making sure that people can find assets. Also, my undergrad was in social psychology, so it really ties in together.

Henrik de Gyor: Great. Stacey, how does an advertising agency use digital asset management?

Stacey McKeever: It depends on the agency. My particular agency, we use it as a delivery system for our art creatives, as well as a repository, so that people can review and take a look at assets and repurpose the collateral that we created in previous years. It’s also used in some parts of an archive, so we can go back and pull up previous assets from many years ago in order to be able to reuse them for anniversary pieces or other types of case studies, things of that nature.

Henrik de Gyor: Great. What are the biggest challenges and successes you’ve seen with digital asset management?

Stacey McKeever: The biggest challenge I see with digital asset management, in some ways its moving from its infancy into adolescence, and people still seem to think of digital asset management in the same way that they can manage their iTunes or, I think I’ve just dated myself, or Spotify or their files on their desktop or anything like that, that anybody can do it.

Really, digital asset management, part of it is a mindset because the way I see it is I have to be able to understand my user and be able to think like they think, and so there’s that point where it’s seen as it can be tacked on to the very end, as opposed to really thinking about it as the robust portion of the company that can support the workers much better, as well as, in some cases, possibly be a monetary stream that can be used to help go to their bottom line.

Some of the biggest successes I’ve seen is that it’s starting to grow and that people are starting to understand that, “Oh, wait, the assets that we have are really important, and we can use them and they can be re-purposed, and we can put them out and hold onto to them, more or less, ad infinitum.”

Another big challenge I see, I keep going back and forth, is that in some ways because we’ve been Googlized, everyone thinks that digital asset management is as simple as putting just a couple of words into a system and it’ll pull up exactly what you want, and that’s not the case. The big challenge with digital asset management is for people to understand that there is work involved when you have a digital asset system or when you are doing digital asset management. There is that human portion of it. It’s not just all technology.

Henrik de Gyor: Good points. What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Stacey McKeever: Some advice that I would like to give is that you need to have in some ways pretty thick skin. People will underestimate what you can do and what type of benefit you can bring to the situation. I like to say that as part of my training as a librarian, I have a very high tolerance pain level for searching, and so that’s one of the skills that you’re able to develop. This ability to be able to search as well as being able to conceptualize what the DAM needs and what your user base needs.

As for aspiring DAM professionals, whatever you have in your background, bring it into your DAM life. It’s part of your toolkit. It will keep you in good stead, and it’ll come up in very strange and odd ways, so don’t forget what you know, just bring it into what you’re doing to enhance what you know.

Henrik de Gyor: Great. Thanks, Stacey.

Stacey McKeever: You’re welcome. Thank you.

Henrik de Gyor: For more on this, visit anotherdamblog.com. For 190 other podcast episodes, visit anotherdampodcast.com. If you have any comments or questions, please feel free to email me at anotherdamblog@gmail.com. Thanks again.


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Another DAM Podcast interview with Emily Kolvitz on Digital Asset Management

 

Transcript:

Henrik de Gyor:  [0:02] This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today, I’m speaking with Emily Klovitz. Emily, how are you?

Emily Klovitz:  [0:12] I’m doing great. How are you?

Henrik:  [0:13] Great. Emily, how are you involved with Digital Asset Management?

Emily:  [0:18] I’m involved in Digital Asset Management as both student and practitioner. I’m finishing my MLIS at the University of Oklahoma, and also working full time in the field. I currently am a digital asset manager for JCPenney at the home office. I’ve also worked on digital projects outside of a formal DAM environment, in archives and also a museum.

[0:48] Recently, I have become very involved in the DAM education and DAM community. Part of that is a desire to contribute to the field. Another part of that is just me segueing into the next phase of my life.

Henrik:  [1:05] Emily, how does the national retail chain use Digital Asset Management?

Emily:  [1:10] My company uses Digital Asset Management for a variety of reasons ‑‑ works in progress, distribution, and also brand management. In my specific area, we use Digital Asset Management for works in progress, and also on final, finished photography for marketing assets. The DAM is fairly new, only a couple of years old, and it’s really only been hard‑launched since last November [2013].

[1:39] There’s a lot of building going on right now. Basically, it’s such a large organization, there’re actually multiple DAM environments. We are positioning ours as the enterprise DAM, but we still have a long road ahead of us. In terms of other DAM systems, there are that some that makes sense, in terms of what kind of content is kept and described, and also the perks of that specific system.

[2:07] Then, the different challenges of the type of content we’re talking about. As time has passed, the various DAM managers have crossed paths, and it’s been very rewarding to speak to these people, and find out what we have in common, and where we can help each other out.

[2:25] There have also been systems that didn’t really provide value for the organization and were duplications of content. I worked very hard to get rid of those systems. They’ve been shut down, and that’s because we have been lucky to have very strong senior leadership and buy‑in behind our DAM.

[2:43] What’s really interesting about my organization, or any large organization trying to wrangle their content, is just the sheer number of assets you’re actually talking about. Also, the number of DAM systems actually used by the organization, because many times it’s often multiple DAM systems.

Henrik:  [3:02] What are the biggest challenges and successes with Digital Asset Management?

Emily:  [3:05] The biggest challenge to Digital Asset Management is change management. Everything else is a problem that can be solved logically. People are more tricky than that.

[3:16] The second biggest challenge is probably that DAM does not happen in a vacuum. There are more than likely other digital initiatives in your organization, and sometimes being able to see a bigger picture, even bigger than Digital Asset Management, can help an organization implement control over information chaos. This means information governance should be part of the Digital Asset Management strategy, or perhaps the DAM strategy is a facet of an overall digital strategy or information management strategy.

[3:53] It’s been very difficult for me to stay in my DAM bubble, so to speak, in the corporate world. As an information specialist, it is so glaringly obvious all the areas that could benefit from information governance. Yet there’s only one of you, and a DAM manager has many hats to wear. That’s what I feel are the biggest challenges to Digital Asset Management.

[4:20] Successes? I guess getting buy‑in feels really good. Growing your user adoption, that’s very rewarding. Any time you have even a slight increase in user adoption, that’s a big success, and you should take the time to celebrate it. Speaking of that, with your successes in Digital Asset Management, it’s OK to brag a little. It’s part of the advocating for your DAM, so usage reports and celebrating that kind of thing is good for DAM managers to do.

Henrik:  [4:57] What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Emily:  [5:03] Read everything you can get your hands on and don’t get married to a system. There are many sources for education pertaining to Digital Asset Management. Many of them are community‑, vendor‑ or organization‑based, not necessarily subjected to the rigor of scholarly publication and peer review, which we talked about previously.

[5:26] It’s important to be skeptical, I think. Verify the facts for yourself. Inspect methodologies, and don’t get sucked into buying something because of someone putting the weight of authority behind it. I also think that you should trust your gut, because you can usually tell when information is info‑fluff, versus substantial information that adds to your understanding.

[5:54] The part about the DAM system, we’re usually the ones enacting the change and we’re not the ones who have to deal with it, because we’re starting the change. But you have to be cognizant of this may not be the best solution long term, and you can’t marry a system. It’s not about the technology. Digital Asset Management is so much more than that. You need to constantly be benchmarking your DAM, inspecting your practices, and getting better and better so you can grow as a digital asset manager.

Henrik:  [6:29] Great. Well thanks, Emily.

Emily:  [6:31] Thanks for having me.

Henrik:  [6:32] For more on Digital Asset Management topics, log on to anotherdamblog.com. Another DAM podcast is available on AudioBoom and iTunes. If you have any comments or questions, please feel free to email me at anotherdamblog@gmail.com. Thanks again.


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Another DAM Podcast interview with Dan Piro on Digital Asset Management

 

Transcript:

Henrik de Gyor:  [0:00] This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with Dan Piro.

[0:08] Dan, how are you?

Dan Piro:  [0:09] I’m good, how are you?

Henrik:  [0:10] Great. Dan, how are you involved with Digital Asset Management?

Dan:  [0:13] I work for Turner Broadcasting. I am the Digital Asset Manager for TNT, TBS and Turner Classic Movies, on‑air, creative services department.

Henrik:  [0:23] Dan, how does a broadcast company use Digital Asset Management?

Dan:  [0:29] When a company as big as ours, we’re talking about 10 national cable networks, implemented Digital Asset Management tool, you’re really dealing with an unfathomable amount of media that’s coming in and out. DAM is really the heart of our ability to get to that media.

[0:49] We use this system to manage all the media that’s coming in, it’s going out. We’re sharing it between each other throughout the workday. We have one enterprise system that everybody in the company uses, but we all have our own instances.

[1:04] In my case, I actually manage three different instances, one for each network. My role supports these different networks based on their different business needs. We setup each one uniquely for those networks.

[1:18] For example, TNT. They deal with mostly seasonal programming. You’ll have episodic shows, they have 10, 12 episode runs. They run 10 weeks in a row. Done. That show is going to go away for six months or a year until it comes back.

[1:33] Part of what we do is use our Digital Asset Management tools to, once that season’s over, push all that content offline. Bring it back online when we’re getting ready to lauch the next season. It really increases efficiencies across the board.

[1:48] Shortly before I started there and was in the interview process, I think we had about 10 original shows on TNT. Just in about two years it’s grown to about 25. We’re dealing with different kind of shows now too. Now we’re doing unscripted shows and a lot of big blockbuster shows.

[2:07] We had ‘The Last Ship,’ with Michael Bay. There’s all these big‑time people that are coming in to put stuff on our network which is great. At the same time, for my role, it’s like “OK, so we’re going to have 60 terabytes of footage from that show, and 40 from that show. Where’s all these stuff going to go?”

[2:25] That’s really where I come in. Making sure that all these raw materials have a place to go when they come in. Have a place to go when we’re done with them. Creating retention policies to determine how long certain things need to be around. Things we don’t need to keep forever. Some stuff we do need to keep forever.

[2:41] We have to make a long term storage solution for certain media that has to be around forever, that we’re always going to go back to.

[2:49] In terms of how we use it? We use it to create a central repository of massive amounts of media files. The benefits of it are that it creates wide access, where several people can use the same media at the same time. You can search for it, you can retrieve it. You have instant accessibility. You can view proxies of files that are not online.

[3:18] Years ago, you’d have to go pull a tape off a shelf, pop it in, fast forward to the part you are looking for, “Oh! That’s not what I need,” pop it out, put it back on the shelf, get the next one. Now, you are just looking at a screen. You’re never leaving your desk. Everything is right there in front of you.

[3:33] Metadata is absolutely key to finding anything. If you put something in your deep storage without applying metadata, you’re never going to find it again. Whether it be as basic as possible, it’s from this show, it’s from this season and it’s this type of asset. Be it shoot footage, a daily, an episode.

[3:52] Even that light level of metadata is good. When you have the option to go in and really tag it with key words and whatnot, it becomes more useful. At this point, the system is still new and we’re still growing, and I think we’re going to get to more of that in the future.

[4:10] In the very early stages, we’re more worried about making sure our new stuff is getting into this system. Then grow the abilities of it once everybody’s onboard and comfortable with it.

[4:22] I think the final aspect of it would be that there’s a safe and secure storage method where nobody’s taking a tape home, it’s disappearing in the background, they accidentally recorded over it. Everything is in one place and people have access to it, but it’s not going away. I would say those are some of the most important ways of how we use Digital Asset Management.

Henrik:  [4:45] What are the biggest challenges and successes with Digital Asset Management?

Dan:  [4:49] The biggest challenge has to be putting in a new system and getting people to change their habits. It’s hard to convince people that there’s a better way than what they are already doing that works.

[4:59] The important thing as a media manager is to understand your business, how it works, and the role that DAM plays in it. It’s easy to come in and say, “I’m the Digital Asset Manager. This isn’t the way that things are supposed to work, and this is what we are going to do now.”

[5:14] You can come in with that approach, but you are going get some resistance, and have trouble getting people to work with you. The best thing that you can do when getting into a new situation, is to really empower your clients, include them in the decision making.

[5:29] If your company has gotten to the point that they need this system, they’re probably already pretty successful. You need to understand that success and know the scope of the project that you’re putting in so that you can work with these people and kind of allow them to do things the way that they like to do them, but still improve processes regularly.

[5:51] When you can recognize the history behind why things are done the way they are done and let people be a part of making this new system with you, that’s really the best way to get buy‑in from you clients. I would say that’s probably my biggest success with the network I’m supporting right now is really just being able to say that it was a team effort even though I might be managing the project myself.

Henrik:  [6:18] What about would you like to share to DAM professionals and people aspiring to become DAM professionals?

Dan:  [6:23] Whether you are a DAM professional or not, if you’re a producer, or editor, really anybody that’s looking to be in the media business, networking is probably the most important thing that you can do.

[6:34] One thing that I like to tell people is, you have all the skills in the world but they won’t get you a job. You can keep our job with one, but if you don’t have a network of people to go to, you will never get a job to apply those skills.

[6:46] The most important thing you can do these days is talk to other people that do what you. Compare notes, talk shop, go to conferences. Hopefully, you’ll be with a company that’s supportive enough to send you to them, because they can be costly if not.

[7:01] Just really see what your peers are doing. By seeing what they do, you’re going to be able to do your job better. If you’re an aspiring Digital Asset Management professional, get on LinkedIn, join discussions, ask questions. Just find other people that do what you do.

[7:15] A lot of times if you’re just approaching somebody and saying, “Hey, help me with this job,” they might not be so receptive. If you talk to people and talk to them about what they do, and why they make certain decisions, I think they’re going to be real open to discussing things with you.

[7:32] Later down the line, when you need them for that favor, you’re going to be in pretty good position because they’re going to say, “I remember this guy and he was really cool to talk to about DAM.” Or producing, or editing. Whatever it may be.

[7:44] LinkedIn is most powerful tool to anybody in my industry right now. It boggles my mind when I talk to people around the office. That are just, “I’m not on there yet,” or “I’ll get to it one of these days.”

[8:01] Don’t wait. Get on there. It can’t hurt and you are going to connect with people you worked with ten years ago, and be like “Oh, look. That person works at NBC now.” Now you have a contact with NBC. Great!

[8:12] Another thing to do, if you’re really aspiring to get into DAM, find a way to incorporate it into your personal life.

[8:20] In my case, I am a music nut. I have to have the whole discography of every artist that I love. I have 50,000 media files and they all have artwork. They all have metadata. The year that the album came out, what artist, what album. The ratings in iTunes. 3 stars, 4 stars, 5 stars.

[8:46] I can make a playlist of Rolling Stones songs from the 70s, which in my opinion are their best years. Exclude live albums, only include songs that I’ve ranked as 4 stars and 5 stars.

[8:59] Where your friend might want to make a Rolling Stones playlist, and it’ll take him three hours to go through everything, and say, “I want these songs. Maybe that one. Maybe not. I’ll come back and decide on that later.” They can work on it for three hours. At the click of a button, I have my playlist and I’m already listening to it.

[9:14] [laughs]

Dan:  [9:15] Just finding any way. Be it your personal movie collection, whatever, find a way to incorporate it to your life. If you’re not already in the field, you’re going to go on interviews and explain it to people why you’re the best person for the job. If you don’t have that past experience, at least give them something that like that.

[9:33] You have Digital Asset Managers in everyday life every day, that don’t even realized that what they’re doing with iTunes is exactly what we do with these massive media corporations.

Henrik:  [9:44] Great advice. Thanks.

Dan:  [9:45] My pleasure.

Henrik:  [9:46] For more on Digital Asset Management, log on to anotherdamblog.com.

[9:50] Another DAM Podcast is available on AudioBoom and iTunes.

[9:53] If you have any comments or questions, please feel free to email me at anotherdamblog@gmail.com.

[10:00] Thanks again.