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The People Aspects of Digital Asset Management: Part 1

In October 2013, I gave a presentation on The People Aspects of Digital Asset Management (DAM) during the Createasphere DAM Conference in New York City. This was audio recorded so the presentation could be shared with you. Enjoy.

Transcript:

Henrik de Gyor:  [0:01] This is Another DAM Podcast about Digital Asset Management. I am Henrik de Gyor, today I’m speaking about the people aspects of digital asset management. Here is a recording of the Createasphere DAM conference presentation that I gave in New York in 2013. Enjoy.

[0:19] I’m Henrik de Gyor. Some of you may know me. I recognize some of the faces.

[0:22] For those of you who don’t know me,  I am the Director of Digital Asset Management services. That means I am a consultant in the DAM space. I have been there for a few years.

[0:33] You may also know me as blogger at AnotherDAMblog.com and AnotherDAMpodcast.com. I did a few of those podcasts and blogs. Also authored a couple books and still working on others as well. I’m a regular speaker at Universities and lectures and conferences like this.

[0:51] Nominated DAMMY of the Year few times. Quick shot to the company I work for. We do a lot of all things aside from DAM. We are vendor neutral. We have offices all over the world.

This is the question that we ask everybody [What do you want to do with DAM?] because that is what you should be able to answer if you are going to get a DAM.

[1:11] It’s not just one of those check boxes where I need is a CRM, I need a DAM, I need a CMS. I don’t know what I am going to do with them, but I have to check that box. Couple of things that you want to remember is most organizations want to be able to search, find, use and then the thing most organizations forget about is you want to able to re‑use and repurpose those assets.

[1:33] In order to get other ROI, return on investments as much as possible on all of your assets. Or as many as you can, not just use it once, or archive at once. The other thing to keep in mind is that there is the asset and there is metadata. A lot of people forget about the information part. The metadata makes your asset searchable, otherwise they’re not.

[1:58] As you accumulate more and all of us are, you want be able you find them. Then you want to have accountability, meaning the people who are going to be doing all that information, adding the information, finding the information, delivering that information, and those assets together need to be accountable through use through groups and roles.

[2:17] Then the access, people who should be accessing those files and have the permission to do so. Those who can’t or shouldn’t, don’t, that’s the security part. Then the distribution download or delivery of those assets, because if you can’t deliver it to whatever platform you need it on.

[2:36] Why do you have a DAM? Is it manual? How much time do you want to spend? How many people do you want to do it with? The other things to keep in mind is you find a lot today and you will have a lot more tomorrow, about the four parts of DAM.

[2:51] There is four parts. You heard a lot about the technology. Every conference talks about the technology. Views vendors X or vendor Y, solutions X or solution Y. Some people will be talking about the information, the metadata, or the taxonomy.

[3:07] Some people will be talking about the process. Today I am going to talk about that part right here. The people which everyone forgets about. That’s why I’m here to talk to you today. I propose this talk to several conferences. This is the only one who was willing to talk about the people part. Interestingly enough.

[3:31] I am being a proponent for those of you know for the users. Specifically for the people who use DAM, not the vendors because there are not there for you, they’re there to make money, for the most part. There is a lot to talk about in as far as people are concerned.

[3:49] Most people, before they get the DAM, waste a lot of time searching. Remember, there is searching, finding and using. They search for stuff, but they don’t necessarily find anything. They have lots of silos, folder structures which magically will help them find something.

[4:08] Or at least the person who created the folder structure. Or the file naming convention that means something to the person who originally created it, but nobody else or is not shared by everyone else or used by anyone else. Then, there is reuse or reacquiring of these assets, because you can’t find it. You reacquire, relicense, you repurchase, or you recreate new ways for more money.

[4:26] The whole process of DAM search, find, use, reuse, repurpose it, otherwise you are wasting your time and you are wasting your people’s time. It goes back to the people. What you are trying to do for your people? You are trying to save them time, you are trying to save you company money.

[4:41] Typically, there’s access free-for-alls, because you have silos everywhere or you have everything of all then you misuse it. That increases your liability because oops we weren’t suppose to use that talent for the last five years. We only had a license to use it for one year.

[4:58] Oops, well I guess we had to pay one lawyer time and lawsuits, and settle that out of court. Some companies actually have a budget for that, literally. Their account, hundreds of thousands, millions of dollars to settle things at court, because they don’t fix their liability problems.

[5:13] DAM can and should fix your liability problems with the right management for your licensed assets. Things that you acquire from Getty, from Corbis, from wherever you are getting it. Or the talent that is creating your assets externally. Or the talent that is in your images or videos.

[5:30] Then, they built silos. Each fiefdom has its own silos because it’s “their assets”. No, it’s not. It’s the company’s assets. You get a paycheck from the same company, right? So start sharing.

[5:46] [background conversation]

[5:48] [laughter]

[5:49] Fiefdoms? Oh yes, that is a politics thing. We can get into that. Then you have Communication with the right assets. That breaks down and is limited to file names and folder structures. Your storage increases, while your management decreases.

[6:09] After DAM hypothetically if you do it right, you can save money and time. More time than money necessary sometimes. You can reuse and repurpose your assets if you can find them and know that you can use them legally. Right?

[6:24] You can access your assets and the people who should have access, can access those files, if you use permissions properly. Role-based permissions meaning the functional role of this group can use those assets. The other groups that shouldn’t be using, because they don’t know what to use it for or how it should be used, don’t.

[6:44] They can see it and go “yes I approve that. It looks great”, and that’s it. Then you get the people like the right managers and things like that to clear those things for them.

[6:54] That can minimize your liability.

[6:55] You visit your legal department slightly less often. Your legal department shouldn’t fear when you come to them. And they should not call on a regular basis. They don’t like to see you when you have problems. They have enough problems already.

[7:11] Consolidating silos. Now, this is back to politics part, right? You get minimized fiefdoms if you actually communicate and share your assets. Some people don’t like that. They like ’empire building’, so that there is another breakdown of things that you have to do.

[7:28] You can communicate and even collaborate. This is a new thing for some. Most organization are drowning in assets, because they are only accumulating more. How many people are in this room are decreasing the number of assets they accumulate every year? None, because we all hope that we have a job tomorrow.

[7:49] The only companies that are decreasing the number of assets they have, won’t be employed or exist very long. One question that we ask, that most people can’t answer, unless they do their homework is how long does it take you to find an asset for a new campaign or project?

[8:06] That number should decrease as you get a DAM and as you increase the efficiency of your DAM. One organization which will remain nameless. A Fortune 500 took ten people 30 hours to find one file. Who thinks that is acceptable in this room? [no one] Right, I didn’t think so.

[8:28] The other part that DAM should be able to do is manage your IP, just because you can find it, can you legally use it. Most organization can’t do that because they don’t look at their rights and is not clearly defined in a templated fashion. That’s part of their metadata it’s like this is who you need to contact for that, in order to reuse that asset.

[8:51] This is how much we paid last time for it. This is what rights we have to use it. This is where we can use it or should use it, because we have all rights reserved. This is royalty free or whatever is public domain or whatever it happens to be.

[9:10] The other thing is metadata is not ‘automagically’ created. There is no metadata fairy. Still to this day. We’re still looking. Still haven’t found one. It still takes people to catalog and apply metadata to assets.

[9:29] An example is, when we license music when we go to iTunes, when we go to get a movie or an eBook from your favorite e‑retailer, we don’t look or assume there is so much metadata in order to find that file.

[9:48] We just think it looks so done, it’s already there. Someone actually applied that, well before you saw it. That’s why you can buy it. The most successful companies out there have metadata applied to all their assets. No matter how much you search for that file, you will find it. That leads to more sales.

[10:09] Shocking, isn’t it? If you can find it, you can use it. If you can’t find it, you can’t use it and they won’t buy it. They won’t be able to use it again. The other thing you have to keep in mind is there are three perspectives in every organization. At least three.

[10:26] There is the business side which cares about how much money is going in, how much money is going out. What value they are serving their customers and clients for their services or products. Are they delivering on time?

[10:39] Then, there’s the creators who want to do anything and everything with as much time and resources as possible until deadline comes.Then, there is the technical perspective that don’t get any feedback, don’t get the requirements they need to deliver the product that they need to deliver to the end users within the organization or externally.

[10:57] Neither of them, all three, don’t talk to each other unless they are talking amongst other organizations. The idea is these three circles do intersect, because they work usually within the same organization. They collect a paycheck from the same organization.

[11:10] They deliver probably the same products and services that people will use or do use, hopefully, but they don’t communicate enough. Often the DAM professionals sit in the middle or should sit in the middle of all three.

[11:28] They need to be able to communicate in their perspective, of all three, why DAM is important. Why they should see value in it, in their perspective. Including creative, including technical, including business, not just “it’s going to save you money” the creators and technical, they want to save money, but that’s not why they are there…

Click here to continue to Part 2 of this presentation

If you have any questions or would like to hear more about this topic, please feel free to contact me directly.

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Another DAM Podcast interview with Philip Grossman on Digital Asset Management

Philip Grossman discusses Digital Asset Management

Here are the questions asked:

  •  How are you involved with Digital Asset Management?
  •  How does an organization focused on the weather use Digital Asset Management?
  • What are the biggest challenges and successes with Digital Asset Management?
  • What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?

Transcript:

Henrik de Gyor:  [0:01] This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with Philip Grossman. Philip, how are you?
Philip Grossman:  [0:10] I’m doing good.
Henrik:  [0:12] Philip, how are you involved with Digital Asset Management?
Philip:  [0:15] Well I’m the Senior Director of Content Acquisition and Management at The Weather Channel. My job and role entails managing and overseeing all of the technologies that support all the assets internally to the organization.
[0:28] I’m responsible for all the equipment that helps see the physical assets come in, the video and audio and stills come in, get processed, get stored. Enable the editors to access them, to do their magic and assist in pushing the assets out the other side whether that be live broadcast to television or to digital, or mobile, or to the web.
Henrik:  [0:48] How does an organization focused on the weather use Digital Asset Management?
Philip:  [0:52] In our world we have both television, so we are one of the largest and one of the most distributed television networks in United States, over 100 million households. We also have one of the most widely download applications, the weather.com app, as well as our weather.com website. Through all of those we are an asset‑centric organization, obviously video and stills.
[1:15] In our world we have 22 hours of live programming per day roughly that we fill with digital assets, whether that be things we create ourselves, long‑form programming that comes in from third parties, or in some cases what we call user‑generated content, people in the field who have a passion for weather who send us video and still images.
Henrik:  [1:36] What are the biggest challenges and successes with Digital Asset Management?
Philip:  [1:40] Biggest challenges is just that the diversity of the assets themselves. We jokingly say that I have two states. I have stuff that needs to come in and become our house format, and then our house format that has to go out to h.264 for distribution. One of the biggest challenges is just to be able to manage the vast array of formats that come in, and normalize them so they can then process through.
[2:05] Not only do we have formats, then we also have the wonderful hi‑def versus standard def, 16:9 verse 4:3. In order to enable our teams to work efficiently we’ve go to overcome those issues. This is probably one of biggest challenges. Then the second is rights management. For us because we have the combination of material we create ourselves, as well as material provided to us by third parties or end users, we have to be able to manage when this content can be used.
[2:32] Some of it can be used on television. Some of it can’t be used on television, some on the web, but some on television and the web, but only on the web for four days, on television for 14 days. It took an intricate rights management process, which again goes back to the asset itself. At the end of the day, it’s the Metadata, it’s all in the assets.
[2:48] That’s probably one of the other challenges. For us, success is being able to increase the sheer velocity of material we’re able to bring in as raw material to allow our editors and producers to create interesting material out of.
Henrik:  [3:03] What advice would you like to share it with, DAM professionals and people aspiring to become DAM professionals?
Philip:  [3:08] I’d say probably the best piece of advice is start small. When I say small, I mean start at the core asset itself. It’s an object. That’s where you should build and move your processes around.
[3:20] You could say, “Well we just do video.” OK. start with the video as an object or as an asset, and then start to identify what kind of video do you have? When you have SD and HD, all of a sudden your object model becomes larger. That’s really the key to any asset management system. The joke is how do you eat an elephant? One bite at a time.
[3:37] Same concept, start small, understand the objects that you have to manage, and then some that you can build your rules and metadata and everything else around, and the system will become complex on its own. If you start by trying to boil the ocean and figure out I need it to do this, I need it to do that, you’re never going to make it happen.
[3:54] Start with the asset itself. Figure out all the metadata that goes around that asset, then that metadata in of itself helps determine what you’ll be able to do with it. Say, “I got to be able to make sure that it doesn’t play on the web.” Then that has to be a field that says, “I’m not allowed to play on the web.” That sort of drives the model and workflows.
[4:13] Almost every automated workflow today is based around the metadata that you have with your assets. Those are probably the two biggest keys I would say in creating a system. Try to build things that have what we would refer to as level of abstraction. If I build one, giant, massive system, the larger that system gets the more difficult it becomes to make changes to that system or the inertia required to make changes to that system.
[4:37] If you build highly flexible, light‑weight components, that do one specific thing, or two specific things, then you string them together through what we call level of abstraction, you build a much more flexible system that allows you to grow. Right now we’re in a hi‑def world, two years from now we may be a 4K world, and three years from now maybe an 8K world.
[4:57] If you build a system that’s what you’re doing today, it’s not going to be future proofed by building things are abstracted and that’s what we call service orientation, or service‑orient architecture that allows you to build much more flexible systems.
[5:10] Think of it, Legos. Build a lot of little Lego blocks that you can reassemble anyway you want. If you try to build one giant Lego, it’s an inflexible model.
Henrik:  [5:19] Good points. Well thanks, Philip.
Philip:  [5:21] Yep. Thank you.
Henrik:  [5:23] For more on Digital Asset Management, log onto anotherdamblog.com. This podcast is available on Audioboom and iTunes. Thanks again.

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Listen to Another DAM Podcast on Apple Podcasts, AudioBoom, CastBox, Google Podcasts, RadioPublic, Spotify, TuneIn, and wherever you find podcasts.

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Another DAM Podcast interview with Lincoln Howell on Digital Asset Management

Lincoln Howell discusses Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • I understand your organization focuses on end-to-end signal transmission solutions, what does that mean to customers?
  • How does an organization focused on end-to-end signal transmission solutions use Digital Asset Management?
  • What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?

Transcript:

Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I am Henrik de Gyor. Today I am speaking with Lincoln Howell.
Lincoln, how are you?
Lincoln Howell: [0:09] I am doing well, thanks.
Henrik: [0:11] Lincoln, how are you involved with Digital Asset Management?
Lincoln: [0:14] I have helped lead the implementation of our current Digital
Asset Management solution, and essentially have two ongoing responsibilities
with it. The first is driving improvements to both the content and the delivery of
those assets. But second of all, I am one of our global administrators. So I provide
some of that administrative oversight to rights management and any ongoing
proposed structural improvements.
Henrik: [0:36] Lincoln, I understand your organization focuses on end-to-end
signal transmission solutions. What does that mean to customers?
Lincoln: [0:42] We live in a world that is filled with signals. You have audio signals,
video signals, data signals, every time we get onto the Internet. These signals
all require an infrastructure of copper, fiber and other networking solutions
to help get them from that point of origin to each of us as a consumer. [1:05]
Now, I work with Belden Incorporated, and Belden provides that infrastructure
that enables those signals to go from that starting point to the ending point.
[1:14] For example, each time you watch a sports event on TV that originates
down on a field somewhere with somebody working the camera. In between
that camera and your television is a whole network of fiber solutions, copper
solutions, networking switches and routers. All of that processes that signal, the
audio and visual signal from the field to your living room. That’s the infrastructure
that’s enabled by these Belden solutions.
[1:46] Additionally, data centers, every time that you’re working with Internet
solutions or cloud based applications, data centers run solutions, also, that
can be provided by Belden on the copper, fiber and other solutions within the
data center.
[2:02] Manufacturing, also, has a significant play within the signal transmission.
Automotive manufacturers, for example, will use robotics, machinery and all
sorts of equipment that requires an interconnectedness that relies on copper,
fiber solutions to keep them running, communicating with each other and
achieving the outputs of that factory.
[2:26] In the end, the Belden copper, fiber and networking solutions make it possible
for all of these signals to get from where they start to where they need to
be and keep the world running.
Henrik: [2:37] How does an organization focused on end-to-end signal transmission
solutions use Digital Asset Management?
Lincoln: [2:45] Building an end-to-end solution with signal transmission has
taken years of growth through a combination of both research and development
as well as some strategic acquisitions. This ongoing journey has resulted in a
very complex organization. [3:00] That complexity is showing up in sells graphs
of varying responsibilities and skillsets, engineering and product management
teams that are scattered across the globe, and marketing staff, too, that are
tasked with consolidating all of the individual components of the signal transmission
solution to a single coherent message for the customers.
[3:18] In the end, without Digital Asset Management, we find ourselves constantly
reinventing the wheel or missing opportunities to win customers by
leveraging materials that we’ve already invested. Our first phase with Digital
Asset Management has been to make significant improvement in our customer
engagement.
[3:34] We’ve been consolidating our assets that can be used in the interaction
with the customer, and we’ve been striving to make them easily accessible
across the globe, opening up channels for sharing these assets across all of the
geographies and across all of these functional themes.
[3:49] Our second phase with the Digital Asset Management is going to be
turning towards more of an internal implementation, where we use it to facilitate
the distribution of corporate standards, other policies and other HR
communications.
Henrik: [4:02] What advice would you like to share with DAM professionals and
people aspiring to become DAM professionals?
Lincoln: [4:06] I think it’s all about the taxonomy. What we’ve found here is that
you can consolidate digital assets on any server. That’s not the hard part. It’s
the retrieval and the consumption of those assets that’s the real goal. You need
those to be consumed by the right people at the right time. [4:25] What was
learned is that setting up and sustaining, sustaining being the key of successful
taxonomy, makes all the difference in the world. That taxonomy is just comprised
of intuitive categories, tagging, and the metadata that really makes your
asset library searchable by its users. Without that taxonomy, it becomes more of
a frustration than a solution.
[4:48] In order to set that up, we found that it’s not just having that technical
competence, being able to understand the system. But it really requires a
keen organizational eye and a lot of people skills. Because as you have various
people participating in and contributing to your digital asset library, you’ve got
to have a lot of one-on-one interactions with them, to insure that standard work
is followed and to insure that that organizational structure, that taxonomy, stays
intact. Because, once again, without that taxonomy, all you’ve got it a pile of
assets on a server somewhere.
[5:21] What you really need is a clean library that people can easily find what
they’re looking for at their fingertips.
Henrik: [5:28] Thanks, Lincoln.
Lincoln: [5:29] You bet.
Henrik: [5:30] For more on this and other Digital Asset Management topics, log
on to AnotherDAMblog.com. Another DAM Podcast is available on Audioboom,
iTunes and the Tech Podcast Network. If you have any comments or questions,
please feel free to email me at AnotherDAMblog@gmail.com. Thanks again.

Related Articles

Listen to Another DAM Podcast on Apple Podcasts, AudioBoom, CastBox, Google Podcasts, RadioPublic, Spotify, TuneIn, and wherever you find podcasts.

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Another DAM Podcast interview with Christy King on Digital Asset Management

Christy King discusses Digital Asset Management

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • How does an organization involved with mixed martial arts use Digital Asset Management?
  • What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?

Transcript:

Henrik de Gyor: [0:02] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today I’m speaking with Christy King. Christy,
how are you?
Christy: [0:10] Very good.
Henrik: [0:12] Christy, how are you involved with Digital Asset Management?
Christy: [0:14] I am the newly appointed Vice President of technology research
and development for Zuffa, which is the parent company of the Ultimate
Fighting Championships and several other MMA brands, mixed martial arts
brands. We started down the Digital Asset Management path by trying to
organize a method to distribute video to nontraditional resources. We have a
very young audience, tends to be males, 18 to 34. [0:46] Very much closer to the
18 range. These guys all have every gadget, new fancy, cool thing that hits the
market sooner than almost everybody else, so we really tried hard, very early on,
to be able to distribute to all of those devices, and many of those outlets did
not have traditional ways to take in video content, meaning take…
[1:08] In order for us to create a file-based workflow that made any sense, and
deliver the accompanying metadata, which means images, and text descriptions,
and price points, and policy rules about where things could be shown and
what country, we had to come up with a distribution methodology, and a way to
create all those materials, and distribute them, and keep track of them all over
the world and all of these technologies.
Henrik: [1:33] Christy, how does an organization involved with mixed martial
arts use Digital Asset Management?
Christy: [1:39] What we do, since we started out trying to distribute in all these
places and all these different ways, what you discover very, very quickly, when
you start with a relatively contained, single goal, which is, we wanted to deliver
video, which you find very, very quickly no matter where you start an organization
with asset management, is that it sort of snowballs into a really big
effort. [2:07] All of a sudden, you learn a whole bunch about all these different
technologies and all these different vendors that can solve all sorts of problems,
and gosh, people in the company get a load of the first problem you solve and
their eyes lit up, and they get super creative and excited, and go, “Gosh, if we
can do that, then we can do this, and we can do this other thing, and we can do
this other thing.”
[2:28] Pretty soon, you have yourself a huge variety of problems you can solve,
and every time you solve one problem, then there are three more, because no
piece of information in the company lives in isolation. One of the things you find
is, you’ll discover that if you start to distribute something and you’re going to
change somebody’s work flow, let’s say, in marketing. Now, instead of emailing
a picture to the advertising agency, you’re now going to upload it somewhere.
[2:56] Right? Seems simple enough. You change that, you’re done. What will
happen is, within a couple days, you’ll have four other people that come out
of the network that say, “Hey, I copy and paste that out of the website.” Or,
“I download that image and send it over here in order to do the poster or
the podcast.” Or whatever it is. All of these people had just figured out a way
to adapt and survive, with the information wherever it lived. Somewhere in
the company.
[3:23] What you discover is, when you start down the Digital Asset Management
path, work flow becomes a really interesting challenge to solve and get communication
and effort out of everybody, so that you don’t create five more problems
by solving the first problem. So mixed martial arts is no different than any
other company, in that you’ve got to figure out a way to make sure everybody
has the resources they need to get their job done.
Henrik: [3:47] What advice would you like to share with DAM professionals and
people aspiring to become DAM professionals?
Christy: [3:52] We work with several vendors. There isn’t any one particular
vendor that solves all of our problems. One of the interesting changes that I’ve
seen in the way that I use technology is that, it used to be that if you needed to
have somebody edit video, you bought an edit system. If you needed to deliver
something, you used a shipping company. All of these kinds of solutions
were separate, disparate and had nothing to do with each other. [4:22] When
you get into Digital Asset Management, everybody’s stuff lays on top of everybody
else’s stuff. I would like to see an awful lot more vendors do what my
vendors have been really willing to do, which is work with each other. We have
a company called Levels Beyond that deals with our video solution, with their
reach engine. But we’ve asked them to work very closely with the folks at Denim
Group, who have designed and built our CMS backend for our website.
[4:53] I’ve asked them to tie in very tightly with the company that produces much
of our fight statistics. All of these folks need to work together and understand
each of their technologies, not necessarily even at a surface level, but at a pretty
deep level, so that they can understand how to use the best of what each company
has to offer. Really, it’s that interesting ability in people to think in a more
open source and shared kind of way.
[5:22] Not necessarily to give their trade secrets away, but just live in the world of
understanding that whatever they’re doing is going to be needed to be shared
by several other people, besides the company they’re selling their product to.
That’s probably the biggest piece of advice I would give.
[5:43] Be a little bit more willing to be open and work directly with other vendors.
I started my process very much in the production department. It has
blossomed to being an asset management solution that we’re applying, with
lots of people, across our entire organization. Really, I have one big Digital Asset
Management system, but I’m calling each departments little asset management
system a little bit different name, as we implement this stuff. So as not to scare
people to death. [laughs]
Henrik: [6:11] Good idea.
Christy: [6:13] You’re asking people to do a huge amount of change and work
flow and culture shift, in order to think about, create… Now, everything they do,
they have to at least put a little bit of their mind towards the fact that whatever
they’re doing, they’re communicating that to everyone else in the organization
and other people outside of the organization, at the moment they create it in
a shareable form. [6:39] Communication becomes even more important than it
might have been to an organization before. You just don’t upload an image. You
need to upload an image and call it something that makes sense, in the bigger,
organizational sense, that’s related to search terms, dates and maybe days that
the things that invoice should be issued so that someone gets paid when this
thing gets uploaded. You’re talking about marketing, accounting, financial analysis,
and invoicing process.
[7:14] Maybe rights are communicated that’s related to your legal department.
[laughs] This is a pretty demanding, big kind of concept to introduce to a company.
Vendors and people thinking about doing Digital Asset Management, in
general, really need to make sure they take it slow and explain to people a lot,
all along the way, the purpose of doing each of these extra tasks, in order to
make the overall company run more efficiently.
[7:47] Especially if you’re a worldwide company or you have organizations spread
across several states or across the world. Really getting taxonomy right and
communication paths tight in a Digital Asset Management system can make a
huge difference in a company that’s spread out like that, geographically.
Henrik: [8:07] Thanks, Christy. For more on Digital Asset Management, log
onto AnotherDAMblog.com. Another DAM Podcast is available on Audioboom,
iTunes and the Tech Podcast Network. If you have any comments or questions,
please feel free to send me an email at anotherdamblog@gmail.com.
Thanks again.

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