Another DAM Podcast

Audio about Digital Asset Management


Another DAM Podcast interview with Ivan Mironchuk on Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • You write a blog about DAM. How did you get involved with Digital Asset Management?
  • What advice would you like to give to DAM professionals and people aspiring to become DAM Professionals?

Transcript:

Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with Ivan Mironchuk. Ivan,
how are you?
Ivan Mironchuk: [0:10] Good, how are you?
Henrik: [0:11] Good. Ivan, how are you involved with Digital Asset
Management?
Ivan: [0:14] I work for an integration company called DPCI. We are a firm that
specializes in implementing solutions around Digital Asset Management, web
content management, and editorial work flow solutions. We are one of those
shops that helps customers take advantage of all the different platforms that
they have within their organization.
Henrik: [0:40] How is this involved with Digital Asset Management?
Ivan: [0:45] One of our core competencies at DPCI is we’ve become a vendor
neutral integrator and interactive services solution around DAM. One thing that
we often find is that customers are looking for advice on what would be the
best solution for their organization that meets their requirements, their price
point, and also what’s going to service them down the line in the long run. [1:19]
One of the things that we like to write about at DPCI is just different things
that we find customers asking all the time in terms of DAM. What is a DAM?
What does metadata mean? What is taxonomy? How do I set up my rights and
permissions? How do I get the most from my assets to leverage across multiple
channels?
[1:44] Whenever we find that we’re getting a number of these questions from
multiple organizations, we think that it’s probably a topic that the wider community
would be interested in reading about. That’s where the blog topics
come from.
Henrik: [2:03] What advice would you like to give to DAM professionals or
people aspiring to become DAM professionals?
Ivan: [2:09] It starts out with understanding how to organize your own assets. If
you have a really messy desktop on your own computer and you don’t have any
filing system for your own files, then that’s probably a good indicator that you
might be cut out for being a DAM professional. I meet people that say that they
get started with just obsessively setting up folder hierarchies and organization
of assets on a traditional file system. Then I meet people that go further into it
and say, “I really love using Adobe Bridge, and I tag all of my assets with XMP
data. It really helps me find things on our local file system.” [3:00] Those are the
people that you try and shepherd and say, “There’s software out there, both
open source and proprietary solutions that can help with that on a much larger
scale than your simple file system based hierarchy.”
[3:21] I would say that to anyone that’s looking to become a DAM professional.
You’ve got to read some of the blogs that are out there. This one’s a good one,
Another DAM Blog . There are other blogs by the CMSWatch group or Real
Story and folks like ourselves. There are a number of different conferences that
are actually very helpful in learning about the DAM space, conferences like
Henry Stewart, the new Createasphere DAM focus.
[3:57] There’s starting to become a little bit more of an emergence of a digital
community around DAM. Where a few years ago there weren’t too many people
interested in DAM, or it seems like everyone was in the dark around other
people using DAM. Everyone felt like they were alone on an island where they
just had to deal with organizing and managing all these assets.
[4:24] Now we have groups on LinkedIn, and we have Meetup groups. We have
different blogs that we can communicate and interact with each other in. If you
just do a search on Twitter for Digital Asset Management, you’re going to see
hundreds of professionals, both vendors and users and integrators, all having a
conversation around what’s the best way to utilize the technology into solving
real problems within organizations and companies.
Henrik: [4:59] Thank you, Ivan.
Ivan: [5:00] Great.
Henrik: [5:01] For more on Digital Asset Management, log onto
AnotherDAMblog.com. Thanks again.


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Is there another weekly podcast about Digital Asset Management?

Another DAM podcast is a weekly series of audio recordings which complement Another DAM blog.  In September 2010, these podcasts began to appear with weekly interviews of different DAM professionals from around the world.  Everyone interviewed have different stories to tell, information to share and is passionate about what they do. Some people interviewed are well-known in the practice of Digital Asset Management or related fields.

Every person interviewed is asked at least three similar questions:

  1. How are they involved with Digital Asset Management
  2. A question related to what they do
  3. What advice would they give DAM professionals or people aspiring to become DAM professionals

You can listen and even subscribe to this podcast series on:

This weekly podcast series is hosted by Henrik de Gyor, the author of Another DAM blog.

Another DAM Podcast weekly interviews will continue into 2011. Who would you like to hear interviewed?

Is there another weekly podcast about Digital Asset Management?


Listen to Another DAM Podcast on Apple PodcastsAudioBoomCastBoxGoogle Podcasts, RadioPublic, Spotify, TuneIn, and wherever you find podcasts.


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Another DAM Consultancy can help. Schedule a call today


1 Comment

Another DAM Podcast interview with David Price on Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • How does a health care provider use a DAM?
  • What is the difference between an organization that has a DAM where they sell their content versus just manage their content such as marketing material?
  • What advice would you like to give to DAM professionals and people aspiring to become DAM professionals?

Transcript:

Henrik de Gyor: [0:03] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with David Price. David,
how are you?
David Price: [0:10] I’m very good, thank you.
Henrik: [0:12] David, how are you involved with Digital Asset Management?
David: [0:15] I am a applications manager at a healthcare provider. I work within
a marketing and sales group that manages a number of different Digital Asset
Management systems and workflow related project work.
Henrik: [0:29] How does a healthcare provider use a DAM?
David: [0:34] Well, this particular healthcare provider has a large marketing and
sales group. As with any company that has marketing and sales, we have a lot
of marketing and sales collateral. We have posters, brochures, fliers, booklets.
We have rich media. We have TV. We have radio. All of that content needs to
be
managed.
Henrik: [0:53] Makes sense. David, what is the difference between an organization
that has a DAM where they sell their content versus just manage their content,
so it’s just marketing material?
David: [1:03] That’s a good question. One of the things that I’ve realized is that
is an important differentiator between DAM users largely because the people
that
sell their content who typically are in the entertainment or media business,
TV, radio, music, etc., are much more concerned with the full work flow
process from start to finish because the DAM and the workflow management
and the product management cycle manage their end product. It’s their bread
and butter.
Henrik: [1:37] Sure.
David: [1:39] For that type of company, a DAM implementation is a much more
integral part of what they do if they’re a mature organization. For companies
that only use DAMs to manage marketing materials but don’t sell those materials,
it’s still important, but it’s not as important. [1:56] It’s more difficult to
directly tie it to the bottom line. It’s more difficult to measure the effectiveness
of your marketing materials because they don’t generate direct sales. They only
indirectly affect your sales.
Henrik: [2:12] That makes sense. Sure, yeah.
David: [2:13] That can actually be an impediment to purchasing, implementing,
and supporting DAM systems also. Each one has its pros and cons.
Henrik: [2:25] Sure, I agree. One is certainly more vital than the other if you
actually want to deliver something to be seen and sold.
David: [2:33] Right. Interestingly enough, one of the things that I learned
coming to shows like this and listening to all of the people that are in entertainment
and media is they develop a huge repository of older media that they
reuse and repurpose. [2:50] Often times, you watch TV. If a famous actor dies or
a movie re-released, they’ll go back and pull assets from 10, 20 years ago, repackage
them in some new format and you’ll see them again.
Henrik: [3:07] Smart.
David: [3:09] Our type of DAM user doesn’t do as much.
Henrik: [3:12] Sure, that makes sense, but you can still reuse those marketing
materials.
David: [3:14] Sure, we can, but we probably wouldn’t as much as…
Henrik: [3:19] For a different campaign or…
David: [3:20] Yeah, right.
Henrik: [3:21] OK , fair. What advice would you like to give to DAM professionals
or people aspiring to become DAM professionals?
David: [3:27] That’s a good question. I’d give aspiring DAM professionals the
advice to several things, first off, DAM is a discipline and not a tool. [3:39] Lots of
people who first get into Digital Asset Management think, “We’re going to go
out and buy this wonderful, cool new software, then life will be easy.”
[3:49] You’re chuckling because anyone who’s worked in practically any discipline
for some amount of time knows that a particular tool will do nothing if you
don’t have the business process and agreed upon structure and organizational
processes in place within the business to make it work and to utilize it to its best
advantage.
[4:13] Another statement that summarizes that is “Garbage in, garbage out,”
that’s the advice I’d give.
Henrik: [4:19] Great. Well, thank you, David.
David: [4:21] You’re welcome.
Henrik: [4:22] For more on digital management, log onto
AnotherDAMblog.com, thanks again.


Listen to Another DAM Podcast on Apple PodcastsAudioBoomCastBoxGoogle Podcasts, RadioPublic, Spotify, TuneIn, and wherever you find podcasts.


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