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Audio about Digital Asset Management

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Another DAM Podcast interview with Andrew Mannone on Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • How does a media company focused on cooking use Digital Asset Management?
  • What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?

Transcript:

Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today, I’m speaking with Andrew Mannone.
Andrew, how are you?
Andrew Mannone: [0:09] I’m good, Henrik. How are you?
Henrik: [0:11] Great. Andrew, how are you involved with Digital Asset
Management?
Andrew: [0:15] Well, that’s a great question. When I was first hired at America’s
Test Kitchen as an Imaging and Color Specialist, we were really at the beginning
stages of bringing all of our production work in-house for color correction,
proofing. We had some established processes and workflows already, but it was
all rather informal, to a certain extent. Production, my department, is kind of
like the central hub. All of the print projects that my company produces flows
through our department in one way, shape or form, sometimes twice in the life
cycle of a project. [0:54] I was given a really large degree of latitude to completely
rebuild the imaging workflow, from the ground up, which was awesome.
That’s really where I started getting involved in Digital Asset Management,
especially in how we think of it today at the company.
[1:15] Ever since then, production has established itself as the go to place for
anything that the company needs, in terms of retouching, compositing, silhouetting,
proofing, anything prepress, and, of course, Digital Asset Management.
[1:32] Since that time I have a new role at the company as the Workflow and
Asset Manager. Primarily, my goal now is to develop and support the workflows
for the existing products and publications that we have, but all the new initiatives,
the kind the business picks up, whether it be some sort of online social
media initiative or whatever.
[1:59] Like a lot of other publishers, a component of our business model revolves
around repurposing content. In America’s Test Kitchen, we’ve got some,
what I would describe as, unique challenges, one individual image of a plate of
food. That image might have, through its life cycle of going through different
products, up to six to seven output color modes, based on whatever the requirements
are for that publication it appears in.
[2:31] Our job in production is to be able to track all of those assets, where they
came from, what app that they were dragged from, where they were used, back
to the source digital negative file, whenever we need to create a new output
color space.
Henrik: [2:48] Just to clarify, when you mean outputs do you mean prints versus
web versus other?
Andrew: [2:53] Yeah, exactly. Our flagship magazine “Cook’s Illustrated” relies
heavily on duo tones. Whereas some of our other magazines or books use
quad tones in addition to standard CMYK full color images. Then of course, the
web has its own requirements. To support all of that we had to come up with a
metadata driven automated work flow that not only ties desktop applications
together, but ties together our DAM system.
Henrik: [3:21] How does a media company focused on cooking use Digital
Asset Management?
Andrew: [3:26] We think about what it is that we do. We’ve got not only our
TV shows, our magazines, our books, and our online websites. We all generate
images and design layouts, PDFs. We need a way to track it all. We use DAM
as a two prong approach. There’s the repository quality of it, storage of our
finished assets. [3:52] There’s also a work flow component of it. That’s really my
focus on DAM. Is using DAM as work flow from the start of an asset’s life cycle
all the way to it goes into the repository side of DAM. When we started using
our DAM system we ultimately decided to go with Cumulus, put out by Canto. It
threw us for a loop at first.
[4:18] We approached it thinking it was an out of the box solution ready to go,
kind of like Adobe Bridge but with a big database backend. After a while it
was like, “Something’s not right here.” Then I started to realize that it’s not just
an out of the box solution. What we got when we chose our system was really
a platform.
[4:46] That’s when the real power of what we got was fully realized. My favorite
way to explain Cumulus to people not familiar with DAM or some other departments
is to think of it like a Lego set. A Lego set for that really awesome
medieval castle, but you threw out the directions. You’ve got all the pieces
there, but you need to figure out how they fit together to build that castle.
[5:14] It will take a while but it’s a puzzle that you have to solve. Once we got the
hang of it, that’s when really good things started to happen. It falls into one of
two categories for what I’ve been trying to use our DAM systems for. Solving a
workload problem or to better communicate information to a user.
[5:35] There are some simple things that you can do on the web front ends,
tweaking the CSS to convey the company branding so it has a consistent look
and feel across all of the different other online systems that we have at our company.
Presenting information to the user in a way that makes sense. Like if you’re
searching for various recipes.
[6:00] Are the recipe elements grouped in a logical fashion? Recipe name is a
part of a book chapter, what’s the book project name? Then there’s the work
flow component. Sometimes it’s really simple things like Cumulus will capture all
of the excess information from the digital camera but it doesn’t always render it
in a completely human consumable way.
[6:25] For example, exposure mode. It renders it as an integer and in most imaging
applications, you would see something like aperture priority, or auto exposure,
but in Cumulus it shows up as zero. I wrote a really simple formula to parse
the integer into an auto exposure. It’s simple things like that that give more
context to the information that’s already there.
[6:58] It helps the user interpret what they’re seeing when they’re viewing the
various records in the DAM. When it comes to solving a work flow problem, a
lot of what I do is getting Cumulus and Photoshop to talk to each other. Most
DAMs have some sort of way or method to convert asset X format into asset Y. I
need this JPEG into a PNG. Most of the times that’s fine.
[7:28] For us, it’s not as sophisticated as we need it to be, because our publications
have some really not mainstream print outputs. Like duo tones or quad
tones. We need to harness Photoshop to get everything the way we need it for
a particular publication. I was able to use the tools that Cumulus provides and
some scripting to select images in Cumulus, route them to Photoshop, process
them based on metadata that’s embedded in the image, then save out the
result and catalog it back into Cumulus.
[8:11] That lets us track where an image has been, what other output mode it’s
come from very easily.
Henrik: [8:19] You mentioned earlier that you didn’t have the instructions for the
castle but you were able to build your own castle.
Andrew: [8:28] I’ll wager to bet that another user using the exact same DAM,
it won’t look anything like what we built here at ATK. We’ve got tons of formula
fields that pull information out of a file path to display a project name and a lot
of nomenclature that’s specific to America’s Test Kitchen. When people first
start their eyes glaze over because we have so many acronyms that we throw
around. [9:01] We joke that we can talk in complete acronyms and have it make
perfect sense to the people in the know. We’ve incorporated that into our DAM.
It’s familiar to the people who have been here. One of the other things we were
able to do is now that more than ever cross media publishing is important, it’s
just growing exponentially.
[9:28] We needed to rewrite our web CMS and our internal web development
team rewrote the CMS that drives all of our websites and we took that opportunity
to integrate our Cumulus DAM into the CMS with the web services API.
That has saved countless hours for the web editorial department. Saving off
hours from load times for each magazine content load cycle.
[10:02] That’s actually set us up to do some really great things in regards to the
cloud. I can’t get into details right now, but we’re looking to putting a lot of
assets into the cloud, using the DAM to control who can see what. It’s going to
be exciting.
Henrik: [10:23] Sounds like it. What advice would you like to share with DAM
professionals, and people aspiring to become DAM professionals?
Andrew: [10:29] I thought about this one for a little bit. It occurred to me, I’ve
been working specifically in DAM for three years, and I still feel like I’m just starting
out. I still feel like I’m in that aspiring to be a DAM professional category,
but I’ve learned a few things. [10:50] Having a natural curiosity is really one of the
requirements to do this type of work. You really need to enjoy solving puzzles,
finding a solution to a challenge, and being detail oriented.
[11:05] Once you get past that, read up on some of the industry standard
groups, like Adobe’s XMP, IPTC, Dublin Core, PRISM XML. These are all really
great resources that you can take and figure out, “What’s the best way to
structure my metadata? Can I use something that’s already existing for developing
my taxonomy, instead of having to start from scratch?”
[11:32] Then learn all you can about XML. Whatever your operating system of
choice is, learn the scripting language that’s native to that platform. We’re an all
Mac shop, so AppleScript is my goto for scripting.
[11:53] We’re doing a lot of web projects now. Cumulus has several web front ends
that we use. JavaScript has become one of those languages that I kind of
knew, but I’m learning a whole lot more of.
[12:09] If you can find any sort of professional organization to connect with, to
find people that are in your field, doing what you do. LinkedIn is a great resource.
If your DAM system has a user forum, get involved on that. I’ve met a
lot of great people and made some really great contacts by participating on the
user forum for Cumulus.
[12:31] Read a lot of books, blogs, whatever you can get your hands on.
[12:36] Have fun. Play with stuff. See what works, what doesn’t. The way I learn
the best is to kick it around, see how it works. Possibly break it, and then try to
put it back together. I was the guy who took apart all their toys as a kid, and it
drove my parents nuts. That’s kind of the way I approach working with DAM,
and it’s panned out so far.
Henrik: [13:02] Excellent. Thanks Andrew.
Andrew: [13:03] Thanks Henrik.
Henrik: [13:05] For more on Digital Asset Management, log on to
AnotherDAMblog.com. Thanks again.

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Another DAM Podcast interview with Ulla de Stricker on Digital Asset Management

Ulla de Stricker discusses Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • You recently co-authored a book titled “The Information and Knowledge Professional’s Career Handbook” along with co-author Jill Hurst-Wahl. I believe Digital Asset Management could be categorized under the umbrella of Information Management. What inspired you to write this book?
  • What is so different about careers in the field of Information and Knowledge Professionals than any other?
  • Is this book just for beginners entering this career path?
  • What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Transcript:

Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management (DAM). I’m Henrik de Gyor. Today I’m speaking with Ulla de
Stricker. Ulla, how are you?
Ulla de Stricker: [0:11] Fine. Thank you very much.
Henrik: [0:13] Ulla, how are you involved with Digital Asset Management?
Ulla: [0:16] As a consultant I’m involved in everything my clients care about
when it comes to information and knowledge management broadly defined.
Information objects of all kinds, including DAMs of course, are an element in any organization strategy for support to knowledge workers, and I strive to point my clients to the options available and to advise them about the ramifications of those options.
Henrik: [0:40] You recently coauthored a book titled “The Information and
Knowledge Professional’s Career Handbook” along with coauthor Jill Hurst-
Wahl, which I interviewed in the past. I believe Digital Asset Management could be categorized under the umbrella of information management. What inspired you to write this book?
Ulla: [0:58] Jill and I are what you might call “natural mentors.” We’ve always ended up in situations where we discuss career matters with our colleagues and our students in particular. So without being able to pinpoint the exact moment, we did get to a point where we arrived at this collective insight, “Why don’t we just write it all down?” So we set about distilling our answers to the many questions we’ve heard over the years.

[1:26] Our intention was to capture general advice in one place so that potentially our individual conversations with readers could be more personal and focused. But primarily, however, we wanted to give
our colleagues and particularly new entrants to the profession a heads up about all the things you need to think about in your career but never had a chance to focus on in graduate school.
[1:53] Speaking for myself, I certainly discovered that technical skills are only one part of the tool kit we need. I learned the hard way about organizational politics, about being the boss, about interpersonal dynamics, and so on and so on. So you might say the book actually addresses practitioners in a lot of professions. We felt comfortable though speaking to colleagues in those fields where we have personally built our reputations.
[2:21] We’d love to see the book become a graduation gift and a bible for
younger colleagues. That way our suggestions can travel a lot further afield than through personal interactions in meetings and workshops.
Henrik: [2:35] Excellent. So what is so different about careers in the field of
information management professionals than any other?
Ulla: [2:45] I’m so glad you asked it. First, I want to stress how exciting it is to see all the many new opportunities out there for graduates of iSchools. I think we’re still only scratching the surface, and there’s a lot of outreach still to do to orient managers about how the skills of iSchool graduates apply across a vast spectrum of organizational functions. [3:08] But I always encourage those looking for a career to check out the information profession. You and I, Henrik, know it isn’t true, contrary to widespread opinion, that the Internet has reduced the need for professionals who know their way around information management. That said, I need to be honest about what I call the opacity of our profession.
[3:31] You can’t imagine the number of times I’ve heard my colleagues comment on the surprising amount of explaining they found themselves having to do. Sometimes we commiserate among ourselves that perhaps we ought to have considered pharmacy or some other field where clients understand immediately what we do without any further explanation.
[3:51] As an illustration, nobody with a sick pet is in any doubt about the need for or value of a veterinarian, and no one with a leaky roof questions the need for and value of a roofer. Yes, police officers, transport truck drivers, the road repair crews, etc, etc, do not have to explain why they should exist. But we information professionals do.
[4:19] A major factor is the conundrum I’ll never solve that we deal largely in intangibles. We can’t prove that we are adding dollars to the bottom line or that we’re saving lives. So our costs could look like reasonable candidates for cuts when managers are under pressure to slash their budgets. We can convince those managers it’s prudent to equip knowledge workers with authoritative information, and it’s prudent to safeguard corporate memory and so on.
[4:50] But we cannot get away from the fact that information services are, by  their nature, labor intensive and expensive. Before the first customer can find an answer to a question or find an information object, there’s content to pay for, staff to pay for, IT infrastructure to put in place, and so on. It’s understandable to me when a senior executive asks bluntly, “What am I getting for that six or seven-figure line item called the Corporate Information Center?”
[5:21] I’m sure your DAM colleagues recognize the challenge. The bottom line for this nurse is that in our professions practitioners must always be ready to justify their worth. It’s for that reason that one of the chapters in the book deals with crafting business cases.
Henrik: [5:39] So, is this book just for beginners entering this career path?
Ulla: [5:43] Certainly, Jill and I did intend the book for graduate students and recent graduates, but we speak equally to mid-career professionals who may be asking themselves, “What’s next?” We advocate an attitude of personal control.
Oh, yes. It’s true. A new graduate may take that first job because the bills have to be paid. But throughout our working lives every one of us are making choices and plans for the future. [6:10] So that’s why we emphasize in one chapter the need for every single professional to ascertain what’s a group cultural fit and, then to orchestrate choices and activities toward that fit. By “fit,” I mean that, as one example, some of us are naturally happy in environments where others might not be so happy. Just consider the difference between hospitals, law firms, schools, nonprofits, and private sector companies in terms of how it feels to work there.
[6:40] As another example. We’re all unique in terms of the degree of structure and control we like to have at work, the pace we’re comfortable with, whether we like to deal with people, or whether we prefer to work independently, and so on. So, other chapters deal with universal topics, such as developing a professional brand, getting paid what we’re worth, coping with stress, mentoring others. So indeed the book is meant for our colleagues at any stage of their careers.
Henrik: [7:12] What advice would you like to share with DAM professional and people aspiring to become DAM professionals?
Ulla: [7:17] Let me stress again the positive news that in the future, information professionals including the DAMs will be evermore necessary to managing the explosions of digital content. The opportunities keep growing, and I’ll just throw in here, that in the last couple of weeks alone a major consulting firm in Toronto announced several new knowledge management decisions. [7:43] One little challenge does exist. It’s that in the past, we may not have focused sufficiently on marketing our skills, so we do have some competition from IT professionals as an example. So my advice focuses on marketing. My advice is that a successful career depends on developing a solid conviction about our own value and on perfecting the delivery of the explanation of it.
[8:09] I say become a walking business case. Get good at linking your activity to corporate outcomes. Estimate, for example, how much time you save other employees through your work, and then calculate the value to the organization from freeing up that time. Never mind about risk reduction and other intangible benefits. Speak about how you contribute to the overall performance of the organization you work for and use the language stakeholders understand.
[8:39] In other words become a career long advocate for good information practices.
Does that make sense, Henrik?
Henrik: [8:46] Definitely. Well, thanks Ulla. Thanks to also your publisher,
Chandos, who is giving us a complimentary copy. For the first time on this
podcast series we’re able to give away a copy of the book. The book is again
“The Information and Knowledge Professionals Career Handbook” by Jill Hurst-Wahl and Ulla de Stricker. [9:08] The contest between the date of the release of this podcast through the month of August 2011, if you subscribed to Another DAM Blog, that’s AnotherDAMblog.com and AnotherDAMpodcast.com, you
will be entered in the contest immediately. If you are drawn at the end of the month, the winner from that will get a free copy of the new book. Thank you so much, Ulla.
Ulla: [9:36] Well, thank you. It is indeed generous of the publisher to work with us in this way, and I can’t wait to virtually shake the hand of the winner.
Henrik: [9:45] If you would like more information about Digital Asset
Management, log onto AnotherDAMblog.com.

Another DAM Podcast is available on Audioboom, Blubrry, iTunes, and the Tech Podcast Network.
Thanks again.

Announcing the first book drawing for this podcast series…

The one winner of this drawing will receive one free copy of “The Information and Knowledge Professional’s Career Handbook” co-authored by Jill Hurst-Wahl and Ulla de Stricker. To enter the book drawing, simply subscribe to both Another DAM podcast and Another DAM blog by email on each of these websites between August 4, 2011 and August 31, 2011. The winner will be picked from the pool of email subscribers of both Another DAM podcast and Another DAM blog together. The drawing will occur on the first week of September 2011 with a third party drawing the name of the winner. The winner will be announced on Another DAM podcast and Another DAM blog. If you are already an email subscriber to both Another DAM podcast and Another DAM blog, you are automatically entered in this book drawing. The winner will be contacted directly by email for their contact details to ship the book. The book will be shipped directly from the publisher. Good luck to all.

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Another DAM Podcast interview with Richard Buchanan on Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • How does a media company use Digital Asset Management?
  • Do you use specific standards and do you feel there are enough in Digital Asset Management?
  • What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Transcript:

Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with Richard Buchanan.
Richard, how are you?
Richard Buchanan: [0:10] I’m fine today. How are you?
Henrik: [0:12] Good. Richard, how are you involved with Digital Asset
Management?
Richard: [0:15] I work with the Comcast Media Center in Denver, Colorado. We
are a technical facility that supports Comcast and NBCUniversal and commercial
clients throughout North America. We specialize in delivery of file assets, such
as video on demand. We do live events. We do content aggregation and distribution.
We do channel origination, and we do production and post-production.
Henrik: [0:45] Excellent. Richard, how does a media company use Digital Asset
Management?
Richard: [0:52] A media company like ours has a huge inventory of assets with
multiple platforms and routes for delivery. To keep track of all that and be able
to do it efficiently, with high quality, and consistently deliver the customer experience
that’s expected, you have to be able to find your assets and deploy them
in a very rapid turn time. [1:17] For example, we pitch about 10,000 video on
demand assets every 30 days. This comes in from 297 different sources and is
delivered in Canada and the US to 97 percent of the VOD enabled households
available.
Henrik: [1:38] VOD, video on demand.
Richard: [1:40] Video on demand. That’s correct.
Henrik: [1:42] Excellent. Do you use specific standards, and do you feel there
are enough in Digital Asset Management?
Richard: [1:47] In the case of video on demand, we use specific standards that
have been exacted by what’s called CableLabs. A consortium of cable companies
came together about 20 years ago and established a group to test, analyze,
and publish standards so that the industry could share content more easily.
[2:10] This specifically affected how set top boxes were developed, how VOIP
was rolled out over cable MSOs, and now how video on demand is delivered
and managed. There are specifications not only for the file type and the signal
quality, but also the metadata that goes with it.
[2:30] In the Digital Asset Management field, this is a wide open opportunity for
someone to take the reins and form a group to start to define what the standards
are in order to create more interoperability among vendors and more
efficiency for users.
Henrik: [2:52] We would hope that some of those entities may possibly be in
existence such as the DAM Foundation, which was started a few months ago.
Time will tell, for sure.
Richard: [3:02] Yeah.
Henrik: [3:04] Let me finish with the last question I ask individuals that I interview.
What advice would you like to share with DAM professionals and people
aspiring to become DAM professionals?
Richard: [3:12] I would say focus on one of three areas. You can be a technologist,
you can be a leader, or you can be a designer. I think that all three of those
disciplines are very important if you can learn more than one or all three. But I
think the important message is it’s not just technology.
Henrik: [3:39] True.
Richard: [3:40] There has to be some creative thinking, especially around defining
problems, being able to decide what it is you can solve and how you
can solve it and prevent scope creep. So that you know how you’re going to
deliver what, and what it’s going to cost. [3:56] So the benefit to the company
is well demonstrated at the end of the project, and the leaders who are able
to manage these different disciplines and apply the traditional thinking that’s
necessary to deal with legacy libraries and bring them into contemporary digital
multi-platform distribution environments.
[4:19] I think that what I would say is be clear on what your objectives are, define
the problem you’re trying to solve and don’t get distracted from that.
Henrik: [4:29] Great advice. Thanks, Richard.
Richard: [4:32] You’re welcome.
Henrik: [4:35] For more on Digital Asset Management, log on to
AnotherDAMblog.com. Another DAM Podcast is also available on Audioboom,
Blubrry, iTunes and the Tech Podcast Network. Thanks again.

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Another DAM Podcast interview with Magan Arthur on Digital Asset Management

Magan Arthur discusses Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • You wrote an article titled “…Just what is a DAM?” Is this definition static or changing? Why?
  • What advice would you like to give DAM professionals and people aspiring to become DAM Professionals?

Transcript:

Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with Magan Arthur.
Magan, how are you?
Magan Arthur: [0:11] I’m doing very well. Thank you.
Henrik: [0:13] Magan, how are you involved in Digital Asset Management?
Magan: [0:16] I’ve been involved for a very, very long time going back now over
10 years to one of the startup companies in California. We were at the front lines
when Digital Asset Management was an acronym that was created. [0:34] The
claim to fame there was they produced the first really Web based Digital Asset
Management tool. It was around 2000 when client server and VOI P was the big
change over.
Henrik: [0:51] Magan, you wrote an article entitled, “Just What is DAM?” Is this
definition static or changing, and why?
Magan: [1:00] Yeah, I think that it’s still quite relevant. I do notice that [laughs]
on Wikipedia that article is still referenced. I believe that we still see confusion
out there between what is traditional content management and the CMS software
world. [1:25] Often Digital Asset Management is used in such a broad way
that it encompasses everything, including even the document management
systems, nowadays rarely referenced.
[1:38] By the time that I wrote the article, document management was still also
a big piece of the content management pie. I believe that the article still holds
value and that it really differentiates DAM from all these other tools, focusing
on management media rich libraries versus templates for publication versus
documents.
[2:06] I think there’s still a value in defining DAM in comparison to those
other tools.
Henrik: [2:12] What advice would you like to give DAM professionals and
people aspiring to become DAM professionals?
Magan: [2:19] I’ve been thinking about that ever since you sent me those questions
up front. I would say, for DAM professionals, I have the similar advice I
would give to most of the clients that I speak to when we speak about DAM.
[2:39] DAM means so much to so many people. To be an expert in all of them is
probably impossible.
[2:48] If you look at Digital Asset Management as this core capability of managing
in which media in libraries is mostly geared for reuse of content much more
so than for direct publishing and consumption by end users, that again would
differentiate here the CMS versus a DAM.
[3:11] Even in that moment, we have now the wide spread acceptance of Digital
Asset Management technologies in broadcast and in parts of Hollywood in
movie production. I would say that we see very specific requirements and needs
around just that specific area.
[3:32] The news organization would have very different needs and uses for DAM
than the newspaper photo archive.
[3:41] I would say that one advice I could give to DAM professionals is be sure
what your specialty should be, because setting up these very different systems
for different user types and different asset types really bears specific requirement
and requires knowledge that not everybody has readily at hand.
[4:05] The other aspect, one of the questions that I mostly ponder with many of
my larger clients, is the overall Digital Asset Management and reuse strategy.
Looking at large marketing organizations that often touch all kinds of assets, be
it video, be it banner ads, and content that is more geared towards that use or
be it still print.
[4:36] Photo libraries always come into play. I think that one really has to be clear
about what type of skills and services one wants to provide. Is it the very specific
implementation and skills around a very specific content type?
[4:53] Is it more the strategic aspect of looking at a larger ecosystem of many
different content types that come together? Here I would say the complexity of
consolidating taxonomies enterprises and so on, come into play.
[5:11] I’m not sure if I’m clear or not in my answer but I think the long and short
of it is, be clear what it is that you want to offer, and where you want to specialize.
Are you a strategist? Or are you an expert in a specific arena?
[5:25] There’s so much work out there that any expert in any one arena will probably
have plenty of work. Specifically, if they do a good job. I believe that you
can only do a good job, if you start specializing.
Henrik: [5:38] Excellent. Thank you very much.
Magan: [5:38] My pleasure.
Henrik: [5:39] For more on Digital Asset Management, log onto
anotherdamblog.com. Thanks again.

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