How are you involved with Digital Asset Management?
Why does a national chain of merchandise stores use Digital Asset Management?
What advice would you like to give to DAM professionals and people aspiring to become DAM professionals?
Transcript:
Henrik de Gyor: [0:00] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with William Bitunjac.
William, how are you? William Bitunjac: [0:09] Very good. Henrik: [0:10] William, how are you involved with Digital Asset Management? William: [0:12] At my company, I’m the Program Manager for all content management
tools for a large ecommerce program currently. I actually built the
Digital Asset Management content management strategy for our print marketing
lines prior to this, so converging on an enterprise view of content management
and Digital Asset Management. Picking apart the individual pieces, both
print and online individually, but now with an opportunity to look at converging
into single enterprise vision for it. Really, more heavily on the business side, in
terms of driving out strategy and then some of the delivery team responsibilities
as well. Henrik: [0:52] Why does a national chain of merchandise stores use Digital
Asset Management? William: [0:57] There’s a lot of numbers of reasons. Some of them are very similar.
It’s money savings. You only need to shoot a photo once, and you can reuse
it a lot of times. A lot of the reasons that have always been in the business case
for Digital Asset Management, not reshooting assets, photography that you’ve
lost, not spending time looking for things, some tighter control of brands, so
you’re only working on approved assets, approved content. [1:31] As I’ve looked
at it, beyond the initial benefits of creating libraries, centralization of knowledge,
and sharing, I’ve found incredible opportunity throughout automation. Tying
it with other content so some of the manual production work of getting assets
into layouts or to websites, managing workflows, managing approvals, the act
of centralizing assets and metadata has been an incredible benefit to further
automation.
[2:04] Getting the centralized library offers money savings on the business case
is giving tens of millions of dollars to the organization through asset reuse,
speed to market, and delivery of marketing materials. Instead of spending all of
your time trying to find the things that you need, creating new experiences has
become almost turnkey. The level of effort goes into creating incredible experiences,
not finding the materials that you need. Henrik: [2:32] What advice would you like to give to DAM professionals and
people aspiring to become DAM professionals? William: [2:37] My advice really comes from how I came to the position, into the
industry. I didn’t come as a career technologist. It really wasn’t my vision and my
dream to spend my entire life creating content management platforms. I was an
end user. I was a creative director. I was a photographer. I had a lot of passion
around knowledge management, but I was initially in a position to be one of the
beneficiaries of a system like these. [3:13] Staying close to your users, monitoring
what they’re using, keeping track of the strategic direction of the organization.
Again, the big benefit that I’ve seen has been turnkey generation of incredible
new experiences. If you know, strategy wise, where the business is going,
where the assets are coming from, you can actually turn your asset management
system into an innovation engine.
[3:38] In order to do that, you almost have to be less interested in the technology
and more interested in the business and the business users. The technology
becomes a tool to drive out people’s dreams. For me, my teams come from the
business, I spend my time with the business, and I have really, really, really, good
delivery partners who take care of the technology bits for me.
[4:01] Playing with the technology and learning about as many platforms as
possible is the second piece of advice. There are a lot of different ways to get
things done. The framework in most of the enterprise applications allows you a
lot of different ways to do things. If you know what’s in the toolbox, you can put
together just about any toy you want. Henrik: [4:23] Thanks, William. William: [4:25] Sure. Henrik: [4:25] For more on Digital Asset Management, log onto AnotherDAMblog.com. Thanks, again.
How are you involved with Digital Asset Management?
How does a broadcast media organization use Digital Asset Management?
You are going to be a graduate of the MADAM program at King’s College of London. Is this Master’s Program preparing you for the working world of Digital Asset Management?
What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?
Transcript:
Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with Romney Whitehead.
Romney, how are you? Romney Whitehead: [0:10] I’m very well, thank you, and thank you for
inviting me. Henrik: [0:12] No problem. Romney, how are you involved with Digital Asset
Management? Romney: [0:17] I began in Digital Asset Management about 10 years ago at
BBC Worldwide. Within there, I was working in the magazines division, focused
on brand management and distribution of magazines globally. My team was
involved in uploading of the assets, rights management, metadata management,
and then distribution of the assets within BBC Worldwide itself, and then
globally out to 53 territories to our licensees and syndication partners. [0:48]
Recently, in the last month, in fact, I’ve joined NET-A-PORTER GROUP. That’s
made up of NET-A-PORTER , MR PORTER , and THE OUTNET. They’re an online
luxury fashion retailer. We’re at the stage there where we’re choosing a solution,
at the moment, to manage a very extensive range of assets, from product photography
to video to print and online magazines, and TV outputs as well. Very
interesting times. Henrik: [1:22] Excellent. How does a broadcast media organization use Digital
Asset Management? Romney: [1:29] In my experience, probably looking at it in two ways, one from
the comment workflows, and then probably from a preservation point of view.
From the workflow perspective, what a DAM solution offers a media company
is the ability to manage the content from the point that it’s created to the point
where it goes out to the consumer. [1:55] You could have the ingestion of content
immediately into a system. You could have multiple editing suites dealing
with that content. You can then have the input of the photography unit, if they’re
sending out stills or they’re sending out merchandise related to a particular
show or a product. Then moving through the life cycle through to the points
where that content goes out to a third party broadcaster or to a consumer.
[2:23] Then from the preservation point of view, especially from the point of view
of public broadcasting, what DAM offers is the ability to preserve their content
but also go back through their archives, perhaps finding a back catalogue of
content there. Some of it may be in technology which is obsolete if it’s been
produced over a very, very long period of time.
[2:50] If they’ve got a DAM system, then they’ve got the ability to go back and
retrieve that content. Preserve it at the same time, and then offer new outputs
to consumers. And also, historical value, massive historical value, especially for
broadcasters that have been running for 60 or 70 years.
[3:12] I think a DAM solution, in that sense, means that they never need to lose
material ever again. Whereas in the past it’s, obviously, been stored in dusty
cupboards and left to really not be looked after, unfortunately. Henrik: [3:27] Romney, you were going to be a graduate of the MADAM
Program, if I understand correctly, at King’s College of London. Is this Master’s
program helping you to prepare for the working world of Digital Asset
Management? Romney: [3:40] I have to say I’m keeping my fingers crossed that everything
goes well for September when I finish my dissertation. Working in the world
of DAM for so many years, you could almost have that thought, “What else is
there to learn?” [3:55] But I’m a great believer in that there’s always something to
learn, especially if you’re approaching a subject from a particular point of view. If
you’re in the commercial world or if you’re in preservation or library or cultural or
heritage, there’s always something to learn from another area.
[4:12] Where this course has been very beneficial, I have to say, is I’ve come
from a commercial background. What I’ve learned from it is the best practices
that certain other areas have, areas like archive or societies, are really very, very
useful for the commercial world.
[4:31] Things like having extremely in-depth metadata, something which isn’t just
focused on your business but is actually focused on a larger scale to allow an
interoperability between what you have and what other libraries have, or what
other institutions have. Things like Linked Data for, first of all, the semantic web,
which has been a long time coming but is really starting to accelerate now.
[4:57] Preservation strategies, which in the commercial world, I feel preservation
is a bit of an afterthought. But actually, it can prove hugely valuable because
you may have content which is sitting in your archives, or sitting in your DAM
system. Nobody knows what somebody is going to want in 20 or 30 years’ time. Henrik: [5:20] True. Romney: [5:21] Rather than just ignoring it, as I feel some commercial institutions
may well do, because it’s costly to keep all that data and to manage all
that data, there needs to be some kind of preservation strategy there which will
allow that content to be opened up in the future if it needs to be, if somebody
wants it. [5:42] I think during the degree, I’ve been very reassured that with every
class and module that I’ve taken, there really was a direct link with what I did on
a day-to-day basis, and what I do on a day-to-day basis. It’s certainly refreshed
my view of the DAM world, and it’s given me some good ideas to take forward.
[6:02] It’s very nice also to have a recognized qualification within DAM, because
I’ve not really seen something out there. You can have people who’ve worked in
this field for a long time, and I can say to people what I do when they look at me
as though I have two heads. Henrik: [chuckles] [6:17] Romney: [6:19] So, it’s nice to be able to say, “Oh, there is this here.” But the
fact that my mother will tease me for being a MADAM, and perhaps I will be at
the end. And that’s perhaps illegal in some countries. Henrik: [laughs] [6:30] Romney: [6:32] But I would most certainly recommend the course, and the
college and the staff have been wonderful. I think it’s really opened my eyes, I’d
have to say. It’s been very, very good. Henrik: [6:43] Excellent. And, just to clarify, we’re speaking of the MADAM
program, which stands for the Master in the Arts of Digital Asset Management
Program at King’s College of London, correct? Romney: [6:50] Yes. [laughs] That’s great, please. Henrik: [6:55] Not any other madams, necessarily. Romney: [6:56] Yes, it doesn’t lead to anything else. Henrik: [laughs] [6:58] Best of luck with that. Romney: [7:01] Thank you. Henrik: [7:02] Let me ask you the last question, of course. What advice would
you like to give to DAM professionals and people aspiring to become DAM
professionals? Romney: [7:10] Well, one would hope that current DAM professionals know
what they’re doing, so I would not profess to be so omnipotent to be able to
give advice to them. But I think people who want to get into the field perhaps
don’t understand what it’s about. It’s a great field to be in, because it involves
a massive range of knowledge and lots of challenges as well. [7:34] As a DAM
manager, I think you need to know what every department in the company
that you’re working in is doing, because DAM will touch every department in
some way. Maybe extensively, it may be very small. Because of that, I think
the key part of DAM is not necessarily the technical solution, but the ability to
communicate.
[7:57] You need to empathize with people. You need to be able to sit down with
an individual and ask them what their pain points are, and understand them. Be
able to reassure them that you know what they’re talking about, and that whatever
solution you’re putting in place is actually going to help them.
[8:15] You have to give people something tangible, because every individual will
use a system differently. So you can’t build a system for one set of users, and
you cannot focus on one set of users, either. You’re not building the system for
just a CEO who wants to save money, or for the clerk who wants to save time in
filing things. You’re building it for everybody in between as well.
[8:38] So, I think the ability to manage people and their expectations, their fear
of change, what their daily stresses are, will make you a good Digital Asset
Manager. The ability to communicate, I think that’s what you need to always
keep in mind, always. Henrik: [8:53] Excellent. Did you want to share your blog that you have as well? Romney: [laughs] [8:58] My blog, which I’ve been very remiss at keeping up, but
it’s damitall.WordPress.com Henrik: [9:08] Excellent. There’s a link to that on my blog at AnotherDAMblog.com. Thank you so much, Romney. Romney: [9:15] Thank you very much. Henrik: [9:16] For more on Digital Asset Management, you can log onto AnotherDAMblog.com.
How are you involved with Digital Asset Management?
Why does a DAM need a Project Manager?
What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?
Transcript:
Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with Alex Struminger.
Alex, how are you? Alex Struminger: [0:10] Henrik, good to be with you. Henrik: [0:12] Great. Alex, how are you involved with Digital Asset
Management? Alex: [0:17] Henrik, let me answer that first by telling you about the Digital Asset
Management project I’ve been working on, which is with the United Nations
Children’s Fund, UNICEF. In this particular project, I am acting as a project manager
and, in some ways, as a facilitator. [0:38] UNICEF uses a number of different
kinds of digital assets, and they’re managed by different groups. Video is a big
part of what our group is doing. That’s something that has spawned a lot of
change in Digital Asset Management over the last couple of years because of
the large file sizes and the increased bandwidth and storage needs for video.
[1:07] We also have more traditional assets. We have branding assets with logos,
stationary and a lot of those kinds of things. We have publications assets,
photos and that kind of thing.
[1:21] By far and largest is the video, and we use the DAM in a couple of ways.
We use it as an archiving system. We use it for providing access to the archive
of video and other assets. We also use it as a distribution system probably more
than anything else.
[1:46] We put the videos up there. The group that owns the assets, manages the
assets and the systems puts it up there. Then, the global organization is able to
access those.
[1:56] That’s probably the biggest use we find for the DAM, is just getting those
assets into one central place, letting people know they’re there, and then using
it as a distribution vehicle for getting the videos to all of the end users. Henrik: [2:12] Excellent. Why does a DAM need a project manager? Alex: [2:16] That’s a great question, Henrik. I would say that many people would
agree that most technology platforms, at least in their design, implementation
and roll out, are going to need some project management. [2:31] If nothing else
to sort out the resources, schedules, budgets and things like that, and keep
everything on track.
[2:40] What I find is that there’s another part of project management that comes
much more into play with these technology platforms with lots of users. That’s
why I mentioned that I’m a project manager and, in some sense, a facilitator.
[2:59] There’s a social aspect to DAM as there is to any network technology
platform, whether it’s lots of end users all connected by wires and other means
of communication, emails, instant messaging, telephone lines. All working together.
The biggest hurdles project managers talk about are risk and risk aversion.
I like to talk to you more about ensuring success.
[3:31] The success of a project is not, simply, to get it designed and implemented
on the technical side, and then rolled out to the user base. Unless
people, actually, use it, you’re not going to see success.
[3:48] In some sense, to use a military analogy, you might talk about the difference
between a “shock and awe” campaign. We can roll out SharePoint on a
Friday, and when people show up to work on Monday, that’s not going to make
them SharePoint users. You may accomplish the same thing that “shock and
awe” accomplishes which is you could, probably, befuddle them.
[4:10] It’s more a little bit like counterinsurgency. We’re wanting to win hearts
and minds so there’s a social aspect. You want to put down your big guns and
put on your social scientist hat. Say, “OK . Let’s try to understand the culture in
the organization.
[4:27] Who are the people, who are the influencers in the network? Who’s going
to driver adoption? How are we going to get people to adopt this system into
their workflow?”
[4:37] Hopefully, we’ll show a lot of value for it which is a good driver for adoption.
Word of mouth and having people influence other people to change the
way they’re doing things, today, to use a new system tomorrow is the thing
that’s most likely to drive success. Henrik: [4:56] Excellent. Alex: [4:57] We talked a little about socializing the technology. Adding the
people in the process and showing value as part of the project management
formula, rather than simply rolling out the technology and saying, “Here you go.
You may not have realized you wanted this, but here it is.” Henrik: [5:18] What advice would you like to give to DAM professionals and
people aspiring to become DAM professionals? Alex: [5:23] I think the best advice I could give, based on this experience, is
think a lot about that socializing process. The success of the project is definitely
going to be driven by people’s adoption. [5:40] You want to identify those key
influencers. You want to start with a group of stakeholders who are motivated.
People who are willing to accept and get involved in the project early.
[5:53] If you can get them involved as early as possible, even if the identification
of the system and the vendor so they feel a sense of investment with it, then
you’ll have a much more loyal group of people working with you going forward.
Then build it.
[6:07] I always advocate going slowly. Not a big “shock and awe” campaign but
starting in the social systems with the groups that you can convert and win over,
and building on that bit-by-bit is a much more sustainable approach. That’s a
big part of what I would say.
[6:29] The other thing that I would bring up which has less to do with project
management but I think something that in DAM systems is particularly important,
is information architecture, taxonomy, and the metadata that drives
the system.
[6:46] Make sure that you get the specialists on board, at least from the design
and roll out phase, to get those things right. I think that will provide the support
on the back end that will help show the value of you’re trying to win those
hearts and minds out in the company and in the field. Henrik: [7:02] Excellent. Thanks Alex. Alex: [7:05] Henrik, it’s been a pleasure to be with you. Henrik: [7:07] For more on Digital Asset Management log on to AnotherDAMblog.com. Thanks again.
How are you involved with Digital Asset Management?
Why does a community church group use Digital Asset Management?
What advice would you like to give to DAM professionals and people aspiring to become DAM Professionals?
Transcript:
Henrik de Gyor: [0:02] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today, I’m speaking with Jim Sippel.
Jim [0:09] how are you? Jim Sippel: [0:10] I’m good, how are you? Henrik: [0:12] Good. Jim, how are you involved with Digital Asset Management? Jim: [0:16] The way I got involved with Digital Asset Management, I currently
work at Willow Creek Community Church in the Chicago land area. We’re a very
large church, we’re one of the largest churches in the country. My role here is
managing and directing the post production and field production in video. I
don’t do the live production of video or for services, I actually am in the content
creation side. [0:44] When Digital Asset Management came to Willow Creek
about four years ago, it was through our IT department that was trying to resolve
a problem that they were having with a lot of people using, and you may
have talked about this on previous shows, having their own desktop DAMs.
Meaning that everybody was storing content that they were creating on their
own laptops, their own desktops, their own server folders.
[1:11] Our IT department realized that they were having a problem of they were
running out of space, they were having to purchase more server spaces, drives,
and maintenance and all that goes along with that cost.
[1:20] When they did their own internal audit, they realized that video was probably
the biggest culprit in absorbing all that storage and space. They approached
us, saying, “We’re going to purchase a Digital Asset Management system, and
it’s going to solve all your problems.
[1:37] Start putting everything on there and don’t put it on the network at all
because you’re killing us. Every time you transfer a video you slow down the
network, and storage, and so on and so forth.”
[1:48] We’re all like, “OK, what’s a DAM and why do we have to use this?” “Why?
Because we like this.”
[1:54] After the first year and a half of implementation, and I use that term
loosely because it was implemented, but nobody was using it. Out of frustration,
they came to me and said, “Jim, you seem to be a little more knowledgeable
than most on what Digital Asset Management is. Your department is the
one who’s using the most amount of IT services, so guess what. You’re going to
manage this and good luck with that.”
[2:24] With very little training or any kind of orientation, I wound up having to
be the guy to learn how to do Digital Asset Management. We’ve thrown this
around before. I became an accidental DAM manager because I had no previous
experience. It’s been quite a learning curve. [laughs]
[2:43] Getting involved with it is, first and foremost, I had to understand what our
business was at doing video and doing video within a church. Then, as it expanded
out I had to learn what other ministries were doing with media in general,
and how they were using it within the church.
[3:02] Just like any other business, our realization is we’re using a lot of digital
media. That all needs to get managed, especially when you’re trying to locate
things, whether it’s pictures, video images, stock images, music.
[3:20] A lot of people never, really had to think about, “How am I storing this,
and how do I find it, and how do others find it?” This is how I got involved
with it. It’s not that I was looking for it. It’s just kind of like I didn’t sit down
fast enough.
[laughter] Henrik: [3:38] Why does a community church group use Digital Asset
Management? Jim: [3:42] Again, just like other businesses, we have a lot of media content.
We produce hundreds of hours of video. We have hundreds, if not thousands,
of hours of live church services across over 50 ministries throughout our organization.
[4:01] Not all ministries have a live service, but they’ll request or create
content that’s either going to go into a teaching class, or they’ll use it on the
Internet or they will use it in the service itself. All of these, as with the rest of
society, we become more and more media savvy, more digital savvy. In creating
that content, it all needs to go someplace, obviously.
[4:29] When you look at the history of the church, they’ve been managing
content for thousands of years. From “Dead Sea Scrolls” to printing Bibles in
a Gutenberg press and trying to distribute that. It’s a natural phase for the
church to go from analog and physical asset management to Digital Asset
Management.
[4:53] Our asset is the message that we have in the church. That’s number one.
Then everything we create around it to support preaching that message naturally
fits. We need to store that and be smart about it and steward our resources
and our money well by being able to retrieve that information. Be able to make
it usable for other people.
[5:15] We may create a great video for a service and then one of our youth
ministries want to use it, but they don’t want to use all of it because they want
to create it for their age group. They may want to change some components
within that video like, maybe, they want to take the music out that we use and
put some better music in from their perspective. That’s an asset that needs to
go into that piece of content. Or they want to use graphics and, maybe, the
graphics for the old people church is not cool enough for their service. They can
create their own graphics and insert that into the core of that content.
[5:47] It’s, really, great to be able to have that ability to be able to go into a
centralized system, find those different assets that you can use to either make
a derivative of the original piece and make it work for your specific ministry or
business group. Then be able to take those assets that you create within your
own group and put that in a centralized location that other people can grab it
and use it for theirs.
[6:15] It also helps through all continuity throughout the different medias, too. If
we’re using something live in the service and then we decide we want to put it
up on the Internet or we want to use it in other distributions through publishing
or whatever, it’s like everybody can go to that one place and grab that specific
asset that’s important to that brand or whatever they’re trying to do. And be
able to incorporate that into the piece so that there’s continuity throughout the
different media that it may be in. Henrik: [6:43] Jim, what advice would you like to give to DAM professionals and
people aspiring to become DAM professionals? Jim: [6:47] Well, for those that are in the predicament that I was in where it’s
you’re chosen to be the DAM manager, I think one of the things that the learning
that I’ve come away with is understanding it forces you to sit down and think
about what do you do just within your own group. What do you do? Why are
you doing it and what are you trying to do with it? [7:09] For me, it was a very
interesting exercise to go through to think about this is where we start, this is
where we end and here’s everything that’s involved in that process. Now, some
organizations are, probably, more thoughtful than we’ve been, but it really
helped identify a lot of things in terms of what happens to our videos. What are
all the elements that are going into that video? Then, what happens to the video
afterwards, and who needs it? What do they want to do with it?
[7:38] Going through that alone, really, helps to identify, I think, what you need in
a Digital Asset Management system. What are the different components do you
need? Do you need it to do a lot of different transcoding within itself or do you
have to buy an add-on or a bolt-on? Do you need a document management to
go along with that and how does it tie back to your specific digital assets?
[8:08] All these things I never thought about when I was creating video. We
would think about what’s our script, how are we shooting it and it goes into the
tape library until somebody asks for a copy. That’s how I’ve thought about it
most of the time. And obviously, did it succeed in the message?
[8:25] The next thing I learned through all this, is I had to build…Well it was twofold.
I had to be a salesman through this whole thing to get people to buy into
why would they want to take their work and put it into this centralized storage
system or repository? Instead of keeping it on their desktop where they can go
into their my docs and pull it up, or they can go into their thumb drives or external
hard drives and pull up that content or asset, immediately, and be able
to use it.
[8:55] Trying to cast that vision for…Well, you could add more value. The whole
point of an asset is to add value to it. The more you make it accessible to others
for use, the more value it creates. It’s like what Kevin Kelly talked about in one
of his books from “Wired” where the fax machine by itself has no value, but the
more fax machines there are in the world the more value there is. Obviously,
that dates us [laughs] because people, probably, don’t use fax. The same with
an asset if you think about that.
[9:30] With the sales, there also has to be trust. Again, if they’re able to look at a
tape on their shelf or look at a hard drive on their shelf, there’s the feeling like,
“OK . I have control over this and I know where it is.”
[9:43] Where it goes into a central repository it’s like you don’t see it. If people
are going to put it in there, they want to be able to get it back out like they do
with their desktop DAM. Because they can’t see that asset and they’re putting it
in that repository, they got to have that trust that they can find it quickly.
[10:00] Most people will browse. They want to click through however your repository
interface is set up, whether it’s a folder collection or it’s little widgets. But
they can get to it quickly just browsing.
[10:12] Or if you have the metadata, which is like learning about, what is metadata?
What is taxonomy? How do I? But if it’s offered search purposes that they
can put in keywords and be able to find again what they’re looking for quickly,
and have confidence that it’s there. Or they have confidence that whatever their
search, whatever search they create, it’s going to return to them quality assets.
[10:36] Because, again, you can use really broad strokes on metadata and you
can return 100 assets on a search that, really, are not relevant to what you’re
looking for. Or you can design metadata that, or descriptions of that asset, in
a way that’s going to return 10 to 20 high quality assets where it’s right there
on the first page. You don’t have to go through 20 pages to find what you’re
looking for.
[11:00] Just learning how to do that. What’s metadata? What makes quality
metadata? What’s taxonomy? How am I structuring all of this stuff? This is all
stuff I wish I would have known when this was put on me. Fortunately, through
this community and yourself, a lot of people out there that were blazing a trail
before me are very helpful in learning that structure.
[11:23] I think, the third component is learning, networking with others. You
realize, hey, I’m not the only one [laughs] that’s tried to figure this out. There’s
others, and just learning from each other. That’s been a huge help to me is like
being a part of various digital asset conferences, whether it’s LinkedIn groups,
or Another DAM Podcast or Another DAM Blog and other resources that are
out there.
[11:48] It’s great to be able to know you can go to…You meet people, and you
learn where this all is and you don’t have to build this all by yourself. Yeah,
networking is the third and, really, important component, too. There’s a whole
bunch of other things, but those are probably my top three.
[12:05] As far as aspiring, don’t know if I have too much advice [laughs] for aspiring
other than the same thing. Henrik: [12:10] Great. Well, thanks, Jim. Jim: [12:12] You’re welcome. Henrik: [12:14] For more on Digital Asset Management, log onto AnotherDAMblog.com. Thanks again.