Another DAM Podcast

Audio about Digital Asset Management

Another DAM Podcast interview with Jill Hurst-Wahl on Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • You teach at Syracuse University’s School of Information Studies. What is different about what you teach?
  • You have popular blog. Tell us more about this.
  • What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?


Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor.
[0:07] Today we’re speaking with Jill Hurst-Wahl. Jill, how are you?
Jill Hurst-Wahl: [0:10] I’m good.
Henrik: [0:12] Jill, how are you involved with Digital Asset Management?
Jill: [0:16] Well, I don’t actually do Digital Asset Management. But in my workshops
and in my blogging and in my teaching, I try to make people aware of
the need to think long-term. Not to just focus on the short-term health of their
digital assets, but to think about which digital assets they might want to have
access to long-term. Then how they’re going to make those things accessible in
the long-term.
Henrik: [0:52] Makes sense. You teach at Syracuse University’s School of
Information Studies. What is different about what you teach there?
Jill: [1:00] I think many of the library science programs have very similar curriculum
because of the American Library’s Association accreditation. But the
iSchools are all different, and Syracuse University has an iSchool, School for
Information Studies. We have six degree programs. [1:25] I think what makes us
a bit different is our, not only being library science, but also our classes around
information management and telecommunications and network management.
[1:38] We think more, perhaps, about the management of information, which
includes what’s going to happen to it long-term. In library science, or library and
information science, that thinking comes in the digital libraries area.
[2:08] But you would get, perhaps, similar and different thinking about the topic
from students and their information management program who are future information
managers, not necessarily working in the library archive or museum, but
working in businesses throughout the world.
Henrik: [2:27] Makes sense. You have a popular blog. Tell us more about this.
Jill: [2:32] I have a blog called “Digitization 101,” started in 2004, and started
as a way to make people aware of what I do and my thinking around digitization.
[2:48] I do consulting, helping people get their digitization programs off the
ground. Often times, just helping them with their planning process, but helping
them sometimes acquire equipment, think about actual process, implement,
find vendors, find whatever they need to get their projects up and going, their
programs up and going. Because these are not short-term events.
[3:18] The blog was started as a way of letting more people know about what
I do and what I think. Over the years, it’s become something I’m really known
for, having this blog that talks about digitization. I talk about all aspects of
[3:38] The name “Digitization 101,” if you’re in college, a 101 class is really basic.
But the blog has gone beyond being just talking about basic digitization and
talking about the things that we’re all focused on in digitizing and making sure
that our digital assets are available long-term.
[4:04] I’ve got, I don’t remember how many blog posts. I think over 2,000
blog posts at this point. I used to blog once a day. Because I now teach full-
time, I don’t blog as frequently. But a new series that I’ve started is Way Back
Wednesdays. A way of kind of resurfacing things that are in the archives of
“Digitization 101” that are still relevant and making people aware of those older
blog posts. Trying to keep those older blog posts alive just the way we try to
keep our other digital assets alive.
Henrik: [4:48] Smart. What advice would you like to share with DAM professionals
and people aspiring to become DAM professionals?
Jill: [4:56] Well, I think for the people that aspiring to be DAM professionals, and
by the way, I love the acronym DAM.
Henrik: [5:04] Me too.
Jill: [laughter] [5:05] For people aspiring to be a DAM professional is to think
about how to talk about it in ways that don’t necessarily use the words Digital
Asset Management. I think that’s true about digitization, too. In our field, we
tend to rely on jargon. Words are very meaningful to us, not so meaningful to
other people. [5:38] I think, especially if you’re trying to get organizations to
understand how to keep their information alive for the long term, we need to
talk about it in ways that make sense to them. Talk about the value of their information
over the long term. Why they would want, in five, ten years, have access
to information that they’re creating today and then how they would insure that
their information or the data is available for five, 10 years.
[6:17] Using stories to get our points across, but doing it in a way that doesn’t
rely on our terminology as DAM professionals. But the terminology of our organizations,
our users, our colleagues, now whoever it is that we’re trying to persuade
that they need to do something now to insure the life of their information
in the future.
Henrik: [6:45] Well, thank you, Jill. [6:46] For more about Digital Asset
Management, log onto Thanks again.

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