Another DAM Podcast

Audio about Digital Asset Management

Another DAM Podcast interview with Mary Yurkovic on Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • When you have many different photographers using different digital cameras, is there a preferred standard format for digital photographs you would recommend?
  • What advice would you like to give to DAM professionals and people aspiring to become DAM Professionals?


Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I am Henrik de Gyor. Today I am speaking with Mary Yurkovic.
Mary, how are you?
Mary Yurkovic: [0:10] I am fine, Henrik. Thanks for having me on your podcast
Henrik: [0:14] No problem. Mary, how are you involved with Digital Asset
Mary: [0:17] I’m a consultant and adviser to organizations struggling with
Digital Asset Management and how Digital Asset Management works within
their organization. Additionally, one of my ongoing projects is working with
Createasphere in educating the community, similar to Another DAM Blog. [0:36]
We’re really trying to educate the community face-to-face and bring some problems
and issues that we have in this space to the forefront, and working with
vendors in this space and service providers in this space to help us come up
with some great solutions.
Henrik: [0:53] When you have many different photographers using different
digital cameras by different manufacturers, you may have experience with this,
is there a preferred standard format for digital photographs that you would
Mary: [1:09] That’s a good question. Getting creatives to decide upon one
standard or even come to a common ground can always be very challenging.
Sometimes you have political issues to deal with, and sometimes you’ll have
a lack of understanding or knowledge of file format. [1:28] Whatever the case
may be, it’s extremely important if not critical is to have some sort of standard.
The standard that I think I’ve seen work fast with some of the organizations I’ve
worked with is the DNG format.
Henrik: [1:43] So instead of using the RAW formats that vary actually amongst
all the different camera manufacturers for the most part, you’re recommending
DNG or the Digital Negative format from Adobe?
Mary: [1:53] Yes. There may be a few steps you have to take to get to it, but the
goal is to preserve as much of the camera data and as much color information
as possible from the very beginning. [2:10] As I said, whatever the file format
you’re using, just pick a standard. I think it’s much easier with digital photography,
then it is with video. So within your organization that should be easier.
Henrik: [2:27] What advice would you like to give to DAM professionals and
people aspiring to become DAM professionals?
Mary: [2:33] My advice for future Digital Asset Management professionals and
current Digital Asset Management professionals is to learn as many aspects as
you can about the Digital Asset Management arena, whether it’s project management,
library science, categorizing your data, digital work flows. [2:57] Learn
about video and how to deal with audio files and formats, document management,
rights management, storage, digital preservation. There are many, many
more areas too, but learn as much as you can about the other areas.
[3:17] Another very important area to consider for Digital Asset Management
professionals is to consider the human factor and how change management
affects implementing a Digital Asset Management project or process and how
humans interact with assets themselves.
[3:38] Whatever area you chose to focus on, just keep an open mind and explore
some of the adjacent areas and the adjacent technologies. For the future Digital
Asset Management professionals, this is a really, really exciting time. We’re
starting to see some really great technology improve and prove itself to organizations
and see the real potential with our digital data and digital assets.
[4:07] We’re really at the beginning of what can really happen with Digital Asset
Management and adjacent technology. I think the future for it is going to be
very exciting and challenging and rewarding. At the same time, especially when
you see what’s happening with some of the search and speech recognition,
there are improving techniques for preserving physical content.
[4:39] I think all of that is very exciting, and we’re really just starting to touch
upon the surface of that. Digital Asset Management and Digital Asset
Management community itself, how we deal with Digital Asset Management on
a day to day base just in our personal lives with iTunes, Pandora, go to YouTube
and look up a silly video to make you laugh, those are all forms of Digital Asset
[5:07] As I said, this is really only a fraction of how we use Digital Asset
Management on a day to day basis. For many organizations Digital Asset
Management seems to be mission critical, not just leaving it up to the technology
department to implement and let them steer this and leaving it upon them
to do upgrades and to look at the next capability. Or leaving it up to them or
getting frustrated because it hasn’t achieved its ROI status yet.
[5:40] Some of the trends, as I said, I’m seeing, is indeed many of these organizations
are making Digital Asset Management a vital mission in the way they do
their business. Which, to the delight of many of the future DAMsters, is taking
it a step further to do even more, automate work flow, the rights process, the
speech recognition, the better search capabilities. The list goes on.
[6:06] There’s so many additional capabilities of Digital Asset Management.
What’s really exciting is the really good ones, we haven’t even thought of yet.
It’s the next DAMsters who will be thinking of that for us.
Henrik: [6:20] Great. Well, thank you, Mary.
Mary: [6:22] Thank you for having me.
Henrik: [6:24] No problem. For more on Digital Asset Management, log onto Thanks again.

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Author: Henrik de Gyor

Consultant. Podcaster. Writer.

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