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Another DAM Podcast interview with David Riecks on Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • What is a Controlled Vocabulary and why is it important to DAM?
  • What advice would you like to give to DAM professionals and people aspiring to become DAM Professionals?

Transcript:

Henrik de Gyor: [0:00] This is Another DAM Podcast about Digital Asset
Management. I am Henrik de Gyor. Today, we’re speaking with David Riecks.
David, how are you?
David Riecks: [0:09] I’m doing great. How are you doing?
Henrik: [0:11] David, how are you involved with Digital Asset Management?
David: [0:14] ; Well, I got involved early on. I wear many hats in this field. So,
first and foremost I am a photographer, so I create images. I have to find them
myself and manage them myself. As a result of that, I started way back in the
film era, in scanning film and things like that. [0:31] In the early ‘90s found myself
putting images into image database and learning that there were these things
like IPTC, which I had no idea what the acronym meant at that time, and based
upon some of my early work with that and my controlled vocabulary. So I ended
up getting involved in metadata standards work.
Henrik: [0:51] What do you refer to when you mean metadata standards? Can
you clarify that?
David: [0:57] Well, there are a whole number of them. When I’m explaining
it to photographers and designers, and people that are working with image
databases, if they ever use Photoshop, I say, “When you open up that file info
box in Photoshop,” which many of them are aware of, I say, “Do you think that’s
just a single standard?” It’s amazing how many people think it is. [1:20] Actually,
I guess it’s a great kudos to Adobe, because they manage to make it look so
seamless, but there’s actually four or five metadata standards that are being
implemented underneath the covers there. The primary one and the oldest
one for images is something called the International Press Telecommunications
Council or IPTC standard.
[1:41] It started out in the ‘90’s. It was an older binary form. Now it’s been morphed
into this XMP way of storing it. So now it’s called the IPTC Core, and
there’s even a newer version or a compendium or add-on to it, called the IPTC
Extension, and then you’ve got other things. The newest one is called PLUS,
which is the Picture License and Universal System.
[2:06] I’m involved with a number of thee working groups. I got involved with
something called IdeaAlliance early on, working on their DISC, Digital Image
Submission Criteria Working Group, and then got involved with this remapping
of the binary IPTC to IPTC Core, and also served with PLUS as well.
[2:28] I’m kind of right in the thick of metadata standards, and trying to basically
move those forward, so that you’ve got a place to put all the data in
your images.
[2:37] From a photographer’s standpoint, that was one thing I always found frustrating
was if there was some kind of information that should go with a file, but
there wasn’t a specific place to put it, then you’ve got to figure out another way
to store that data, either internally or externally. In the metadata standards if you
can get it incorporated so it’s part of the standard, then you don’t have to figure
out a kludgy way to get around it.
Henrik: [3:07] What is controlled vocabulary, and why is it important to DAM?
David: [3:10] Controlled vocabulary is a defined term it has to do with Digital
Asset Management. I also manage a website called Controlled Vocabulary. It’s
ControlledVocabulary.com, and there is lots of information about controlled
vocabularies examples, how to implement it, especially in an image database.
[3:30] From my standpoint, controlled vocabulary is all about making images discoverable.
What you want to do is make your database easier to search. There’s
many ways to describe concepts, and drawing all these terms together under
a single word or phrase makes it easier to search that. What that usually means
is you’ve also got to find other synonyms or other words that kind of mean the
same thing, and tie those to them.
[3:55] I work with a lot of photographers and one of the things that you could
easily ask them is ask them to find a specific image in their database. They can
do it in seconds. If you ask them, “Could you hand that database off to somebody
else and have them find it?” It would probably not happen, because they
have specific words that they have in mind.
[4:16] They see a certain kind of subject, and they may have very specific terms
that they use to describe those things. Other people may or may not be able
to use those same terms, or they may use a very, very specific term, but then
not use broader terms. For instance, they might use something like the word
‘dog.’ They might put ‘dog’ in as a keyword, but they might not put ‘pet’ or
even ‘animal.’
[4:45] Some people may be looking more generically. They may be looking for
an image of a dog or a cat outside, and don’t really care so much if it is a dog
or cat. They might search on ‘pet outside’ or ‘pet lawn,’ something like that, and
that image will never be found.
[5:04] If you’re putting your images out there, hoping that people will use them,
the first thing they have to do is be able to find them.
Henrik: [5:10] That was an example?
David: [5:11] Yeah.
Henrik: [5:12] If you want to try and sell them, that’s even more important.
David: [5:15] That’s one of the things that most people found … There’s a portal
called Alamy. One of the things early on with that was photographers would
complain, “Hey. Nobody’s buying my images,” and people would ask them,
“How many keywords do you have for it?” “I have three or four.” [5:32] Some
of the same people would go back and rework it, and get it up to where there
were 12 or 15 keywords per image, and then, all of a sudden, they started selling
because people were finding them.
Henrik: [5:45] What advice would you like to give to DAM professionals or
people aspiring to become DAM professionals?
David: [5:50] What I do for managing my own images, and what you do, or what
other people may do, where they’re managing very large entities are probably
a little bit different. But, the things I have learned, that I think are important are,
one, standards are important, if we didn’t already make that clear. [6:09] In addition
to standards, there is also the concept called interoperability. This can come
back to bite you if you’re not careful, because you may be doing something you
think is based on standards and doing it in a standard way. All of a sudden, you
move those images over to a different asset management program, and none of
your descriptions are showing up, or none of your keywords show up, or there
are parts of your data missing.
[6:37] A lot of that has to do with interoperability and testing to make sure that
things work this database reads your IPTC code the same as another one does.
Part of that is on the vendors, but part of that is also up to the DAM professionals,
because you’ve got to check that, test it, before you move stuff over.
[7:00] In addition, another thing that’s really important is preservation. If you’ve
spent the time to embed this information into your images, or your use enterprise
DAM, and write the information back to the image files, and then you
put those out there on social media sites, or share them with other people, it’s
important to know that information is going to still be there when you go back
to look for it.
[7:25] Some of the social media sites, people are probably familiar with
Facebook, but they may not be aware that when you upload an image to
Facebook, it makes a smaller version of it and removes all of your embedded
metadata, so there’s no access, no IPTC, no plus, no anything. If somebody
else downloads that image from Facebook, unless they made a note, where it
came from, they’re going to have no idea where it came from. That can lead
to problems.
Henrik: [7:55] It sounds like it.
David: [7:57] Yeah, and I’m a big advocate for doing your homework. I prefer
to do something once and be done with it, rather than to keep going back and
fixing it all the time, That just seems rather inefficient. The best way to do that, if
you’re probably a DAM professional, is to talk to the people that are using your
image database and find out how they’re using it, and figure out if there is a way
that you can teach them how to use it to make their lives easier. [8:28] It’s amazing.
With most databases, I find people, 9 times out of 10, will do a single word
search, just using the quick search. Many of them aren’t even aware that there
is an advanced search, or an advanced find. Once they learn that, I’m like, all of
a sudden making go from pages and pages of images that are not necessarily
pertinent to their search, and just weed them out and get it down to a very
small number that they can look through very quickly.
Henrik: [8:55] Thank you David.
David: [8:56] Thank you as well.
Henrik: [8:57] For more on Digital Asset Management, log onto
AnotherDAMblog.com. Thanks again.

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Another DAM Podcast interview with Jennifer Griffith and Elizabeth Keathley of UPS

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • Congratulations on winning a 2010 DAMMY Award. Why does a shipping and logistics company use a DAM?
  • What advice would you like to give to DAM professionals and people aspiring to become DAM professionals?

Transcript:

Henrik de Gyor: [0:02] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with Jennifer Griffith and
Elizabeth Keathley. [0:11] How are you?
Jennifer Griffith: [0:12] Great, how are you?
Henrik: [0:13] Great! How are you involved with Digital Asset Management?
Jennifer: [0:18] OK, well, I manage the Digital Asset Management system for
UPS for our global communications function. That includes all communications,
employees, and our agency to create collateral on our behalf around the globe.
[0:37] I’ve managed the team for about three years now. Prior to that, I produced
and directed video for UPS and served in a project management role.
[0:49] During that time, I spent…I guess about nearly 10 years learning about
DAM, starting with a field trip down to CNN in the late 1990’s and was sort of
hooked after seeing the setup they had there.
[1:04] Continued to kind of teach myself about the industry and attend conferences
when I was able, usually when they were in Atlanta or the Southeast.
[1:14] Sort of self-taught in the industry of asset management. A lot of reading of
online materials, a lot of benchmarking with some of my peers here in Atlanta.
[1:25] I advocated for a DAM system here in the communications function pretty
much every year, up until UPS turned 100.
Henrik: [1:34] Wow.
Jennifer: [1:35] We celebrated our centennial anniversary in 2007. Following
that centennial anniversary and trying to find 100 years’ worth of stuff without
a Digital Asset Management system, the company finally made a decision to
officially form the team, named me to management, to manage it, as I’d been
advocating for years. [1:56] Was able to hire a team. We had some dedicated
budget to get a system off the ground.
[2:03] That’s what I do. I’ll turn it over to Elizabeth.
Elizabeth Keathley: [2:05] I got into Digital Asset Management by way of
library and archive work. [2:10] I’ve got a degree in archive management out
of the library science school at Simmons College. I graduated the fall/winter
semester of 2002, I guess…2001? I’m not even sure. I’d have to go back and
look it up.
[2:27] I just love making information accessible. The definition of an archivist is
somebody who arranges and describes collections for preservation and access.
[2:36] That pretty much also describes all of my DAM work. I’ve come to it just
through my work in librarianship and archives.
Henrik: [2:45] Congratulations on winning the 2010 DAMMY award.
What was the DAMMY award for, specifically?
Jennifer: [2:50] Well, thanks, Henrik. We won in the category of Best
Storage, Archive, and Preservation Solution. We’re really excited to be recognized
in that category. [3:01] We’ve got a lot of focus on preservation because
of the metadata models and the Dublin Core Metadata models that we follow.
Elizabeth can, I’m sure, add more to the preservation focus that our team has.
Elizabeth: [3:16] Before I worked at UPS, one of the jobs I had was as a preservation
field services officer for a now defunct corporation called SOLINET,
which was the Southeastern Library Network. I helped people get grants from
the National Endowment for the Humanities to preserve their collections. [3:32]
During that time, I saw a lot of both successful and failed systems. I was able to
take what I had learned on that job, from traveling around the Southeast and
helping people set up their systems.
[3:47] The standards that the American Library Association and SAA and
Digicure and all these other people have put together to come up with a very
stable metadata modeling system for UPS.
[4:00] It’s XML based, like every good system should be. We’ve got a modified
Dublin Core account logging system.
[4:08] It doesn’t matter what happens in the future. No matter what, we can
always suck all of our metadata out of there and put it in any other system.
Henrik: [4:16] Great, that’s very important. Excellent! [4:18] Well, congratulations
again on that reward. Why does a shipping and logistics company use a DAM?
Jennifer: [4:23] Well, Henrik, at UPS we’re a very big company around the
globe. [4:28] In order to communicate globally to our customers and to our
employees, our communications professionals have to overcome differences in
language and culture and time zones to maintain that consistency of brand, to
have access to that central repository of brand assets and to all the guidelines
that go along with the proper use of those assets.
[4:55] Risk mitigation is a big part of what we do. Making sure we’ve got all our
rights management documents and our agreements tied to the assets in our
system within the communications group at UPS.
Henrik: [5:09] Great! What advice would you give to DAM professionals or
people aspiring to become DAM professionals?
Jennifer: [laughs] [5:15] Wow. I would say attend the conferences…a big fan of
Henry Stewart, obviously a big fan of Createasphere. [5:25] The DAM community
has always been very open to sharing. Sharing best practices, sharing mistakes,
sharing lessons learned.
[5:34] You’ll hear it said that no DAM system is like another. Every company has a
system unique to their needs, customized to their needs.
[5:45] Still always very open to saying, oh, you might try this, or don’t do that, or
think of this. I would never hesitate to call on a DAM manager at any company
and say, hey, can you tell me about your system or give me some advice.
[6:02] I would also say obviously define your requirements. Then don’t budge
from those requirements. Early on, we wrote our use cases, defined our
requirements.
[6:14] It’s easy to say, well, I guess we can live with that or we can live with that.
That always comes back to sort of haunt you afterward.
[6:23] Another thing that some of us in the DAM industry tend to do is forget
that these systems require updates. They require maintenance and budget for
enhancements every year. Budget for new user requests every year, where you
can, as you can.
[6:40] I think the large part of why we won the DAMMY award this year for Best
Storage, Archive, and Preservation Solution is really our team.
[6:49] As Elizabeth said, she’s got a masters’ degree in library science. We’ve got
Mary Katherine on our team who has the same degree.
[6:57] I’ve got a background in video production and project management. I can
navigate the politics in a large corporate company.
[7:06] Somehow, between us, we really make it work. We often take a vote in
making a change to our metadata models and in our taxonomies. We’ll argue
about a naming convention for hours on end.
[7:21] It’s having that right team together that helped us be successful.
Elizabeth: [7:24] That is absolutely true. When we were working on
our metadata modeling, we actually agreed then I think why we won the award.
[7:30] We were talking about making changes because we’re taking it in a new
kind of format or a new kind of asset or a group had a different set of requirements
than another. Often, Jennifer will argue for the change. Mary Katherine in
the balance…
[laughter]
Jennifer: [7:44] She breaks it.
Elizabeth: [7:45] Yeah, to break it. She’s the nicest one! We hired her right out
of the program at UNC Chapel Hill. [7:54] She was writing her masters’ thesis on
DAM. We hired her before she turned her thesis in, because we knew she was
the right person on the team.
[8:02] It really is a combination of people.
Henrik: [8:05] She wrote her thesis on DAM specifically? I’m sorry. Was she an
archivist or a library science person?
Elizabeth: [8:11] Yeah, she was in their library science program, studying to be
an archivist.
Henrik: [8:16] Well, great!
Jennifer: [8:17] Thank you so much, and thank you for doing these podcasts,
Henrik. We appreciate the time you put in to sharing this educational information
across the DAM community. It’s really helpful.
Elizabeth: [8:27] Yeah, and we actually listen to them, so…
Jennifer: [laughs] [8:29]
Henrik: [8:29] That’s always helpful. I appreciate that. Thank you so much! For
more on Digital Asset Management, log onto [8:32] anotherdamblog.com.
Thanks again.

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Another DAM Podcast interview with Charles Cole on Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • How does this organization use place holders for packaging?
  • Is there an incentive for getting that information in correctly in the beginning and actually delivering the assets on time?
  • What advice would you like to give for DAM Professionals and people aspiring to become DAM Professionals?

Transcript:

Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with Charles Cole.
Charles, how are you?
Charles Cole: [0:09] I am doing well, Henrik. Thanks for asking.
Henrik: [0:11] Great. Charles, how are you involved with Digital Asset
Management?
Charles: [0:15] Well, I manage Digital Asset Management at a film studio where
I handle mostly home entertainment assets, so for the marketing department
and creative aspects.
Henrik: [0:31] How does that organization use placeholders for packaging?
Charles: [0:38] Well, placeholders, it’s an interesting concept. First, I guess I’ll
explain the concept of placeholders. It’s a pretty interesting concept. Essentially
the way to upload traditional embarks is whoever is uploading the file will select
the file, and they’ll tag it with whatever metadata. That’s the traditional model.
[1:00] What placeholders does is leverages upstream work that has to take place,
say in a marketing system where somebody is essentially planning out the marketing
and says, “I need this asset to fulfill my marketing requirements.”
[1:18] They put in all the information they need into the marketing system, and
then what happens is a placeholder automatically gets created in our Digital
Asset Management system where it’s already pre-populated with all the metadata
that’s required. So now whoever is uploading needs to find that placeholder
and just drop the file in. What happens is it’s automatically tagged with
all the appropriate metadata, and can even be sent downstream based on what
the marketing system says.
[1:47] If they for instance say, “I’ll pick the print vendor,” who is going to actually
manufacture this asset, this physical asset, then as soon as the file gets uploaded,
it can then be tagged with all the appropriate metadata and automatically
be sent downstream to whatever company has been selected.
Another D 82 AM Podcast Transcribed
Henrik: [2:07] Just to clarify, this is basically creating metadata and putting a
placeholder for an asset that will be created in the near future because there is a
schedule for it.
Charles: [2:15] Exactly. It is dependent on you having a plan and knowing what
assets you need. It’s not for everybody. So in a trim or ad hoc environment, or
you don’t know what assets you need, then, yeah, it may not be as useful. It has
been extremely useful in our case where we have thousands of assets that need
to be created, Yeah, it’s been great.
Henrik: [2:39] Granted, there’s a time frame or schedule of when you create
those things for your organization, so you already know that packing needs to
be created for that individual project.
Charles: [2:51] Exactly. Maybe it’s better just to explain it. A marketing manager
for a given territory, say Romania or whatever territory, will go into the marketing
system and say, “I need this specific asset, on this specific date.” The marketing
manager will go in and say, “For this given territory, for this given title, I need
these particular assets to fulfill my marketing plan. I need them on this specific
date. I need them from this specific vendor.” [3:28] As soon as they assign that
date and assign that vendor, that’s when the placeholder gets generated in the
Digital Asset Management system. Now, rather than the vendor just uploading
that file and tagging it with the metadata at the time of upload manually, it’s
done automatically. So they go in.
[3:49] The onus is on them to search for that placeholder using all the correct
metadata. It’s that subtle shift has created a really great situation in terms of our
metadata is now 100 percent accurate, 100 percent complete vs. before, just
trying to twist somebody’s arm into entering all the metadata and entering it
correctly. This just seems to be a much better approach.
Henrik: [4:19] Is there an incentive for getting that information correct in the
beginning, and actually delivering the assets on time in respect?
Charles: [4:27] Yes, actually. If you are responsible as marketing, for putting
together a well-executed marketing plan, obviously the goal is to generate the
most revenue possible. If you want those assets to be created, you have to ask
for them. You have to go into the marketing system and say, “These are the
assets I need to execute.” [4:58] If you don’t do that, those assets will never be
created, and you’ll be viewed as having falling down on the job. “Why this product
created and released? Well, I didn’t ask for it.” There is definitely incentive
there. If you fall short of your revenue targets, that’s a direct asset to revenue
correlation there. You want to make sure that you get those configured and set
up, the marketing funds configured and set up, including the assets that you
need in the marketing system on time, and we take care of everything downstream.
Create that container, and then creative vendor will go in above the file.
Henrik: [5:44] That’s a good way to keep people accountable. What advice
would you like to give to DAM professionals are people aspiring to become
DAM professionals?
Charles: [5:52] I think the best advice I can give which it’s sort I guess you
could say generic advice for maybe getting a job in general in the field that you
want is just really do your research. Go in, and if there is a company that you
want to work for, and do all the research regarding that company in that industry
space, as well. Do your Google News searches, see what all the relevant
happenings have been. [6:22] From a Digital Asset Management perspective, I
would say just network, ask questions. Go out there, do your research and sign
up for industry events, sign up for conferences. There are a lot of well-respected
digital a few really well-known Digital Asset Management conferences that you
can just sign up for. Go and just sit. Get an idea of what the relevant topics are,
and just familiarize yourself with the industry terms.
[6:57] I think that will go a long way towards getting you where you want to go.
Henrik: [7:00] Thanks, Charles.
Charles: [7:01] Absolutely.
Henrik: [7:03] For more on Digital Asset Management, log onto
AnotherDAMblog.com. Thanks again.

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Another DAM Podcast interview with Roger Howard on Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • How does an entertainment software company use a DAM?
  • You recently started a Digital Asset Management meetup group in Southern California. Tell me more about this meetup group.
  • What advice would you like to give for DAM Professionals and people aspiring to become DAM Professionals?

Transcript:

Henrik de Gyor: [0:02] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with Roger Howard.
Roger, how are you?
Roger Howard: [0:09] I’m good. How are you today?
Henrik: [0:10] Roger, how are you involved with Digital Asset Management?
Roger: [0:13] I’ve been involved on just about every level with Digital Asset
Management as a developer, as a systems administrator doing metadata taxonomy
design, designing work flow, building applications. I’ve gone through
vendor selections with about 10 different projects over the past 10 or 12 years.
Henrik: [0:32] Excellent. Roger, how does an entertainment software company
use DAM?
Roger: [0:37] Digital Asset Management means a lot of different things to a lot
of different people. In entertainment companies like video game developers, we
have Digital Asset Management systems involved in the production pipelines
for developing the actual games, the assets that go into the games, the source
code repository management. There is, of course, the marketing DAMs that
manage marketing assets, distribution for sales channels. [1:05] My involvement
is particularly focused on archiving valuable assets, so things like concept art,
and also in providing workflow applications for marketing, PR, and web teams.
Henrik: [1:22] You recently started a DAM Meetup group in Southern California,
along with Lilly. Tell me about this Meetup group.
Roger: [1:30] Well, inspired a couple of other groups around the country, we
thought that, given how dispersed people are in Southern California, but also
how many Southern Californians are involved, in one way or another, in Digital
Asset Management, it’d be a great opportunity to get people together in
person, maybe have a few drinks, talk, share war stories. [1:50] We just had our
first event, in fact, two days ago at the Henry Stewart conference in LA, the
night before the opening day, and it was fantastic. We had a lot of people. We
had maybe 20, 25 people show up. It was a good time, a couple of hours of
hanging out with colleagues, and we hope to keep repeating the event.
[2:11] We’re shooting for another event in maybe a month or two, after the beginning
of the year, and then we’re going to try to keep it going every two to
three months going forward.
Henrik: [2:21] What advice would you like to give to DAM professionals, or
people aspiring to become DAM professionals?
Roger: [2:25] Well, I think it’s actually a great career. I think that there’s a lot
of different opportunities. There’s a lot of different roles people can play that
all are kind of lumped under DAM, but I think my best advice is to go after as
broad and diverse a set of skills as you can possibly manage for yourself, so
both communications and business skills, but also technical skills, I think, are
incredibly important in many DAM careers. [2:59] Myself, I have a very technical
background, but I also have a background in creative production. I’ve done a lot
of production management. Now working mostly on the administration, design,
development, planning aspects of Digital Asset Management systems, having
that background both in technical skills that allow me to work with developers
and IT folks but also having an understanding and background in creative production
and, to some extent, in the business issues around content production
and distribution.
[3:30] It really gives you a much better insight into why it is that people might
want to take advantage of what you have to offer. My advice is not to pigeon
hole yourself into a very limited set of skills. If you can build up a basic understanding
at least of database management, get some basic Sequel skills that are
incredibly handy. XML skills can be incredibly handy, basic scripting tools.
[3:58] So if you’re working in a primarily Mac oriented creative shop, learn a little
bit of Apple script, learn a bit of Python. Learn some web development skills so
you can at least do basic html, a little bit of Java script, a little bit of CSS .
[4:12] Ultimately I think the most important think you can do is spend time kind
of living and walking in other people’s shoes, the people whose jobs you touch
as a Digital Asset Management expert. If you work in a creative environment,
spend some time with the designers, with the artists, with the production managers
that you work with.
[4:33] Try to see if you can book time and work as an intern for a day or a week.
Likewise, if your Digital Asset Management system is heavy on cataloging and
data entry, spend time frequently as a cataloger in your environment so you
understand not only the application of the taxonomy and metadata models
that you develop but the limitations of the tools that may be frustrating your
users. Live and breathe and walk a few miles in your user’s shoes. That will go
a long way.
Henrik: [5:04] Great idea. Thank you, Roger.
Roger: [5:06] Thank you.
Henrik: [5:07] For more on Digital Asset Management, log onto
AnotherDAMblog.com. Thanks again.

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