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Another DAM Podcast interview with Frank Chagoya on Digital Asset Management

Frank Chagoya discusses Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • Why does a multi-national advertising and marketing firm use Digital Asset Management?
  • How does a Digital Asset Management system help you maintain brand consistency?
  • How do you order something in the DAM to maintain that consistency?
  • What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?

Transcript:

Henrik de Gyor: [0:02] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with Frank Chagoya.
Frank, how are you?
Frank Chagoya: [0:11] Good, Henrik. How are you today?
Henrik: [0:12] Great. Frank, how are you involved with Digital Asset
Management?
Frank: [0:17] For Leo Burnett, I’ve been involved in the original RFPs, evaluation
and selection of the DAM provider for our first implementation. We currently
have several launches of DAMs for a number of our clients. As a global hub
with multinational offices, we needed a vendor that would be able to provide
services and sufficiently support these offices and our client’s needs. I’m also
involved in the ongoing DAM maintenance, development, training, and the
training of our end users, as well.
Henrik: [0:54] Why does a multinational advertising and marketing firm use
Digital Asset Management?
Frank: [0:59] That’s a really good question. Many of our clients are also multinational
and require brand consistency for all their products and campaigns. [1:07]
For example, let’s say we have a client that has a need. A simultaneous launch
of a new product in a major multinational set of markets. This is to coincide with
the release of a major motion picture, so timing is critical.
[1:23] Leo Burnett, as a hub and a brand steward for the creative advertising, will
maintain approved ads and artwork. We provide distribution, as well. Assets can
be ordered for distribution or repurposing. This provides a global consistency
and efficiency for the brand management to the client.
[1:43] We also provide the reduced time to market. We provide our clients with
leading edge technology to improve performance for unimpeded access and
fulfillment of their assets globally.
Henrik: [1:57] Frank, how does a Digital Asset Management System help you
maintain brand consistency?
Frank: [2:02] For Leo Burnett as a brand steward for our clients, we provide
the assets that they require for their multinational campaigns. We may provide,
or actually be, the hub for the creative here in Chicago. Then this campaign
launches out into, say other, even third world countries. [2:22] Let’s say the president
of this company comes in and says, “We’re going to do this campaign.”
Here it is in Chicago, they see it printed on a billboard. They want to make sure
that when they step out into, let’s say China, off a plane. They see a billboard of
the exact same ad, that it looks exactly the same.
[2:41] We provide the assets that are distributed, not only for local campaigns,
but multinational campaigns. So that once you have these assets stored in one
place, your client has an adequate resource for redistribution of that particular
asset.
[3:01] Even if there’s an image in an ad that’s produced here in the States and
then they want to do another image in another country. It’s not necessary. They
have the ads that were used as originally approved sets of campaign ads. Those
can be redistributed globally.
Henrik: [3:19] Great. Frank, how do you order something in your Digital Asset
Management System to maintain that consistency?
Frank: [3:26] Our system has 24 hour access via the Internet. Obviously, it’s a
secured access that we use to provide to not only our own facilitates, but to
the client as well. Let’s say, the client decides they want to do an ad in China
that they produced here in the States. They can actually look for that ad on the
site. Once they locate it, they can select it, order to their cart, and then they’ll
receive an email with a hot link that says, “This is what you want. You can download
it via secured link.” [4:01] Then even if he doesn’t want to deliver it himself,
he can pass that link onto someone else who has secured access to this site, and
then get these files so that they can repurpose them. Obviously, when they repurpose
it, they’re going to be doing the language change. So we can provide
them not only with the final asset that was actually produced in the States, we
can actually give them a file that’s workable.
[4:25] So that they can manipulate it and make their changes to the local market.
Henrik: [4:29] Great. What advice would you like to share with DAM professionals
and people aspiring to become DAM professionals?
Frank: [4:34] I have lots of advice. [laughs]
Henrik: [4:36] Please.
Frank: [4:39] I think that attending the industry events is a critical given.
Because these venues provide access to knowledgeable people who have the
“been there, done that” experience. My biggest piece of advice is to get into
the mix and get some answers, be part of the network. That’s a very important
part. When you’re doing this, don’t hesitate to ask people questions. All people
that I have had interaction with have been more than happy to lend tips and
advice. [5:10] In fact, you might ask for a cup of sugar, let’s say, and end up with
the entire bag. One of the other things that I have as a major piece of advice
would be, make sure you don’t plan your DAM into a corner. Many people focus
on what they need for a DAM, but don’t quite look at the horizon. I think that
you should make sure that you get what you need for your DAM as you need it
now, but then also make sure that you have plans for its future.
[5:41] Always take a look at what other features might be available, or what you
might need as a business to add to the features of your own DAM. Make sure
that there’s an open door for that future.
Henrik: [5:53] Great advice. Thanks, Frank. For more on this and other
Digital Asset Management topics, log onto AnotherDAMblog.com.
Another DAM Podcast is now available on Audioboom, Blubrry, iTunes and the
Tech Podcast Network. Thanks again.

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Another DAM Podcast interview with David Fuda on Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • How does an organization focused on furniture use Digital Asset Management?
  • Tell me about your title.
  • What advice would you like to provide vendors when trying to approach and sell to a potential client?
  • What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Transcript:

Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with Darth, Lord of the
DAM. I mean, David Fuda.
David [0:12] , how are you?
David Fuda: [0:13] Very good this morning, how are you?
Henrik: [0:15] Good. David, how are you involved with Digital Asset
Management?
David: [0:19] I’m Digital Asset Manager for Ethan Allen Global. Ethan Allen is a
home furnishings company. We’re based in Connecticut. It’s a worldwide operation.
Out of our headquarters area is where the Digital Asset Management
system is based.
Henrik: [0:34] David, how does an organization focused on furniture use Digital
Asset Management?
David: [0:40] Many ways. Its key function right now is in the Style and
Advertising Departments. Digital photography was introduced in Ethan Allen
about three, four years ago. At the time, we realized, suddenly the volume of
images that was being photographed went up 10fold over what it was in film.
We had to get a handle on the amount of images that were being done. [1:07]
Digital Asset Management is what we needed to wrangle in what turned in from
a year’s shooting of 10,000 images to 100, 000 images.
Henrik: [1:14] Wow.
David: [1:15] Yes. At the time I was Senior Staff Photographer. I had been so
with Ethan Allen for 11 years. When they started talking about Digital Asset
Management, it peaked my interest as some type of field that would be something
new, and exciting and different, and definitely growing. So, I took on the
position as Digital Asset Manager. [1:36] I found one of the most useful ways,
once the DAM was up and running, was its ability to allow users and groups
that before had no access to print or web ready artwork, for instance, our PR
Department, Training Department, Merchandising Department.
[1:55] Before, if they had the need for a print or web ready image, they would
have to open a job ticket with Production, and go through a process of asking
them. Say, for instance, there was a particular sofa that a print magazine required
a shot of in the living room. It could start to involve two, three people to
look for a particular image.
[2:17] Nowadays, the PR individual can jump right into the DAM, do a search,
and find a multitude of room images featuring a particular sofa that was required
to be seen. They can draw their own print or web rendition right from
the DAM, and not involve the production department. It’s very quick, very easy.
They simply love it.
Henrik: [2:37] That’s a great example of self-service.
David: [2:39] Yes, it is. It’s a wonderful thing.
Henrik: [2:42] Tell me about your title.
David: [2:45] I came up with the title Darth, Lord of the DAM, because at the
time when the DAM was introduced, it was a totally new concept, at least to
Ethan Allen and all the departments. No one was really certain what a DAM
was. To make people look up from their desk and their daily task, when I would
walk into someone’s office and introduce myself, as opposed to Digital Asset
Manager, Darth Lord of the DAM, seemed to really make them look away from
their computer desktop and, “What? Excuse me, who are you?” [laughs] [3:18] It
was a nickname I chose to make people notice there was something new on the
block, and it happened to be the DAM.
Henrik: [3:27] What advice would you like to give to vendors when trying to
approach and sell to potential clients?
David: [3:33] I would like to say, as far as the vendors go, when approaching
a client, I noticed a couple of things that seemed to be a constant as we were
looking at different DAM systems offered by different vendors. They came in
with a preset presentation, a PowerPoint or whatever the case may be, of what
they envisioned a typical user might be for their product. [4:00] I’ve come to
learn that users for the DAM are as varied as the clients are. They would make
a presentation with, “OK , Ethan Allen’s in photography, they make a magazine.
Let’s show them something like a fashion magazine.” It was completely unrelated
to how we would use the DAM.
[4:18] I think it would be best if the vendor took some elements that a potential
client may be using as assets in their DAM, then mocked up some type
of, “This is what your DAM could look like,” as opposed to presenting something
generic.
[4:36] Of course on the other hand, looking back, hindsight, Ethan Allen could
have presented each vendor with a collection of images, mockups, and magazines,
saying “These are the type of assets we would be putting in a DAM. Show
us how we can make them relate.” So, a little advice for both.
[4:57] I had one particular vendor who had that had a very fine looking product,
we were very impressed with the user interface. It seemed like something that
was really designed more towards images, rather than documents, and really
wanted to succeed.
[5:12] But they failed, not once, but twice in the presentation. They insisted on
having a presentation given to us via remote desktop. Both times the remote
desktop connection failed. It’s kind of hard to sell a product to people holding
the checkbook on something that won’t function. We had to pass on them.
[5:33] From the buyer end, if I could offer a little advice. Not only in presenting
particular types of assets to them to make a mockup for you, I’d also like to
suggest to any particular buyer to go ahead and look at the vendors’ service
department. Once the DAM is installed, the techs at the their customer service
are going to be your best friends for many months to come.
[6:02] We were fortunate, the product we chose, the tech support is outstanding.
I would suggest, possibly, if you’re in the market for a DAM, look at a
vendor, ask to talk to probably one or two if you could, of their users. Talk directly
to their IT department, if possible.
Henrik: [6:24] You mean the customer facing technical people?
David: [6:28] Yes, definitely.
Henrik: [6:29] From the vendor? As well as the customer service under
their VSLA?
David: [6:38] Yes, because if you’re not familiar with a DAM at all and once you
install it, it’s a big piece of software. It’s going to be something intimidating to
some people, some of your users. Other users are going to dive right in and
love it. [6:52] Also a piece of advice to buyers, once you purchase the DAM,
it’s not going to be set and you can walk away from it. Your DAM will always
be morphing, changing as new groups are added. As the needs of your users
expand, there’s going to be meta fields constantly be added. Others that are
now irrelevant, you might as well pull.
[7:16] The DAM’s never, “Build it and there it is and walk away.” It’s going to
be changing with your business needs. As far as that goes, our particular DAM
software, speaking of morphing, it’s only been installed three, four years. We’re
going to be facing an issue, coming up, with its compatibility with web browsers.
Most of our users are using a web based client.
[7:48] Regrettably, the version of our DAM software is already a version or two
old, being only four years old. It’s no longer updated and supported. Well, it is
supported, but it’s no longer updated to match and function with new, current
browsers coming out.
Henrik: [8:11] Hmm. There’s a lot of them.
David: [8:12] Yep, it’s all of them. Any new machines we install, or OS upgrades
that are done to users’ computers, all have to be backstepped with the browsers
to make sure they function with the DAM.
Henrik: [8:25] Hopefully they can support that by supporting back versions and
updating, as you suggested.
David: [8:32] Yeah, it would be nice. I suspect there are many customers of
there that are out there with a back version like we have.
Henrik: [8:40] What advice would you like to share with DAM professionals and
people aspiring to become DAM professionals.
David: [8:45] As far as aspiring to be DAM professional, I can relate Ethan
Allen’s experience with it. When our exploratory committee was first looking
into software and the idea of building a DAM, they thought it was more important
to have an individual that knew the company, knew the departments
that would be involved in the DAM, being Photo Studio, Style Department,
Production Departments are the three key departments, and someone who
Another D 174 AM Podcast Transcribed
knew the product and the business model of the company. [9:18] So, as opposed
to looking for someone with the tech experience, they looked inside. I
seemed to fit the bill, they offered the position to me. I had been with the company
10, 11 years at the time. I went for it because of my knowledge of the individuals
that would be introduced to this new software, the DAM, how it would
be deployed, and its needs would be to meet our requirements as a company.
[9:47] I think it was a good choice on their part to choose from within, someone
who knew their business model, as opposed to someone who was formally
trained in the DAM aspect and introducing them to the company.
[9:59] It may be a good piece of advice to the company to look for their DAM
administrator, or the Lord of the DAM from within, as opposed from without,
because that individual may be with your company already.
[10:09] In addition, I’d like to offer a piece of advice that didn’t handicap us,
but it was an error on our part when we first started investigating a DAM. The
exploratory committee looked at the DAM as a piece of software that would
be used by the members of the departments, again the Style Department,
Photo Studio.
[10:34] They didn’t realize just how intertwined the software of the DAM would
be with the servers. The IT department wasn’t consulted until the project was
well underway. It was simply because of our unfamiliarity with the DAM, and not
realizing that it was such a database and application driven piece of software,
completely based on the servers.
[11:05] So, for anyone looking for a DAM, bring your IT boys right to the
first meeting.
Henrik: [11:09] Thanks David.
David: [11:10] OK .
Henrik: [11:12] For more on Digital Asset Management log onto
AnotherDAMblog.com. [11:16] Another DAM Podcast is available on Audioboom,
Blubrry, iTunes, and Tech Podcast Network. Thanks again.

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Another DAM Podcast interview with Tony Gill on Digital Asset Management

Tony Gill discusses Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • What challenges do you face using Digital Asset Management within a marketing organization?
  • What advice would you like to give to DAM professionals and people aspiring to become DAM Professionals?

Transcript:

Henrik de Gyor: [0:02] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with Tony Gill. Tony,
how are you?
Tony Gill: [0:10] I’m good. Thanks Henrik. How are you?
Henrik: [0:12] Good. How are you involved with Digital Asset Management?
Tony: [0:15] My job title is Global Director of Library Science and Information
Management. I work for an advertising agency that is part of one of the large
global advertising conglomerates. [0:28] We have a single client which is a very
large technology company. My role is theoretic quite general.
[0:35] In practice, I spend the vast bulk of my time running a large multi server
Digital Asset Management System that’s shared between us, our client, and
about a dozen of our sibling agencies within the same conglomerate, all working
on the same account.
[0:53] After defining the initial information architecture for the system such as the
metadata schemer and the control vocabularies, the folder hierarchy that we use
for storing the assets, asset ingest and work flow procedures.
[1:10] I now manage a team, a small team of Digital Asset Librarians who perform
the day-to-day act of managing the flow of assets throughout the system and
throughout their life cycle.
Henrik: [1:20] Great. Tony, what challenges do you face using Digital Asset
Management with a marketing organization?
Tony: [1:26] The challenges are many and varied. One of the biggest challenges
we face is just the sheer volume of assets coming into the system all the time
from a wide variety of different sources both from within our agency groups and
also from the client and from beyond. [1:43] We do have fairly well established
asset ingest procedures that require metadata to be provided with the assets.
But because there are always new users and new communities wanting to
upload assets to the system, it means there’s a constant need to keep training
people and keep bringing them up to speed on the ingest procedures. That’s
fairly challenging.
[2:05] Another factor of my job is that we have a very demanding client and
often times they will make requests to have assets organized for their particular
needs.
[2:18] Often, it’s down to me to say politely but firmly that we can’t do that because
the system has to meet the needs of a very, very broad user community.
We have something like 3,500 users on the system globally, at the moment.
[2:31] We can’t just reorganize areas of it for one group, or one individual’s requirements.
Sometimes I have to be able to politely and tactfully say, “No,” and
explain why we can’t change the structure of the system for individual user’s
needs because of the whole broad range of different user needs.
[2:55] Obviously, rights management is a perennial problem in this field. We have
to make sure we have detailed usage right information for anything where the
usage rights are not just straight forward global unlimited usage rights.
[3:13] Communicating that to people that are uploading assets is also sometimes
challenging because sometimes they haven’t even considered the usage rights.
[3:23] You have to end up doing a little mini tutorial about copyright and usage
rights and explaining why, as the publisher effectively of these assets, if we
publish them and we don’t have the correct usage rights, then we’re effectively
liable for copyright infringement even though we may have had no part in acquiring
these assets in the first place. Of course, that’s also a challenge.
[3:47] Then, the general symptom of working in the advertising industry is that
deadlines are always very short and often missed. People tend to wait until the
last minute and tend to get very anxious when we say that things are published
in a timely fashion.
[4:08] They often leave things to the last thing on a Friday night before they
upload them. We often find ourselves scrambling at the last minute to get the
stuff posted that’s urgently needed by teams all around the world right at the
last minute.
Henrik: [4:21] Sounds like a bunch of challenges there.
Tony: [4:23] Yeah.
Henrik: [4:27] What advice would you like to give DAM professionals or people
aspiring to become DAM professionals?
Tony: [4:33] From my part, if you want to come work on my team, you will need
a Library Science degree. That’s a graduate degree in Library and Information
Science. That’s a really good grounding in the kind of disciplines that are very
good in the Digital Assets Management field. [4:51] It teaches you the importance
of information architecture and information management. It teaches you
to be rigorous and to follow standards. It also teaches you an observance for
finickiness and attention to detail.
[5:05] In the job description that I wrote recently for the Digital Asset Librarians, I
said, “An almost obsessive attention to detail would be a useful attribute in any
of the successful candidates.”
[5:20] I tend to find that there are certain people that are drawn to the librarianship
role, and they also make very good digital managers. Those are the main
things that I can think of just off the top of my head.
Henrik: [5:31] Great. Thank you, Tony.
Tony: [5:33] You’re very welcome, Henrik. It’s been a pleasure talking to you.
Henrik: [5:36] Any time. For more on Digital Asset Management, log on to
anotherdamblog.com. Thanks again.

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Another DAM Podcast interview with Jennifer Griffith and Elizabeth Keathley of UPS

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • Congratulations on winning a 2010 DAMMY Award. Why does a shipping and logistics company use a DAM?
  • What advice would you like to give to DAM professionals and people aspiring to become DAM professionals?

Transcript:

Henrik de Gyor: [0:02] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with Jennifer Griffith and
Elizabeth Keathley. [0:11] How are you?
Jennifer Griffith: [0:12] Great, how are you?
Henrik: [0:13] Great! How are you involved with Digital Asset Management?
Jennifer: [0:18] OK, well, I manage the Digital Asset Management system for
UPS for our global communications function. That includes all communications,
employees, and our agency to create collateral on our behalf around the globe.
[0:37] I’ve managed the team for about three years now. Prior to that, I produced
and directed video for UPS and served in a project management role.
[0:49] During that time, I spent…I guess about nearly 10 years learning about
DAM, starting with a field trip down to CNN in the late 1990’s and was sort of
hooked after seeing the setup they had there.
[1:04] Continued to kind of teach myself about the industry and attend conferences
when I was able, usually when they were in Atlanta or the Southeast.
[1:14] Sort of self-taught in the industry of asset management. A lot of reading of
online materials, a lot of benchmarking with some of my peers here in Atlanta.
[1:25] I advocated for a DAM system here in the communications function pretty
much every year, up until UPS turned 100.
Henrik: [1:34] Wow.
Jennifer: [1:35] We celebrated our centennial anniversary in 2007. Following
that centennial anniversary and trying to find 100 years’ worth of stuff without
a Digital Asset Management system, the company finally made a decision to
officially form the team, named me to management, to manage it, as I’d been
advocating for years. [1:56] Was able to hire a team. We had some dedicated
budget to get a system off the ground.
[2:03] That’s what I do. I’ll turn it over to Elizabeth.
Elizabeth Keathley: [2:05] I got into Digital Asset Management by way of
library and archive work. [2:10] I’ve got a degree in archive management out
of the library science school at Simmons College. I graduated the fall/winter
semester of 2002, I guess…2001? I’m not even sure. I’d have to go back and
look it up.
[2:27] I just love making information accessible. The definition of an archivist is
somebody who arranges and describes collections for preservation and access.
[2:36] That pretty much also describes all of my DAM work. I’ve come to it just
through my work in librarianship and archives.
Henrik: [2:45] Congratulations on winning the 2010 DAMMY award.
What was the DAMMY award for, specifically?
Jennifer: [2:50] Well, thanks, Henrik. We won in the category of Best
Storage, Archive, and Preservation Solution. We’re really excited to be recognized
in that category. [3:01] We’ve got a lot of focus on preservation because
of the metadata models and the Dublin Core Metadata models that we follow.
Elizabeth can, I’m sure, add more to the preservation focus that our team has.
Elizabeth: [3:16] Before I worked at UPS, one of the jobs I had was as a preservation
field services officer for a now defunct corporation called SOLINET,
which was the Southeastern Library Network. I helped people get grants from
the National Endowment for the Humanities to preserve their collections. [3:32]
During that time, I saw a lot of both successful and failed systems. I was able to
take what I had learned on that job, from traveling around the Southeast and
helping people set up their systems.
[3:47] The standards that the American Library Association and SAA and
Digicure and all these other people have put together to come up with a very
stable metadata modeling system for UPS.
[4:00] It’s XML based, like every good system should be. We’ve got a modified
Dublin Core account logging system.
[4:08] It doesn’t matter what happens in the future. No matter what, we can
always suck all of our metadata out of there and put it in any other system.
Henrik: [4:16] Great, that’s very important. Excellent! [4:18] Well, congratulations
again on that reward. Why does a shipping and logistics company use a DAM?
Jennifer: [4:23] Well, Henrik, at UPS we’re a very big company around the
globe. [4:28] In order to communicate globally to our customers and to our
employees, our communications professionals have to overcome differences in
language and culture and time zones to maintain that consistency of brand, to
have access to that central repository of brand assets and to all the guidelines
that go along with the proper use of those assets.
[4:55] Risk mitigation is a big part of what we do. Making sure we’ve got all our
rights management documents and our agreements tied to the assets in our
system within the communications group at UPS.
Henrik: [5:09] Great! What advice would you give to DAM professionals or
people aspiring to become DAM professionals?
Jennifer: [laughs] [5:15] Wow. I would say attend the conferences…a big fan of
Henry Stewart, obviously a big fan of Createasphere. [5:25] The DAM community
has always been very open to sharing. Sharing best practices, sharing mistakes,
sharing lessons learned.
[5:34] You’ll hear it said that no DAM system is like another. Every company has a
system unique to their needs, customized to their needs.
[5:45] Still always very open to saying, oh, you might try this, or don’t do that, or
think of this. I would never hesitate to call on a DAM manager at any company
and say, hey, can you tell me about your system or give me some advice.
[6:02] I would also say obviously define your requirements. Then don’t budge
from those requirements. Early on, we wrote our use cases, defined our
requirements.
[6:14] It’s easy to say, well, I guess we can live with that or we can live with that.
That always comes back to sort of haunt you afterward.
[6:23] Another thing that some of us in the DAM industry tend to do is forget
that these systems require updates. They require maintenance and budget for
enhancements every year. Budget for new user requests every year, where you
can, as you can.
[6:40] I think the large part of why we won the DAMMY award this year for Best
Storage, Archive, and Preservation Solution is really our team.
[6:49] As Elizabeth said, she’s got a masters’ degree in library science. We’ve got
Mary Katherine on our team who has the same degree.
[6:57] I’ve got a background in video production and project management. I can
navigate the politics in a large corporate company.
[7:06] Somehow, between us, we really make it work. We often take a vote in
making a change to our metadata models and in our taxonomies. We’ll argue
about a naming convention for hours on end.
[7:21] It’s having that right team together that helped us be successful.
Elizabeth: [7:24] That is absolutely true. When we were working on
our metadata modeling, we actually agreed then I think why we won the award.
[7:30] We were talking about making changes because we’re taking it in a new
kind of format or a new kind of asset or a group had a different set of requirements
than another. Often, Jennifer will argue for the change. Mary Katherine in
the balance…
[laughter]
Jennifer: [7:44] She breaks it.
Elizabeth: [7:45] Yeah, to break it. She’s the nicest one! We hired her right out
of the program at UNC Chapel Hill. [7:54] She was writing her masters’ thesis on
DAM. We hired her before she turned her thesis in, because we knew she was
the right person on the team.
[8:02] It really is a combination of people.
Henrik: [8:05] She wrote her thesis on DAM specifically? I’m sorry. Was she an
archivist or a library science person?
Elizabeth: [8:11] Yeah, she was in their library science program, studying to be
an archivist.
Henrik: [8:16] Well, great!
Jennifer: [8:17] Thank you so much, and thank you for doing these podcasts,
Henrik. We appreciate the time you put in to sharing this educational information
across the DAM community. It’s really helpful.
Elizabeth: [8:27] Yeah, and we actually listen to them, so…
Jennifer: [laughs] [8:29]
Henrik: [8:29] That’s always helpful. I appreciate that. Thank you so much! For
more on Digital Asset Management, log onto [8:32] anotherdamblog.com.
Thanks again.

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