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Another DAM Podcast interview with Yaochong Chen on Digital Asset Management

Listen to Yaochong Chen talk about Digital Asset Management

Transcript:

Henrik:  This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today, I’m speaking with Yaochong Chen. How are you?

Yaochong:  How are you, Henrik? Nice to meet you.

Henrik: You too. How are you involved with Digital Asset Management (DAM)?

Yaochong:  Well, I was just graduating from King’s College London’s Digital Asset and Media Management Program. In the past one year, I’ve learned a lot about some basic concepts and also some practices used and ideas about how to, if that colleague managed assets. I think this program really helped me to understand how important managing rich media is and also give me a lot of ideas to think critically about how to help more people to better do so.

Henrik:  You started a new Digital Asset Management group. Tell us more about this.

Yaochong:  Okay, well the group I’ve found that is called Digital Asset Management China Connect. I founded this group in May 2018 with two of my friends. The reason why I started this group is because I really want to bring DAM to China. Although we have a lot of Chinese students in this program, actually for them it’s very hard to find a DAM career back to China, which is because most of us [are not] really aware of what DAM is. What I’m going to do is to bring an awareness and also persuade more Chinese companies and organizations to really ponder how to organize and manage their rich media content. In the past one year, what I’ve done is get connected with a lot of DAM experts in the western world and also I’ve held some presentations and meetings with some Chinese students and also some DAM experts. What I’m going to do this year is to do some interviews with some Chinese organizations, especially rich media content intensive companies, to know their conditions about managing rich media and also to think about really implement a digital asset management system or some friends.

Yaochong:  And also maybe do some interviews with some western expert to see if they have some reflections or ideas about the future of DAM’s development in China. So, next year my plan is about to launch a website is DAM China. I hope to use this website to get connected between western experts and the Chinese rich media intensive companies to let China’s companies to now the importance of DAM and at the same time to let in western experts and then maybe vendors and the people to do so to know that China really needs their help to really make their DAM condition better.

Henrik:  What are the biggest challenges and successes you’ve seen with Digital Asset Management?

Yaochong:  I think in my view, I think challenges are at the same time the potential success. And if we see the whole DAM world, I think one of the challenges is to how to face change and unpredictable things because technology is really developing fast these years. On the one hand, technology will bring more challenges to DAM management because they will be more multiple types of rich media contents and there will be more content devices. But at the same time technology can really help DAM to manage content better. But if we have a closer look about DAM in China, I think the biggest challenge will be to think about how to nurture a Chinese organizations awareness about DAM.

Yaochong:  And there are actually three points I really want to cover. I think they are really some reflections. The first one is about society and culture. I think in China, people with more experience get more priority, which means it’s really hard for some creative and the critical young people to raise their ideas. And I can imagine if some young people go to a company and to say like, “can we implement a DAM system? It will help a lot.” Maybe some more experienced leaders, they don’t really take [this seriously]. And the second one I really want to cover is that I know their are many like Librarian Degrees in Western world, but in China there are less, which means that they don’t really take [this seriously] about how to exactly manage their rich media and digital contents. The third one I think is about Chinese people are really concentrating a lot about developing technology like many hot treads like AI, AR, VR and blockchain things so that they don’t really have the energy at the efforts to really think about rich media content and how to manage them. So I think about this challenge, if I mean we can really think about some ways to persuade them to do so then there will be a really potential success and more footprints for them in the whole world.

Henrik:  What advise would you like to share with DAM professionals and people aspiring to become DAM professionals?

Yaochong:  Well, I think I want to cover two points. One is the problem solving and critical attitudes. And the other is the entrepreneurial attitudes because I mean everything is developing and DAM will also to the future as well. So it’s very important to look forward and to see about the future like to really be open and see the technologies that is going to be developed in the future and to really think about how to solve the problems that are brought by all kinds of technology. I think the entrepreneurial attitude is what I really want to give to those potential DAM management people in China because I mean, we still lack the awareness of DAM at present and it is very important for us to stand up and raise the idea and get the courage to talk about this with all kinds of organizations and really bringing this idea there.

Henrik:  Well, thank you so much for your insights on this.

Yaochong:  Thank you. Thank you too. Nice to talk to you.

Henrik:  You too. For more on this, visit anotherpodcast.com. If you have any comments or questions, please feel free to email me at anotherdamblog@gmail.com. Thanks again.

 

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Another DAM Podcast interview with Alex Hauschild on Digital Asset Management

Listen to Alex Hauschild talk about Digital Asset Management

Transcript:

Henrik: This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with Alex Hauschild. Alex, how are you involved with Digital Asset Management?

Alex: I started out at UCSB Davidson Library working for Salvador Güereña. And he brought me on to do brochures and graphic arts and stuff for him and we hit it off up pretty good and during that time found out that a lot of my imaging experience from previous was what’s going to help him develop what was called a digital library at the time. And we did a couple of pilot projects and went from there and he encouraged me to get the… he tricked me into getting a library and information sciences degree and went from there. I ended up with the UCSB Art Museum doing architecture and design collections.

Worked with California digital library, developing some of their policy and content governance for the California Digital Library and Califas, which is basically a large multicultural archive online. And went from there. Around 2008, ended up going to…moved to Los Angeles, did a little trying to start my own publishing business for a while. They ended up with Motor Trend hot rod trying to save their archive and that was an amazing experience. And from there, just kept going through the entertainment industry, went to Dreamworks and from there Google.

Henrik: Alex, how does a multinational technology company use Digital Asset Management?

Alex: Well, that’s a crazy question. Basically, they use it in multiple different facets. There’s production pipelines. Might have heard the term creative value chains or creative value pipelines and these are basically the production from concept to final assets. And final assets actually can mean several different things. So they’re using Digital Asset Management all the way along the way and sometimes multiple case in multiple ways. They use it in project management and then they use it for distribution. I mean, the short answer is distribution in all cases. That’s what Digital Asset Management is all about. But depending on your user base, it depends on what that distribution is.

Henrik: Alex, What are the biggest challenges and successes you’ve seen with Digital Asset Management?

Alex: That is a question that has two different parts. What are the challenges and successes for me and what are the challenges and successes in the field. For the field, I think what we’re seeing is more of a transition or more of a user-friendly attitude towards content management basically blends brand awareness and brand control with Digital Asset Management. We kind of transitioned into that from content management systems and just being…. seeing the potential for being able to distribute out to multiple users and multiple ways. Especially with… for the web or specifically for the web. For myself, it’s been a long road, so I’ve gone from creating digital library… Digital Asset Management systems before we had a term for them. I used to think of them as digital libraries and then kind of evolving with the industry as it transitioned into, I think basically going into distribution and then getting mixed with legal and I think maybe the challenges and obstacles we faced are now that we’re able to provide organized sets of assets on a massive scale, how can we protect the legal at that point and what kind of interaction with legal and licensing do we want to take? Or we the gatekeepers, are we the organizers? That’s really the fundamentals of the industry right now I think is can we transition as librarians, gatekeepers into a communicative role where we basically are helping users determine whether or not just where something is, but whether or not they can use it, so user control is a big deal now.

Henrik: Alex, what advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Alex: I mean, depending on which aspect of the industry they want to go in, there’s a big difference between academic and tech…technology fields where I’m at. I would get to know the marketing production, the process of it from content creation, which is at the producer level, at the project manager level and get to know how that works and how those assets are transferred from concept to creatives to postproduction. There’s so many tie-ins from asset producers who are creating images and handing them off multiple ways. Those handoffs become the critical mass for any assets, like who’s getting it, when they’re getting it and those are the timelines that you were working with. I think that those are really the things I would pay attention to if I was starting out. Now it’s can I get more involved in marketing and can I understand the marketing world because they’re the ones really creating these asset banks, really just get to know marketing agencies and how agencies work. It really becomes more of a people process when you understand why and when things are being made.

Henrik: Well, thanks Alex.

Alex: Thanks for having me.

Henrik: For more on this, visit anotherdampodcast.com. If you have any comments or questions, please send me an email at anotherdamblog@gmail.com. Thanks again.

 


 

Listen to Another DAM Podcast on Amazon AlexaApple PodcastsAudioBoomCastBoxGoogle Play,  RadioPublicRSS, Spotify or TuneIn

 


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Another DAM Consultancy can help. Contact us today.