Jeanette Ortiz Osorio discusses Digital Asset Management
Here are the questions asked:
- How are you involved with Digital Asset Management?
- How does a humanitarian organization use Digital Asset Management?
- What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?
Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor.
Today I’m speaking with Jeanette Ortiz Osorio. Jeanette, how are you?
Jeanette Ortiz Osorio: [0:10] I’m doing great. How are you, Henrik?
Henrik: [0:13] Great. How are you involved with Digital Asset Management?
Jeanette: [0:17] I manage thousands of photos in a nonprofit organization. We
have a lot of photos dating back 120 years ago. We haven’t obviously had all of
them in there. We’re slowly adding and sharing photos through a Digital Asset
Henrik: [0:38] How does a humanitarian organization use Digital Asset
Jeanette: [0:42] We use it to house a central repository, a central place, everyone
from internally or externally or anywhere around the world or any time zone
can access and repurpose the photos.
[0:57] Since we are nonprofit, we have to be very careful how we use our resources. We always want to be able to reuse them as much as we can. Our Data Asset Management System allows us to be able to have one place where you can find the photos.
[1:14] The photos are highly edited, meaning they are a selection of an assignment.
An average of one or two photos per hundred go in the Data Asset
[1:27] We add information on every photo that will tell the user where the photo
comes from, the copyrights on the photos and the rights usage on the photos,
so that it will allow them to know that it’s OK for them to use it.
Henrik: [1:43] What advice would you like to share with DAM professionals and
people aspiring to become DAM professionals?
Jeanette: [1:48] Advice for DAM professionals, I’m not so sure. But definitely for the ones who are aspiring to be DAM professionals, I would say one is start small. Start with small projects and then get to understand the whole concept of Data Asset Management System. Don’t focus so much on the software. Try to really think about the process of how you will ingest all of the assets.
[2:15] Then your audience, who’s going to use the Data Asset Management System and how they use it. Not everyone uses the DAM the same way or look for, in my case, the photos the same way.
[2:29] For example, graphic designers look for graphic elements in the photo,
and maybe other users will look for images by the specific photographer who
took it or a specific event. You have to design and think about how people are
going to look and find things in order to design that way.
[2:48] Do not focus so much on the software, but again, the process and how
your people are going to be using the system. Then you will tweak it, eventually, to try to make it as flexible as possible. Also, try to work with the standards that we have right now, in terms of IPTC standards and other standards, so you do not have to reinvent the wheel again and again.
Henrik: [3:12] Great points. Thanks, Jeanette.
Jeanette: [3:14] You are welcome. It was great talking to you.
Henrik: [3:17] Thank you. For more on this and other Digital Asset Management topics, log on to AnotherDAMblog.com. Another DAM Podcast is available on Audioboom, iTunes and the
Tech Podcast Network. If you have any comments or questions, please feel free to email me at AnotherDAMblog@gmail.com. Thanks again.
- Another DAM podcast interview with Alex Struminger (anotherdampodcast.com)
- What does a Digital Asset Manager need to know? (anotherdamblog.com)