Another DAM Podcast

Audio about Digital Asset Management


Leave a comment

Another DAM Podcast interview with Lauren Philson on Digital Asset Management

Lauren Philson discusses Digital Asset Management

 

 

Transcript:

Henrik de Gyor:  [0:02] This is Another DAM Podcast about Digital Asset Management. I am Henrik de Gyor. Today, I’m speaking with Lauren Philson.

Lauren, how are you?

Lauren Philson:  [0:11] I’m great, Henrik. Thanks for having me.

Henrik:  [0:13] Lauren, how are you involved with Digital Asset Management?

Lauren:  [0:16] I am involved, typically, with the implementation of new technology in an organization or a company. A lot of that involves analyzing current processes and systems, and then working with the staff and individuals on optimizing those. Taking the organization through vendor selection, building out specs for integration and potential tools, and working with them in terms of change management.

[0:44] I currently am with The Rockefeller Foundation, working with them to upgrade their current system. In the past, I’ve worked in production environments and had a little bit of experience with broadcast as well. Varying ranges.

Henrik:  [1:00] How does one of America’s oldest private Foundations use Digital Asset Management?

Lauren:  [1:07] The Rockefeller Foundation, as you can imagine, has a very wide reach ‑‑ global organization. We have thousands of grant recipients and external partners that we are working with around the world.

[1:19] A lot of our media traffic centralizes around the acquisition of photography, video that’s coming in, and also making that content available for the creation with our external partners in terms of publication on the work that we’re doing.

[1:35] All of the media that we receive just represents a very, very small piece of a rather large puzzle that we are working on and solving some of the world’s biggest problems. For a 100‑year‑old foundation, Rockefeller is highly innovative and is committed to innovation as part of their mission and role.

[1:54] They really value inter‑connectivity. For that reason, they’re currently placing a huge emphasis on story telling that allows us to use media ‑‑ to use words ‑‑ to provide a context. Each of those little bits of the puzzle can later add up and demonstrate what the larger strides that we are making in these initiatives.

[2:16] There’s also the component of archiving and cultural preservation. Rockefeller has a very impressive archive center in upstate New York. We are not fully connected with them. There’s been a chasm as most organizations experience with DAM and with Digital in general.

[2:36] What we’re doing is working and laying the groundwork so that digital files that are important to history and are important to cultural preservation are able to be more easily routed to those archives.

Henrik:  [2:48] What are the biggest challenges and successes you’ve seen with Digital Asset Management?

Lauren:  [2:53] In general, with both of those ‑‑ the challenges and the successes ‑‑ have usually revolved around governance and user adoption. No matter what the end goal of an organization or a company is, we do see common threads of challenges that come up. Often times, I’ve seen DAM go from being a departmental solution to an enterprise solution, literally, overnight.

[3:15] Priorities change pretty rampantly. Managing expectations and being smart about how one scales and on boards. Just, in general, having a very positive campaign around the tool. Without the users, you can have the best metadata schema, you can have the fanciest tools and integration. you can spend a ton of money on top of one system, but without your users, you’re bound to have some issues.

[3:41] It’s really remarkable once you do have all the individuals that will be involved with the system in alignment how quickly you can see a project turn around in terms of success.

Henrik:  [3:53] What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Lauren:  [3:59] Particularly for folks that are looking into Digital Asset Management and venturing into this field, my biggest piece of advice would be to tap into the community. I’ve never met a group of individuals that are more willing and helpful to share information and knowledge. The reason for that is that there is no single formula to solving the problems that come with DAM.

[4:22] It’s an ongoing and ever growing puzzle to solve for us. Tapping into that wealth of knowledge, building the network and being able to apply others’ experiences to your current situation is the most valuable tool that you can have.

Tapping into that wealth of knowledge, building the network and being able to apply others’ experiences to your current situation is the most valuable tool that you can have.

Henrik:  [4:37] Thanks, Lauren.

Lauren:  [4:38] Great!

Henrik:  [4:39] For more on this and other Digital Asset Management topics, log on to AnotherDAMblog.com. For this and 150 other podcast [episodes], go to AnotherDAMpodcast.com. If you have any comments or questions about Digital Asset Management, please feel free to email me at anotherdamblog@gmail.com.

Thanks again.

[Note: Lauren Philson is one of the 55+ speakers at the Henry Stewart DAM Conference in New York City in May 2015.]

 


Listen to Another DAM Podcast on Amazon AlexaApple PodcastsAudioBoomCastBoxGoogle Play,  RadioPublicRSS, Spotify or TuneIn

 


Need a Digital Asset Management Consultant?

Another DAM Consultancy can help. Contact us today.


Leave a comment

Another DAM Podcast interview with Rubyliza Gaba on Digital Asset Management

Rubyliza Gaba discusses Digital Asset Management

 

 

Transcript:

Henrik de Gyor:  [0:02] This is Another DAM Podcast about digital asset management. I am Henrik de Gyor. Today I’m speaking with Rubyliza Gaba. Rubyliza, how are you?

Rubyliza Gaba:  [0:11] I’m good, how are you doing?

Henrik:  [0:13] Great. Rubyliza, how are you involved with digital asset management?

Rubyliza:  [0:17] I am the Digital Asset Archivist at Fossil. Aside from ingesting images and checking out metadata integrity, I also do training and troubleshoot any issues our local and global users encounter.

Henrik:  [0:31] How does an American designer and manufacturer of clothing and accessories use digital asset management?

Rubyliza:  [0:37] Our DAM is used as a centralized archival repository. It houses all of Fossil’s final product images across multiple brands and product categories. Internally, it’s used by multiple departments, both locally and internationally via our regional offices.

[0:57] Actually, Fossil’s DAM is fairly young, only being launched in early 2014. So Pre‑DAM it was a bit of a challenge to locate images after they were worked on and finalized. Images were housed in multiple locations, including internal file shares and external FTP servers. We also have an archive system where images were actually burnt onto physical CDs and DVDs for archival purposes. Of course, this process was plagued with issues such as media being mislabeled, or maybe being checked out and never returned.

[1:32] Now that the DAM is in place, our users simply search for the images that they need, and they download them in the format that they require.

Henrik:  [1:42] What are the biggest challenges and successes you’ve seen with DAM?

Rubyliza:  [1:45] I think the biggest challenge I’ve seen with the DAM system was change management. I can figure out system issues, but trying to introduce a new piece of technology to people, and convincing them that this system will actually help them was a bit tough.

[2:01] I completely understand that change is difficult sometimes. People are set in their own ways. They want to continue doing something that they’ve been doing for a while, because they know it works for them.

[2:13] When we were in the beginning stages of our implementation, we knew that user experience is the key to a successful DAM system. We wanted to make sure that our DAM would be easy for anyone to use, and in turn maybe ease any nervousness that they had for using a new system.

[2:32] What we did, my team and I, we set up meetings with our future users to discuss what they needed to be housed in the DAM, what functionality was required around that content, what pieces of metadata needed to be captured and how and when to capture it, and also the folder structure of the system.

[2:52] The final result is an interface that’s very sleek, and a search function that’s super simple to use. We found that with the proper training, users became more comfortable using our DAM.

[3:06] To us, user adoption is hugely important. We didn’t want to be to set in our own ways. We work with so many brands that are all individually unique. If something doesn’t work for a team, we’re always happy to discuss what needs to be done to provide the experience they expect from us.

[3:28] As for successes, I would have to say it’s knowing that people use our system. We’ve been getting pretty positive responses to it. Also, another success is seeing our user count grow. When we originally rolled out our DAM, it was only to a small group of users in our local offices. Now, our user number is in the thousands and span a global community.

[3:55] It’s really a great feeling to see something you’ve worked on so hard on it, just positively impact other people’s daily work processes. It’s been an amazing experience to be involved from day one, to be a part of the process and to watch our system grow into what it is today. It’s increased productivity across the board, and I really look forward to the future of our DAM.

Henrik:  [4:19] Excellent. Rubyliza, what advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Rubyliza:  [4:25] My advice is to network. That was the biggest advice given to me when I was in school. Networking is key, whether you are already a DAM professional or aspiring to be one. It’s always great to talk to others in our field. You can go to conferences, join organizations, and just meet each other face to face. We have a fantastic and supportive community out there, through my experiences.

[4:50] As for aspiring DAM professionals in school, I would get involved in volunteer work or internships. To me, you can have all the education in the world, but it’s that hands‑on training that helps. Also, it’s a good step towards building a network too. Also, work on that LinkedIn profile. LinkedIn, I think, is an amazing tool that not too many people are using, surprisingly.

“Always remember to be flexible.”

[5:15] Finally, remember when you do get the job, don’t get discouraged if you find yourself doing things that maybe aren’t always related to digital asset management. Always remember to be flexible.

Henrik:  [5:28] Great advice. Thanks, Rubyliza.

Rubyliza:  [5:30] Thank you. It was a pleasure to be a part of your podcast.

Henrik:  [5:33] For more on this and other digital asset management topics, log on to anotherdamblog.com. If you have any comments or questions about digital asset management, feel free to email me at anotherdamblog@gmail.com. For 150 other digital asset management podcast episodes, go to anotherdampodcast.com.

Thanks again.

 


Listen to Another DAM Podcast on Amazon AlexaApple PodcastsAudioBoomCastBoxGoogle Play,  RadioPublicRSS, Spotify or TuneIn

 


Need a Digital Asset Management Consultant?

Another DAM Consultancy can help. Contact us today.