Another DAM Podcast

Audio about Digital Asset Management

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Another DAM Podcast interview with Abby De Millo on Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • Why does an information and media organization use a DAM?
  • What advice would you like to give to DAM professionals and people aspiring to become DAM professionals?

Transcript:

Henrik de Gyor: [0:02] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with Abby DeMillo. Abby,
how are you?
Abby DeMillo: [0:10] I’m fine. How are you doing today?
Henrik: [0:12] Good. Abby, how are you involved with Digital Asset
Management?
Abby: [0:17] At the McGraw Hill companies, we view Digital Asset Management
as one component of what we call the digital supply chain. We’re not looking at
Digital Asset Management purely as an archival tool or as a brand management
tool. We’re looking at it as really a component of our content delivery ecosystem
so to speak. [0:48] It’s very much integrated in with our Content Management
Systems, our delivery platforms, our enrichment tools, so on and so forth. It is a
key component, but we look at it as a component of that whole chain.
Henrik: [1:03] Great. Just to reiterate, why does an information and media organization
use a DAM?
Abby: [1:10] We use it to help deliver content. Digital Asset Management
through the years has grown and matured, and the technology has matured as
well, to really offer more than just the storage and delivery out of rich media
assets. [1:30] It still does that. It still does that very, very well. I highly recommend
any company that has branding, marketing assets, rich media assets,
or any object related content to really invest in a repository, invest in a Digital
Asset Management. That is the best way to keep track of your master assets.
[1:54] B to B business are using it really in terms of delivering out and reusing
those components. You can supply a B-to-B site and web channel delivery of
content without a Digital Asset Management. It is completely possible to do
that, but you’ll find that you’ll be wasting a lot of infrastructure.
[2:20] Your technology footprint will be greater, because you will not have control
of your parent and child assets. The value to B-to-B business is to really keep…
you’ve heard of master data management. There’s not an acronym for this but
it’s really keeping track of your master rich media assets and delivering versions
of those assets.
[2:45] Rather than keeping the same asset in 100 different places, you keep it in
one place and deliver out renderings of that same asset. It saves a lot of money.
It saves in operations. It saves in human processes, business processes. That’s
why B to B businesses are very interested still in this technology.
Henrik: [3:08] It makes a lot of sense.
Abby: [3:09] It sure does.
Henrik: [3:10] What advice would you like to give to DAM professionals or
people aspiring to become DAM professionals?
Abby: [3:15] For people aspiring to become DAM professionals, you can go to
school in library sciences. You can go to school and get your degrees in taxonomies
and all of these great things today. Don’t think of it as a siloed discipline.
[3:32] You can’t really today think of Digital Asset Management without thinking
of the related fields and the related technologies that help deliver content
including enrichment, which we haven’t really touched on. In other words, creating
metadata structures, and taxonomy structures that deliver that content and
make it reusable in a number of different systems, delivery platforms, and the
ability to transform those assets into a number of different channels.
[4:03] Be able to, if you’re holding video assets, because Digital Asset
Management today you can hold video assets or flash assets. Are you planning
on transcoding those internally and delivering them out? Or are you planning on
really just holding the end product in your depository?
[4:21] No matter where you work those are the types of questions that will be
asked of you. If you are aspiring to become a Digital Asset Management professional,
don’t think of it truly as an archival tool. Think of it really part of that
whole ecosystem. You really have to have an understanding, at least at a high
level, of how those other systems play into this.
Henrik: [4:46] Great. Thank you, Abby.
Abby: [4:48] You’re welcome.
Henrik: [4:50] For more on Digital Asset Management, log onto
AnotherDAMblog.com. Thanks again.

Related Articles

Listen to Another DAM Podcast on Apple Podcasts, AudioBoom, CastBox, Google Podcasts, RadioPublic, Spotify, TuneIn, and wherever you find podcasts.

Need Digital Asset Management advice and assistance?

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Another DAM Podcast interview with Jill Hurst-Wahl on Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • You teach at Syracuse University’s School of Information Studies. What is different about what you teach?
  • You have popular blog. Tell us more about this.
  • What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?

Transcript:

Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor.
[0:07] Today we’re speaking with Jill Hurst-Wahl. Jill, how are you?
Jill Hurst-Wahl: [0:10] I’m good.
Henrik: [0:12] Jill, how are you involved with Digital Asset Management?
Jill: [0:16] Well, I don’t actually do Digital Asset Management. But in my workshops
and in my blogging and in my teaching, I try to make people aware of
the need to think long-term. Not to just focus on the short-term health of their
digital assets, but to think about which digital assets they might want to have
access to long-term. Then how they’re going to make those things accessible in
the long-term.
Henrik: [0:52] Makes sense. You teach at Syracuse University’s School of
Information Studies. What is different about what you teach there?
Jill: [1:00] I think many of the library science programs have very similar curriculum
because of the American Library’s Association accreditation. But the
iSchools are all different, and Syracuse University has an iSchool, School for
Information Studies. We have six degree programs. [1:25] I think what makes us
a bit different is our, not only being library science, but also our classes around
information management and telecommunications and network management.
[1:38] We think more, perhaps, about the management of information, which
includes what’s going to happen to it long-term. In library science, or library and
information science, that thinking comes in the digital libraries area.
[2:08] But you would get, perhaps, similar and different thinking about the topic
from students and their information management program who are future information
managers, not necessarily working in the library archive or museum, but
working in businesses throughout the world.
Henrik: [2:27] Makes sense. You have a popular blog. Tell us more about this.
Jill: [2:32] I have a blog called “Digitization 101,” started in 2004, and started
as a way to make people aware of what I do and my thinking around digitization.
[2:48] I do consulting, helping people get their digitization programs off the
ground. Often times, just helping them with their planning process, but helping
them sometimes acquire equipment, think about actual process, implement,
find vendors, find whatever they need to get their projects up and going, their
programs up and going. Because these are not short-term events.
[3:18] The blog was started as a way of letting more people know about what
I do and what I think. Over the years, it’s become something I’m really known
for, having this blog that talks about digitization. I talk about all aspects of
digitization.
[3:38] The name “Digitization 101,” if you’re in college, a 101 class is really basic.
But the blog has gone beyond being just talking about basic digitization and
talking about the things that we’re all focused on in digitizing and making sure
that our digital assets are available long-term.
[4:04] I’ve got, I don’t remember how many blog posts. I think over 2,000
blog posts at this point. I used to blog once a day. Because I now teach full-
time, I don’t blog as frequently. But a new series that I’ve started is Way Back
Wednesdays. A way of kind of resurfacing things that are in the archives of
“Digitization 101” that are still relevant and making people aware of those older
blog posts. Trying to keep those older blog posts alive just the way we try to
keep our other digital assets alive.
Henrik: [4:48] Smart. What advice would you like to share with DAM professionals
and people aspiring to become DAM professionals?
Jill: [4:56] Well, I think for the people that aspiring to be DAM professionals, and
by the way, I love the acronym DAM.
Henrik: [5:04] Me too.
Jill: [laughter] [5:05] For people aspiring to be a DAM professional is to think
about how to talk about it in ways that don’t necessarily use the words Digital
Asset Management. I think that’s true about digitization, too. In our field, we
tend to rely on jargon. Words are very meaningful to us, not so meaningful to
other people. [5:38] I think, especially if you’re trying to get organizations to
understand how to keep their information alive for the long term, we need to
talk about it in ways that make sense to them. Talk about the value of their information
over the long term. Why they would want, in five, ten years, have access
to information that they’re creating today and then how they would insure that
their information or the data is available for five, 10 years.
[6:17] Using stories to get our points across, but doing it in a way that doesn’t
rely on our terminology as DAM professionals. But the terminology of our organizations,
our users, our colleagues, now whoever it is that we’re trying to persuade
that they need to do something now to insure the life of their information
in the future.
Henrik: [6:45] Well, thank you, Jill. [6:46] For more about Digital Asset
Management, log onto AnotherDAMblog.com. Thanks again.

Related Articles

Listen to Another DAM Podcast on Apple Podcasts, AudioBoom, CastBox, Google Podcasts, RadioPublic, Spotify, TuneIn, and wherever you find podcasts.

Need Digital Asset Management advice and assistance?

Another DAM Consultancy can help. Schedule a call today


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Another DAM Podcast interview with Mark Davey on Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • What advice would you have to share with other Digital Asset Management Professionals or people aspiring to become Digital Asset Management Professional?

Transcript:

Henrik de Gyor: [0:02] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today, I’m speaking with Mark Davey. Mark,
how are you?
Mark Davey: [0:10] I’m good, Henrik. You?
Henrik: [0:10] Great. Mark, how are you involved with Digital Asset
Management?
Mark: [0:16] How long have you got, Henrik?
Henrik: [laughs] [0:18]
Mark: [0:20] I’ll tell you what. Let’s go back to how it all started for me. How
about that?
Henrik: [0:25] Sure.
Mark: [0:27] Just over 10 years ago, I was with a marketing advertising agency
doing traditional stuff, and we picked up a reasonable contract with an engineering
group. They were a buying group for small to medium-sized enterprises.
What they wanted to do at that time was to create a huge catalog, something
like 600 pages. [0:53] Now, there was over 120 individual businesses within this
buying group, and something like 240 suppliers, all supplying content for this
one catalog. This one catalog had to be personalized for the individual businesses,
as well.
[1:10] 10 years ago, that was a very nice contract, but an absolute nightmare to
put together. And so, I did some research, looking at any services that could
streamline that and I came and found Digital Asset Management. That’s when
the love affair began.
Henrik: [1:32] Mark, you write a very popular…Actually, the most popular blog
about DAM, DigitalAssetManagement.org.uk. What inspired you to create this
amazing resource for people interested in DAM?
Mark: [1:51] Thanks. About three years ago, we migrated to looking at software
as a service for Digital Asset Management in terms of our approach was to talk
to advertising agencies about the benefits of DAM and also to printers because
a need existed for that. Unfortunately, four or five years ago, we got to a situation
that every time we got into a really decent discussion about DAM, we
noticed that people’s heads were kind of lopping to one side and they switched
off. It was just too much for them. [2:33] It was a big leap from the traditional
practices. The job banks that sat in a file, pull them out, and that’s where all the
information got. Then they had to scoot around everywhere else, trying to find
assets, and FTP, and ISDN at the time. Then we were also sort of…Because it
was software as a service, this was something new then as well, to them, and it
was just too big of a leap of faith.
[3:02] The approach we took was okay, this Digital Asset Management space
encompasses an awful lot of business processes, even four years ago. The idea
behind the blog was to help educate, or at least, point people to different aspects
of DAM and how it would relate to their business, and maybe get a feel
for what other people are doing, and where DAM can bolt into different aspects
of company’s approaches, and that’s how it began.
[3:30] It was a conversation between myself and Nigel, my partner at Cliffe
Associates. I’d been blogging anyhow, and said…Nigel came up with the idea.
“Why don’t we do a blog about DAM and utilize that for our Digital Asset
Management consultancy?” That’s how it began.
Henrik: [3:48] It’s been quite popular, and in full disclosure, you aggregate my
content as well from my blog, AnotherDAMblog.com, and I greatly appreciate
that. Mark, what advice would you have to share with DAM professional, or even
people aspiring to be a DAM professional?
Mark: [4:05] I think it’s a process. The more we get involved in consulting for small
to large corporations. It’s very much starting with a blank piece of paper, and
then working their workflow. That’s the most important point because a lot of
people buy software and make the workflow work with the software, whereas,
actually, it should be the other way around. It should start at the people. [4:34]
It should be looking at how they actually engage with assets. What’s the long
tail of those assets, and where are they looking for the future to repurpose
everything and the long tail of that? My advice would be workflow first, then an
understanding of metadata, then the actual software, and then where that plugs
into platforms, or services, or products that they’re offering.
Henrik: [5:04] In full disclosure as well, Mark and I have been collaborating
for the past 20 months on the blogosphere, and between our blogs, and our
Skype and Mark is in the UK, and I am in the United States in Virginia, and
we’ve actually never met in person. [5:22] Finally, we’ll have that opportunity at
Createasphere on September 23rd and September 24th at the Createasphere
DAM Conference. I’m really looking forward to that.
Mark: [5:32] Yeah, can you believe that? We’ve been talking digitally to each
other for 20 months and never met. Incredible.
Henrik: [5:39] That’s the kind of business and the economy that we’re in today,
is that we can do that successfully. It’s an amazing thing. I’m really looking forward
to meeting you and collaborating more with you, even in person this time
[laughs] and continuing our relationship online.
Mark: [5:58] Yeah, I’m very much looking forward to that and the conference
as well.
Henrik: [6:01] Likewise. It’s going to be very exciting. I look forward to meeting
everyone else at Createasphere. That will be in New York City in late September.
Mark: [6:16] See you then. Thanks very much, Henrik.
Henrik: [6:18] For more on Digital Asset Management, log onto
AnotherDAMblog.com. Thanks again.

Listen to Another DAM Podcast on Apple Podcasts, AudioBoom, CastBox, Google Podcasts, RadioPublic, Spotify, TuneIn, and wherever you find podcasts.

Need Digital Asset Management advice and assistance?

Another DAM Consultancy can help. Schedule a call today


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Another DAM podcast series…literally

This is Another DAM podcast…literally. About Digital Asset Management.

I am Henrik de Gyor.

There are several DAM podcasts available. Now Another DAM blog is available as a podcast with each blog post to be read by the author himself. If that was not enough to interest people in listening to Another DAM podcast, the author is adding brief interviews with members of the global DAM community.

This is an ongoing podcast series about DAM professionals by DAM professionals.

Another DAM podcast will supplement Another DAM blog with additional content worth listening to on an occasional basis.

You can listen to these audio recordings on your computer or even download them to your favorite mp3 player.

This podcasting effort is meant to compliment the other DAM podcasts available today, not compete with them.

Another DAM podcast will be recorded thanks to Audioboom which provides a free, instant platform for this medium.

Show notes are available at http://www.AnotherDAMpodcast.com

Feedback and suggestions are welcome.

Thank you.

Enjoy.

Listen to Another DAM Podcast on Apple Podcasts, AudioBoom, CastBox, Google Podcasts, RadioPublic, Spotify, TuneIn, and wherever you find podcasts.

Need Digital Asset Management advice and assistance?

Another DAM Consultancy can help. Schedule a call today