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Another DAM Podcast interview with Chris DiNenna on Digital Asset Management

Listen to Chris DiNenna talk about Digital Asset Management

Transcript:

Henrik: This is Another DAM podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with Chris DiNenna. Chris, how are you?

Chris:  I am doing well. How are you doing?

Henrik:  Great. Chris, how are you involved with Digital Asset Management?

Chris:  I came into the orbit of Digital Asset Management through my work with photographers and with stock photography agencies. I began the career about 20 years ago as a photo researcher. Kind of morphed that into photo editing. And at the time about around the recession, that was when a lot of the companies were starting to scale back and that’s when I had to find a way to reinvent myself in this industry. I think some opportunities came up that involve Digital Asset Management and it was a good move for me to go into at that time.

Henrik:  Chris, how does the world’s leading river cruise line company use Digital Asset Management?

Chris:  The company has been growing incredibly quickly and they decided that instead of keeping all of their assets on internal servers, they needed to bring in someone to kind of manage the whole process of all the images coming in, all the maps, all the different logos that they’ve been storing in different folders here and there. And so I was hired to come in and kind of corral all of the image assets into one big database. When I was hired, they didn’t have a DAM in place, but when I came in they acquired an Adobe product and I worked with the developers to kind of customize this database to fit the needs of the company. And so I took about 70,000 images, maps, such and kind of gave everything I kind of a standard file name so that a lot of the assets would be searchable, included a lot of metadata just so that the images would be found when someone was searching for something such as like a German castle of sort. So the company uses the DAM right now basically with a lot of their digital products, with a lot of the print materials, the content that we use online on the websites. Everything is a lot easier to find for people in the company and it’s easy for me to kind of know where the assets are living at the time.

Henrik:  Chris, what are the biggest challenges and successes you’ve seen with Digital Asset Management?

Chris:  Well, I think the successes I’ve had with the DAM is that it’s more manageable. It’s easier to find. We have a lot of wholly owned content that we can share out with our third parties, with our travel agents here and there. But when it gets tricky is when we have the stock photography that we licensed from different agencies and a lot of the licenses aren’t applicable to a lot of projects that we do here and there. And so instead of having a lot of these images open for anyone and everyone to use, I’m kind of the gatekeeper. And so I kind of work with people to kind of get an idea of how they’re using the images, where the image is going to end up using, the end use of course. And then, I either agree to the terms of those people to use the image or I tell them to go back in and search for another asset so that asset can be used in their final context.

Chris:  The biggest challenges I’ve had though with using the Digital Asset Management is that I’m kind of a one-man show. I’ve kind of worked with a lot of different IT folks within the company over the last three years. And that’s been the toughest challenge for me is they actually have someone who is very savvy with the tech talk, with knowing the bones and the meat of the whole database and working to help me kinda work out the bugs and the challenges of kind of building out the DAM so that everyone can use this. But also to kind of make sure that the machine is running, you know, without any issues. Keep it kind of streamline. When I was hired, I think I should have made sure that there was a tech person to kind of be there to kind of work in unison with, to kind of keep this program running without any issues.

Henrik:  Chris, what advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Chris:  That’s a great question. I’ve kind of haphazardly kind of ended up in this industry just through my expertise, working with photographers and with image licensing and rights representation. If people are really set on being archivists, being librarians, of course, it’s great to get the schooling behind that since this is like a brave new world where technology is kind of leading the forefront of imagery and how images are being used in the final context, but also experience also helps. And to find a company or a mentor to kind of help you along the way is something that I think people should learn to aspire for and kind of hunt out those people out there who have the experience, who have worked with either these databases or have worked with imagery just to kind of know of the pitfalls and the and success stories that are out there so that people can learn and grow from it and be able to kind of add more wealth into the DAM business.

Henrik:  Great. Well, thanks Chris.

Chris:  Thank you.

Henrik:  For more on this, visit anotherdampodcast.com for 200 other episodes like this and transcripts. If you have any comments or questions, send them to anotherdamblog@gmail.com. Thanks again.

Listen to Another DAM Podcast on Amazon Alexa, Apple Podcasts, AudioBoom, CastBox, Google Play,  RadioPublic, RSS, Spotify or TuneIn

 

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Another DAM Podcast interview with Dan Piro on Digital Asset Management

Transcript:

Henrik de Gyor: This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with Dan Piro. Dan, how are you?

Dan Piro: Good. How are you?

Henrik de Gyor: Great. Dan, how are you involved with Digital Asset Management?

Dan Piro: I’m the Director of Digital Asset Archive with the National Hockey League. I oversee a team that’s responsible for ingesting video, digitization projects, metadata application, metadata integrity, and we work alongside of the post-production team here, NHL Studios to support their media needs and also the NHL Network and work together, solve problems, and help them create compelling content.

Henrik de Gyor: Dan, how does a professional ice hockey league use Digital Asset Management?

Dan Piro: Primarily we use it to send and receive media and to archive it. We have coming in from 30 arenas around the continent every game and you can have up to 15 a night. You get three feeds of the game from the time they press record, you’re talking four or five hours which can add up to 250-300 hours in a single night. So, you have all that material coming in and where you used to have to wait for tapes to come in by FedEx and that type of thing, now we have all the previous night’s games available for the start of the next work day. Our broadcast partners, our internal departments can use it. We get our photos coming in from photographers around the league and just bringing all this material together and having it at our fingertips in a very short timeframe allows us to like I said earlier, create compelling content, create it sooner and get it out the door.

Henrik de Gyor: Dan, what are the biggest challenges and success you’ve seen with Digital Asset Management?

Dan Piro: Well, the biggest challenge I was cast with when I came aboard here at the NHL a little over two years ago was to digitize all the physical archives ahead of our centennial anniversary. If there’s any hockey fans listening, they would know that we got the NHL 100 branding all over the league this year. And to prepare for that, we had a very short timeframe to digitize 150,000 or so videotapes, a half a million still images, slides, negatives prints, over a million documents that our PR department had and that’s game sheets which are the scorecards that the official scorer keeps in the arenas. That dates back to the second season, so we’re talking as far back as 1918.

And statistics records back to the very beginning of the league. Back then, they kept these huge ledgers throughout the season and every goal was marked down, every assist was marked down in these huge ledgers and we had to get all that content scanned and have it all ready to go so that we could celebrate the hundredth anniversary of the league. So as you can imagine, just the logistics of moving all that physical material around from various locations to various vendors; that’s a nightmare in and of itself. But we have a great team, our archive manager is the most organized guy I think I’ve ever met in my life and his system to track all this stuff and make sure we got everything back really saved the day for us.

I had a team of 15 people working to ingest this content, QC it, verify that we’re getting a file back for everything that went out the door. It was just a massive, massive undertaking which at the same time that we were doing all this work, we were setting up a new DAM system. With the new DAM, we’re bringing all this content into the new DAM trying to dig into all of our legacy databases from our videotape database, to our scoring database and pull as much of the information that we can from there and map it to the data fields in the new DAM. Just a massive, massive project to get this thing stood up and ready to go and bring in future and current content at the same time. It was a huge challenge and I’m happy to say that from physical archive perspective, it was very successful, but going forward, there’s always new challenges and new things to tackle when you set up a system like that.

One of the other things we had to deal with in bringing all this content in, these half million images that was scanned, much of it had no data associated with it as far as who the players were, who the teams were that were pictured in these photos. This team of 15 hockey experts, subject matter experts came in and were able to look at these phots one by one and when you might not be able to tell just by looking at something, who these players are, these guys did incredible research to … if a player was shown taking a shot and he’s half-turned and you can see that his jersey number ends with either a three or an eight and his name ends with E-R, and it’s a blue jersey, who is he? And what year is it? And judging from the equipment the guy is wearing, whether they’re left-handed or right-handed, the advertisements on the boards in the background, all these things went into researching who these guys are and tagging them and giving those photos values. When you’re setting up these systems there’s no point if you don’t apply the proper metadata along with that. Kind of all one project but all these different spokes to the project were really the challenges that we faced and at the same time, some of the success that we had.

Henrik de Gyor: What advice would you like to share with young professionals and people aspiring to become DAM professionals?

Dan Piro: I think we talked about this a little bit, a couple years ago when we did the podcast, and in the digital world that we’re living in now, I think everybody’s kind of a media manager. I sort of equated it to managing an iTunes library back in the day. And now with your DVR and backing up your phone and having an iCloud and all of these things that are part of everyday life and becoming more and more ubiquitous are really just a small scale of what media managers do professionally. You just have to scale that up to what the needs are in a multi-billion dollar corporation.

In terms of advice, if you’re organized with your personal media and you understand how to handle those practices, you can start to apply that at the entry level and then learn how larger companies do this type of thing. I think the interesting thing that’s happening in the DAM industry is that people are now coming out of school having studied to do this kind of work where historically, I think people from the era when I got into it were people that were industry professionals and they fell into it. Whether you were running a tape, library, or you’re a production manager and you fell into this asset management world, now these people are coming up studying how to do it. That’s great but I think that people that come in with that type of background are probably going to be very stuck in their ways a little bit. “This is how I was taught it should be done, this is how we need to apply these procedures”.

I would say that they should reach out to the many departments and people that they’ll be interacting with and learn how they work because in most cases, a DAM is a supporting role much like a supporting actor is trying to help the lead shine. That’s kind of what we’re doing. We’re finding ways to help the company shine and generate revenue off of what we’re doing. But we’re not necessarily the revenue generator. I think you need to keep that in mind and understand that you’re part of a larger team and it’s not just about the best way for you to manage assets, but the best way for the assets that you manage to serve the company that you work for.

Finally, the one thing that I beat like a dead horse to all of the more entry level people that I work with is network and don’t burn bridges. Your network is what helps you succeed in the industry. That’s how you get jobs, that’s how you meet people, that’s how you make the contacts for the job that you want. It’s very important to have your Linkedin account set up and have it up to date and make sure that you’re constantly keeping in touch with all of the people that you interacted with professionally. It’s very easy today to contact people that you’ve worked with in the past without being a pain in their butt.

I remember when I was getting in making phone calls to people that I’d run into and they just don’t have the time of day to take calls and do that type of thing. But you can easily send a message that they can get back to you at their convenience. The current era is the easiest era to network ever because you just have to search people, and use that to your advantage. Networking is really the key factor that I’ve had in my success I think.

Henrik de Gyor: Great. Well, thanks Dan.

Dan Piro: Thanks.

Henrik de Gyor: For more on this and other Digital Asset Management topics, go to anotherdampodcast.com where you’ll find another 190 other episodes like this. If you have any comments or questions, please feel free to email me at anotherdamblog@gmail.com. Thanks again.

 

 

 

Listen to Another DAM Podcast on Amazon Alexa, Apple Podcasts, AudioBoom, CastBox, Google Play,  RadioPublic, RSS, Spotify or TuneIn

 

Need a Digital Asset Management Consultant?

Another DAM Consultancy can help. Contact us today.


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Another DAM Podcast interview with Felix Cisneros on Digital Asset Management

Listen to Felix Cisneros talk about Digital Asset Management

 

Transcript:

Henrik de Gyor:  [00:00] This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with Felix Cisneros.

Felix, how are you?

Felix Cisneros:  [00:13] Hi, Henrik. Fine, thank you. Nice to be here.

Henrik:  [00:16] Felix, how are you involved with Digital Asset Management?

Felix:  [00:14] I’ve spent actually my entire career in Digital Asset Management, starting at Paramount Pictures as Director of production information. Even before we called it metadata, it was just production information. I was responsible for tracking the development assets before they agreed with the film. We had over 200 projects in active development.

[00:35] They realized that the dissemination of the information throughout the company was important. So, I created the production information department specifically to track these assets, which existed at that point really in script form, treatment form. These were not obviously film or video assets, but really the basis for which films would be made.

[00:58] I have also spent about 10 years implementing digital library systems for companies around the world, whether it’s to track video, audio, photography, or other digital content and of course, all the associated metadata with it.

[01:12] In my current role, I’m responsible for the distribution of television content, metadata, key art, and all the content identifiers for multiple national cable networks sent to all the various platforms such as online, SVOD, TV Everywhere, electronic cell through, and of course the regular linear services.

[01:30] We utilize multiple Digital Asset Management systems to source this content. In each of these roles, it’s really been a key tool for everything that each company has been trying to accomplish.

Henrik:  [01:42] Felix, how does an American entertainment company use Digital Asset Management?

Felix:  [01:46] In my experience, it’s on multiple areas. One that gets a lot of attention, of course, is the main program or film and its various iterations, or versions. You’ll usually see some tolerable duplication of those assets in other systems for specific platforms, or distribution partners.

[02:05] Others, are in the key art and photography areas which are becoming more important each day, as the distribution platforms compete with each other for retaining viewers. They want more and more key art to showcase the content, so the challenge is of tracking every iteration, size, the rights associated with it, metadata, and the approvals are extremely important.

[02:27] Lastly, the purely digital content, which may not necessarily be released commercially, but is used as supplemental material for online purposes or PR. Those are some of the primary areas that you’ll see an entertainment company use DAM. In my experience, these areas have traditionally been separate Digital Asset Management systems, with separate taxonomies and metadata schemas. At least in my experience, that’s been the case.

Henrik:  [02:53] Felix, what are the biggest challenges and successes you’ve seen with Digital Asset Management?

Felix:  [02:58] Referring to the previous answer, I’d say that utilizing common content identifiers across the multiple areas of the content repositories is key. It is really a challenge. I think the success comes with being able to really tie those various areas together.

[03:18] The distribution and the rights management are becoming much more complicated. The ability to use content identifiers across these multiple asset management systems for identifying rights, integrating into programming or scheduling systems, what we consider the holy grail, orchestrating the gathering transformation and distribution of the finished product via an orchestration type of system.

[03:46] I think the biggest challenge would lead to the biggest success, in that the ability to actually tie these disparate systems together in order to gain real efficiencies in the packaging and distribution of that, is really where I think some major effort needs to be put to.

Henrik:  [04:04] Felix, what advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Felix:  [04:09] I always say, think about where the business is going. Whatever your business is, if it’s in retail, museums, television, film, how are your customers, your visitors, your users ultimately going to consume your assets? Then apply that thinking to how you design and implement your DAM system and the workflows associated with it.

[04:32] Secondly, I would say get out in the world. Talk to people. Attend the conferences. Talk to your colleagues at other companies. Listen to podcasts such as these, and keep your skills sharp. Make sure you know how other companies including those I would say not in your immediate field, are addressing and solving these issues.

[04:52] That to me is extremely important. It’s talking and understanding what other people are doing, and using that, and using how your end user or customer is going to utilize these assets, it’s all kind of one and the same.

Henrik:  [05:08] Thanks, Felix.

Felix:  [05:10] Thanks, Henrik. Good to be here.

Henrik:  [05:12] For more on this, visit anotherdamblog.com.

For this and 180 other podcast episodes, visit anotherdampodcast.com. If you have any comments or questions, please feel free to email me at anotherdamblog@gmail.com. Thanks again.

 

 

Listen to Another DAM Podcast on Amazon Alexa, Apple Podcasts, AudioBoom, CastBox, Google Play,  RadioPublic, RSS, Spotify or TuneIn

 

Need a Digital Asset Management Consultant?

Another DAM Consultancy can help. Contact us today.