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Another DAM Podcast interview with Rubyliza Gaba on Digital Asset Management



Henrik de Gyor:  [0:02] This is Another DAM Podcast about digital asset management. I am Henrik de Gyor. Today I’m speaking with Rubyliza Gaba. Rubyliza, how are you?

Rubyliza Gaba:  [0:11] I’m good, how are you doing?

Henrik:  [0:13] Great. Rubyliza, how are you involved with digital asset management?

Rubyliza:  [0:17] I am the Digital Asset Archivist at Fossil. Aside from ingesting images and checking out metadata integrity, I also do training and troubleshoot any issues our local and global users encounter.

Henrik:  [0:31] How does an American designer and manufacturer of clothing and accessories use digital asset management?

Rubyliza:  [0:37] Our DAM is used as a centralized archival repository. It houses all of Fossil’s final product images across multiple brands and product categories. Internally, it’s used by multiple departments, both locally and internationally via our regional offices.

[0:57] Actually, Fossil’s DAM is fairly young, only being launched in early 2014. So Pre‑DAM it was a bit of a challenge to locate images after they were worked on and finalized. Images were housed in multiple locations, including internal file shares and external FTP servers. We also have an archive system where images were actually burnt onto physical CDs and DVDs for archival purposes. Of course, this process was plagued with issues such as media being mislabeled, or maybe being checked out and never returned.

[1:32] Now that the DAM is in place, our users simply search for the images that they need, and they download them in the format that they require.

Henrik:  [1:42] What are the biggest challenges and successes you’ve seen with DAM?

Rubyliza:  [1:45] I think the biggest challenge I’ve seen with the DAM system was change management. I can figure out system issues, but trying to introduce a new piece of technology to people, and convincing them that this system will actually help them was a bit tough.

[2:01] I completely understand that change is difficult sometimes. People are set in their own ways. They want to continue doing something that they’ve been doing for a while, because they know it works for them.

[2:13] When we were in the beginning stages of our implementation, we knew that user experience is the key to a successful DAM system. We wanted to make sure that our DAM would be easy for anyone to use, and in turn maybe ease any nervousness that they had for using a new system.

[2:32] What we did, my team and I, we set up meetings with our future users to discuss what they needed to be housed in the DAM, what functionality was required around that content, what pieces of metadata needed to be captured and how and when to capture it, and also the folder structure of the system.

[2:52] The final result is an interface that’s very sleek, and a search function that’s super simple to use. We found that with the proper training, users became more comfortable using our DAM.

[3:06] To us, user adoption is hugely important. We didn’t want to be to set in our own ways. We work with so many brands that are all individually unique. If something doesn’t work for a team, we’re always happy to discuss what needs to be done to provide the experience they expect from us.

[3:28] As for successes, I would have to say it’s knowing that people use our system. We’ve been getting pretty positive responses to it. Also, another success is seeing our user count grow. When we originally rolled out our DAM, it was only to a small group of users in our local offices. Now, our user number is in the thousands and span a global community.

[3:55] It’s really a great feeling to see something you’ve worked on so hard on it, just positively impact other people’s daily work processes. It’s been an amazing experience to be involved from day one, to be a part of the process and to watch our system grow into what it is today. It’s increased productivity across the board, and I really look forward to the future of our DAM.

Henrik:  [4:19] Excellent. Rubyliza, what advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Rubyliza:  [4:25] My advice is to network. That was the biggest advice given to me when I was in school. Networking is key, whether you are already a DAM professional or aspiring to be one. It’s always great to talk to others in our field. You can go to conferences, join organizations, and just meet each other face to face. We have a fantastic and supportive community out there, through my experiences.

[4:50] As for aspiring DAM professionals in school, I would get involved in volunteer work or internships. To me, you can have all the education in the world, but it’s that hands‑on training that helps. Also, it’s a good step towards building a network too. Also, work on that LinkedIn profile. LinkedIn, I think, is an amazing tool that not too many people are using, surprisingly.

“Always remember to be flexible.”

[5:15] Finally, remember when you do get the job, don’t get discouraged if you find yourself doing things that maybe aren’t always related to digital asset management. Always remember to be flexible.

Henrik:  [5:28] Great advice. Thanks, Rubyliza.

Rubyliza:  [5:30] Thank you. It was a pleasure to be a part of your podcast.

Henrik:  [5:33] For more on this and other digital asset management topics, log on to If you have any comments or questions about digital asset management, feel free to email me at For 150 other digital asset management podcast episodes, go to

Thanks again.

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Another DAM Podcast interview with Suzanne Smagala on Digital Asset Management


Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • Why does an organization focused on entertainment use Digital Asset Management?
  • What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?


Henrik de Gyor: [0:01] This is Another DAM Podcast, about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with Suzanne Smagala.
Suzanne, how are you?
Suzanne Smagala: [0:11] I’m great, Henrik. How are you?
Henrik: [0:12] Good. Suzanne, how are you involved with Digital Asset
Suzanne: [0:16] Well, basically I’m responsible for ingesting and processing
all the company digital assets. We use the Digital Asset Management system
MediaBin. I do a lot with asset retrieval and file delivery. I help write standards
and workflows for preservation and best practices. I also do a lot of work with
digital rights management.
Henrik: [0:33] Why does an organization focused on entertainment use Digital
Asset Management?
Suzanne: [0:39] I think the better question would be why wouldn’t we? So much
of our product is digital. We have a really huge web presence, with our Ripley’s.
com website. We do a lot with social media, with Facebook and Twitter. We
post videos on Vimeo. We also have a lot of videos that play right in our museums,
in our locations. We have a weekly podcast, a syndicated cartoon. We’re
developing a mobile app, set to launch this summer. We have a huge publishing
arm where we publish, on average, about five books a year. And not just in
print, but also a lot in eBook format. [1:09] We just have to think about all the
digital files that are associated with those endeavors. If you just take the eBook,
for example, we have design files of the page layouts, the graphic and image
files. We’re doing embedded video files for interactive features that correspond
to our apps. License rights to associate all the images that we have. All those
files need to be managed. We just saw a real need that a simple file server
couldn’t satisfy.
Henrik: [1:32] What advice would you like to share with DAM professionals and
people aspiring to become DAM professionals?
Suzanne: [1:37] I can probably speak more to the people that are aspiring,
because I myself am fairly new in the field. I’m about a year or two in. I think
number one, education is key. It’s really the starting point. I got my degree, my
Master’s in Library and Information Sciences. I was fortunate enough to land a
great graduate assistantship, working for a special library for the Florida State
University School of Theater. [1:57] I spent a lot of my time cataloging special
collections. While I was cataloging using an integrated library system, I was
really able to easily translate those skills into the Digital Asset Management
world. It’s all about taking what you’ve done and being able to use it for something
different. I would say, seek out internships, network. LinkedIn is a great
tool. Join groups and other professional organizations.
[2:17] Stay on top of what’s going on in the field. Get to conferences if you can.
This is really a great time to be getting into this field. It’s just starting to emerge.
The demand is really high for qualified professionals, but opportunities aren’t
going to fall into your lap, so you need to be the one to make it happen.
Henrik: [2:31] Thanks, Suzanne.
Suzanne:  [2:32] Thank you.
Henrik: [2:34] For more on Digital Asset Management, log onto Another DAM Podcast is available on Audioboom,
iTunes and the Tech Podcast Network. If you have any comments or questions,
please feel free to email me at
Thanks again.

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Another DAM Podcast interview with Jennifer Tyner on Digital Asset Management


Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • Why does a research university use Digital Asset Management?
  • What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?


Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with Jennifer Tyner.
Jennifer, how are you?
Jennifer Tyner: [0:10] I’m great. How are you today?
Henrik: [0:11] Good. Jennifer, how are you involved with Digital Asset
Jennifer: [0:15] Well, I first became interested in Digital Asset Management
when I was in graduate school and I took a cataloguing class. I was just really
intrigued by it, because our professor showed us an example. Of course, he
used their real database they were using at the time in the Museum where he
worked, and he showed an example of a screen with an item, an object in their
collection, and how it was catalogued. [0:42] Then he showed another screen
where he had listed out the name of a provenance, a certain provenance. And
the name of this provenance or company that had donated materials to that
museum was written out at least 10 to 15 different ways. It was written sometimes
as two words or three words. Sometimes with hyphens. Sometimes all
as one word with no spaces, or a shortened word or an acronym. So over the
years, they had had multiple people entering this information. It was never written
the same way.
[1:21] That was just one example of how messy cataloguing can be. It was
also one of the things I worked on as an intern. I called it data cleanup. I primarily
have a photography background before that. I realized I wanted to
work with pictures, without being a photographer. Which is why I went into
the graduate program I went into. What’s funny is, now with my current job, I
work in the communications and marketing department, which is the Central
Communications Office for Georgia Institute of Technology, also known as
Georgia Tech for short.
[1:54] I do play part of a backup photographer, from time to time, when our staff
photographer is unavailable. But most of the time I do manage the digital photography
Henrik: [2:05] Why does a research university use Digital Asset Management?
Jennifer: [2:08] Why doesn’t every university need it, actually? Everybody
needs a Digital Asset Management of some sorts and should already have some
type of DAM or storage and retrieval method in place. Regardless of what type
of content you’re cataloguing and storing. In our case, I work in the Central
Communications Office of a large university. What I work with is the marketing
photography database, and it is an online system. It’s password protected for
all of our users, and our users are people on campus. They’re the people who
work in other departments and academic units because everyone needs to have
some type of marketing photography. [2:53] They use the photographs on their
websites. They use them in brochures and posters. They all try to promote their
areas or promote the university in some way or another. Our photography collection
really does have a wide range of audiences. They can be the students,
faculty, staff, media from off campus or perspective students, faculty, staff, and
of course alumni and donors.
[3:20] We have everything in our DAM from recruiting photography. For instance,
they could be students walking around on campus or participating in
activities on campus. Or they could be in classrooms, in research labs. We also
have annual events, special events, and also donor events catalogued in our
database. But not so much sports photography, and I won’t get into that now.
Jennifer: [3:46] It’s mainly because we have so many departments and units on
campus that many of them have their own photo archives. They hire their own
freelancers to take care of the photography needs, and it’s really quite like a
small city on our campus because it’s so large. So they really should have all
their own photographers because it’s not possible for our one staff photographer
to cover every single thing for every single department on our campus.
[4:16] About our current Digital Asset Management tool, it has been a wonderful
and effective system for our campus users. It’s been in place since the fall of
2009, and before that we did have another DAM tool, which I’ll talk about later.
But our current one is great. It’s quick. You can browse using a category tree.
You can use advanced word searches.
[4:41] This is far from [laughs] what it was like before, so I guess you have to
experience the bad to really appreciate the good. So it is a huge improvement
from our previous system. Our previous system was in place when I began here
in 2006, and on my first day I was told by IT that there would be no more upgrades
to that Digital Asset Management system.
[5:06] I panicked a little because I had heard about database migrations before.
When I was in grad school, I had heard professors talk about it and other
people in the field when we had guest speakers. They all did a lot of eye rolling
and, “Oh, yes. Database [laughs] migrations.” Even one internship, I was working
at a museum. I worked in the photographer services area of that museum. I
was in the database a lot. But actually, they had two databases. Why? Because
they were migrating from one system to another and it was taking longer
than they expected. They were still working from two systems. I had to learn
both systems.
[5:47] That’s when I learned, “Gosh, why isn’t this a simple process?” [laughs]
I also heard from one of my professors, when he spoke to us about database
migration, he said, “I hope you will never have to experience this, but considering
how young you all are, you’re going to have to experience this at some point
in your careers.” And he was absolutely right. When I first started here, I began
doing the research on different Digital Asset Management systems.
Jennifer: [6:12] I was benchmarking with other universities. When I called other
universities, I spoke to what I thought were my counterparts at other universities.
I heard, again, that migrations are far from easy. I spoke to one campus
who had migrated from scratch. They were working from discs and hard drives.
They moved everything from their hard drives onto the new system. He said,
“No, we started from scratch and it was not easy.” Because I thought that
it might be.
[6:42] Then I spoke to another university who said they had migrated from an
older system to a newer one. They said, “No. It was not easy.” So I knew that
no matter what, I would be up for a challenging and rewarding experience. And
it has been very rewarding. Because I also saw this as an opportunity to make
some better changes to our system and the way that things had been catalogued
before. Because I noticed, in our older system, we had a lot of problems.
[7:10] The same problems that I mentioned earlier, with the provenance being
listed out many different names. On our campus, as I’m sure on a lot of university
campuses, there are many departments and academic units that all have
acronyms. What I like to do is list out the full name of that department or the
event. We have events in buildings that also have acronyms or nicknames. So
that’s like three things right there.
Jennifer: [7:37] I can list out the full name for that building or event or department.
Then the acronym, then the nickname, if I know it. I can add those in the
tags, so that when people search for any of those things, those pictures will
come up. With our older system, I would type in, “The school of XYZ.” That
would be an acronym. I would see a few pictures there. Then I would type out
the full name of that particular school or program.
[8:05] Sometimes I would see the same pictures and sometimes I wouldn’t. So
this database migration was a good time to develop some kind of consistency.
Those small changes really do matter. One way I fixed this was by converting
some text fields to drop down menus. In our old system, we had just open box
text where you could just type in the information. That’s effective for descriptions,
but for things like copyright information or photographer’s name or so on,
something like that, that’s going to be just about the same every time, it works
best with a drop down menu.
[8:42] That way, there’s no mistake. You have the same thing every time. And
now our collection is growing almost daily. The important thing is the changes
that I made… I asked myself, “How do I maintain the constancy?” I got this great
new system to start with and that was one of the changes I’d made, with the
drop down menus and the event names. We have certain events on campus that
take place every single year, the same events.
Jennifer: [9:09] One of them, of course, would be commencement, and then
homecoming. So I go into the system every time, before I catalog these pictures
and I look and see, “How did I write that out last year? What tags and keywords
did I use to identify those pictures last time and the year before that?” I try to
stay consistent with keeping the same information or similar information for
these same annual events that take place.
[9:36] Because it wasn’t like that before. [laughs] I would search for something
like homecoming and I would see pictures from 2003 in one category and then
homecoming the following year. 2004 would be in a different category. And
written a little bit differently. Then keywords were in one set of photos that
weren’t in the other. And so on. That’s just one example. I do try hard to maintain
consistency. You would think it would be easy with just one person doing
the data entry, which would be me.
[10:06] But it’s really not that easy. I realized how quick it is to forget things
like that. That’s why I double check and recheck my work before I put it in
the database.
[10:17] We recently began integrating videos into our collection, before it was
just photography. We’ve just put a videos in, we’re experimenting with it. Our
database is fancy enough that we can play videos in it, store them in there,
download them from there.
[10:34] We only have a small sprinkling of videos in there, so things that I’m
asking myself now are “How should these videos described in catalogs, should
be done the same way as the photography?” It all comes down to the end
users, how will the end users want to search for these videos?
Jennifer: [10:55] Should I make a category tree that has categories for B roll
footage or final edited pieces? Should I have the category tree mimic the photography
category tree? We have ours listed out by things like events, the different
schools on campus, student life, and studying. That kind of thing.
[11:18] These are all questions I’m asking myself now because I know that this
video collection will continue to grow just like the photography collection.
[11:26] I’m also familiar with how difficult it can be to turn around and do something
different like “Oh, we’ve already cataloged about 1,000 videos, let’s turn
around and change the way this is being done.”
[11:37] That’s not an easy thing to do and no one wants to do that, so it is a really
a good idea to have a good plan in place before you begin, you can get all of
those questions out of the way early on. It’s even more difficult sometimes to
convince people you work with that it’s not a quick fix.
[11:58] Getting a new fancy database is not a magical like a feature that’s going
to make all of your problems disappear. You do have to look at these things,
and ask yourself these questions, and have a good plan in place before you just
start dumping photography and video in.
Henrik: [12:14] Jennifer, what advice would you like to share with DAM professionals
and people aspiring to be DAM professionals?
Jennifer: [12:19] Well the best advice I can give is be organized, consistent, and
the most important one, be patient. That patience can apply to a lot of things. It
can mean being patient with yourself, the people, your users who are using your
system. One thing I learned is that I initially never made it very clear how easy
it would be for our users to actually use our database. [12:51] And so when our
new system launched, we created some training videos that we posted online
because the system was so different, it had a different interface and it was a lot
fancier than what we had in place before.
[13:08] We had instructional videos, showing people how they can go into the
categories, do an advanced word search, create a saved set of photos or cart
so they can come back to it later, how to search by dates, or sort their search
results, which we certainly didn’t have in our previous database, which is an
excellent feature.
[13:32] Since it’s mostly photography in our system, it’s great to be able to sort
by creation date. The creation date is the date that the camera documents the
moment the shutter snapped.
[13:44] Since everything is digital now, when you have an order by creation date,
you’re looking at the most current down to the oldest and people want the
most current when they’re in PR.
Henrik: [13:53] Well thanks, Jennifer.
Jennifer: [13:55] Well, thank you for interviewing me.
Henrik de Gyor: [13:57] No problem. For more on this and other Digital Asset
Management topics, log onto Another DAM Podcast
is available on Audioboom, iTunes and the Tech Podcast Network. If you have any
comments or questions, feel free to email me at
Thanks again.

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Another DAM Podcast interview with Michael Hollitscher on Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • Do you find yourself often closely linked with both the creative and technical side of your business?
  • You recently started a meetup group called NYC Digital Asset Managers. This has been quite successful in its first year. When did you first start this group?
  • What advice would you like to share with DAM Professionals and even people aspiring to become DAM Professionals?


Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today, I’m talking with Mike Hollitscher. Mike,
how are you?
Michael Hollitscher: [0:08] Good. How’s it going?
Henrik: [0:11] Good. How are you involved with Digital Asset Management?
Michael: [0:16] I am the manager of Digital Asset Management for a digital marketing
agency called Digitas. When I first started here, we were an independent
company, national in scope. In the past two or three years, we were purchased
by Publicis Groupe. We’ve become part of the global digital arm of, I think, the
third largest media and advertising company in the world now. [0:58] My job basically
revolves around trying to ingest and organize all of the digital assets that
we are creating and receiving from our clients.
[1:09] In addition to that, I’m also involved in a bunch of other technology issues,
just trying to see where we’re going for the future.
Henrik: [1:20] Do you find yourself often closely linked with both the creative
and the technical side of your business?
Michael: [1:25] Oh, absolutely. In the end, I end up being the liaison between
those two. Not only just creative, also our marketing people, our delivery
people, our creative…Really, when you get right down to it, DAM is much more
of a marketing tool than, I think, a creative tool. [1:48] I end up having to speak
both languages, the core group’s language and also, to a certain degree, IT. I’m
not an IT person. I’m still confused as an IT person all the time, but, basically, I
interface between those two groups quite a bit.
[2:08] That’s kind of where it comes in that I’m trying more to see where we’re
going and where the pain points are in our Digital Asset Management strategy
and just our content strategies at this point.
Henrik: [2:26] You recently started a meetup group called NYC Digital Asset
Managers. This has been quite successful in its first year. When did you first start
this group?
Michael: [2:35] I can’t really claim ownership of, say, starting the group. That
was really on Chad. Chad and I actually met at a Henry Stewart conference at
Davis. I believe it was two years ago now, and it’s interesting how it springs out
of, I think, a lot of people’s experiences going to Henry Stewart and various
DAM conferences over the last six or seven years. [3:03] I was actually presenting
on some of the strategies we’ve used to tag photo libraries, or other sort of
assets, with XMP metadata, and how we were looking to…Basically, our nuts and
bolts process, and then pushing it out, and where we’re going for the future.
Afterwards, Chad came up to me, and he was really excited because he was
basically doing the exact same stuff that I was.
[3:32] It just so turned out that we share a Digital Asset Management platform.
We use the same vendor. We also share an integrator. We had a great conversation,
and one of the things that’s always been interesting about going to DAM
conferences since…The first one I went to was probably in 2003 or 2004.
[3:54] It was just that back then, you were always working in this sort of vacuum,
and you’re flying blind a lot of times. Maybe you had an integrator, maybe you
didn’t. You talked to your vendor, but there wasn’t a good amount of standards,
and there weren’t really a lot of people to talk to. At that point, Henry Stewart
was the one time a year you could actually go somewhere and talk to people,
and not feel like you were absolutely, totally alone.
[4:31] We had shot emails back and forth, and Chad was interested in setting up
a meetup group, he mentioned. He said he started one, and he asked if I would
help out, and I was able to provide a few different ideas, and a few different
resources to really start it to get it going. After a while, I was basically billed as a
[4:49] We’ve basically just been bouncing ideas back and forth to each other,
and coming up with good people to bring in, to present.
[4:59] I think it goes back to what I was saying about how it was six or seven
years ago, that it’s like…I think what we’re really providing is an opportunity for
people to come in and just actually have a chance to talk to other people in
their realm, in their field, because, in general, when you’re doing Digital Asset
Management, you’re the only guy there.
[5:24] Maybe you have some contacts with other people in your office, but there
really aren’t any other people who are sharing your experience.
[5:34] There’s just so much to pull in and there are so many different directions
you can go with it. It’s a very holistic career where you are looking at the entire
process of how your company is doing their work. Most people don’t. Your average
worker at a job is just like…They’re focused on their small part of the puzzle.
[6:02] I would say, without sounding maudlin, it can get a little lonely at certain
points where it’s like, “Who can I call upon? Where can I learn how to deal with
video assets better? How to set up a taxonomy? Who’s doing stuff that’s really
exciting and cool?”
[6:22] That’s really what we’re trying to provide, sort of a knowledge base. But
also because I’m finishing up a master’s at Pratt in library and information sciences,
one of the things I’ve been trying to do is a lot of outreach to other LIS
programs in our area.
[6:45] We’ve been getting a pretty fair amount of students coming in who, in
a field that is becoming vastly more digital. They can really start getting their
feet wet and get an idea of where everything’s going, whether this is a good
career choice.
[6:53] A lot of times, those are who the best ideas come from. We’re very egalitarian.
We’re looking…If you’re a member, you can present because we have a
lot of experts but we also have a lot of people, even if they’re just starting out.
They’ve come up with fantastic ideas or they have great internships. We’re looking
for knowledge from everybody in that way.
Henrik: [7:19] What advice would you share with other DAM professionals and
even people aspiring to become a DAM professional?
Michael: [7:26] That’s a good question because…It’s interesting how the whole
field, the space has changed because, again, if you’re going back to the early
part of the last decade, you could go around and ask 15 different people who
are managing a DAM how they ended up in that job. It was really like a company
bought a system and they looked around the room and looked at one
guy or one girl and said, “That person’s running it.” [7:58] Invariably, they came
from some print field, usually production or something like that. There are a
lot of people, like myself who were just thrown into the breach and they just
had to learn all the different aspects of how to make this happen, how to do it
on the fly.
[8:23] I’m cheering for the home team here, but I think having a library science
degree is a fantastic way to do it. It’s a great way to get a grounding in it but I
think it’s kind of a specific type of person, in a lot of ways, too.
[8:38] In the end, what we’re talking about is classification. Classification is,
again, another really holistic concept and it’s a very basic concept because it’s
like when…It’s so inherent in our human experience because the one thing all
humans do when they look at something…After they look at something, they
classify it. They put it in a particular box or a particular category.
[9:05] It’s really taking an organization’s assets and trying to…Not only to classify
it but also to figure out how they move and what are the best states for them to
move from. It’s a bunch of different complimentary, somewhat what’s the term
I’m looking for sometimes competing skill sets.
[9:29] Being able to be very granular but have that holistic sort of overarching,
big picture view at the same time. Having a lot of focus but also having to be
incredibly gregarious and willing to be very social and just always trying to find
a way to develop stuff in a new, different way. You have to be very patient and
very impatient at the same time.
[9:57] I would say it’s an interesting field to get into if you want to be the hub of
everything. If you have a lot of ideas about content and where the web is going
and where digital content is going, as well.
[10:19] I was reading a really interesting “Wired” article on the train coming in
about how we’re moving into more of an application model again, in terms of
the Internet with apps, with mobile. Everything is becoming little pieces rather
than the free, wide open web anymore.
[10:45] One of the things that got me thinking…This kind of goes back to the
whole of Jonathan Zittrain throughout the…We’re really going back into a
stage in computing that’s based around appliances again. That’s where DAM
fits in beautifully as, really, the content delivery device for all these different
[11:12] At the same time, what it really comes down to…You just have to be a very
good communicator, I think. Somebody who’s really willing to just roll up their
sleeves and try and iron out a problem that you’ll probably never completely
iron out because everything moves too quickly.
[11:34] You just really have to be willing to build as many bridges as possible and
love technology, but also hate it a little bit, too, in order to find where technology
stops and where culture starts and how to fix those culture issues, as well. I
think you’re building bridges not only through technology, but also through just
getting people to talk to each other.
[12:04] In the end, you’re more a personality type than you are somebody who
has a specific set of skills at the beginning of it.
Henrik: [12:15] That’s fair. Thank you, Mike.
Michael: [12:16] No problem.
Henrik: [12:18] For more on Digital Asset Management, log on to Thanks again.