Listen to Lauren Henne discuss Digital Asset Management
Henrik de Gyor: This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today, I’m speaking with Lauren Henne. Lauren, how are you?
Lauren Henne: Great. How are you doing today?
Henrik de Gyor: Great. Lauren, how are you doing involved with Digital Asset Management?
Lauren Henne: I assist with creating naming conventions and folder structure on a daily basis. We also create metadata tagging on files to improve search functions for all the production and post-production staff to search for better usability within the staff.
Henrik de Gyor: Lauren, how does a sports broadcasting company use Digital Asset Management?
Lauren Henne: We use it for archiving organization file storage mostly. That’s what in any kind of graphics, photographs, mostly digital media for all file-based.
Henrik de Gyor: Lauren, what are the biggest challenges and successes you’ve seen with Digital Asset Managemen?
Lauren Henne: I believe that I think most of the biggest challenge is user adoption of the system, a usability and creating a great metadata and taxonomy development. I think that a lot of that as we grow as a company is always a with adding new channels and adding new content is just making searches more cohesive and easier for the user.
Henrik de Gyor: And what advice would you like to share with DAM professionals and people aspiring to become DAM professionals?
Lauren Henne: Be very diligent, organized and analytical, but don’t forget to be creative. Sometimes it takes some of that to organize storage when you don’t have a lot of it.
Henrik de Gyor: Well thanks, Lauren.
Lauren Henne: Thank you so much. It was a pleasure. Thanks for having me.