Another DAM Podcast

Audio about Digital Asset Management


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Another DAM Podcast interview with Kathryn Gronsbell about Digital Asset Management

Transcript:

Henrik de Gyor:  [0:01] This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with Katheryn Gronsbell. Kathryn, how are you?

Kathryn Gronsbell:  [0:10] Good, how are you?

Henrik:  [0:11] Great. Kathryn, how are you involved with Digital Asset Management?

Kathryn:  [0:14] I’m the Digital Asset Manager at Carnegie Hall. I’m responsible for integrating our enterprise Digital Asset Management system into activities that support Carnegie Hall’s retention and use of digital assets.

[0:26] My work ranges from overseeing quality control and managing ingest procedures to helping manage and implement and collaboratively built taxonomy, but also working with staff across all of our departments, to make sure that their needs are being met by the technology that we have, but also by the policies in place to guide that technology.

Henrik:  [0:45] How does one of the most prestigious venues in the world, for both classical music and popular music, use Digital Asset Management?

Kathryn:  [0:52] To back up a little bit, in 2015 our archives completed a multi‑year digitalization project of legacy materials; so  concert programs, flyers, choral workshop recordings, radio broadcasts. Needless to say, the materials in our archives are pretty incredible.

[1:10] Being surrounded by this kind of material has been great and with 125 years of history, there is a lot to see and to share with people. We’ve just moved out of the project phase and into the formalized DAM program, which often includes content that is being currently produced or is in the process of being produced.

[1:29] This more sustainable and integrated approach to Asset Management is taking the requirements identified by Carnegie staff and trying to make them a reality. We expect to roll out our DAM system this summer, and we’ve just wrapped up our initial user testing with select advanced users from target departments. But our continued user testing and configuration will try to make sure that staff see the DAMs as a centralized place to not only deposit and discover content but also engage with it so anything that was created by Carnegie Hall staff or for the Hall.

Henrik:  [2:04] What are the biggest challenges and successes you’ve seen with Digital Asset Management?

Kathryn:  [2:08] The biggest challenge that I’ve seen so far is trying to have answers before you have questions. [laughs] Requirements gathering and understanding current workflows and pinpoints is really essential. It’s kind of saying, “How can I fix something, if you don’t even understand what’s broken, or not even broken, just could work better.”

[2:29] Part of the way that I tried to play down that challenge is looking at the content producers and asking, “What are they doing? What kind of questions are they asking?” That helps us to fill in the gap between providing a place to manage the version of what’s being produced, but also providing source content for those producers.

[2:47] On a positive note, the success for me has been the result of the mix of perspectives from staff members here. At Carnegie, I have a regular meeting with nearly every department, or at least every department that I can get my hands on.

[3:03] It’s a very close partnership with our IT department, who supports our DAMs initiative from a technical perspective, but also our interactive services, niche strategy, digital media, our education wing, which is called The Weill Music Institute, our PR department and our marketing creative services.

[3:22] As we get closer to staff launch I expect that list of departments to grow, maybe to the chagrin of my calendar and their calendar. Every conversation that I have with these staff members either reveals something new or reinforces a need that’s been expected from our DAM initiative. Without the input of all of these staff members, there would be no Digital Asset Management at Carnegie Hall.

Henrik:  [3:45] What advice would you like to share with DAM professionals and people inspiring to become DAM professionals?

Kathryn:  [3:49] Definitely look to how either allied fields or established fields are handling some of the same questions that we’re facing computer science, libraries and archives, traditional and emerging practices for conservation and preservation, the museum and gallery world, of course, and also community or grass roots based practices and concepts.

[4:13] One thing which I think is less of a popular opinion, maybe among the archivists and library folks, is looking at the commercial sectors, so broadcast and media entertainment companies. Money follows money, so if we have a finger on the pulse of where a lot of investment is being made in technology or structures or infrastructure, we kind of have a good idea where things are going and I think it puts us in a better position to have those conversations.

[4:43] Again, it’s not really about having the same answers as these communities, but mining their answers for something that would work for us. The additional benefit of that is that the more questions and the more conversations that you have with these communities, the more visible that we become for them, so it opens up the door for more conversation and more communication, which also translates to more inclusion in their decision‑making process, hopefully.

[5:05] There is one last thing that I wish someone had said to me when I started out. For every person who this person is usually in a position of influence that tries to exclude you from a conversation, who tries to make you feel inferior or dumb for asking questions, there are 10 people who have your back and also want to know the answers to those questions.

[5:29] The more questions that we ask, the more voices in our community and the better of we will be. If we’re lucky enough to be a person that’s in a position of power, you have the responsibility to be as inclusive as possible and lead by example. I hope that’s helpful.

Henrik:  [5:44] It is. Thanks so much Kathryn.

Kathryn:  [5:46] Thank you.

Henrik:  [5:47] For more on this and other Digital Asset Management topics, go to anotherdamblog.com. For this and another 180 podcast episodes, visit anotherdampodcast.com. If you have any comments or questions, please feel free to email me at anotherdamblog@Gmail.com. Thanks again.


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NYC DAM Meetup on Digital Asset Management and Rights Management

On November 4, NYC DAM Meetup organized a panel discussion on Digital Asset Management and Rights Management with the following panelists:

  • Andrew Rowat, Co-Founder & CEO, Haystack
  • Lynn Eskenazi, Founder, Global Photo Solutions LLC
  • Ray Segal, Producer, Ducat Media
  • Dayna Bealy, Rights Clearance (non-Collection), New York Historical Society
  • This panel discussion was moderated by Julie C. Maher and Alice Merchant.

In case you missed this NYC DAM Meetup in person or want to review this passionate discussion again, you can download the full, unedited audio recording (Duration: 1 hour 14 minutes. file size: 101 MB) here:

Download MP3 audio recording

There may be follow up discussions on this topic very soon. What are your thoughts on this?


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Another DAM Podcast interview with Mikako Ito on Digital Asset Management


Transcript:

Henrik de Gyor:  [0:00] This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with Mikako Ito.

Mikako, how are you?

Mikako Ito:  [0:09] Good, how are you?

Henrik:  [0:10] Great. Mikako, how are you involved with Digital Asset Management?

Mikako:  [0:14] I think I’m a little bit unique in this profession. A lot of people who manage the digital assets, may be dedicated their time 100 percent to managing their assets or creating the assets. I’m a Art Director at simplehuman.

[0:32] Then when I was appointed by CEO to investigate the DAM system, I actually didn’t know anything about the DAM system. As a designer, I wasn’t sure how this system is going to be helpful to our company.

[0:50] But now that we implemented the system, I can see that the DAM system is really useful to, not only the company like us, but design and then produce the product by design agency, or any other design related company. Actually, our company is pretty small, so the graphic design department is small.

[1:15] Then what we were doing was, we are putting everything into our company server. But as company starts to grow, we realize that, if we don’t organize these digital assets eventually it’s going to get really messy.

[1:31] One day, our CEO was the one who recognized the company was growing and so was our assets. He put me in charge of finding the solution. I did research, and then I found is there asset management system out there. Then, eventually I pick one of them, and then I implemented it.

Henrik:  [1:55] How does a designer and manufacture of kitchen, bath and beauty tools use Digital Asset Management?

Mikako:  [2:02] All the designers use the asset management system to work on their projects. Once we have the asset which is whether it’s photography that we shot, or rendering that we created, it goes to the retouchers.

[2:20] Then clean up the images and stuff, and then eventually goes up to the asset management system. Once it get in there, designer can pull any of the assets whenever we need it for whatever we need it. Marketing and the sales team also use the assets, the ones which are available to them.

[2:42] Before [DAM System], the graphic team would get constant requests from the sales and the marketing, and we were the department within the organization to send them a file. Since all the assets was in the server, and then only designer, and if you worked on that project, knows where images were, and then what the final assets are.

[3:08] Then every time sales or marketing team needed those assets, we get requests. We have to spend the time to search the image, reformat the image and then send it back to them. We are actually spending a lot of time on organizing the assets, and distributing assets.

[3:29] But once we implemented the DAM system, marketing and then sales can find the image, and then download it in any of the format that they want for themselves. Then the designer doesn’t have to spend the time to do that job for them. That was really helpful.

[3:51] The designers and then other departments of our company, use the system to find assets or archive the assets. When we are thinking of implementing the DAM system, we were wondering if we can use the system to organize, and then archive, and then transferring the files to the factory for the design files. The actual product design files.

[4:21] But design file consists of different parts, so that we found that organizing all the different parts become the one product. It’s not just a file that it creates so that they way that the DAM system organize the files, it was challenging to organize the files that make sense to using for the…to keeping, and then archiving the CAD file.

[4:52] We don’t use the DAM system for the product design file, the CAD file, but we use it for everything else.

Henrik:  [5:00] What are the biggest challenges and successes you’ve seen with Digital Asset Management?

Mikako:  [5:04] The biggest challenge was how to structure the system, so how many catalogs we should have, and then who should have the access to which catalogs. Because of the amount of the assets we have, and then some of them are not really meant to use outside of the company usage, so that we have to create a structure that really works to the different departments.

[5:37] Then certain departments need certain assets only. So that way, accidentally the important assets [don’t] go outside of the company. By the time we implemented the system, we had already a lot of these digital assets without knowing it. To organize those, and then putting into the system the first time, was really challenging.

[6:06] The success part of it overlaps with the answer that I gave to the second question. It helped the whole company to flow, and the design department the time that we used to spend to prepare, and then create all those assets to the different departments that got really reduced.

[6:30] For example, the sales person also creates the file… it’s called planogram. It’s basically what the product will look like on the shelf. Before we were getting similar request so that every time we get these requests we have to resize all the products into the correct scale and then put next to each other on a four foot shelf.

[6:59] Then all our products how that look like on this four foot shelf, so that kind of thing was taking a lot of time for the design department. But now we created this catalog that has every SKU that are available to the sales in the correct scale.

[7:18] All they have to do is to pull all those images, and then just put it into the shelf. That thing really helped the time part of it. Another success is that we always have the most updated assets available to everybody.

[7:39] Before, different designers working in their projects, for example, one designer created this icon, and then during the process of finish that project, the designer Mike, fixed the icon. But the icon didn’t go up to the DAM system and then just lived in this person’s hard drive.

[8:04] Then other designers trying to use the icon, they might not have the most updated icon and..they might use it in a wrong way, or but now that we have system, so one designer fix something and then updated assets go uploaded to DAM system, so that always the most updated assets available to the other designers to use it.

[8:28] That really helped designers to actually could have used the wrong asset or wrong icons and stuff for the project. The number one benefit that we did get from this system was that we were be able to spend the more time to actually designing it than try to organize the assets for other people or other departments.

[8:55] Asset is always available to us, and then I was saying all the available asset is always updated the most current one. That reduced the mistake part of it too.

Henrik:  [9:10] What advice would you like to share with DAM professionals and people aspiring to DAM professionals?

Mikako:  [9:14] The organization is really powerful. If your digital files aren’t organized, you’re wasting so much time looking for that right file, or your team through all the assets are wasting time searching, and sending the files out, like our graphic department was used to doing.

[9:37] With DAM it helps you save the time and your company is saving money, because you’re able to be more productive. For us, it was really good time saving, and then…time is money so the more the time is saved and then everybody works efficient.

[10:03] I think that was really helpful. If someone who’s thinking about implementing DAM system or not, I think in the long run if everything is organized, and I think eventually that will make much more efficient the whole system.

[10:22] Also ,I do use the system everyday, but at the same time, I’m a designer as well. Then I feel like I’m still not…I don’t consider myself DAM professional. I feel like if you 100 percent, you do is to organize, and then manage the system, then I feel like that person might have better advice but…

Henrik:  [10:48] Thank you, Mikako.

Mikako:  [10:51] Thank you, and I’m sorry. I don’t know if I helped a lot but I just wanted to say that having the DAM system really helped our company. Hopefully, this would help someone who listens I guess.

Henrik:  [11:08] For more and this and other Digital Asset Management topics, go to anotherdamblog.com. For this and 160 other podcasts episodes, go to anotherdampodcast.com. If you have any comments or questions, please feel free to email me at anotherdamblog@Gmail.com. Thanks again.

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