Miles Rohan discusses Digital Asset Management
Here are the questions asked:
- How are you involved with Digital Asset Management?
- How does a global organization use Digital Asset Management?
- What are the biggest challenges and successes you have seen with DAM?
- What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?
Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I am Henrik de Gyor. Today I am speaking with Miles Rohan.
Miles, how are you?
Miles Rohan: [0:10] I am well, Henrik. Thank you for having me.
Henrik: [0:12] Miles, how are you involved with Digital Asset Management?
Miles: [0:15] : I am Director of Digital Asset Management at Nickelodeon, specifically
for non-broadcast assets. I generally say things that do not move. We
do not deal with video assets. That is a whole separate can of worms.
Henrik: [0:29] How does a global organization use Digital Asset Management?
Miles: [0:32] The need for Digital Asset Management at Nickelodeon grew out
of a need to securely distribute digital assets to licensing partners, marketing
partners, as well as internally, to various departments around the world. It grew
out of that. Essentially they are organized by different properties or brands.
Different people can access them.
Henrik: [0:58] Miles, what are the biggest challenges and successes with Digital
Miles: [1:02] One of the biggest challenges was user adoption. In the early days,
at least, there was a real reluctance to using it. People like having assets on the
desktop or on their server. But over the years we have overcome that. [1:14] I
think, also, security has always been a challenge. We have a lot of different use
cases for a very robust security, a very nimble security, so those are certainly
[1:26] As far as successes, well, it was a challenge. I think user adoption was also
a success, because we went from printing physical guides and mailing them
around the world to ceasing, essentially, printing and no longer shipping guides
around the world. Everything was purely digital. I think getting people into a
mindset of sharing assets because they can be securely shared, has also been
Henrik: [1:52] Great. What advice would you like to share with DAM professionals
and people aspiring to be DAM professionals?
Miles: [1:57] I think it is important to realize that, I think, DAM is really around us
at all times now, whereas 10 years ago that may not have been the case. Now, I
think DAM is…if you are on iTunes or Netflix or Amazon, these are all examples
of DAM that I think aspiring people should be paying attention to, the because
in a lot of cases, they are doing DAM well. [2:23] I think those types of systems
will certainly influence non-consumer-facing, internal only DAM. I tell everyone,
and then I am also, obviously, metadata is key in consistency and controlled
vocabularies. Never underestimate the text view.
Henrik: [2:42] Thanks, Miles.
Miles: [2:44] Thank you.
Henrik: [2:45] For more on this and other Digital Asset Management topics, logon to AnotherDAMblog.com. Another DAM Podcast is available on Audioboom and iTunes. If you have any comments or questions, please feel free to email me at firstname.lastname@example.org. Thanks again.
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