Listen to Madeline Velez talk about Digital Asset Management
Henrik: This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with Madeline Velez. Madeline, how are you?
Madeline: I am good thank you. How are you?
Henrik: Great. Madeline, how are you involved with Digital Asset Management?
Madeline: My career in Digital Asset Management started over 15 years ago with the Yankee Candle Company organizing their digital merchandise assets. I then worked for Bristol-Myers Squibb with digital pharmaceutical assets and now I’m the digital assets specialist for the marketing and communications department at Shriners Hospitals for Children Headquarters in Tampa. In my new position, I played a key role in the implementation of a brand new Digital Asset Management system and I made recommendations on how the system would best fit our needs and that was HIPAA Compliant and that offered the right tools for our organization.
Henrik: Madeline, how does a hospital focusing on innovative pediatric specialty care, world-class research and outstanding medical education use Digital Asset Management?
Madeline: Here at Shriner’s Hospital Headquarters, we use the Digital Asset Management system to organize all of our marketing materials. That includes our historic photos and videos, our photography for print and social media, our patient videos, commercials, and our consent forms. It’s also used to share files with our designers, our internal departments and externally with our 22 locations, the Shriners temples and our vendors.
Henrik: What are the biggest challenges and successes you’ve seen with Digital Asset Management?
Madeline: One of the challenges in the medical field was finding a system that was HIPAA Compliant and that would safely store and protect our patient data. Another challenge is the change in processes and workflows within a department. When implementing a system, you have to help your users understand the value that the digital asset management system brings to the organization and the cost savings in the reuse of your assets. Over time, users will establish their own workflows and change can be troublesome for some. So it’s very important to offer continuous training either in groups or 1 on 1 so that they can adapt to the new workflow and become comfortable with using the new system.
Madeline: For our successes, I would say when a user adapts to the new system and you receive positive feedback from your users on how easy it was to locate and share files and how the system helped them reduce time in locating them, and the delivery process. Successes are also streamlining the processes and brand consistency. So we no longer receive requests that are manual and the work requests become automated. That’s definitely a success. It really changes the way teams work in a very positive way.
Henrik: And what advice would you like to share with DAM professionals and people aspiring to become DAM professionals?
Madeline: My advice would be to keep up with the industry changes and how they benefit the organization that you work for. So continue to learn, take classes, join discussion groups and search the Internet. There’s a lot of very helpful information out there and ask a lot of questions. Even though I’d been working in this field for quite some time, I’m always learning from other DAM professionals. I can then take those learnings and apply them in my organization. So always take time to speak with your colleagues about their work and how the DAM system can help them.
Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with Jade Jourdan.
Jade, how are you?
Jade Jourdan: [0:11] I’m doing well, thank you. How are you?
Henrik: [0:13] Good. Jade, how are involved with Digital Asset Management?
Jade: [0:17] I work at Edwards Lifesciences, and we’re a medical device company. I’m a Senior Digital Asset Specialist, and every day is focused on our Digital Asset Management. I’m responsible for the DAM structure and ensuring we are collecting all the necessary metadata for searching and making sure that everyone gets assets that they need for their projects.
Henrik: [0:40] How does a medical equipment company specializing in artificial heart valves and hemodynamic monitoring use Digital Asset Management?
Jade: [0:48] Our DAM system must primarily archive our marketing assets, product images, and corporate images. Once projects go through our regulatory approval process, they are uploaded by our creative vendors globally into our DAM system and then assets are processed, metadata tags added for searching, etc.
[1:10] Our DAM system is accessed globally by our regional employees and vendors and once our main creative is completed, our projects are repurposed locally and globally. Each region translates the project into their language, processes it to their regulatory, and then produces it for their marketplace.
Henrik: [1:31] What are the biggest challenges and successes you’ve seen with Digital Asset Management?
Jade: [1:35] Well, we are very successful at having our library organized by individual product groups and functional areas so that images and source files are easily located for individual projects and repurposing existing designs.
[1:49] The challenge is working with a high volume of projects and making sure we receive all of our source files from the many agencies we utilize. So working with their marketing departments which are very busy and getting them to retrieve all of our projects from the agencies that we work with, making sure we have everything in our library.
Henrik: [2:12] What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?
Jade: [2:15] Well, I think DAM is an exciting and growing industry. I’m relatively new to it, four years in, and have learned a lot about it and I think the technology is constantly improving with innovative new ways to accommodate and efficiently store large data assets.
[2:34] Most companies have major digital components that need to be managed and organized for productive workflow and I would encourage people with an interest in becoming a DAM professional to absolutely go for it. It’s an exciting field to get involved in.
Adolfo Chavez and Francisco Vergaray discuss Digital Asset Management
Henrik de Gyor: [0:02] This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with Adolfo Chavez and Francisco Vergaray. How are you guys?
Adolfo Chavez: [0:12] Doing good.
Francisco Vergaray: [0:13] Doing well, thank you.
Henrik: [0:15] Great. How are you involved with Digital Asset Management?
Francisco: [0:17] Well, I think I’ll go first. This is Francisco. Basically, I am the system administrator for the digital asset management system that we have here in the institution. We have a system of 24 catalogs and over a million digital assets that are served throughout the institution.
[0:36] We have several clients that use the system including doctors and our regular staff. We have anything from patient images to images that I use for diagnostics, and also stock art that we use.
Adolfo: [0:53] I’m Adolfo. I’m in a different department from Francisco. I work in Communications, and I basically manage four catalogs within our digital asset management system, which is Cumulus.
[1:04] All total, I believe, we have about 200,000 images, mainly editorial in nature, again, I’m in Communications, so a lot of images are for publications. I don’t keep any clinically relevant images in there.
[1:16] A lot of portraits of doctors, doctors and patients, and stuff for marketing and communications purposes. I call myself a dummy user of Cumulus, where Francisco is more on the administration side.
Henrik: [1:28] How does a comprehensive cancer center use Digital Asset Management?
Francisco: [1:32] Cumulus that we use is actually a fairly robust system. Unfortunately, we only use the work group edition. We do not have the full enterprise version of the system.
[1:43] We cannot take full advantage of the capabilities of this system, however, we are pushing the system to it’s limit right now trying to get more catalogs and more digital assets into the system while we transition to possibly a future more robust system.
[2:02] At this point, we have been using Cumulus for over 10 years, and it’s come to the attention of the higher ups here in the institution. They are looking for a more robust system to replace Cumulus.
[2:16] Basically, it is used for many things. We have people for example in the skin center, they use it for comparing melanoma patients. They can look at skin lesions, making sure that there are differences between appointments. We have people that use it for just general stock photography or editorial. That’s basically there for run of how we’re using it.
[2:40] We have an Internet client, and we have several desktop clients. The desktop clients are actually what allow you to add visual assets today to the system.
Adolfo: [2:50] We’re having the DAM in place and actually using the DAM, because the DAM has been in place of a while. But, when I came on board about three and a half years ago, it was in place and there were assets in there, but there was no metadata attached to any of the images, so image retrieval was still kind of a chore.
[3:09] Now, since I’ve been there, I’ve kind of taken on the task of adding in that metadata so that when any media outlet calls and say, “When you have a photo of doctor so and so,” enter in doctor so and so, we have a whole treasure trove of images.
Henrik: [3:25] What are the biggest challenges and successes you’ve seen with Digital Asset Management?
Adolfo: [3:29] The biggest success we’ve had is image retrieval, essentially. Previously, which I’m sure many of your listeners are probably familiar with. When images are kept on someone else’s computer, usually the designer, whoever was working on the project.
[3:44] If somebody had an image request, went to one person who is like, “Oh, I think that person worked on it.” Then it went to that person, who happen to be out that day. So then it had to wait for the next day. When they got in, they’re like, “Oh, yeah, let me go back and look at that project.” So an image request took a day, two days. That was kind of ridiculous.
[4:02] Now, image requests take two minutes, literally. It actually takes two seconds, but because we vet each of the images, some of the images have patients in them. We have to make sure that we have patients that have been consented properly. That we have permission to use the image. That the employees depicted in photos are still working here, stuff like that. So yeah, that’s been a huge success.
[4:25] The biggest challenge, at least on my end, has been getting people to use it, which I think is universal challenge to everyone in digital asset management. I get emails everyday, “Hey do we have an image of doctor so and so?” “Yeah, it’s in Cumulus. You just got to search for it. That’s all you got to do.” [laughs] That’s the most difficult part, obviously.
Francisco: [4:48] Yeah, I think one of the biggest challenges that we had when we initiated this project years ago was coming up with a naming convention for our digital assets. I think that was what really we had to go around several times until we came up with something solid that at the time, we couldn’t search for metadata when we first started with this.
[5:11] We were looking at searching by the names of the files, but now we were able to add metadata to the file so the naming convention is not…We’re still using the naming convention, but it is not as important as adding the metadata. Still, we use both of them as just as a backup to double check, make sure things are named correctly.
[5:32] That’s what’s been also one of the biggest successes for us because we were able to locate patient images. For example, they’re going into the electronic medical record, and when the doctor comes in and looks at the medical record, they can pull their patient’s images that comes from our Cumulus system.
Henrik: [5:52] What advice would you like to share with DAM professionals and people who aspired to become DAM professionals?
Adolfo: [5:57] I think this is something Francisco eluded to when we first started talking, is that really fully invest in the proper software. One of the big challenges that we’ve had is that we’re trying to…
Francisco: [6:10] We’re using a work group version of the system, rather than the enterprise version which we can’t really take full advantage of the capability of this system. It’s just having the proper budget.
Adolfo: [6:22] We have over 20,000 employees at this institution. Digital asset management is becoming more and more important everyday. There are new people calling for catalogs and they wanted catalog images, they want to do this, and it’s taxing on this particular version of the software we’re running.
[6:39] As far as, that’s for DAM professionals, as far as for people aspiring to become DAM professionals, I have a book called The Accidental Taxonomist which is the book that I got to do a little bit of research on digital asset management when I got into the position.
[6:53] That’s really the way I feel. I don’t feel I can actually give advice to anyone who’s trying to become a digital asset management person, but I’m accidentally fell into this position by nature of what it is that I do, which is photography and content creation, essentially.
Francisco: [7:09] I think one suggestion that I would give is you need to have…You heard of it, the phrase ‘too many cooks in the kitchen’?
Henrik: [7:17] Mm‑hmm.
Francisco: [7:18] You need to make sure that you have a specific group of people assigned to add digital images or digital assets to the catalog. That way, you keep consistency throughout your naming conventions, throughout the way things are organized in the catalog.
[7:32] The other thing I would suggest is make sure that you have people that have very good attention to detail. Just minimal things such as a space, or a comma, or just a period in the wrong place, what would throw things off. Just people that understand how complicated this can be and frustrating sometimes.
Adolfo: [7:55] It takes a special kind of person, I guess. Digital Asset Management, it’s a tedious gig. It takes a certain mind, I guess.
Francisco: [8:03] Yes.
Henrik: [8:04] That’s great advice. I would strongly recommend having a gatekeeper to your point.
Francisco: [8:08] We actually have a, at least from the photography people, we have several gatekeepers, we have about two or three of them.
[8:14] You go for one person, the photographer, they will need their files. Then they go to the manager, who double checks them. Then they go to the person that actually catalogs them, so there’s three people that actually make sure that these images, especially the ones that go into the patient chart, are named properly.
Adolfo: [8:32] I’m the only one in communications. There’s me, then I have an assistant now. That means that I get to make sure everything is cool, but I also get blamed for all the problems.
Francisco: [8:45] But nobody is perfect, so even three people can miss something.
Henrik de Gyor: [0:00] This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with Kate Jordan Gofus. Kate, how are you?
Kate Jordan Gofus: [0:09] I’m well, how are you?
Henrik: [0:10] Great. Kate, how are you involved with Digital Asset Management (DAM)?
Kate: [0:14] I’m the digital librarian for a healthcare software company. My company focuses on and we primarily use videos to help educate patients and empower them in their healthcare journeys. I manage the video library for this company. We’re a pretty small shop, so I’m involved in all phases of the Digital Asset Management process. That includes rights management and vendor relations. I am a client resource. I work with implementation, our product and development teams. I work with our support teams, troubleshooting. We also use a homegrown Digital Asset Management system so I do work with our development team quite a bit.
Henrik: [0:53] Kate, how does a company focus on interactive software to help hospitals get patients more involved in their own healthcare use Digital Asset Management?
Kate: [1:01] Because our software solution primarily uses videos to educate and empower patients, we have a large number of videos to manage. This includes version control, distribution, everything about the Digital Asset Management. We have well over a hundred client sites, facilities, hospitals who are using our software platform, and thus, our videos. We use the Digital Asset Management system to centrally manage files, and also metadata, for thousands of videos that are going to the software platforms in these hospitals. The videos are about various topics, ranging from oncology to relaxation content, like nature videos. We use the Digital Asset Management system to manage key wording metadata so we can know what we have available, and also as a means of distributing that in a streamlined and efficient way. Healthcare changes really quickly. We need to be able to update our content in a quick and efficient way and we need to be able to update that content at the hospitals, not just in one place. We use the Digital Asset Management system to do that. The needs of our hospitals vary widely, so we needed a way to be able to distribute what a hospital wants or what a hospital needs specific to that hospital. The Digital Asset Management system allows us to maintain consistency across almost 200 hospitals and also control what is there, what isn’t there. It also has allowed us to support growth. When I started with the company a couple years ago, we had one‑third the number of client hospitals that we do now, and if we were still FTP‑ing video files to all of our hospital sites and then manually configuring the videos…
Henrik: [2:53] That sounds more painful that way.
Kate: [laughing] [2:55] My life would be really terrible. Right now we use the Digital Asset Management system to distribute files to all of those sites, and we also distribute the metadata, and the way in which the files and metadata are transferred, eases the configuration process at the individual hospital very much. We are constantly moving more towards automation and improving processes to make this less and less painful. That’s what we use it for, intellectual and physical control of our video files.
Henrik: [3:26] Kate, what are the biggest challenges and successes you’ve seen with DAM?
Kate: [3:30] I think that one of the biggest challenges I’ve seen is finding the right tools or system to manage your assets. Every organization is different and is going to have different needs and different ideas of what DAM is and what it can do for them. I have seen purchased DAMs, I have now seen a homegrown DAM, there is always the argument between hosting your own content and having your content hosted externally. I think that it’s really difficult and important to make sure that you’re using the right solution for your needs. I think that one of the challenges is that sometimes people jump into Digital Asset Management without doing a background research first.
[4:11] Another challenge that I’ve seen is people expecting technology to fix everything and to do so immediately. A lot of Digital Asset Management is improving processes and documentation and writing and enforcing rules. That means dealing with people. Sometimes, I will be asked, “But I thought the Digital Asset Management system was supposed to fix this!” The answer is often, “Well, it did fix it. It made it possible, it didn’t make it necessarily instantaneous.” I think that, that is another challenge and that’s a perception thing. We are very lucky that we definitely have buy‑in on our Digital Asset Management system at my organization. We existed for a long time doing the same kind of work without a Digital Asset Management system, so I think there is an appreciation for ours.
[5:00] I also think that a challenge I’ve seen is that organizations are always evolving. Digital Asset Management systems, especially homegrown Digital Asset Management systems, are always evolving. You have customization, you have enhancements, improvements, things like that. It’s a delicate line to walk between improving your DAM and trying to force your DAM to do things that it wasn’t meant to do and shouldn’t do. It’s hard to draw the line sometimes and say, “Well, the DAM could maybe do that, but it’s not the best tool to use for that, and it’s not going to make our DAM better.”
[5:37] Some of the successes we’ve had, using the Digital Asset Management system and using it correctly, has increased our turnaround time on new video content by over a factor of four. It used to take significantly longer when we would get new content from either our partner vendors or from our clients. It used to take a really long time for us to get that loaded on all sites. That’s a big problem in health care because you always want the most up‑to‑date information, patients deserve the most up‑to‑date information. We’ve significantly cut down our turnaround time for loading video content. We’ve also improved consistency and control. I know for a fact that all of my sites have the most up‑to‑date videos that we have. I don’t have to go to every client site, every hospital, to figure that out. I can access all of that information through our Digital Asset Management system because our Digital Asset Management system is linked very closely with the software platforms that are installed at all of our hospitals. It has made it easier to manage the content, its also made it easier to answer questions. Internal and external stake holders have lots of questions about videos and sometimes they want to know if there’s other content available. It makes it easier when I can quickly look at what content they do have so I can tell them what they might want to add.
[7:04] We have almost 200 hospitals. They sometimes want to create their own videos or they have found some relaxation video that they think is really great and they want loaded on their software platform. They submit that to us and we will load it and configure it on their software platform for them. It has to be ingested through the Digital Asset Management system and encoded properly and we need metadata and all of that stuff, but we encourage our hospitals to add any content to their facility that they think will make their patient population happy or improve outcomes for their patient populations. Sometimes, I get questions from one of our hospitals asking if I know about any music programs that their patients may be interested in. I can look in our Digital Asset Management system and say, “Yes, actually. This other facility in a completely different part of the country has found this great vendor that they love and we already have the videos encoded and if you got the licensing rights on your own, through the Digital Asset Management system, I can transfer those to you and you don’t have to get the videos encoded on your own, you don’t have to buy DVDs from anybody, all you need is to give them a call and maybe a PO number.” That makes our clients really happy and it makes patients really happy and that makes me really happy.
Henrik: [8:23] What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?
Kate: [8:27] I think that something really important to remember is that a Digital Asset Management system, in my experience, never operates on its own. It’s never the only system that an organization is using. It is often seen as a support system, really. I think that it’s really important to continue to focus on interoperability and making it so that your system plays nicely with others and is not cogging up the works for your organization. I think that’s something that we need to continue to focus on as a DAM community.
[9:03] I also think its really important to focus on sustainability and scalability. We have a homegrown Digital Asset Management system, so I have a lot of input into how our DAM system evolved. That’s good, and that’s also dangerous. We need to make sure that any changes that we make are in the interest of sustainability and scalability so it doesn’t bite us in the bum later. I would say to people who are looking to get into the DAM profession, that you should be tenacious. Just try to fix the problems that you face in your organization as well as you can and recognize that it’s going to take a while and you’re probably going to have to try the same thing over and over a few times. Maybe differently, maybe the same way so that it works. Don’t be discouraged by big wigs who have fancy letters after their name. There are lots of different backgrounds in this field, and you don’t have to have gone to school for Information and Library Science to be good at this job, though I did. I think that, at the end, we’re really trying to fix problems and fixing them along the way. I think that if you are flexible and creative, you’re going to have more success fixing the problems. That’s what I would say.
Henrik: [10:14] Well, thanks Kate.
Kate: [10:15] Oh, you’re so welcome.
Henrik: [10:15] For more on this and other Digital Asset Management topics, go to anotherdamblog.com. For this podcast, and 150 other podcast episodes, including transcripts of all the interviews, go to anotherdampodcast.com. If you have any comments or questions, feel free to email me at email@example.com. Thanks again.