Transcript:
Henrik de Gyor: This is Another DAM Podcast about digital asset management. I’m Henrik de Gyor. Today, I’m speaking with Liana Cave. Liana, how are you?
Liana Cave: I’m great. How are you today?
Henrik: Good. Liana, how are you involved with digital asset management?
Liana: I work for KFC global in the marketing department. I am in charge of our digital assets. I’ve been in this role for almost 2 years.
Henrik: How does the world’s largest restaurant company use digital asset management?
Liana: [01:00] That’s a great question. I can only speak to KFC and our journey. Currently, we’re in the middle of implementation. We are about a month out from Go Live. This is going to be our first global digital asset management system. This will serve as the single global resource for all of our offices. I want to give you a little bit of a scope for some people who might not know KFC outside of the US, because a lot of time that seems to be quite a big surprise is that we have over 19,000 stores, and that we are in 125 countries. Like I said, we are in the middle of implementation. I’m really excited about it. I wanted to share the name with you, because it just got approved, which is “The Bucket.”
Henrik: Liana, what are the biggest challenges and successes you’ve seen with digital asset management?
Liana: I think one of our biggest challenges has been managing the project. Luckily, we’ve had immense executive support, and a lot of the different functions are really wanting to get involved. Just the manage expectations has been a big challenge, and also to not try to do everything all at once. I really try to develop the scope in phases. I think that’s going to be what is going to lead to our success, is just taking the elephant one bite at a time, as they say.
We have had such immense support and excitement from the world. I think that often times that you’re implementing a DAM, you are faced with a challenge of the change. Right now, I have felt nothing but the outpouring of support from all of our markets excited for this, which just leads to me being excited myself.
Henrik: [02:00] What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?
Liana: I think the DAM journey is a different one for each individual. I’ve always joked that it’s my accidental career. You know, when I first started in this, I didn’t know what I was doing. Here I am, 15 years later, and still working digital asset management. I think that we all just got here a different way. I think each way that each person got here is just as well respected in the community that we have. I think that it’s an exciting profession to be in. I think it’s great to always connect through podcasts, through conferences, and all these different ways that I think it’s so helpful to not be isolated, because a lot of us are often the only person who are doing it in the company. I think the DAM community is a strong one. I suggest being involved in it.
Henrik: Well, thanks Liana.
Liana: Well, thank you.
Henrik: [03:00] For more on this, visit anotherdamblog.com. For this and 185 podcast episodes, visit anotherdampodcast.com. If you have any comments or questions, please feel free to email me at anotherdamblog@gmail.com. Thanks again.
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