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Another DAM Podcast interview with Rubyliza Gaba on Digital Asset Management

Rubyliza Gaba discusses Digital Asset Management

 

 

Transcript:

Henrik de Gyor:  [0:02] This is Another DAM Podcast about digital asset management. I am Henrik de Gyor. Today I’m speaking with Rubyliza Gaba. Rubyliza, how are you?

Rubyliza Gaba:  [0:11] I’m good, how are you doing?

Henrik:  [0:13] Great. Rubyliza, how are you involved with digital asset management?

Rubyliza:  [0:17] I am the Digital Asset Archivist at Fossil. Aside from ingesting images and checking out metadata integrity, I also do training and troubleshoot any issues our local and global users encounter.

Henrik:  [0:31] How does an American designer and manufacturer of clothing and accessories use digital asset management?

Rubyliza:  [0:37] Our DAM is used as a centralized archival repository. It houses all of Fossil’s final product images across multiple brands and product categories. Internally, it’s used by multiple departments, both locally and internationally via our regional offices.

[0:57] Actually, Fossil’s DAM is fairly young, only being launched in early 2014. So Pre‑DAM it was a bit of a challenge to locate images after they were worked on and finalized. Images were housed in multiple locations, including internal file shares and external FTP servers. We also have an archive system where images were actually burnt onto physical CDs and DVDs for archival purposes. Of course, this process was plagued with issues such as media being mislabeled, or maybe being checked out and never returned.

[1:32] Now that the DAM is in place, our users simply search for the images that they need, and they download them in the format that they require.

Henrik:  [1:42] What are the biggest challenges and successes you’ve seen with DAM?

Rubyliza:  [1:45] I think the biggest challenge I’ve seen with the DAM system was change management. I can figure out system issues, but trying to introduce a new piece of technology to people, and convincing them that this system will actually help them was a bit tough.

[2:01] I completely understand that change is difficult sometimes. People are set in their own ways. They want to continue doing something that they’ve been doing for a while, because they know it works for them.

[2:13] When we were in the beginning stages of our implementation, we knew that user experience is the key to a successful DAM system. We wanted to make sure that our DAM would be easy for anyone to use, and in turn maybe ease any nervousness that they had for using a new system.

[2:32] What we did, my team and I, we set up meetings with our future users to discuss what they needed to be housed in the DAM, what functionality was required around that content, what pieces of metadata needed to be captured and how and when to capture it, and also the folder structure of the system.

[2:52] The final result is an interface that’s very sleek, and a search function that’s super simple to use. We found that with the proper training, users became more comfortable using our DAM.

[3:06] To us, user adoption is hugely important. We didn’t want to be to set in our own ways. We work with so many brands that are all individually unique. If something doesn’t work for a team, we’re always happy to discuss what needs to be done to provide the experience they expect from us.

[3:28] As for successes, I would have to say it’s knowing that people use our system. We’ve been getting pretty positive responses to it. Also, another success is seeing our user count grow. When we originally rolled out our DAM, it was only to a small group of users in our local offices. Now, our user number is in the thousands and span a global community.

[3:55] It’s really a great feeling to see something you’ve worked on so hard on it, just positively impact other people’s daily work processes. It’s been an amazing experience to be involved from day one, to be a part of the process and to watch our system grow into what it is today. It’s increased productivity across the board, and I really look forward to the future of our DAM.

Henrik:  [4:19] Excellent. Rubyliza, what advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Rubyliza:  [4:25] My advice is to network. That was the biggest advice given to me when I was in school. Networking is key, whether you are already a DAM professional or aspiring to be one. It’s always great to talk to others in our field. You can go to conferences, join organizations, and just meet each other face to face. We have a fantastic and supportive community out there, through my experiences.

[4:50] As for aspiring DAM professionals in school, I would get involved in volunteer work or internships. To me, you can have all the education in the world, but it’s that hands‑on training that helps. Also, it’s a good step towards building a network too. Also, work on that LinkedIn profile. LinkedIn, I think, is an amazing tool that not too many people are using, surprisingly.

“Always remember to be flexible.”

[5:15] Finally, remember when you do get the job, don’t get discouraged if you find yourself doing things that maybe aren’t always related to digital asset management. Always remember to be flexible.

Henrik:  [5:28] Great advice. Thanks, Rubyliza.

Rubyliza:  [5:30] Thank you. It was a pleasure to be a part of your podcast.

Henrik:  [5:33] For more on this and other digital asset management topics, log on to anotherdamblog.com. If you have any comments or questions about digital asset management, feel free to email me at anotherdamblog@gmail.com. For 150 other digital asset management podcast episodes, go to anotherdampodcast.com.

Thanks again.

 


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Another DAM Podcast interview with Lincoln Howell on Digital Asset Management

Lincoln Howell discusses Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • I understand your organization focuses on end-to-end signal transmission solutions, what does that mean to customers?
  • How does an organization focused on end-to-end signal transmission solutions use Digital Asset Management?
  • What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?

Transcript:

Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I am Henrik de Gyor. Today I am speaking with Lincoln Howell.
Lincoln, how are you?
Lincoln Howell: [0:09] I am doing well, thanks.
Henrik: [0:11] Lincoln, how are you involved with Digital Asset Management?
Lincoln: [0:14] I have helped lead the implementation of our current Digital
Asset Management solution, and essentially have two ongoing responsibilities
with it. The first is driving improvements to both the content and the delivery of
those assets. But second of all, I am one of our global administrators. So I provide
some of that administrative oversight to rights management and any ongoing
proposed structural improvements.
Henrik: [0:36] Lincoln, I understand your organization focuses on end-to-end
signal transmission solutions. What does that mean to customers?
Lincoln: [0:42] We live in a world that is filled with signals. You have audio signals,
video signals, data signals, every time we get onto the Internet. These signals
all require an infrastructure of copper, fiber and other networking solutions
to help get them from that point of origin to each of us as a consumer. [1:05]
Now, I work with Belden Incorporated, and Belden provides that infrastructure
that enables those signals to go from that starting point to the ending point.
[1:14] For example, each time you watch a sports event on TV that originates
down on a field somewhere with somebody working the camera. In between
that camera and your television is a whole network of fiber solutions, copper
solutions, networking switches and routers. All of that processes that signal, the
audio and visual signal from the field to your living room. That’s the infrastructure
that’s enabled by these Belden solutions.
[1:46] Additionally, data centers, every time that you’re working with Internet
solutions or cloud based applications, data centers run solutions, also, that
can be provided by Belden on the copper, fiber and other solutions within the
data center.
[2:02] Manufacturing, also, has a significant play within the signal transmission.
Automotive manufacturers, for example, will use robotics, machinery and all
sorts of equipment that requires an interconnectedness that relies on copper,
fiber solutions to keep them running, communicating with each other and
achieving the outputs of that factory.
[2:26] In the end, the Belden copper, fiber and networking solutions make it possible
for all of these signals to get from where they start to where they need to
be and keep the world running.
Henrik: [2:37] How does an organization focused on end-to-end signal transmission
solutions use Digital Asset Management?
Lincoln: [2:45] Building an end-to-end solution with signal transmission has
taken years of growth through a combination of both research and development
as well as some strategic acquisitions. This ongoing journey has resulted in a
very complex organization. [3:00] That complexity is showing up in sells graphs
of varying responsibilities and skillsets, engineering and product management
teams that are scattered across the globe, and marketing staff, too, that are
tasked with consolidating all of the individual components of the signal transmission
solution to a single coherent message for the customers.
[3:18] In the end, without Digital Asset Management, we find ourselves constantly
reinventing the wheel or missing opportunities to win customers by
leveraging materials that we’ve already invested. Our first phase with Digital
Asset Management has been to make significant improvement in our customer
engagement.
[3:34] We’ve been consolidating our assets that can be used in the interaction
with the customer, and we’ve been striving to make them easily accessible
across the globe, opening up channels for sharing these assets across all of the
geographies and across all of these functional themes.
[3:49] Our second phase with the Digital Asset Management is going to be
turning towards more of an internal implementation, where we use it to facilitate
the distribution of corporate standards, other policies and other HR
communications.
Henrik: [4:02] What advice would you like to share with DAM professionals and
people aspiring to become DAM professionals?
Lincoln: [4:06] I think it’s all about the taxonomy. What we’ve found here is that
you can consolidate digital assets on any server. That’s not the hard part. It’s
the retrieval and the consumption of those assets that’s the real goal. You need
those to be consumed by the right people at the right time. [4:25] What was
learned is that setting up and sustaining, sustaining being the key of successful
taxonomy, makes all the difference in the world. That taxonomy is just comprised
of intuitive categories, tagging, and the metadata that really makes your
asset library searchable by its users. Without that taxonomy, it becomes more of
a frustration than a solution.
[4:48] In order to set that up, we found that it’s not just having that technical
competence, being able to understand the system. But it really requires a
keen organizational eye and a lot of people skills. Because as you have various
people participating in and contributing to your digital asset library, you’ve got
to have a lot of one-on-one interactions with them, to insure that standard work
is followed and to insure that that organizational structure, that taxonomy, stays
intact. Because, once again, without that taxonomy, all you’ve got it a pile of
assets on a server somewhere.
[5:21] What you really need is a clean library that people can easily find what
they’re looking for at their fingertips.
Henrik: [5:28] Thanks, Lincoln.
Lincoln: [5:29] You bet.
Henrik: [5:30] For more on this and other Digital Asset Management topics, log
on to AnotherDAMblog.com. Another DAM Podcast is available on Audioboom,
iTunes and the Tech Podcast Network. If you have any comments or questions,
please feel free to email me at AnotherDAMblog@gmail.com. Thanks again.

 


Listen to Another DAM Podcast on Amazon AlexaApple PodcastsAudioBoomCastBoxGoogle Play,  RadioPublicRSS, Spotify or TuneIn

 


Need a Digital Asset Management Consultant?

Another DAM Consultancy can help. Contact us today.