Another DAM Podcast

Audio about Digital Asset Management

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Another DAM Podcast interview with David Barron on Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • Why does a organization focused on sporting goods use Digital Asset Management?
  • What is the big idea behind using master images in a DAM workflow?
  • What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?

Transcript:

Henrik de Gyor: [0:02] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with David Barron. David,
how are you?

David Barron: [0:10] Hey, Henrik. I’m doing great.

Henrik: [0:13] David, how are you involved with Digital Asset Management?

David: [0:16] I’ve been in production most of my career, since I got out of college
in 1989. I managed a service bureau for about three years in the early ‘90s,
which gave me most of my troubleshooting capabilities. Then I worked in advertising
and marketing throughout the rest of that 20 years, where I worked at
places like CAPS Digital and Leo Burnett. I worked at a HBO startup company.
[0:46] I worked at The Marketing Store, the Integer Group and SM Marketing,
and several other places that I started to do a little consulting with. I was a production
artist who also did photo retouching and design. But always doing tech
support, too. Probably because, as a Macintosh user, the IT departments don’t
always fully support the Macintosh platform. So there was always a lot of technical
stuff that had to go on.
[1:21] I started thinking about Digital Asset Management while I was working
at The Marketing Store and trying to get a system in there that would help
us to manage our digital assets. That’s where I fell in love with Digital Asset
Management, and all the capabilities that you can have with Digital Asset
Management. Although I was a production artist at that time, I had to assume
the role of a Digital Asset Manager and technologist.
[1:55] I started here at Wilson Sporting Goods, two years ago, as a Digital Asset
Management Consultant, for their Xinet system that they put in. I had purchased
the exact same system at The Marketing Store, five years prior. I started to
consult on that system because I had known it really well. After about a year of
being here, they hired me full time, where I administered the asset management
system. I can still consult the designers on best practices as I continue to oversee
things from the front end, all the way to the back end of the system.

Henrik: [2:42] Why does an organization focused on sporting goods use Digital
Asset Management?

David: [2:47] I would argue that every company that creates digital artwork and
videos needs some level of Digital Asset Management. Once you have one file,
you have the need for Digital Asset Management, and you have some level of
managing that. So much is being created digitally. At Wilson Sporting Goods,
they create a dizzying amount of graphics per year. Small, 20 some creative
services, employees crank out work like crazy, every day.

[3:22] We have our own staff photographer who’s been working tirelessly here for 27 years. Just taking product shots. There’s terabytes of data, images and tons of people who need them. So wrangling these assets for internal use alone could be considered valuable.
But there’s offices worldwide, partners and dealers that all want to have an
image of “The Duke”, or whatever product they’re trying to sell for their website,
for their own catalogs.

[4:02] Trying to find these assets and getting them the correct one, the one
that’s retouched and outlined or whatever, is a big challenge. So Digital Asset
Management is key here.

Henrik: [4:17] What is the big idea behind using master images in a
DAM workflow?

David: [4:24] The master image paradigm is one that I’ve been percolating in
my brain for several years now. While working at marketing agencies, the workflow
as always to see each job as a closed loop, a single entity. All the art created
for that one job remained in a links folder, in a job folder. Even if you were
working on several pieces with the same images, you’d often duplicate those
images into the links folder of the new job, in order to keep a collection of files
current for that single entity. [4:58] If a product or image changed at the 11th
hour, which never happens, I understand. You were up late replicating those
changes to all those separate folders and all those separate files, and derivatives.
The thought came, “Couldn’t we just keep an image library to link to,
instead of all this duplication?”

[5:19] It was always work that nobody wanted to do or had time to work on.
Even though, in the end, it would have saved time. So this master image idea
was born out of this frustration in production. The temptation to collect all
the images into a job folder is pretty strong, but when the files are linked to a
master image in the master image library, the benefits are pretty fierce.

[5:44] That image is what I heard called, at Henry Stuart New York this year, “The
single version of the truth.” The high resolution images come in or are shot,
and they’re tagged with metadata. They get outlined, retouched, and they go
into the master image library, nested into several folders of hierarchy. You might
have a football folder and inside of that, NFL footballs and leather footballs.
They get nested into this library, like digital shelves.

[6:19] So everybody knows where they are. We keep two of them, one for in
progress images and one for published images or files that are ready to go
to the general public. But there’s only one file that is current. So that changes
to that one file, happened on that one file. Any of the work that’s being used,
that’s all they have to do, update the image in that layout.

[6:47] That way, there is no migration at the end of the job, where we take all
those images and then file them accordingly, so that people can see the images
and grab the images from the latest catalog. They’re already there. There’s no
wondering whether or not, “Was it this image, or this one next to it that looks
similar, that was used in this catalog?”

[7:14] Because they’re linked, and the DAM system shows that link. The files are
tagged with the name in that catalog. It’s really been revolutionary when it’s
done properly. The one thing that really makes it work, because a lot of people
have said, “What if I have a Photoshop file that’s got several images composited
in there? I’ve got to make a new file. How do I track what files are being put in
that Photoshop file?”

[7:50] It’s really difficult. You can put it into metadata. I’m really encouraging
people, now with WCS platform, you can do a lot of compositing effects in
InDesign and Illustrator, for that matter. Although I’m sort of against doing any
page layout or major Photoshop compositing in Illustrator. But to do your compositing
within InDesign, it just makes everything so much easier.

[8:28] Because of the transparency effects that you can do, you don’t have to
be afraid of transparency. You just have to work a little bit differently, because
you’re not working with pixels in InDesign, but if you can do your composites in
InDesign, you still maintain that link to the master image. If you need to move
things around, it’s a lot easier to move things around in one program than it is to
have to go back into Photoshop, make those changes, and move it in.

[8:57] Then resizing, if you’re doing a banner for one person and an ad that has
to look the same, your resizes are a lot easier. You don’t have to worry about
making multiple file images. That’s been a challenge to get that through, but
when it’s done, and I’ve seen it done really well, with all kinds of things, like
reflections and drop shadows and set down shadows, color and vignettes, and
everything, all done in InDesign. The time savings alone are worth it. Just in
terms of versatility.

Henrik: [9:33] What advice would you like to share with DAM professionals and
people aspiring to become DAM professionals?

David: [9:39] I would say that if you’re aspiring to be in Digital Asset
Management, some people say that you need to be a student of library sciences.
Sadly, I don’t have that expertise. From my perspective, you really have
to know your users, more than the assets themselves. How they work, and the
needs and the skills of those users who are using the system more than library
sciences.

[10:12] Because you can easily put more than you need to into the
DAM system, or more than what the users need. That’s where your concentration
should be, is do your homework on who’s contributing to the workflow or
to the image library, and who needs to get the stuff out. Then you’ll have all the
answers you need.

Henrik: [10:40] Putting people first. That’s a great idea.

David: [10:41] Thanks.

Henrik: [10:43] Thanks, David.

David: [10:44] Henrik, it’s been a pleasure.

Henrik: [10:46] For more on Digital Asset Management, log onto
AnotherDAMblog.com. Another DAM Podcast is available on Audioboom,
Blubrry, iTunes and the Tech Podcast Network. Thanks again.

Related Articles

Listen to Another DAM Podcast on Apple Podcasts, AudioBoom, CastBox, Google Podcasts, RadioPublic, Spotify, TuneIn, and wherever you find podcasts.

Need Digital Asset Management advice and assistance?

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Another DAM Podcast interview with Steven Brier on Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • Why does an international hotel chain use Digital Asset Management?
  • What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?

Transcript:

Henrik de Gyor: [0:00] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with Steven Brier. Steven,
how are you?
Steven Brier: [0:10] I’m just fine. How are you?
Henrik: [0:12] Good. Steven, how are you involved with Digital Asset
Management?
Steven: [0:15] I’m the Product Owner, for lack of a better term, of the Marriott
Digital Asset Management System, and several applications that leverage the
DAM to activate brand voice, and automate marketing and sales efforts for 11
different brands worldwide.

[0:34] In this role, I develop a strategy. I prioritize
the development. I manage all the internal and external resources. Whether that
be our development shop, advertising agencies and others. I serve as liaison
between the business and what we call the tools, which includes the DAM and
any of the other applications that link into the DAM. I also project manage any
integration efforts between other applications in the DAM which is extremely
important.
[1:05] We’ve made the DAM accessible through an API. That makes it much
easier for other applications to tap into those assets that live there, further
gleaning and pulling value out of those assets.
Henrik: [1:23] Why does an international hotel chain use Digital Asset
Management?
Steven: [1:28] Marriott uses it to secure the investment that’s made in digital
assets from a property standpoint and also, from a corporate standpoint.
Whether we have assets for brand and brand marketing, human resources, internal
communications, we use the DAM to secure that investment. Also, to glean
the maximum value we can out of those assets.

[1:56] Before we actually had this
thing, assets were stored on servers in hard drives and disks. You really couldn’t
access them, not in a global fashion, and certainly not even a cross department
way. This now allows people to use these assets, and to actually get them out
to people.
[2:18] The reason why we initially built it was to help build our brands. We were
going to a strategy of brand distinction. We really needed to categorize assets
that would be used specifically for each brand and not cross pollinate, if you will,
so that we could get a distinction.
[2:40] I guess the final thing you could say is just to save money, because they’re
specific. We collapsed nine different databases around the world, and I wouldn’t
even say that was all of them.
[2:56] We did that in a formalized way, but then I think there have been other
teams, groups, and organizations throughout Marriott who have since found our
tool and added their assets to the system, as well.
Henrik: [3:12] What advice would you like to share with DAM professionals and
people aspiring to become DAM professionals?
Steven: [3:18] The first thing is, if you’re going to be taking something on like
this, you’ve got to have some thick skin, [laughs] because it’s very sensitive.
Everyone has their own ideas how it should be done, and then they’re very
protective as to their assets and the control of those assets.

[3:38] In large corporations like Marriott it is, as I like to say, a house to house battle. It’s pretty rare that you see a company that scopes out to centrally fund an enterprise like
solution, because many times it’s millions of dollars, you have to fight through all
of the systems, and there are misunderstandings.
[4:00] A way that we were able to do it was we built small. We proved it out, the
concept to do a certain set of tasks, or to solve certain problems. Then, as we
proved that out, we started to evangelize the system to build that support and
get others to take ownership of their slice of the pie.
[4:24] In a sense, I guess you should be a salesperson, too. That’s not always
something that people in this position really aspire to or have the skillset to do,
but it’s just a matter of getting out, talking to people, and helping paint the picture
for them so they can see what the Digital Asset Management System can
do for their group, and what centralization of that, the value of centralization,
can have to their organization.
[4:57] The other thing is just to be open and solicit feedback, even criticism and
complaints. This is somewhere all the good ideas for our system have come. I
always like to say that, when people stop complaining, [laughs] I don’t have a
healthy system, because it means people are starting to disengage.
[5:15] I have really fostered this open door policy so that people understand that
if they have an issue with the system, if it can be solved. We’re perfectly willing
to do that.
Henrik: [5:28] Allowing people to complain, but taking those complaints and
seeing what challenges can be resolved to make the system better. That’s a
great piece of advice there as well.
Steven: [5:36] Right.
Henrik: [5:38] Thanks Steven.
Steven: [5:39] You are quite welcome.
Henrik: [5:42] For more on Digital Asset Management log onto
AnotherDAMblog.com. Another DAM Podcast is available on Audioboom,
Blubrry, iTunes, and the Tech Podcast Network. Thanks again.

Related Articles

Listen to Another DAM Podcast on Apple Podcasts, AudioBoom, CastBox, Google Podcasts, RadioPublic, Spotify, TuneIn, and wherever you find podcasts.

Need Digital Asset Management advice and assistance?

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Another DAM Podcast interview with David Fuda on Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • How does an organization focused on furniture use Digital Asset Management?
  • Tell me about your title.
  • What advice would you like to provide vendors when trying to approach and sell to a potential client?
  • What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Transcript:

Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with Darth, Lord of the
DAM. I mean, David Fuda.
David [0:12] , how are you?
David Fuda: [0:13] Very good this morning, how are you?
Henrik: [0:15] Good. David, how are you involved with Digital Asset
Management?
David: [0:19] I’m Digital Asset Manager for Ethan Allen Global. Ethan Allen is a
home furnishings company. We’re based in Connecticut. It’s a worldwide operation.
Out of our headquarters area is where the Digital Asset Management
system is based.
Henrik: [0:34] David, how does an organization focused on furniture use Digital
Asset Management?
David: [0:40] Many ways. Its key function right now is in the Style and
Advertising Departments. Digital photography was introduced in Ethan Allen
about three, four years ago. At the time, we realized, suddenly the volume of
images that was being photographed went up 10fold over what it was in film.
We had to get a handle on the amount of images that were being done. [1:07]
Digital Asset Management is what we needed to wrangle in what turned in from
a year’s shooting of 10,000 images to 100, 000 images.
Henrik: [1:14] Wow.
David: [1:15] Yes. At the time I was Senior Staff Photographer. I had been so
with Ethan Allen for 11 years. When they started talking about Digital Asset
Management, it peaked my interest as some type of field that would be something
new, and exciting and different, and definitely growing. So, I took on the
position as Digital Asset Manager. [1:36] I found one of the most useful ways,
once the DAM was up and running, was its ability to allow users and groups
that before had no access to print or web ready artwork, for instance, our PR
Department, Training Department, Merchandising Department.
[1:55] Before, if they had the need for a print or web ready image, they would
have to open a job ticket with Production, and go through a process of asking
them. Say, for instance, there was a particular sofa that a print magazine required
a shot of in the living room. It could start to involve two, three people to
look for a particular image.
[2:17] Nowadays, the PR individual can jump right into the DAM, do a search,
and find a multitude of room images featuring a particular sofa that was required
to be seen. They can draw their own print or web rendition right from
the DAM, and not involve the production department. It’s very quick, very easy.
They simply love it.
Henrik: [2:37] That’s a great example of self-service.
David: [2:39] Yes, it is. It’s a wonderful thing.
Henrik: [2:42] Tell me about your title.
David: [2:45] I came up with the title Darth, Lord of the DAM, because at the
time when the DAM was introduced, it was a totally new concept, at least to
Ethan Allen and all the departments. No one was really certain what a DAM
was. To make people look up from their desk and their daily task, when I would
walk into someone’s office and introduce myself, as opposed to Digital Asset
Manager, Darth Lord of the DAM, seemed to really make them look away from
their computer desktop and, “What? Excuse me, who are you?” [laughs] [3:18] It
was a nickname I chose to make people notice there was something new on the
block, and it happened to be the DAM.
Henrik: [3:27] What advice would you like to give to vendors when trying to
approach and sell to potential clients?
David: [3:33] I would like to say, as far as the vendors go, when approaching
a client, I noticed a couple of things that seemed to be a constant as we were
looking at different DAM systems offered by different vendors. They came in
with a preset presentation, a PowerPoint or whatever the case may be, of what
they envisioned a typical user might be for their product. [4:00] I’ve come to
learn that users for the DAM are as varied as the clients are. They would make
a presentation with, “OK , Ethan Allen’s in photography, they make a magazine.
Let’s show them something like a fashion magazine.” It was completely unrelated
to how we would use the DAM.
[4:18] I think it would be best if the vendor took some elements that a potential
client may be using as assets in their DAM, then mocked up some type
of, “This is what your DAM could look like,” as opposed to presenting something
generic.
[4:36] Of course on the other hand, looking back, hindsight, Ethan Allen could
have presented each vendor with a collection of images, mockups, and magazines,
saying “These are the type of assets we would be putting in a DAM. Show
us how we can make them relate.” So, a little advice for both.
[4:57] I had one particular vendor who had that had a very fine looking product,
we were very impressed with the user interface. It seemed like something that
was really designed more towards images, rather than documents, and really
wanted to succeed.
[5:12] But they failed, not once, but twice in the presentation. They insisted on
having a presentation given to us via remote desktop. Both times the remote
desktop connection failed. It’s kind of hard to sell a product to people holding
the checkbook on something that won’t function. We had to pass on them.
[5:33] From the buyer end, if I could offer a little advice. Not only in presenting
particular types of assets to them to make a mockup for you, I’d also like to
suggest to any particular buyer to go ahead and look at the vendors’ service
department. Once the DAM is installed, the techs at the their customer service
are going to be your best friends for many months to come.
[6:02] We were fortunate, the product we chose, the tech support is outstanding.
I would suggest, possibly, if you’re in the market for a DAM, look at a
vendor, ask to talk to probably one or two if you could, of their users. Talk directly
to their IT department, if possible.
Henrik: [6:24] You mean the customer facing technical people?
David: [6:28] Yes, definitely.
Henrik: [6:29] From the vendor? As well as the customer service under
their VSLA?
David: [6:38] Yes, because if you’re not familiar with a DAM at all and once you
install it, it’s a big piece of software. It’s going to be something intimidating to
some people, some of your users. Other users are going to dive right in and
love it. [6:52] Also a piece of advice to buyers, once you purchase the DAM,
it’s not going to be set and you can walk away from it. Your DAM will always
be morphing, changing as new groups are added. As the needs of your users
expand, there’s going to be meta fields constantly be added. Others that are
now irrelevant, you might as well pull.
[7:16] The DAM’s never, “Build it and there it is and walk away.” It’s going to
be changing with your business needs. As far as that goes, our particular DAM
software, speaking of morphing, it’s only been installed three, four years. We’re
going to be facing an issue, coming up, with its compatibility with web browsers.
Most of our users are using a web based client.
[7:48] Regrettably, the version of our DAM software is already a version or two
old, being only four years old. It’s no longer updated and supported. Well, it is
supported, but it’s no longer updated to match and function with new, current
browsers coming out.
Henrik: [8:11] Hmm. There’s a lot of them.
David: [8:12] Yep, it’s all of them. Any new machines we install, or OS upgrades
that are done to users’ computers, all have to be backstepped with the browsers
to make sure they function with the DAM.
Henrik: [8:25] Hopefully they can support that by supporting back versions and
updating, as you suggested.
David: [8:32] Yeah, it would be nice. I suspect there are many customers of
there that are out there with a back version like we have.
Henrik: [8:40] What advice would you like to share with DAM professionals and
people aspiring to become DAM professionals.
David: [8:45] As far as aspiring to be DAM professional, I can relate Ethan
Allen’s experience with it. When our exploratory committee was first looking
into software and the idea of building a DAM, they thought it was more important
to have an individual that knew the company, knew the departments
that would be involved in the DAM, being Photo Studio, Style Department,
Production Departments are the three key departments, and someone who
Another D 174 AM Podcast Transcribed
knew the product and the business model of the company. [9:18] So, as opposed
to looking for someone with the tech experience, they looked inside. I
seemed to fit the bill, they offered the position to me. I had been with the company
10, 11 years at the time. I went for it because of my knowledge of the individuals
that would be introduced to this new software, the DAM, how it would
be deployed, and its needs would be to meet our requirements as a company.
[9:47] I think it was a good choice on their part to choose from within, someone
who knew their business model, as opposed to someone who was formally
trained in the DAM aspect and introducing them to the company.
[9:59] It may be a good piece of advice to the company to look for their DAM
administrator, or the Lord of the DAM from within, as opposed from without,
because that individual may be with your company already.
[10:09] In addition, I’d like to offer a piece of advice that didn’t handicap us,
but it was an error on our part when we first started investigating a DAM. The
exploratory committee looked at the DAM as a piece of software that would
be used by the members of the departments, again the Style Department,
Photo Studio.
[10:34] They didn’t realize just how intertwined the software of the DAM would
be with the servers. The IT department wasn’t consulted until the project was
well underway. It was simply because of our unfamiliarity with the DAM, and not
realizing that it was such a database and application driven piece of software,
completely based on the servers.
[11:05] So, for anyone looking for a DAM, bring your IT boys right to the
first meeting.
Henrik: [11:09] Thanks David.
David: [11:10] OK .
Henrik: [11:12] For more on Digital Asset Management log onto
AnotherDAMblog.com. [11:16] Another DAM Podcast is available on Audioboom,
Blubrry, iTunes, and Tech Podcast Network. Thanks again.

Related Articles

Listen to Another DAM Podcast on Apple Podcasts, AudioBoom, CastBox, Google Podcasts, RadioPublic, Spotify, TuneIn, and wherever you find podcasts.

Need Digital Asset Management advice and assistance?

Another DAM Consultancy can help. Schedule a call today


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Another DAM Podcast interview with Alex Wolff on Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • How does a global beauty company use Digital Asset Management?
  • How has Digital Asset Management been able to save you time and money?
  • What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?

Transcript:

Henrik de Gyor: [0:02] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with Alex Wolff. Alex,
how are you?
Alex Wolff: [0:10] I’m doing excellent. How about yourself?
Henrik: [0:12] Great. Alex, how are you involved with Digital Asset
Management?
Alex: [0:17] I’m the Manager of Sales Technology for Coty Beauty. That’s actually
in the sales side, not on the technology side. I was tasked with finding a
solution for delivering images from our New York office to our field sales, which
are spread throughout the US, and also to customers, and occasionally to third
party vendors. [0:43] I had to go through the whole process of selecting a DAM
vendor and implementing that solution here, finding the right parties internally
to eventually own it, and in terms of moving the images from place to place
and distributing to the field. It was an exercise in replacing the manual effort of
burning disks, shipping them everyplace, and tracking those requests. It was a
lot of work being done here, a lot of manual stuff.
Henrik: [1:21] Sounds like it. How does a global beauty company use Digital
Asset Management?
Alex: [1:25] We use it a couple of different ways. There are various tools. The
very basis, everything starts with the idea for a graphic or an image. From the
time that image is developed and then eventually either shot, if it’s photography,
or created in Photoshop, or illustrated, the whole request and concept
needs to be tracked from person to person and approved as it goes from creative
to marketing to sales back to creative. [2:01] The Digital Asset Management
system helps keep the notifications moving. The next person in line in the workflow
has to be notified because the prior person approved it. That’s the basics.
Then it’s got to track where the images are stored in the file system so that
when a request comes in, it could be shipped out.
[2:24] The next piece is a library function, storing all of the images internally.
Then we needed a tool that was going to help us identify the images that were
ready, what we call our final, retouched images which is a small portion of the
thousands of images that we create. We make them available to the sales team
so they can provide them to customers for advertising or doing presentations at
sales meetings.
Henrik: [2:53] Excellent. Alex, how has Digital Asset Management been able to
save you time and money?
Alex: [2:59] My role is to find efficiencies for the sales team. Sales team had a
two to three, sometimes four, week wait for images, even if they were already
shot because we didn’t have a way of finding them and delivering them quickly.
I had to find a solution, and from there I back off except for procedurally and
user type administration. [3:22] It’s amazing, we’re using a company called
Widen as Software as a Service. Our people, now, go in, find all the images
that they’re looking for, provided they’ve been shot, and get them back in their
hands in 10 to 15 minutes no matter where they are in the world.
[3:40] One consultant estimated that it cut out about a half a million dollars in
waste in terms of efficiency because of how much time we spent tracking. A lot
of people forget that most of the time surrounding all this, it doesn’t take long
to burn a disk. It doesn’t take long to ship a disk. But you could take two or
three hours’ worth of phone calls tracking over the life cycle of a request.
[4:03] First, it’s cut out the time to market which is it used to take us two to three,
maybe even four, weeks to get images out to our sales team from New York.
That cost would be 60 people overnight shipment. You’d have $15 for an overnight
shipment times 60 people. So each set of requests might save us $900.
[4:29] Additionally, there the time that’s spent burning disks, the time wrapping
them and shipping them. The efficiencies that we’ve received by going to an
outside vendor really paid off.
Henrik: [4:41] What advice would you like to share with DAM professionals and
people aspiring to be DAM professionals?
Alex: [4:47] I would start off with having a good foundation in library sciences.
They need to be somewhat technical, be familiar with Windows or the Mac
Operating Systems and the file systems. [5:04] The key to success is being able
to not store an image, it’s to be able to find an image. Categorization and
hierarchies are all things that people that are involved in DAM need to be able
to do very well to recognize what’s going to be effective or more to the point,
what’s not going to be effective.
[5:25] That will allow the end user who is not a librarian, to be able to quickly get
the assets in a timely fashion and delivered very quickly to the final destination.
Henrik: [5:42] Great. Thanks Alex.
Alex: [5:45] You’re so welcome.
Henrik: [5:47] For more on Digital Asset Management log on to
AnotherDAMblog.com. Another DAM Podcast is now available on Audioboo,
Blubrry, iTunes, and the Tech Podcast Network. Thanks again.

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