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Another DAM Podcast interview with Kate Jordan Gofus on Digital Asset Management

Kate Jordan Gofus on Digital Asset Management

 

 

Transcript:

Henrik de Gyor:  [0:00] This is Another DAM Podcast about Digital Asset Management. I’m Henrik de Gyor. Today I’m speaking with Kate Jordan Gofus. Kate, how are you?

Kate Jordan Gofus:  [0:09] I’m well, how are you?

Henrik:  [0:10] Great. Kate, how are you involved with Digital Asset Management (DAM)?

Kate:  [0:14] I’m the digital librarian for a healthcare software company. My company focuses on and we primarily use videos to help educate patients and empower them in their healthcare journeys. I manage the video library for this company. We’re a pretty small shop, so I’m involved in all phases of the Digital Asset Management process. That includes rights management and vendor relations. I am a client resource. I work with implementation, our product and development teams. I work with our support teams, troubleshooting. We also use a homegrown Digital Asset Management system so I do work with our development team quite a bit.

Henrik:  [0:53] Kate, how does a company focus on interactive software to help hospitals get patients more involved in their own healthcare use Digital Asset Management?

Kate:  [1:01] Because our software solution primarily uses videos to educate and empower patients, we have a large number of videos to manage. This includes version control, distribution, everything about the Digital Asset Management. We have well over a hundred client sites, facilities, hospitals who are using our software platform, and thus, our videos. We use the Digital Asset Management system to centrally manage files, and also metadata, for thousands of videos that are going to the software platforms in these hospitals. The videos are about various topics, ranging from oncology to relaxation content, like nature videos. We use the Digital Asset Management system to manage key wording metadata so we can know what we have available, and also as a means of distributing that in a streamlined and efficient way. Healthcare changes really quickly. We need to be able to update our content in a quick and efficient way and we need to be able to update that content at the hospitals, not just in one place. We use the Digital Asset Management system to do that. The needs of our hospitals vary widely, so we needed a way to be able to distribute what a hospital wants or what a hospital needs specific to that hospital. The Digital Asset Management system allows us to maintain consistency across almost 200 hospitals and also control what is there, what isn’t there. It also has allowed us to support growth. When I started with the company a couple years ago, we had one‑third the number of client hospitals that we do now, and if we were still FTP‑ing video files to all of our hospital sites and then manually configuring the videos…

Henrik:  [2:53] That sounds more painful that way.

Kate:  [laughing] [2:55] My life would be really terrible. Right now we use the Digital Asset Management system to distribute files to all of those sites, and we also distribute the metadata, and the way in which the files and metadata are transferred, eases the configuration process at the individual hospital very much. We are constantly moving more towards automation and improving processes to make this less and less painful. That’s what we use it for, intellectual and physical control of our video files.

Henrik:  [3:26] Kate, what are the biggest challenges and successes you’ve seen with DAM?

Kate:  [3:30] I think that one of the biggest challenges I’ve seen is finding the right tools or system to manage your assets. Every organization is different and is going to have different needs and different ideas of what DAM is and what it can do for them. I have seen purchased DAMs, I have now seen a homegrown DAM, there is always the argument between hosting your own content and having your content hosted externally. I think that it’s really difficult and important to make sure that you’re using the right solution for your needs. I think that one of the challenges is that sometimes people jump into Digital Asset Management without doing a background research first.

[4:11] Another challenge that I’ve seen is people expecting technology to fix everything and to do so immediately. A lot of Digital Asset Management is improving processes and documentation and writing and enforcing rules. That means dealing with people. Sometimes, I will be asked, “But I thought the Digital Asset Management system was supposed to fix this!” The answer is often, “Well, it did fix it. It made it possible, it didn’t make it necessarily instantaneous.” I think that, that is another challenge and that’s a perception thing. We are very lucky that we definitely have buy‑in on our Digital Asset Management system at my organization. We existed for a long time doing the same kind of work without a Digital Asset Management system, so I think there is an appreciation for ours.

[5:00] I also think that a challenge I’ve seen is that organizations are always evolving. Digital Asset Management systems, especially homegrown Digital Asset Management systems, are always evolving. You have customization, you have enhancements, improvements, things like that. It’s a delicate line to walk between improving your DAM and trying to force your DAM to do things that it wasn’t meant to do and shouldn’t do. It’s hard to draw the line sometimes and say, “Well, the DAM could maybe do that, but it’s not the best tool to use for that, and it’s not going to make our DAM better.”

[5:37] Some of the successes we’ve had, using the Digital Asset Management system and using it correctly, has increased our turnaround time on new video content by over a factor of four. It used to take significantly longer when we would get new content from either our partner vendors or from our clients. It used to take a really long time for us to get that loaded on all sites. That’s a big problem in health care because you always want the most up‑to‑date information, patients deserve the most up‑to‑date information. We’ve significantly cut down our turnaround time for loading video content. We’ve also improved consistency and control. I know for a fact that all of my sites have the most up‑to‑date videos that we have. I don’t have to go to every client site, every hospital, to figure that out. I can access all of that information through our Digital Asset Management system because our Digital Asset Management system is linked very closely with the software platforms that are installed at all of our hospitals. It has made it easier to manage the content, its also made it easier to answer questions. Internal and external stake holders have lots of questions about videos and sometimes they want to know if there’s other content available. It makes it easier when I can quickly look at what content they do have so I can tell them what they might want to add.

[7:04] We have almost 200 hospitals. They sometimes want to create their own videos or they have found some relaxation video that they think is really great and they want loaded on their software platform. They submit that to us and we will load it and configure it on their software platform for them. It has to be ingested through the Digital Asset Management system and encoded properly and we need metadata and all of that stuff, but we encourage our hospitals to add any content to their facility that they think will make their patient population happy or improve outcomes for their patient populations. Sometimes, I get questions from one of our hospitals asking if I know about any music programs that their patients may be interested in. I can look in our Digital Asset Management system and say, “Yes, actually. This other facility in a completely different part of the country has found this great vendor that they love and we already have the videos encoded and if you got the licensing rights on your own, through the Digital Asset Management system, I can transfer those to you and you don’t have to get the videos encoded on your own, you don’t have to buy DVDs from anybody, all you need is to give them a call and maybe a PO number.” That makes our clients really happy and it makes patients really happy and that makes me really happy.

Henrik:  [8:23] What advice would you like to share with DAM professionals and people aspiring to become DAM professionals?

Kate:  [8:27] I think that something really important to remember is that a Digital Asset Management system, in my experience, never operates on its own. It’s never the only system that an organization is using. It is often seen as a support system, really. I think that it’s really important to continue to focus on interoperability and making it so that your system plays nicely with others and is not cogging up the works for your organization. I think that’s something that we need to continue to focus on as a DAM community.

[9:03] I also think its really important to focus on sustainability and scalability. We have a homegrown Digital Asset Management system, so I have a lot of input into how our DAM system evolved. That’s good, and that’s also dangerous. We need to make sure that any changes that we make are in the interest of sustainability and scalability so it doesn’t bite us in the bum later. I would say to people who are looking to get into the DAM profession, that you should be tenacious. Just try to fix the problems that you face in your organization as well as you can and recognize that it’s going to take a while and you’re probably going to have to try the same thing over and over a few times. Maybe differently, maybe the same way so that it works. Don’t be discouraged by big wigs who have fancy letters after their name. There are lots of different backgrounds in this field, and you don’t have to have gone to school for Information and Library Science to be good at this job, though I did. I think that, at the end, we’re really trying to fix problems and fixing them along the way. I think that if you are flexible and creative, you’re going to have more success fixing the problems. That’s what I would say.

Henrik:  [10:14] Well, thanks Kate.

Kate:  [10:15] Oh, you’re so welcome.

Henrik:  [10:15] For more on this and other Digital Asset Management topics, go to anotherdamblog.com. For this podcast, and 150 other podcast episodes, including transcripts of all the interviews, go to anotherdampodcast.com. If you have any comments or questions, feel free to email me at anotherdamblog@gmail.com. Thanks again.

 


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Another DAM Podcast interview with Jess Hartmann on Digital Asset Management

 

Here are the questions asked:

  • How are you involved with Digital Asset Management?
  • Where did all this whole DAM thing come from and what makes it so new and magical?
  • What advice would you like to share with DAM Professionals and people aspiring to become DAM Professionals?

Transcript:

Henrik de Gyor: [0:01] This is Another DAM Podcast about Digital Asset
Management. I’m Henrik de Gyor. Today, I’m speaking with Jess Hartmann.
Jess, how are you?
Jess Hartmann: [0:10] I’m doing great. How are you, Henrik?
Henrik: [0:12] Good. Jess, how are you involved with Digital Asset
Management?
Jess: [0:16] I think you know that ProMAX Systems has been in the field of video
editing and film production and assistance in that area since 1994. Clearly in
that time, we’ve seen a lot of changes to the industry. [0:33] I think that Digital
Asset Management is really one of those that have been coming for a long time,
but we have been implementing media technology solutions from capture all
the way through finishing for some time, and Digital Asset Management is a
natural extension of the typical workflows that we find in the media industry.
Henrik: [1:01] Let me ask you this. Where did this whole DAM thing come from?
Why is it so new and magical?
Jess: [1:11] Interesting question. The first reaction to that question is that, as
many things in life, it only seems new and magical because it’s starting to get
a preponderance of attention from media companies and the media industry.
And so, now, it’s starting to look new and magical. The reality is that it’s been
around in one form or another since we started to put video in the digital world.
[1:44] There has always been a need and the problem of organizing clips and
assets, metadata, since we’ve started to put things on disk. I think that now
we’ve finally got to a place where we’ve got so much that we really need a more
formal organizational system. The ability to find things in a more optimized
workflow so we’ve started to create the media asset management or Digital
Asset Management software and solutions around it.
Henrik: [2:22] That’s fair. What advice would you have for DAM professionals or
people aspiring to become DAM professionals?
Jess: [2:30] It’s a good question. I think that what we find in the industry is that
this new magical term of DAM and DAM systems…Once we start looking at the
need to create those, we start seeing companies hire someone to run it. [2:52]
In a lot of ways, that is because companies, number one, need somebody to
organize it and make it happen. It’s also because they don’t understand it. “We
better hire somebody to run it.” The advice that I would give somebody that
has been chosen or has been given that position is that your primary role and
responsibility really turns into more of a facilitator, and a conductor of insuring
that the workflow of the organization is efficient and is effective at utilizing the
tools that you have in place, whether that’s DAM software or other things.
[3:45] I mentioned that you need to be more of a facilitator because if you get
caught in the world of just being the doer, you will get pulled in so many directions
from so many different departments and so many decision makers, that
your professional life will not be that much fun.
[4:06] If at all you have the opportunity to gather a group of professionals very
much like what a CIO does in a CIO committee of decision makers in an organization
to bring together the priorities, the needs and the wants from various
departments within the organization, and get that team, if you will, to facilitate
that team to set priorities and work together to make the DAM system successful,
your life and your job will be much better.
Henrik: [laughs] [4:48] I would agree.
Jess: [4:50] It might be a joy instead of a difficulty.
Henrik: [4:53] Yeah, that’s right. To empower rather than enable, is that
fair to say?
Jess: [5:01] I think it’s fair to say to empower instead of being the slave to the
DAM system, is to conduct it, and conduct participation from all of the stakeholders
in your organization.
Henrik: [5:15] Fair. Thank you so much, Jess.
Jess: [5:17] You’re welcome and good luck.
Henrik: [5:19] Thank you. For more on this and other Digital Asset Management
topics, log on to AnotherDAMblog.com. Thanks again.

 


Listen to Another DAM Podcast on Amazon AlexaApple PodcastsAudioBoomCastBoxGoogle Play,  RadioPublicRSS, Spotify or TuneIn

 


Need a Digital Asset Management Consultant?

Another DAM Consultancy can help. Contact us today.