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Another DAM Podcast interview with Bjorn Pave on Digital Asset Management

 

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • How does an organization focused on cosmetics use Digital Asset Management?
  • What are the biggest challenges and successes the organization has with DAM?
  • What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?

Transcript:

Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with Bjorn Pave. Bjorn,
how are you?
Bjorn Pave: [0:11] I’m good. How are you, Henrik?
Henrik: [0:12] Good. Bjorn, how are you involved with Digital Asset
Management?
Bjorn: [0:16] For us and for me, it began as a solution to a business problem.
We were looking how to distribute our assets globally. From there, it’s turned
into more of an interest for me, specifically, and some building of proficiency
in that area. It’s common for IT to be involved in Digital Asset Management and at Benefit,
our IT department plays a pretty close partnering role with the
business, so for us it was just to drive this project but also to fit this project in
with our business. [0:48] As for the basics, we are allied with our third phase of
this project. I’ve been less of a project manager these days. It’s become more
operational. I’ve become more of a strategic kind of partner with this project in
helping to progress and develop it and bring it to the next level.
Henrik: [1:05] How does an organization focused on cosmetics use Digital Asset
Management?
Bjorn: [1:10] Pretty much every company needs to be using some kind of DAM.
I mean, especially the ones that operate globally. Digital assets are everywhere.
Really, I don’t see much difference from a car company needing to distribute
assets than us, a cosmetics firm. [1:25] It’s about efficiency, when it comes down
to it. That said, we need to get our marketing materials out quickly to our marketing
teams around the world. We’re constantly under deadlines to do that.
We’re launching products and going to market quickly with products.
[1:42] To allow us to stay agile and efficient, we need some kind of thorough
system like that not as many companies would. Also, it goes without saying
that allowing those markets to find an easy way to search for those assets. Not
only the new ones to be able to find efficient the old material that they need to
find quickly.
[2:03] I’ll give you a quick example one of the big issues that we ran into for that
was just how to get these assets to the markets when they couldn’t find them
locally. They would send an email to San Francisco or go to our headquarters
and we would get the email from Taiwan, let’s say, the next day.
[2:22] We would reply to that email. Then, the next day after that, they would
have a blank or some method of gathering that asset. We’ve lost valuable time
there. Efficiency is just really important for us, in that sense, as well as most
companies.
Henrik: [2:38] What are the biggest challenges and successes the organization
has had with DAM?
Bjorn: [2:43] Which challenges that we’ve encountered? I’ll give you three main
ones that we came across. A big one was corporate buy in. I’ve seen their company
concerns. We’re owned by a larger firm that had a number of concerns.
Once we got it in place, it was managing expectations. Everybody wanted it.
People are clamoring to get to it. I’ll go back into those real briefly. [3:11] For the
corporate buy in, it was a challenge to get them to agree on spending money
outside of a budget cycle. We had a solution and we had problem to fix, but it
was nothing that we had planned far ahead. It came up that our current solution
wasn’t working, and we had a mandate from our CEO to go fix it.
[3:31] Getting the corporate buy in and getting that done and that leads into the
senior company concerns. We had to convince them that this was the right solution.
We were also faced with some other solutions that some of the other firms
in our group were using. That became quite a big sell project for our group.
[3:50] Managing the scope of it was key. We had a small pilot group that we
could roll out to. Now it’s turned into a much larger group. Now a lot of departments
are seeing an use for it. Managing those expectations is a challenge.
[4:06] As for our successes, I’m really pleased with the steering committee
packet we put together and the materials that they have at their disposal
through this project. Leveraging our vendor expertise was key. We partnered
with a great vendor. Cantor had professional services local to us, so it became
very easy for us to draw on those resources. They were a very close partner.
Their professional services team really helped us get to the next level with this.
[4:31] Finally for our successes, it was about celebrating the successes. We had
occasions to do so. The project came up during a global general managers’
meeting. All our global general managers were in San Francisco and complaining
about the lack of efficiency they were getting from our current solution,
which at the time was SharePoint. They wanted some other way of gathering
assets. That was the time that our CEO came to us.
[4:59] A year later we used that occasion to display what the solution was and
what we came up with. It was a great occasion to do so. Since then, we’ve had
other opportunities to tout our successes in that.
Henrik: [5:12] What advice would you like to share with DAM professionals and
people aspiring to become DAM professionals?
Bjorn: [5:16] For me this goes back to a bit of what I talked about at
Createasphere this year and what I hoped to get across there was no road
map for how to get into this. What were some key areas that really helped bring
me up to speed and bring us up to speed? Well, there was the LinkedIn group
that’s out there. There is that Digital Asset Managers group on LinkedIn, which
I found was a great location for talent and resources. [5:40] Other ways would
be engaging in DAM communities, podcasts and blogs like yours, Henrik, and
conferences. Those are great ways to find expertise. Why not learn from the
best? Why not take the people who are best in the field and draw on their intelligence?
That’s what we did there.
[5:57] Like I was saying before, leveraging the vendor was really helpful. If you’re
in a position where you can get vendor referrals who you can go out and speak
to, DAM managers at other firms that are similar to yours maybe not exactly,
but similar that’s really a big help. That was a help for us.
[6:13] As for becoming a professional, learn the software. Learn what’s out there
as far as the software offerings. Taking some time and digging deep into those
offerings is helpful. Learning taxonomy and metadata. They all have the core
commonalities, each of the software packages. To learn those essentials is really
important to being a DAM manager.
Henrik: [6:38] Thanks, Bjorn. For more on this on other Digital Asset
Management topics, log on to AnotherDAMblog.com. Another DAM Podcast
is available on Audioboom, iTunes and the Tech Podcast Network. If
you have any comments or questions, please feel free to email me at
AnotherDAMblog@gmail.com. Thanks again.


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Another DAM Podcast interview with Lincoln Howell on Digital Asset Management

 

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • I understand your organization focuses on end-to-end signal transmission solutions, what does that mean to customers?
  • How does an organization focused on end-to-end signal transmission solutions use Digital Asset Management?
  • What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?

Transcript:

Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I am Henrik de Gyor. Today I am speaking with Lincoln Howell.
Lincoln, how are you?
Lincoln Howell: [0:09] I am doing well, thanks.
Henrik: [0:11] Lincoln, how are you involved with Digital Asset Management?
Lincoln: [0:14] I have helped lead the implementation of our current Digital
Asset Management solution, and essentially have two ongoing responsibilities
with it. The first is driving improvements to both the content and the delivery of
those assets. But second of all, I am one of our global administrators. So I provide
some of that administrative oversight to rights management and any ongoing
proposed structural improvements.
Henrik: [0:36] Lincoln, I understand your organization focuses on end-to-end
signal transmission solutions. What does that mean to customers?
Lincoln: [0:42] We live in a world that is filled with signals. You have audio signals,
video signals, data signals, every time we get onto the Internet. These signals
all require an infrastructure of copper, fiber and other networking solutions
to help get them from that point of origin to each of us as a consumer. [1:05]
Now, I work with Belden Incorporated, and Belden provides that infrastructure
that enables those signals to go from that starting point to the ending point.
[1:14] For example, each time you watch a sports event on TV that originates
down on a field somewhere with somebody working the camera. In between
that camera and your television is a whole network of fiber solutions, copper
solutions, networking switches and routers. All of that processes that signal, the
audio and visual signal from the field to your living room. That’s the infrastructure
that’s enabled by these Belden solutions.
[1:46] Additionally, data centers, every time that you’re working with Internet
solutions or cloud based applications, data centers run solutions, also, that
can be provided by Belden on the copper, fiber and other solutions within the
data center.
[2:02] Manufacturing, also, has a significant play within the signal transmission.
Automotive manufacturers, for example, will use robotics, machinery and all
sorts of equipment that requires an interconnectedness that relies on copper,
fiber solutions to keep them running, communicating with each other and
achieving the outputs of that factory.
[2:26] In the end, the Belden copper, fiber and networking solutions make it possible
for all of these signals to get from where they start to where they need to
be and keep the world running.
Henrik: [2:37] How does an organization focused on end-to-end signal transmission
solutions use Digital Asset Management?
Lincoln: [2:45] Building an end-to-end solution with signal transmission has
taken years of growth through a combination of both research and development
as well as some strategic acquisitions. This ongoing journey has resulted in a
very complex organization. [3:00] That complexity is showing up in sells graphs
of varying responsibilities and skillsets, engineering and product management
teams that are scattered across the globe, and marketing staff, too, that are
tasked with consolidating all of the individual components of the signal transmission
solution to a single coherent message for the customers.
[3:18] In the end, without Digital Asset Management, we find ourselves constantly
reinventing the wheel or missing opportunities to win customers by
leveraging materials that we’ve already invested. Our first phase with Digital
Asset Management has been to make significant improvement in our customer
engagement.
[3:34] We’ve been consolidating our assets that can be used in the interaction
with the customer, and we’ve been striving to make them easily accessible
across the globe, opening up channels for sharing these assets across all of the
geographies and across all of these functional themes.
[3:49] Our second phase with the Digital Asset Management is going to be
turning towards more of an internal implementation, where we use it to facilitate
the distribution of corporate standards, other policies and other HR
communications.
Henrik: [4:02] What advice would you like to share with DAM professionals and
people aspiring to become DAM professionals?
Lincoln: [4:06] I think it’s all about the taxonomy. What we’ve found here is that
you can consolidate digital assets on any server. That’s not the hard part. It’s
the retrieval and the consumption of those assets that’s the real goal. You need
those to be consumed by the right people at the right time. [4:25] What was
learned is that setting up and sustaining, sustaining being the key of successful
taxonomy, makes all the difference in the world. That taxonomy is just comprised
of intuitive categories, tagging, and the metadata that really makes your
asset library searchable by its users. Without that taxonomy, it becomes more of
a frustration than a solution.
[4:48] In order to set that up, we found that it’s not just having that technical
competence, being able to understand the system. But it really requires a
keen organizational eye and a lot of people skills. Because as you have various
people participating in and contributing to your digital asset library, you’ve got
to have a lot of one-on-one interactions with them, to insure that standard work
is followed and to insure that that organizational structure, that taxonomy, stays
intact. Because, once again, without that taxonomy, all you’ve got it a pile of
assets on a server somewhere.
[5:21] What you really need is a clean library that people can easily find what
they’re looking for at their fingertips.
Henrik: [5:28] Thanks, Lincoln.
Lincoln: [5:29] You bet.
Henrik: [5:30] For more on this and other Digital Asset Management topics, log
on to AnotherDAMblog.com. Another DAM Podcast is available on Audioboom,
iTunes and the Tech Podcast Network. If you have any comments or questions,
please feel free to email me at AnotherDAMblog@gmail.com. Thanks again.


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Another DAM Podcast interview with Jane Glicksman on Digital Asset Management

 

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • How does an organization focused on the film industry use Digital Asset Management?
  • What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?

Transcript:

Henrik de Gyor: [0:02] This is Another DAM Podcast about Digital Asset
Management. I am Henrik de Gyor. Today I am speaking with Jane Glicksman.
Jane, how are you?
Jane Glicksman: [0:10] I am very well. How about yourself?
Henrik: [0:12] Great. Jane, how are you involved with Digital Asset
Management?
Jane: [0:16] I manage the day-to-day operations of our DAM, which currently
contains about 75,000 rare films, stills and portraits, film posters, drawings and
other photographs documenting the first Academy Awards ceremony in 1927 to
the present. [0:32] I developed our metadata schema and data input guidelines.
In addition to overseeing all cataloging, I train the users to troubleshoot and
assist in finding and retrieving assets, and work on the ongoing development of
the digital repository.
[0:49] Right now, actually, we are doing quite a bit of troubleshooting, because
we are trying to install some hot fixes, and there is a lot of testing and QA in
managing of day-to-day DAMs. I oversaw the initial implementation of our DAM
in 2005 and have gone through two upgrades and a complete system migration
in 2009.
Henrik: [1:11] How does an organization focused on the film industry use Digital
Asset Management?
Jane: [1:17] The Academy is an honorary membership organization dedicated to
the advancement of the Art and Science of Motion Pictures. Our DAM supports
the Academy’s mission to preserve the history of motion pictures and to educate
the public about the art and science of moviemaking and also to inspire
film makers and the public through educational programs. [1:38] Our DAM provides
the content for screenings and exhibitions, lecture series, and other programs,
the website, and internally, for publicity and marketing, and of course,
the Academy Awards show. DAM is also available to film scholars, publishers,
students, and to the general public at our public access stations in the Margaret
Herrick Library.
Henrik: [2:00] What advice would you like to share with DAM professionals and
people aspiring to become DAM professionals?
Jane: [2:05] I would say hone your project management skills. Develop your
good listening skills and understand and expect that your DAM will evolve as it
becomes more integrated into different business areas in your institution and
anticipate the needs of your users, whose interaction will most definitely evolve
as well. [2:26] You’ll find that, at least I did anyway, in addition to project management
skills and an understanding of metadata, you’ll need to successfully
enlist others to foster collaboration between teams to improve systems and to
demonstrate the value of DAM.
[2:41] Socializing and maintaining DAM and providing value is an ongoing process.
It’s incumbent upon anybody whose managing DAM to really understand
the technology of the product. You may not be an engineer or a programmer,
but I think that you really should understand how things work and how they’re
structured so that you can, first of all, choose a vendor that best suits your requirements
and also to manage the expectations of your users.
[3:09] People want everything. They want a system to do everything in the world,
and you are really there to manage their expectations and yet, provide as much
value as you can. Understanding every vendor has its limitations, every system
has its limitations, but knowing going in will at least allow you to develop something
that best suits your particular institution.
[3:35] I always hear about people talking about metadata, metadata search and
I think that’s really important, understanding your business and not trying to,
when it comes to metadata, force a schema on your business. You really have to
understand and be flexible.
[3:53] Also, be prepared to change things. If you are already using DAM, I think
you’ll find, as time goes by, that your needs change, your workflows change, and
hopefully that you’ll be flexible enough to meet those challenges, and hopefully
your vendor will be able to facilitate that.
Henrik: [4:12] Thanks, Jane.
Jane: [4:13] You’re very welcome.
Henrik: [4:15] For more on this and other Digital Asset Management topics, log
on to AnotherDAMblog.com. Another DAM Podcast is available on Audioboom,
iTunes and the Tech Podcast Network. If you have any comments of questions,
please feel free to email me at AnotherDAMblog@gmail.com. Thanks again.