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Another DAM Podcast interview with Stacey McKeever on Digital Asset Management


Henrik de Gyor: This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today, I’m speaking with Stacey McKeever.

Stacey, how are you?

Stacey McKeever: I’m fine, Henrik. How are you?

Henrik de Gyor: Good. Stacey, how are you involved with digital asset management?

Stacey McKeever: To just give you some background, I have a masters in library and information science, so I’m an actual librarian, and the way I’m involved with digital asset management. Currently, I am the Manager of Digital Asset Management at Team One. I worked in some sort of digital asset management for 20 years, and I fell backwards into it from library school.

I found out I was a latent techie, and I like that side of library-ship, information, professional situations, whatever you want to call it. It’s been a natural progression from librarian into doing things like cataloging, indexing, and just making sure that people can find assets. Also, my undergrad was in social psychology, so it really ties in together.

Henrik de Gyor: Great. Stacey, how does an advertising agency use digital asset management?

Stacey McKeever: It depends on the agency. My particular agency, we use it as a delivery system for our art creatives, as well as a repository, so that people can review and take a look at assets and repurpose the collateral that we created in previous years. It’s also used in some parts of an archive, so we can go back and pull up previous assets from many years ago in order to be able to reuse them for anniversary pieces or other types of case studies, things of that nature.

Henrik de Gyor: Great. What are the biggest challenges and successes you’ve seen with digital asset management?

Stacey McKeever: The biggest challenge I see with digital asset management, in some ways its moving from its infancy into adolescence, and people still seem to think of digital asset management in the same way that they can manage their iTunes or, I think I’ve just dated myself, or Spotify or their files on their desktop or anything like that, that anybody can do it.

Really, digital asset management, part of it is a mindset because the way I see it is I have to be able to understand my user and be able to think like they think, and so there’s that point where it’s seen as it can be tacked on to the very end, as opposed to really thinking about it as the robust portion of the company that can support the workers much better, as well as, in some cases, possibly be a monetary stream that can be used to help go to their bottom line.

Some of the biggest successes I’ve seen is that it’s starting to grow and that people are starting to understand that, “Oh, wait, the assets that we have are really important, and we can use them and they can be re-purposed, and we can put them out and hold onto to them, more or less, ad infinitum.”

Another big challenge I see, I keep going back and forth, is that in some ways because we’ve been Googlized, everyone thinks that digital asset management is as simple as putting just a couple of words into a system and it’ll pull up exactly what you want, and that’s not the case. The big challenge with digital asset management is for people to understand that there is work involved when you have a digital asset system or when you are doing digital asset management. There is that human portion of it. It’s not just all technology.

Henrik de Gyor: Good points. What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Stacey McKeever: Some advice that I would like to give is that you need to have in some ways pretty thick skin. People will underestimate what you can do and what type of benefit you can bring to the situation. I like to say that as part of my training as a librarian, I have a very high tolerance pain level for searching, and so that’s one of the skills that you’re able to develop. This ability to be able to search as well as being able to conceptualize what the DAM needs and what your user base needs.

As for aspiring DAM professionals, whatever you have in your background, bring it into your DAM life. It’s part of your toolkit. It will keep you in good stead, and it’ll come up in very strange and odd ways, so don’t forget what you know, just bring it into what you’re doing to enhance what you know.

Henrik de Gyor: Great. Thanks, Stacey.

Stacey McKeever: You’re welcome. Thank you.

Henrik de Gyor: For more on this, visit For 190 other podcast episodes, visit If you have any comments or questions, please feel free to email me at Thanks again.

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Another DAM Podcast interview with David Iscove on Digital Asset Management


Henrik de Gyor: This is Another DAM Podcast about digital asset management. I’m Henrik de Gyor. Today I’m speaking with David Iscove. David, how are you?

David Iscove: I’m good, thanks, Henrik. How are you?

Henrik: Great. David, how are you involved with digital asset management?

David: I started in the video game industry, organizing undervalued audio assets of original master recordings for the Guitar Hero franchise. From there, I moved over to direct and reorganized the physical archives of a major music label. Then started focusing my efforts on optimizing digitally born content through production process for that same label, with the ultimate goal being discoverability and accessibility of all assets through the archives phase.

Henrik: How does a global music leader use digital asset management?

David: [01:00] The financial backbone of any creative organization is the exploitation of its intellectual property. Similar to a manufacturing facility in the most respectful way possible, the organization needs to produce content at a rapid rate in order to compete and keep up with market demand. In the case of the global enterprise with multiple subsidiaries, visibility of the products output by various groups is essential for the overall efficiency and cost savings of the parent. You can’t work in a siloed environment without incurring some form of redundancy or unnecessary expense.

[02:00] With an enterprise level DAM, we can partition the workflow of each subsidiary to satisfy the privacy that each demands while also assuring accountability for all assets as a whole and serving up select assets to other groups as required. Also, by incorporating a DAM with production capabilities, the goal is to utilize it as the repository as early on in the production process. Not only after the active market life cycle of an asset. If this is embraced, there’s an ease of flow between the front line creative production teams and the long term archiving of that asset, which is usually managed by a separate group.

Henrik: David, what are the biggest challenges and successes you’ve seen with digital asset management?

David: [03:00] Challenges: getting people to dedicate the time to shift their focus over to a new platform. Unfortunately a lot of production is handled via offline or disconnected communication tools, either via email or file transfer applications or even personal storage accounts. There’s so much risk associated with working this way but the processes have been established over time and so people are comfortable operating within that chaos. Adoption requires fully embracing the use of new systems. There’s definitely a period of transition in where people feel uncomfortable and confused by the new workflow, but I can’t stress enough, it’s temporary. The deeper you dive, the easier it becomes. This is true for any system or new workflow. It’s just about convincing creatives to find the time to shift their thinking. Once you get through that growth period, you never look back. You can clearly see the holes in the old way of working, and you find efficiencies come quickly.

Henrik: David, what advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

David: Try to stay system agnostic as much as possible. If you can, technology will be adopted more readily. There’s something really interesting about the DAM space. Maybe this applies to software and hardware in general. People are so passionate about one platform over the other. They get emotionally tied to a particular brand or company. The client needs to make a selection. So much in fighting and pride can delay the eventual roll out. Most modern DAM systems offer very similar features. Instead of pushing one particular platform because it has certain bells and whistles, really listen to the needs of the organization and cater your recommendations to satisfy those needs. Don’t try to sell something outside of a client’s workflow.

[04:00] In general, do try to make recommendations of tools that consolidate assets over their entire life cycle in order to avoid migration or transfers to additional platforms. Any movement of an asset introduces risks, whether that be compatibility of fidelity or meta data. Obviously some risk can’t be avoided. Assets are meant to be experienced and consumed, so they need to move and be shared, even if it’s only with the eventual Martian overlords that intercolonize Earth in 200 years.

Henrik: Well, thanks David.

David: My pleasure. Thanks for having me.

Henrik: For more on this, visit If you have any comments or questions, please feel free to email me at For 180 other podcast episodes, visit Thanks again.