Listen to Lauren Henne discuss Digital Asset Management

Transcript:

Henrik de Gyor:  This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today, I’m speaking with Lauren Henne. Lauren, how are you?

Lauren Henne:  Great. How are you doing today?

Henrik de Gyor:  Great. Lauren, how are you doing involved with Digital Asset Management?

Lauren Henne:  I assist with creating naming conventions and folder structure on a daily basis. We also create metadata tagging on files to improve search functions for all the production and post-production staff to search for better usability within the staff.

Henrik de Gyor:  Lauren, how does a sports broadcasting company use Digital Asset Management?

Lauren Henne:  We use it for archiving organization file storage mostly. That’s what in any kind of graphics, photographs, mostly digital media for all file-based.

Henrik de Gyor:  Lauren, what are the biggest challenges and successes you’ve seen with Digital Asset Managemen?

Lauren Henne:  I believe that I think most of the biggest challenge is user adoption of the system, a usability and creating a great metadata and taxonomy development. I think that a lot of that as we grow as a company is always a with adding new channels and adding new content is just making searches more cohesive and easier for the user.

Henrik de Gyor:  And what advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Lauren Henne:  Be very diligent, organized and analytical, but don’t forget to be creative. Sometimes it takes some of that to organize storage when you don’t have a lot of it.

Henrik de Gyor:  Well thanks, Lauren.

Lauren Henne:  Thank you so much. It was a pleasure. Thanks for having me.

Henrik de Gyor:  For more on this visit anotherdampodcast.com. If you have any comments or questions, please feel free to email me at anotherdamblog@gmail.com. Thanks again.

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