Henrik de Gyor: [0:00] This is Another DAM Podcast, about Digital Asset
Management. I’m Henrik de Gyor. Today we’re talking about Kickstarter, launching the first Kickstarter project related to Digital Asset Management, transcribing Another DAM Podcast.
[0:14] In mid-April of 2013, I launched the first Kickstarter project related to Digital Asset Management. This was to fund the transcription of Another DAM Podcast. Over 120 episodes of this podcast have been recorded, including 80 interviews with different professionals from various organizations. The goal is to transcribe these podcast episodes from audio into searchable text.
[0:37] How do we do this? Using Kickstarter, a crowdfunding website for creative projects, individuals can back projects they believe in. In this case, the project involves transcribing audio podcasts into text. No, we’re not going to ask you to transcribe the audio for us. A transcription service will do all the transcribing of these podcasts for us, and they charge for every minute of audio. There are over 11 hours of audio to transcribe. The bulk of the funding raised through Kickstarter will pay for this transcription work. The rest of it will pay for the rewards that backers get for pledging towards this project.
[1:14] The rewards vary based on the amount of funding they pledge everything from an eBook, exclusive to Kickstarter, of all the transcriptions compiled together, which will only be available for backers of this project. At a higher level of funding, people can speak to me, as a DAM consultant, regarding Digital Asset Management related topics. At the highest level of funding, there’s a combination of either of these, including a limited-edition, printed version of Another DAM Podcast transcribed.
The funding goal for this project is $3,000. At the time of this recording, we
have 53 percent of that funding, from 35 backers, with seven days left to go.
Under the rules of Kickstarter, which is an all-or-nothing crowd funding model, if we don’t obtain that goal, none of the backers get charged anything and the project does not happen at all. The deadline for this project is May 17, 2013, at 6: 26 PM Eastern time. That is when all the funding needs to be in or the project doesn’t go forward.
[2:17] In order to track the progress of this project, either now or in the future, you can go to kickstarter.com, and in their search bar on that website, type in Another DAM Podcast and you will find what’s going on with that Kickstarter project, now through August 2013, when all the rewards are scheduled to be delivered, if this project is fully funded.
[2:44] I encourage you to take a look at the project, support it if you can, and
help spread the word throughout your network, your colleagues, and other professionals you know of who may be interested in this project.
[2:55] Why should you transcribe Another DAM Podcast from audio to searchable text? To make this resource easier to reference. Audio is inherently not easily referenced, nor indexed, nor searchable. Transcribing them would make this possible.
[3:13] People from over 64 countries listen to Another DAM Podcast to learn
more about Digital Asset Management and how DAM is used within various
organizations. Professionals working in the field of DAM listen to these podcasts and enrich their knowledge from the variety of perspectives. College students are assigned to listen to these podcasts as it relates to their coursework, in library science, information management and archival studies.
[3:39] The final transcriptions will be made available, per podcast, online, on Another DAM Podcast. If you make this project a reality, everyone will benefit from it because it will be fully searchable online.
[3:58] For more on this and other Digital Asset Management topics, log on to AnotherDAMblog.com.
Jake Jaroch and Ryan Messier discuss Digital Asset Management
Here are the questions asked:
How are you involved with Digital Asset Management?
Why does an organization focused on motorcycles use a DAM?
What are the biggest challenges and successes with Digital Asset Management?
What advice would like to give to DAM professionals and people aspiring to become DAM Professionals?
Transcript:
Henrik de Gyor: [0:00] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today, I’m speaking with Jake Jaroch and
Ryan Messier. How are you? Jake Jaroch: [0:12] Good. How you doing? Henrik: [0:13] Good. How are you involved with Digital Asset Management? Jake: [0:16] I oversee our photography department, art studio, and I oversee
our Digital Asset Management System. The way I’m tied to Digital Asset
Management System is I do more of the long-term planning and the functionality
for the system. Ryan does more of the day-to-day, hands on operations support of the system. Ryan Messier: [0:35] I handle the day-to-day operation for the DAM and support
the system from the admin side. I also handle requests from different
stakeholders, both internally and externally for the company. Any projects that
come across the table from an asset management standpoint is my responsibility
to take care of. Henrik: [0:52] Why does an organization focused on motorcycles use a Digital
Asset Management System? Jake: [0:56] Believe it or not, we have about 170,000 in assets in our system. We
have assets sent to us from other departments within the company, for instance,
our motor clothes which aim with our clothing line, our parts and accessories,
our retail environment group, marketing, communications, our HDM, which has
derived our archival, imagery and video. So we’re actually getting fed a lot
of assets from the company and it allows us to reuse the assets in other areas of
the company, therefore saving us a lot of money. Henrik: [1:36] What are the biggest successes and challenges with Digital Asset
Management? Jake: [1:40] I think some of our bigger challenges is with the DAM system, for
extracting from the system search, our metadata, training our stakeholders how
to use the system. We have such a custom vocabulary here at Harley Davidson.
For instance, we have some of our miles are named Dyna, Touring, Softail, so
these are kind of unique names. For instance, Touring might mean something
else to somebody outside of this company. Therefore our search was very complicated.
It was hard to use a synonym dictionary. Ryan: [2:15] The synonym dictionary that we had to establish, would optimize
our search and it was just difficult to establish that taxonomy because it is so
unique to a company. Jake: [2:24] Then another challenge that we faced was selling our leadership on
actually investing money into the system. It’s very hard for leadership to see the
value in something that they are not getting a return on, or a hard number of
return on. It costs us a lot of money, a lot of time, a lot of resources, the implications
of using assets without rights, all these things cost the company money.
[2:49] If we have all that information in the DAM system and we’re able to reuse
the assets, we’re able to save the company money. It was very difficult to sell
that to leadership. Henrik: [2:59] From my understanding, it’s basically a soft cost savings. You’re
not selling things directly from the Digital Asset Management system. Is that
fair to say? Jake: [3:07] Yes. That’s exactly right. Henrik: [3:08] Good. It does save you time likely in search, provided it works
well, to save the amount of time it would take if there wasn’t a system in place to
find those 170 some thousand or however many assets you have til they understand
that point. Jake: [3:21] Right. I’ve run some numbers. I said before that they’re soft numbers,
so it’s really hard to come up with the actual number. We save the company
hundreds of thousands of dollars every year by reusing assets and by
having the rights on all of our assets. [3:35] The successes of the DAM system
are pretty much the same thing. Exactly what I was saying was one of our most
difficult things, selling this, was actually probably one of our most biggest successes.
We were able to sell it to leadership, they bought into it, and they stuck
a lot of money into it. Ryan: [3:50] The system itself is a great success. Our old system that we used
years ago was very difficult to navigate and very difficult to use. Users had a
hard time getting the assets that they actually needed. This new site has vastly
improved the general user-ship, and everybody has received it quite well. [4:09]
That was a huge project that Jake took on over the last three years. I came on
two years ago, and I’ve been running the day-to-day since then. That was a big
success basically, just from a company standpoint. Henrik: [4:19] What advice would you like share with DAM professionals and
people who are aspiring to become DAM professional? Jake: [4:24] I would tell them to run. Henrik: [laughter] [4:27] Jake: [4:28] Run while they can. No. I’m just kidding. It is a very difficult field to
be in though. You’re basically a pioneer. DAM has been around for a while, but
still it’s not perfect. [4:40] It’s a very difficult world to be in, and it feels like you’re
only one. As stupid as that may sound, it’s like nobody speaks your language.
It’s very difficult to find a friend in the DAM world, if you will. Henrik: [4:53] I’ve heard that many times, honestly. Jake: [4:56] You really need to be organized. You have to have thick skin to be
in this profession. I don’t want to turn anybody off by going down this path,
because it is very rewarding, but it is difficult. In a sense, it is kind of fun being a
pioneer and going down this path that most wouldn’t dare travel. Henrik: [5:18] It’s definitely exciting, one way or another. Ryan: [5:22] Playing off of that pioneer analogy, most people, when you tell
them that you’re a DAM Asset Manager or something along those lines, they
don’t know what you’re talking about. Even, for instance, my family really don’t
have an idea of what I do. But knowing that you accomplish such a grand accomplishment
for the company or whoever you work for.
Jake: [5:44] It is the truth. I wouldn’t change what I do in the DAM world. But
looking back at the last six years that I’ve been involved with the DAM here at
the company, it has been very challenging to break down those walls and those
barriers of bringing the DAM system to the company. Henrik: [6:01] You’re implementing change management across the organization
of how they’re managing their people, processes, technology, and information.
I totally value your candor and honesty on those points. Thanks, guys. Ryan: [6:11] Thank you. Jake: [6:12] Thank you. Henrik: [6:13] For more on this and other Digital Asset Management topics, log
onto AnotherDAMblog.com. Another DAM Podcast is available on Audioboom
and iTunes. If you have any comments or questions, please feel free to email me
at AnotherDAMblog@gmail.com. Thanks again.
What are the biggest challenges and successes with Digital Asset Management?
What advice would you like to share with DAM Professionals and people aspiring to become DAM professionals?
Transcript:
Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset Management. I am Henrik de Gyor. Today I am speaking with Steven Miller. Steven, how are you? Steven Miller: [0:09] I am fine. Henrik: [0:10] Steven, how are you involved with Digital Asset Management? Steven: [0:13] I have worked with digital assets for cultural heritage organizations, such as libraries, museums, archives and historical societies, that type of thing. I used to work in a university library, and when I did that, I served as a metadata consultant for them. [0:28] I assisted with metadata design for digital collections, mostly digitized items such as images and text from our archival collections. I also co-chaired a metadata working group for a Wisconsin statewide cultural heritage digital asset repository. [0:45] What I do now is, I teach full-time at University of Wisconsin, Milwaukee, School of Information Studies. As part of that, I teach a graduate course on metadata and also an online continuing education workshop on metadata for digital collections, for people working in the field. Henrik: [0:59] You wrote a how-to manual about metadata. Tell us more about this. Steven: [1:04] I have been teaching my graduate-level metadata course for many years at the school, and I really never found an adequate textbook that really addressed the hands-on how-to-do-it aspects of designing a metadata scheme and creating metadata for digital assets or objects. [1:22] As I worked through the course, I ended up creating my own material that was more or less equivalent to my own textbook, but I had it in various Word documents, examples, illustrations and exercises. What prompted me to write the book was that I received a lot of positive feedback from working professionals in the field who took my online metadata workshop. They said how helpful it was to them in practice. [1:49] That led me to approach a publisher about actually publishing my own book. They liked my proposal and agreed that it would be a good thing. “Metadata For Digital Collections A How-To-Do-It Manual” fills a gap in addressing that hands-on how-to-do-it aspect. It includes principles and various other topics about metadata, but also that hands-on aspect. It is oriented towards cultural heritage digital assets. Henrik: [2:18] What are the biggest challenges and successes with Digital Asset Management? Steven: [2:22] I think there are a lot of challenges. The ones, of course, I am most familiar with relate to metadata and control vocabularies. I think that they are extremely critical to provide intellectual access to any organization’s digital assets. It is a challenge to design a good metadata scheme from the beginning that is going to serve their user needs for whatever organization it is. [2:44] Good metadata is essential to helping people find what they need or what they want to do their jobs and to discover resources they might not otherwise have thought about. After designing a good scheme or element set and specifications for that, the other challenge is to create good quality metadata to produce that scheme, that Digital Asset Management System. [3:07] I think it is a challenge for a lot of people who do metadata to really understand how important it is or how critical it is for findability and usability of digital assets for an organization. That is a challenge to get people to understand that. Another challenge is, I think that the design of a metadata scheme, and when I say a metadata scheme I mean the selection of the elements, the specifications. [3:33] Is an element required or optional? Various database specifications, and so forth. The design of the scheme and the design of the backend database and the front end user interface should all go hand in hand with each other. I think they are really all interdependent and the same people should be involved in doing that. [3:53] I really think it helps to develop a set of functional requirements from the beginning and have several key people in the organization involved in that. People who know what kinds of digital assets the organization has and how they need to be used. Henrik: [4:10] What advice would you like to share with DAM professionals and people aspiring to become DAM professionals? Steven: [4:15] I think it is good to learn what you can about metadata or digital assets and digital collections, whether through books or articles and so forth. It is a very helpful thing to understand database design and data modeling, since a Digital Asset Management System is a database. [4:32] It is good to understand what metadata is. It is really just another form of data in a database, but it is about the digital assets. It describes them and provides access points for finding them. It helps people to gather various assets based on common characteristics. Metadata can also help manage and preserve digital assets over time. [4:53] I think it is really important to understand how critical control vocabularies are for giving people consistent retrieval of digital assets. I think even in creating a simple database, like Microsoft Access or even a flat spreadsheet in Excel, using sorting and filtering functions can help illustrate how the values you put into each cell are going to affect whether people can retrieve data consistently. Henrik: [5:20] Great. Thanks, Steven. Steven: [5:22] Sure. Henrik: [5:23] For more on this and other Digital Asset Management topics, log on to AnotherDAMblog.com. Another DAM Podcast is available on iTunes and AudioBoom. If you have any comments or questions, please feel free to email me at anotherdamblog@gmail.com. Thanks again.
How are you involved with Digital Asset Management
How does an organization focused on food use Digital Asset Management?
What are the biggest challenges and successes you have seen with DAM?
What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?
Transcript:
Henrik de Gyor: [0:08] This is Another DAM Podcast about Digital Asset
Management. I am Henrik de Gyor. Today I am speaking with Megan Re.
Megan, how are you? Megan Re: [0:10] I am good. How are you? Henrik: [0:13] Good. Megan, how are you involved with Digital Asset
Management? Megan: [0:37] I am involved with Digital Asset Management. I oversee the photography
for Food Network and Cooking Channel brand, and my position overlaps
the creative, the production and the asset management of photography. I
came to Food Network to redevelop and build a working photo team. With that,
I had to get my hands wet in all of the areas. [1:00] Coming from a background
with a BFA in photography, I understand what’s happening with a photographer’s
thinking, what is happening with digital techs’ thinking, an editor and
creatives. With that, we come down and we are working with our photography,
with our assets, with our DAM system, with organization and getting images out
to everyone’s needs ASAP. Henrik: [1:04] How does an organization focused on food use Digital Asset
Management? Megan: [1:16] We need it drastically. Without it, we would be lost. A company
as large as ours, we have thousands and thousands of photos. We are actually
turning 20 this year. Henrik: [1:17] Congratulations. Megan: [1:43] Thank you. That means we have 20 years of photography. We
have them in slide form, transparency form, and most currently over the past
10plus years, digital form. That also encompasses not only food and recipe
photos, but we have talent. I mean, our chefs, we have so much talent happening.
We have production stills happening for every show, we have events, cookbooks,
branding it goes way beyond the food and recipes. [2:09] You are talking
about hundreds and thousands of images, and with that, many internal teams,
because we are a brand. We have a marketing team, a press team, our new
business team, an international team, which is many, many countries. We have
to make sure that everyone is self-sufficient in getting images at a quick pace,
because all of our internal teams need them drastically soon.
[2:27] They need to download photos and view the photos. We need to make
sure that there are all descriptions at your fingertips, so you know all of the
details. And make sure that my photo team is savvy. Aside from that we need a
DAM, my photo team needs to be savvy and aware of the brand’s needs.
[2:51] Aware of the workflow, the process, the metadata and establish workflows
from the start, so we can work with our DAM. With our DAM, we have a DAM
that has been with our company for a long time. Aside from that, there are other
tools and other workflows before images get into the DAM that we need. All of
these thousands of images have to somehow get in there. Henrik: [2:55] What are the biggest challenges and successes with Digital Asset
Management? Megan: [3:23] One of my favorite questions. Challenges, at least for us, and I
think it goes for many people, is introducing a new system, the need of a workflow.
If there is not a workflow, how crucial that is from the start of a shoot. Then
too, your asset management. There is always going to be a workflow for our
internal teams and our photographers. [3:42] For us, coming here, a huge challenge
was just getting our internal teams, because this was a new department
forming who has been working with photos for years, is what is our workflow
and getting them to trust us. Our photographers, some who had been shooting
for a while with us, getting them to understand, now we are going to be asking
for new needs.
[4:05] Such as, let’s add some metadata, let’s add the copyright, let’s add the
year establishing what our metadata needs were. That was a really big challenge,
because you are starting from scratch. So what do we need internally as a
company, and what we need internally for our DAM system? Every DAM system
is different, every DAM system has different needs, so that was a big challenge.
[4:32] Basically pulling in new systems to offset the frustrations that naturally
come with a DAM system. Every DAM is unique. Some are loved, some are not
loved. They all have their issues and we just find a way to work with them and
around them in finding support. We had a DAM system, as I mentioned already,
established in our companies. It was just instilling some new processes that
were going to make it easier in training.
[4:56] Also, what do we do with the old photos? The photos that are not yet in
the system that need to get in the system, or photos that can’t get in the system
because they are so old. So, what is another way that we can asset manage
these photos? We had a huge-which we are just finishing now-two bookshelves
worth of binders and CDs from 10plus years ago. Massive.
[5:18] Successes…Simplifying the workflow. I feel like I always work in numbers
of three, so I came down to three simple systems that we needed, including our
DAM. We instilled a workflow program that we use Global Edit that we love. It
helps with our selects, our instant viewing, our approvals and our markups.
[5:35] From there, we then work with our internal servers. We have two main
servers that work for us that back up everything, and then of course, our DAM.
That is the goto place at the end where everyone is self-sufficient; can go on
and download stuff immediately at different file sizes and it organizes.
[5:53] As we all know, once images are in the DAM, it is very hard to get them
out or to get them reorganized again. So, we have to go to that system. Very
well-organized and put together. Another success was the trust in my photo
staff, knowing that they are going to work hand-in-hand on all elements.
[6:07] We are a smaller team, unlike some other companies who have a very big
asset management team and then a photo production team, my staff works
hand-in-hand with everything. We understand from the start of the job to what
has to happen at the end.
[6:30] My producers are producing to the shooters all of the details that are
ready, and when it comes back in, my asset editors can take the rest and roll.
[Another] success was organization and speed. As we know, everything needs
to happen fast. Everyone wants it now. Downloads need to happen yesterday
when they are needed today. So that was a huge plus. Henrik: [6:34] What advice would you like to share with DAM professionals and
people aspiring to be DAM professionals? Megan: [6:55] Some of the advice I would say is to be prepared for challenges.
Take time to assess the project, the overall project or the company you are
going to be working with. Problem-solve and understand the end goals. If you
do not have the backbone instilled from the beginning, it is going to be challenging.
You are going to be constantly reworking your system and your problems.
[7:08] A DAM of some sort is needed for every company, even a photographer
in their archive to a small or large company. You need to figure out how
it is going to work best. Take the time at the beginning to understand what the
end goal is going to be.
[7:30] A big plus, I would say, is understanding copyright law and usage terms.
I can’t tell you how important that is, because that is really a big goal of somebody
who is going to asset manage, is understanding how something can be
used, to what term. The minute it is let go, it is going to be seen on social media
sites. These days, anywhere, anyhow, at any media, you will be seeing it.
[7:43] Someone who is detail oriented. If you are detail oriented, you are probably
the best person to be in this field working with assets, and aware of technology
change. Within a year or six months, there are changes out there for
every program.
[8:01] If you are managing a very particular DAM, keep on top of what the new
changes are going to be, the new rollouts. If you are having some issues with
that and you need help with a workflow, keeping on top of what other tools are
available to you to assist and to complement your current workflow.
[8:21] It is not a problem to bring something else in if it is going to help you, especially
when you are low on staff and you need to work quickly. That is exactly
why we pulled in some other platforms, like GlobalEdit for the speed. That
took care of a lot of time. There are many other programs and workflows out
there that will help you to get your images into a DAM. Henrik: [8:24] Excellent. Thanks, Megan. Megan: [8:26] Thank you. Henrik: [8:34] For more on this and other Digital Asset Management topics, log
on to AnotherDAMblog.com. Another DAM Podcast is available on Audioboom
and iTunes. Thanks again.
Another DAM Podcast 