Henrik de Gyor: [0:02] This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with Carla Derck.
[0:09] Carla, how are you?
Carla Derck: [0:10] I’m fine and you?
Henrik: [0:11] Great. Carla, how are you involved with Digital Asset Management?
Carla: [0:15] Until just recently, I didn’t realize that it was called Digital Asset Management. I’ve been involved with maintaining and cataloging our company’s photos, illustrations and artwork for probably over 15 years.
[0:32] It wasn’t until just recently, within the past may be two years, that we’ve started looking at a new solution because our current solutions, we had several of them, were no longer adequate. It wasn’t until we started looking at a new solution that I became familiar with the terms Digital Asset Management.
Henrik: [0:52] Why does the company that develops and produces mechanical pipe joining systems use Digital Asset Management?
Carla: [0:59] Even though we sell our products through network of distributors, we don’t sell directly to the end users or to the public. We do have a very expensive line of products, probably over 600. They’re used in a variety of markets including fire protection, HVAC, mining, oil and gas, municipal. We generate close to 200 pieces of technical and sales literature.
[1:24] We maintain an extensive website. We support a team of over 500 people. All of these make use of assets in our DAM on a daily basis. As DAM systems continue to be developed, and we’re finding that they’re more affordable to smaller companies such as mine. It’s a great tool to use, to manage and catalog and control the thousands of photos and digital assets that are generated everyday.
[1:53] It’s so much easier now to generate content than it was say 20 years ago. There is a huge increase in what we receive on a daily basis. Even as a mechanical piping solutions company, we find that the need is there for a DAM.
Henrik: [2:11] Carla, what are the biggest challenges and successes you’ve seen with DAM?
Carla: [2:15] Some of the biggest challenges is, first of all, convincing the company to agree that a DAM is a necessity. To demonstrate the value of it to the colleagues and to our vendors and to help them change their way of thinking and work processes, to make use of it.
[2:31] I found this is a common theme among their professionals. I don’t think we’re unusual in any way in some of the challenges that we face. Other challenges in particular are change management, getting people to think of a new way of using the solution. The DAM community has a ton of resources and information to help effect that change management and I found that extremely useful.
[2:55] Biggest success is yet to be realized, we are at the stage right now where we are starting to implement our new solutions. I have high hopes of the success of it by the end of this year. I want to be able to make all these assets accessible to colleagues.
[3:13] We have colleagues and vendors across the globe in China and Europe who have a terrible time trying to find things. A lot of it is stored on local folders and individual files, here at our headquarters. So my success will be measured on how easy it is for these colleagues in other parts of the world to locate and make use of our assets.
Henrik: [3:34] That is a great measure. Carla, congratulations on being the first person to finish DAM Foundation’s new course on the “Introduction to Digital Asset Management.”
[3:44] What can you share about your experience with this online course?
Carla: [3:48] I’ve been looking for an opportunity to expand my knowledge about Digital Asset Management for sometime. Particularly when we started looking for a new solution for the company, through the DAM Guru Program and other resources that I found online.
[4:04] I located the new course that the DAM Foundation was offering, and so I jumped on it immediately. It was exactly what I was looking for. I especially liked the idea that it was self paced. That I could work on the financing the lessons at my own pace, without particular deadline in place. Because I am like most people, putting in a full time job and then some things like…to be able to work at my own pace and to learn on my own time, was perfect for me.
[4:36] We didn’t have a chance to communicate with other participants in the program. One thing that I had mentioned to Elizabeth, the instructor of the course was that, it would be nice, may be in the future, to look at a possibility of a discussion board, that other participants in the course could contribute to and give us a chance to bounce ideas off of each other.
[4:57] I thought that would have been a nice idea to do. Hey, I’m looking forward to some future courses if they are available. I do intend to pursue them if they are. It was an excellent resource and it really helped me to make a good decision on the vendor that we chose for DAM solution this year.
[5:13] It reinforced everything that I had learned online beforehand. It helped me to make good decisions on what we were looking for. It was absolutely perfect timing for me. I know a lot of the other participants, may not have felt the same way. For me it provided exactly what I was doing and what I needed at the time.
Henrik: [5:33] In full disclosure, I was involved in the creation of that course. Even though Elizabeth wrote most of the course, I was one of the editors of the material.
Carla: [5:42] Yes, Elizabeth mentioned that to me. It was great, thank you very much. I appreciated it.
Henrik: [5:47] Thank you for your feedback. Congratulations on being the first person to complete it.
[5:51] What advise would you like to share with DAM professionals and people aspiring to become DAM professionals?
“…Take advantage of the resources that are available through the DAM Foundation and the others [in the] DAM community. It seems that people in the field are excited and willing to share their knowledge and you can learn so much from them”
Carla: [5:56] I would say take advantage of the resources that are available through the DAM Foundation and the others [in the] DAM community. It seems that people in the field are excited and willing to share their knowledge and you can learn so much from them, definitely take advantage of that.
[6:14] Just to those who are already professionals, please continue to share your experiences and your knowledge with everybody. My only other advice would be to stay on top of the technology because it seems that it is changing rapidly.
Henrik: [6:28] Thanks Carla.
Carla: [6:30] Sure. Thank you.
Henrik: [6:32] For more on this and other Digital Assets Management topics, go to anotherdamblog.com
For this podcast and 150 other podcast episodes including transcripts of our interviews, go to anotherdampodcast.com.
[6:48] If you have any comments or questions, please feel free to email me about anything regarding Digital Asset Management at anotherdamblog@Gmail.com.
[6:56] Thanks again.