Lauren Philson discusses Digital Asset Management
Henrik de Gyor: [0:02] This is Another DAM Podcast about Digital Asset Management. I am Henrik de Gyor. Today, I’m speaking with Lauren Philson.
Lauren, how are you?
Lauren Philson: [0:11] I’m great, Henrik. Thanks for having me.
Henrik: [0:13] Lauren, how are you involved with Digital Asset Management?
Lauren: [0:16] I am involved, typically, with the implementation of new technology in an organization or a company. A lot of that involves analyzing current processes and systems, and then working with the staff and individuals on optimizing those. Taking the organization through vendor selection, building out specs for integration and potential tools, and working with them in terms of change management.
[0:44] I currently am with The Rockefeller Foundation, working with them to upgrade their current system. In the past, I’ve worked in production environments and had a little bit of experience with broadcast as well. Varying ranges.
Henrik: [1:00] How does one of America’s oldest private Foundations use Digital Asset Management?
Lauren: [1:07] The Rockefeller Foundation, as you can imagine, has a very wide reach ‑‑ global organization. We have thousands of grant recipients and external partners that we are working with around the world.
[1:19] A lot of our media traffic centralizes around the acquisition of photography, video that’s coming in, and also making that content available for the creation with our external partners in terms of publication on the work that we’re doing.
[1:35] All of the media that we receive just represents a very, very small piece of a rather large puzzle that we are working on and solving some of the world’s biggest problems. For a 100‑year‑old foundation, Rockefeller is highly innovative and is committed to innovation as part of their mission and role.
[1:54] They really value inter‑connectivity. For that reason, they’re currently placing a huge emphasis on story telling that allows us to use media ‑‑ to use words ‑‑ to provide a context. Each of those little bits of the puzzle can later add up and demonstrate what the larger strides that we are making in these initiatives.
[2:16] There’s also the component of archiving and cultural preservation. Rockefeller has a very impressive archive center in upstate New York. We are not fully connected with them. There’s been a chasm as most organizations experience with DAM and with Digital in general.
[2:36] What we’re doing is working and laying the groundwork so that digital files that are important to history and are important to cultural preservation are able to be more easily routed to those archives.
Henrik: [2:48] What are the biggest challenges and successes you’ve seen with Digital Asset Management?
Lauren: [2:53] In general, with both of those ‑‑ the challenges and the successes ‑‑ have usually revolved around governance and user adoption. No matter what the end goal of an organization or a company is, we do see common threads of challenges that come up. Often times, I’ve seen DAM go from being a departmental solution to an enterprise solution, literally, overnight.
[3:15] Priorities change pretty rampantly. Managing expectations and being smart about how one scales and on boards. Just, in general, having a very positive campaign around the tool. Without the users, you can have the best metadata schema, you can have the fanciest tools and integration. you can spend a ton of money on top of one system, but without your users, you’re bound to have some issues.
[3:41] It’s really remarkable once you do have all the individuals that will be involved with the system in alignment how quickly you can see a project turn around in terms of success.
Henrik: [3:53] What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?
Lauren: [3:59] Particularly for folks that are looking into Digital Asset Management and venturing into this field, my biggest piece of advice would be to tap into the community. I’ve never met a group of individuals that are more willing and helpful to share information and knowledge. The reason for that is that there is no single formula to solving the problems that come with DAM.
[4:22] It’s an ongoing and ever growing puzzle to solve for us. Tapping into that wealth of knowledge, building the network and being able to apply others’ experiences to your current situation is the most valuable tool that you can have.
Tapping into that wealth of knowledge, building the network and being able to apply others’ experiences to your current situation is the most valuable tool that you can have.
Henrik: [4:37] Thanks, Lauren.
Lauren: [4:38] Great!
Henrik: [4:39] For more on this and other Digital Asset Management topics, log on to AnotherDAMblog.com. For this and 150 other podcast [episodes], go to AnotherDAMpodcast.com. If you have any comments or questions about Digital Asset Management, please feel free to email me at firstname.lastname@example.org.
[Note: Lauren Philson is one of the 55+ speakers at the Henry Stewart DAM Conference in New York City in May 2015.]